What King Canopy does

King Canopy, established in 1940 and operating under the corporate parent PIC America, Ltd., is a U.S.-based manufacturer and direct-to-consumer seller of portable outdoor shelter products. The company is headquartered in Rocky Mount, North Carolina, with a small operating team (11-50 employees). Its portfolio spans instant pop-up canopies (Festival steel-frame and Tuff Tent, Athena, and Goliath aluminum-frame lines with the Easy Shut mechanism), traditional pole canopies (Value King, Universal, Hercules), storage and dome garages, specialty items (Garden Party gazebos, greenhouses, dog kennel covers, moving bags, storage bags, shade sails, hex canopies), and a full accessory and replacement-parts ecosystem. Product technology centers on steel and aluminum frame constructions with various fabric covers, including fire-resistant options, and a drawstring cover attachment system. The company also operates a Custom Canopy made-to-order service for personalized specifications.

Name

King Canopy

Legal name

PIC America, Ltd.

Website

https://picamericaltd.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

King Canopy, established in 1940 under parent PIC America, Ltd., is a U.S. direct-to-consumer and retailer-distributed manufacturer of portable outdoor canopies, pop-up tents, garages, and specialty shelters serving individual consumers and B2B buyers across the Continental USA.

Ownership category

akta.pro rank

Product category

Portable Outdoor Shelters and Canopies

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Portable canopy tents
• Pop-up canopies
• Outdoor shelter products
• Storage garages
• Replacement canopy parts

Headquarters

HQ city

Fuquay Varina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - E-commerce: Direct consumer sales through kingcanopy.com website, offering canopies, pop-up tents, garages, covers, sidewalls, and accessories at various price points from $1.00 to $400+
2. Retail Distribution: Distribution through major retailers including Home Depot, Walmart, and Hayneedle for in-store and online pickup options
3. Custom Canopy Orders: Custom canopy manufacturing and sales for specialized customer requirements
4. Replacement Parts & Accessories: Individual replacement parts including bolts, nuts, washers, stakes, clamps, bungees, and covers sold separately

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

King Canopy manufactures and directly sells portable outdoor shelter products through its kingcanopy.com e-commerce store and major retail partners. The catalog spans pop-up canopies, traditional frame canopies, storage and dome garages, specialty enclosures such as gazebos and greenhouses, shade sails, custom canopies, and a complete range of replacement covers, side walls, and hardware parts for consumers and small commercial buyers in the Continental USA.

Product overview

King Canopy, established in 1940, is a manufacturer and direct-to-consumer seller of outdoor shelter products. The portfolio is organized into several core product lines: Pop-Up Canopies (instant portable canopies including Festival, Tuff Tent, Athena, and Goliath models in steel and aluminum frames), Traditional Canopies (Value King, Universal, and Hercules lines in various sizes), Storage Garages (storage and dome garages for vehicle/equipment protection), Specialty Products (Garden Party gazebos, Greenhouses, Dog Kennel Covers, Hexagon Canopies, Tarps, Moving Bags, and Storage Bags), Shade Sails, and Custom Canopy services. The company also offers a comprehensive range of accessories and replacement parts including Covers & Side Walls, Ball Bungees, Anchors, and hardware components. Products are available for purchase directly through the website with shipping to the Continental USA, and come with warranties ranging from 30 days (Tarpaflex) to 90 days (Value King) to 1 year (King Canopy brand).

Differentiator

Problem solved

Functional benefit

Brands

• Value King: Value-oriented canopy product line with 90-day warranty
• Tarpaflex
• Hercules
• Universal
• Festival
• Tuff Tent
• Athena
• Goliath
• Garden Party

Products and services

• Pop-Up Canopies Instant pop-up portable canopies available in multiple frame materials (steel and aluminum) and sizes, engineered for quick deployment at events, festivals, farmers markets, and backyard use.
• Traditional Frame Canopies (Value King, Universal, Hercules) Multi-size pole-style canopies in 6-leg and 8-leg configurations with drawstring covers in white, tan, and silver, sold under the Value King, Universal, and Hercules sub-brand tiers.
• Value King Canopy Entry-level traditional canopy positioned as a budget option with 90-day limited warranty.
• Hercules Canopy Heavy-duty canopy line targeted at robust applications requiring maximum durability.
• Festival Instant Pop-Up Tent Steel-frame instant pop-up canopy with smooth-finish truss bars for temporary outdoor shelter needs.
• Tuff Tent Aluminum Instant Pop-Up Tent Aluminum-frame instant pop-up canopy with grooved truss bars, side walls not included.
• Athena Heavy-Duty Aluminum Instant Pop-Up Tent Heavy-duty aluminum instant pop-up canopy designed for enhanced durability and repeated use.
• Goliath Commercial-Grade Aluminum Frame Instant Pop-Up Tent Commercial-grade aluminum instant pop-up canopy built for frequent use, durability, and high-demand applications.
• Hunting Blind and Instant Pop-Up Tent 2-in-1 hunting blind and instant pop-up tent available in multiple sizes for outdoor hunting and concealment use.
• Event Tents Large-format 20x20 event canopy tents designed for gatherings, trade shows, and commercial applications.
• Storage Garage Heavy-duty small garage/shed structure for protecting vehicles, equipment, and other items.
• Dome Garage Dome-style garage structures for vehicle and equipment storage applications.
• Garden Party Gazebo Canopy Patio and garden gazebo canopy available with decorative fabric patterns including Stone Garden, Olive Branch, and Caramel Creme, plus optional screens.
• Greenhouse Greenhouse structures for gardening and plant cultivation applications.
• Hexagon Canopy 13 ft x 13 ft hexagon-shaped canopy with tan/white cover.
• Dog Kennel Cover Tarp cover designed for dog kennels, available in 9 ft x 10 ft size with frame sold separately.
• Shade Sails Shade sail products sold with associated hardware for installation.
• Tarps Heavy-duty tarps for various outdoor protection and covering needs.
• Moving Bags Large-capacity bags for moving and transporting items.
• Canopy Storage Bags Roller and storage bags designed for compact storage and transport of canopy products.
• Covers and Side Walls Replacement covers and side walls for multiple King Canopy product lines, priced between $25.99 and $65.99.
• Accessories and Replacement Parts Replacement hardware and parts for King Canopy products, including truss bar end caps, bolts, nuts, washers, clamps, stakes, turnbuckles, anchors, ball bungees, and screen rooms.
• Custom Canopy Service Custom canopy design and ordering service for personalized specifications requested by individual or commercial customers.

Quantifiable outcome

• 1 year limited warranty on King Canopy products covering factory defects and premature failure
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Home DepotminorChannel Partner/ Reseller/ DistributorMajor home improvement retailer offering limited variety of King Canopy products for in-store pickup, allowing customers to avoid shipping fees by purchasing online and picking up at local stores.
• WalmartminorChannel Partner/ Reseller/ DistributorMajor retail chain offering limited variety of King Canopy products through their online platform, providing additional distribution channel for customers.
• HayneedleminorChannel Partner/ Reseller/ DistributorOnline retail partner specializing in home goods and outdoor products, offering select King Canopy products for customer convenience.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ABCCANOPY: ABCCANOPY is a direct-to-consumer pop-up canopy specialist with comparable product lines (commercial aluminum frames, custom printing) competing for the same event and commercial buyers.
• Eurmax: Eurmax manufactures commercial-grade instant pop-up tents in direct competition with King Canopy's Goliath and Athena lines, particularly for trade-show and event customers.
• Caravan Global: Caravan Global sells commercial and consumer canopies and accessories with overlapping SKUs and a similar multi-tier strategy, competing for the same festival, event, and B2B buyers.
• CORE Outdoor: CORE produces instant pop-up shelters and 10x10 canopies sold through major retailers, directly overlapping with King Canopy's Festival and Easy Shut lines on price and channel.
• E-Z UP: E-Z UP is widely regarded as the leading brand of instant pop-up canopies, directly competing with King Canopy's Festival, Tuff Tent, Athena, and Goliath lines across both consumer and commercial customers.
• Sunjoy / Garden Way: Sunjoy is a leading manufacturer of gazebos, canopies, and outdoor living structures; its Garden Party-style gazebo line competes directly with King Canopy's Garden Party canopy in big-box retailers.
• ShelterLogic: ShelterLogic specializes in storage garages, sheds, and fabric structures — a direct overlap with King Canopy's Storage Garage and Dome Garage product categories and the same Home Depot-style channel strategy.
• Quik Shade: Quik Shade sells instant pop-up and straight-leg canopies through mass-market retailers, head-to-head with King Canopy in the same big-box channels and price tiers.

Broad incumbents

• Coleman: Coleman is a mass-market outdoor brand whose canopy and shelter lineup competes for the same consumer occasions (camping, tailgating) while leveraging a much broader product portfolio across outdoor recreation.
• Ozark Trail: Ozark Trail is Walmart's owned outdoor brand and directly shelves competing instant canopies next to King Canopy products at Walmart, creating share-of-shelf pressure on the same fixture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/king_canopy
• Facebookfacebook.com/KingCanopy
• Instagraminstagram.com/kingcanopy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Canopy