ShelterLogic

What ShelterLogic does

ShelterLogic Corp., founded in 1991 and headquartered at 150 Callender Road in Watertown, Connecticut, is a privately held global manufacturer and direct-to-consumer retailer of fabric-covered, steel-framed outdoor shelters, canopies, and storage structures. The company operates a multi-brand portfolio that includes its core ShelterLogic® line of portable fabric garages and sheds, SOJAG® premium gazebos and pergolas, Arrow Storage Products® American-made steel sheds and carports, Quik Shade® pop-up canopies, CAMP&GO™ camping gear, and RIO Beach® outdoor products, alongside licensed lifestyle brands (Tommy Bahama, Margaritaville, Life is Good) and a Scotts Miracle-Gro garden-products license. Manufacturing is conducted at two US facilities in Watertown, Connecticut and Breese, Illinois, with products distributed primarily through the shelterlogic.com DTC e-commerce storefront, a commercial dealer network, and a factory outlet channel.

The company's underlying technology centers on weather-resistant engineering of fabric (polyester), steel, and aluminum structures, with proprietary differentiators including AccelaFrame patent-pending quick-assembly canopy technology (~15-minute assembly), ZAM commercial-grade Japanese steel (Shirudo Series sheds with Category 1 hurricane wind resistance), STEELPEAK heavy-duty steel carport engineering (115 mph wind, 40 PSF snow load), and Total Sun Block fabric (99.2% UV blocking, UPF 50+, Skin Cancer Foundation recommended). Product prices range from $24.37 entry-level accessories to $6,999.99 premium steel sheds.

ShelterLogic generates revenue predominantly through one-time hardware product sales across all major price tiers, with a hardware-sales revenue model and quote-based commercial pricing. Its go-to-market combines product-led growth and direct-to-consumer e-commerce, supported by US-based 7-day customer support, seasonal promotional cycles, limited-time sales events with discounts up to 65% off, and active social and earned-media presence in major lifestyle publications. Customer segments span residential homeowners (primary), commercial and agricultural operations, and hospitality and event-sector buyers, with a geographic footprint currently limited to the United States and Canada. The company has been backed by Merion Investment Partners since 2005 and completed the strategic acquisition of Arrow Storage Products in 2015.

Name

ShelterLogic

Legal name

ShelterLogic Corp.

Website

https://shelterlogic.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

ShelterLogic Corp. is a privately held US manufacturer and direct-to-consumer retailer of fabric and steel outdoor shelters, sheds, carports, gazebos, and beach lifestyle products, operating a 10-brand portfolio from facilities in Connecticut and Illinois to serve residential, commercial, agricultural, and hospitality customers.

Ownership category

akta.pro rank

Product category

Outdoor Shelters and Storage Structures

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Equipment Rental & Leasing, Nec (7359), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Outdoor shelters
• Steel storage sheds
• Portable canopies
• Carports garages
• Outdoor shade structures

Headquarters

HQ city

Watertown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time purchase revenue from outdoor storage sheds, carports, garages, canopies, gazebos, beach equipment, camping gear, and greenhouses. Products are sold at various price points from budget ($24.37) to premium ($6,999.99) segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ShelterLogic Group is a global manufacturer and direct-to-consumer retailer of fabric-covered and steel-frame outdoor shelters, canopies, sheds, carports, gazebos, pergolas, and beach/camping lifestyle products. The multi-brand portfolio spans owned brands (ShelterLogic, SOJAG, Arrow Storage Products, Quik Shade, CAMP&GO, RIO Beach) and licensed lifestyle brands (Tommy Bahama, Margaritaville, Life is Good, Scotts Miracle-Gro), with US-based manufacturing facilities in Watertown, CT and Breese, IL serving residential, commercial, agricultural, and hospitality customers.

Product overview

ShelterLogic Group operates as a multi-brand outdoor shade, shelter, storage, and lifestyle products company. The portfolio includes core ShelterLogic® portable fabric structures (garages, sheds, canopies), SOJAG® premium patio shade structures (gazebos, pergolas), Arrow Storage Products® American-made steel solutions (sheds, garages, carports including the new Shirudo Series™ and STEELPEAK™ lines), Quik Shade® pop-up canopies, CAMP&GO™ camping gear, and licensed beach lifestyle brands (RIO Beach®, Tommy Bahama®, Margaritaville®, Life is Good®). The company also holds a Scotts Miracle-Gro license for garden products. Products range from portable fabric shelters to permanent steel structures, serving residential, commercial, agricultural, and recreational markets with US-based manufacturing in Watertown, Connecticut and Breese, Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• ShelterLogic: Primary brand offering fabric garages, portable garages, fabric sheds, replacement cover kits, shade, canopies, gazebos, pet products, farm and equine shelters, greenhouses, and firewood storage.
• SOJAG
• Arrow Storage Products
• Quik Shade
• CAMP&GO
• RIO Beach
• Tommy Bahama
• Margaritaville
• Life is Good
• Scotts Miracle-Gro

Products and services

• Garage-in-a-Box Portable fabric garage providing temporary to semi-permanent vehicle and equipment storage with quick assembly, sold under the ShelterLogic brand for residential and light commercial use.
• AutoShelter Portable fabric vehicle shelter under the ShelterLogic brand designed for quick assembly vehicle and equipment protection.
• ShelterCoat Fabric garage and shelter product line under the ShelterLogic brand offering residential and light commercial storage and protection.
• ShelterTube Tube-shaped fabric shelter under the ShelterLogic brand designed for vehicle, equipment, and storage use.
• ShelterTech ShelterLogic brand fabric shelter product line for residential and light commercial use.
• SOJAG Hard-Top Gazebos Hard-top gazebos under the SOJAG brand with aluminum and steel frames for premium backyard and patio shade installations.
• SOJAG Soft-Top Gazebos Soft-top gazebos under the SOJAG brand offering premium backyard shade and patio structures.
• SOJAG Pergolas Pergolas under the SOJAG brand for premium backyard and patio shade.
• SOJAG Solariums Solariums under the SOJAG brand providing enclosed outdoor living and sunroom structures.
• Arrow Shirudo Series Steel Storage Sheds Premium steel storage sheds engineered with Japanese design innovation from Takubo, featuring commercial-grade ZAM steel with 1200 N/m² roof strength and Category 1 hurricane-force wind resistance; priced $1,999.99 to $6,999.99 and manufactured at US facilities in Breese, IL and Watertown, CT.
• Arrow STEELPEAK Carport Series American-made heavy-duty steel carport with wind ratings up to 115 mph, snow loads up to 40 PSF, A-frame roof design, vertical panels for superior runoff, and a 10-year manufacturer warranty; manufactured in Watertown, CT.
• CoverIT Carports Steel carport product line under Arrow Storage Products offering traditional carport protection for vehicles and outdoor storage.
• High Tunnel Greenhouses Commercial-grade greenhouse structures designed for agricultural growing applications, providing season extension and protected growing environments.
• Quik Shade Pop-Up Canopies Portable pop-up canopies and folding chairs under the Quik Shade brand for events, camping, and outdoor recreation, in straight-leg and slant-leg configurations.
• RIO Beach Umbrellas and Beach Shelters Beach umbrellas and beach shelters under the RIO Beach brand featuring UPF 50+ sun protection (Skin Cancer Foundation recommended) and the ANCHORX integrated sand anchor system.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core, minor and secondary.

• Takubo (Japanese Industrial Partner)coreStrategic or Co-development Partner · 30 April 2026Strategic partnership with Japanese industrial leader Takubo for the development of the Shirudo Series premium steel storage sheds. The partnership brings Japanese design innovation and commercial-grade ZAM steel technology to the product line.
• Thumbtack (Handyman Services)minorOthersReferral partnership with Thumbtack to connect customers with local installation professionals for product assembly and setup services.
• Scotts Miracle-GrocoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership for Scotts Miracle-Gro branded garden sheds, greenhouses, and raised garden beds distributed through ShelterLogic's e-commerce platform.
• Tommy Bahama, Margaritaville, Life is Good (Licensed Lifestyle Brands)secondaryOEM/ Whitelabel/ Licensing PartnerLicensing agreements for beach lifestyle branded products including chairs, umbrellas, cabanas, and coolers under Tommy Bahama, Margaritaville, and Life is Good brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Backyard Discovery: Manufacturer of outdoor structures including gazebos, pergolas, playsets, and patio covers. Directly comparable in SOJAG's gazebo/pergola category, with similar premium positioning and DTC plus retail distribution.
• Suncast Corporation: Major U.S. manufacturer of resin and hybrid outdoor storage products (sheds, deck boxes, benches, gazebos) sold through big-box retail and DTC. Directly comparable in product mix, channel, and target customer (residential homeowners needing outdoor storage and shade).
• Yardmaster: Manufacturer of metal garden sheds, storage buildings, and outdoor structures. Comparable in steel storage sheds, similar residential target market, and overlapping distribution into home improvement retail.
• Keter: Global manufacturer of resin outdoor storage, sheds, patio furniture, and outdoor living products. Closely comparable product categories (resin sheds, deck boxes, gazebos) and a similar multi-brand, multi-tier strategy, with broader international distribution.
• Versatube: U.S. manufacturer of steel carports, garages, and metal buildings. Closely comparable in Arrow STEELPEAK heavy-duty carports and steel outdoor storage, with overlapping agricultural and commercial customer segments.
• Duramax Building Products: Manufacturer of vinyl-coated and metal storage sheds, carports, and metal buildings. Directly competes in the Arrow/STEELPEAK space with comparable mid-range steel storage products sold through home center and DTC channels.
• King Canopy: Manufacturer of pop-up canopies, party tents, carports, and portable shelters. Directly comparable in Quik Shade pop-up canopies, fabric structures, and replacement covers sold through retail and DTC.
• Lifetime Products: U.S. manufacturer of outdoor sheds, storage buildings, tables, and chairs sold to residential and commercial customers. Directly comparable in steel/resin outdoor storage, carports, and outdoor structures sold through retail and DTC.
• Palram Applications: Global manufacturer of polycarbonate and acrylic panels, canopies, carports, greenhouses, and patio covers. Directly comparable in fabric/panel canopies, carports, and high-tunnel greenhouse structures, with similar B2B and consumer go-to-market.

Broad incumbents

• Newell Brands: Large consumer goods conglomerate owning Coleman (outdoor canopies, shelters, beach products), Rubbermaid (outdoor storage), and other lifestyle brands. Broad incumbent with overlapping capabilities in canopies, outdoor storage, and beach/outdoor lifestyle categories where ShelterLogic competes, but as part of a much larger diversified portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shelterlogic
• YouTubeyoutube.com/user/ShelterLogic
• Facebookfacebook.com/shelterlogic1
• Instagraminstagram.com/shelterlogicdirect
• TikToktiktok.com/@shelterlogicdirect
• Pinterestpinterest.com/ShelterLogic
• LinkedInlinkedin.com/company/shelterlogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShelterLogic