Crimtan
Crimtan is a London-based private digital marketing company founded in 2009 that positions itself in 'dynamic marketing' for brand advertisers across digital media platforms, with 101-250 employees and a leadership team including a CTO and Head of Data Science.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Crimtan does
Crimtan is a privately-held digital marketing company headquartered in London, United Kingdom. According to the firm's own positioning, it operates as a 'dynamic marketing' company, aiming to make brands 'distinctive and compelling to consumers across all digital media platforms.' Functional reading: the company provides programmatic or digital advertising services that leverage dynamic creative, targeting, or personalization across online media channels, serving brand-side advertisers seeking to reach consumer audiences. The operating company was founded in 2009 and, as of the most recent count, employs between 101 and 250 people.
The firm's leadership structure signals a technical, data-oriented orientation. Alongside the Founder (Paul Goad) and CEO (Neil Alldritt), the company employs a CTO (Yuri Staroselskiy) and a dedicated Head of Data Science (Aleksandr Vasilev) - a functional split consistent with an ad-tech or marketing-tech firm that relies on audience data, targeting algorithms, or dynamic creative optimization rather than purely creative services. The 'dynamic marketing' framing, combined with the data-science seat at the leadership table, suggests the company builds or operates technology for personalized or real-time ad delivery, although no specific products, integrations, or proprietary platforms are disclosed in the available source material.
The input available is unusually thin. No revenue figures, funding history, ownership structure, customer logos, pricing model, geographic footprint beyond the London headquarters, patent portfolio, certifications, partnership ecosystem, or strategic transactions are disclosed. The firmographic record and leadership roster are the only verifiable, structured signals. As a result, this description is grounded in the company's own self-description, its leadership composition, and reasonable inference from the 'dynamic marketing' terminology - and does not extend to claims that the input does not support. Investors should treat the absence of primary disclosures (financials, customers, pipeline) as a material diligence gap for any transaction thesis.
Crimtan firmographics
Firmographics- Name
- Crimtan
- Website
- https://crimtan.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Crimtan is a London-based private digital marketing company founded in 2009 that positions itself in 'dynamic marketing' for brand advertisers across digital media platforms, with 101-250 employees and a leadership team including a CTO and Head of Data Science.
- Ownership category
- akta.pro rank
Crimtan industry classification
Industry- Product category
- Marketing Technology
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)
Keywords
Where Crimtan is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Crimtan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Crimtan product offering
Product offeringCore offering
Crimtan is a digital marketing company that helps brands become distinctive and compelling to consumers across all digital media platforms. It delivers dynamic marketing services, supported by a data science team and technical leadership, to activate brands programmatically across digital channels. The company serves business clients (brands) rather than end consumers directly.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamic Digital Marketing Services End-to-end digital marketing service that makes brands distinctive and compelling to consumers across all digital media platforms, leveraging data science and proprietary technology. Designed for brand-side marketing teams needing cross-channel digital activation.
Companies that use Crimtan
Customer profileIdeal customer profiles1 record
Crimtan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crimtan partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Crimtan competitors and assessment
Company assessmentBroad incumbents
- Adobe Advertising Cloud: Adobe's cross-channel programmatic DSP integrated with Adobe Experience Cloud. Competes with Crimtan for enterprise advertisers that want creative, audience, and media orchestration within a single stack.
- Google Display & Video 360: Google's enterprise programmatic ad-buying platform within Google Ads. A scaled incumbent competing head-to-head with independent DSPs for the same advertiser demand and agency spend Crimtan pursues.
- Xandr (Microsoft): Microsoft-owned ad-tech platform combining a sell-side marketplace, DSP, and Curate (data). Broad incumbent competing with independent DSPs in programmatic buying for agencies and brands.
- Amazon Ads: Amazon's owned-and-operated and programmatic advertising platform. Broad incumbent with rapidly expanding DSP capabilities that increasingly compete with independent players for upper-funnel and cross-channel media budgets.
Direct peers
- MediaMath: Independent omnichannel DSP focused on programmatic buying and audience targeting for agencies and brands. Direct functional competitor in the same buyer segment as Crimtan.
- Adform: European-headquartered independent ad-tech platform offering a full DSP/SSP stack, DCO, and identity solutions. Direct comparable on geography (Europe), independence, and cross-channel programmatic capabilities.
- Quantcast: AI-driven programmatic advertising platform (DSP) and audience-intelligence provider. Comparable as an independent DSP with a data-science-led audience offering, competing for similar brand direct and agency budgets.
- Criteo: Global digital advertising and programmatic retargeting company, with growing commerce-media and upper-funnel capabilities. Comparable as a mid-large independent ad-tech platform competing for similar brand and agency budgets.
- The Trade Desk: Independent, publicly-traded demand-side platform for programmatic digital advertising across display, video, CTV, audio, and native. Direct functional overlap with Crimtan's dynamic/digital marketing proposition and the same advertiser and agency buyer base.
Emerging players
- LiveRamp: Data collaboration and identity resolution platform underpinning much of the open-web programmatic ecosystem. Adjacent but related - depends on and competes for the same cookieless, first-party-data-driven audience targeting budget that Crimtan targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Crimtan social profiles
Digital presenceCrimtan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crimtan leadership team
Management profileNumber of profiles
Profiles4 records
Crimtan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crimtan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crimtan
What does Crimtan do?
Crimtan is a digital marketing company that helps brands become distinctive and compelling to consumers across all digital media platforms. It delivers dynamic marketing services, supported by a data science team and technical leadership, to activate brands programmatically across digital channels. The company serves business clients (brands) rather than end consumers directly.
When was Crimtan founded?
Crimtan was founded in 2009. It employs 101 to 250 people.
Where is Crimtan based?
Crimtan is headquartered in London, United Kingdom, in the Europe region.
Who are Crimtan's main competitors?
Broad incumbents on record are Adobe Advertising Cloud, Google Display & Video 360, Xandr (Microsoft) and Amazon Ads. Direct peers are MediaMath, Adform, Quantcast, Criteo and The Trade Desk. LiveRamp is listed as an emerging player.
Does Crimtan have an API?
No public API is recorded for Crimtan.
What industry is Crimtan in?
Crimtan's product category is Marketing Technology. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541810 and its SIC code is 7310.