Sonu Media

What Sonu Media does

Sonu Media is a privately held, US-based media and entertainment company founded in 1997 and headquartered in West Berlin, New Jersey. The company operates as an authorized nationwide reseller of SiriusXM Music for Business, distributing licensed commercial background music, on-hold messaging, and in-store promotional audio solutions to small and mid-sized businesses across all 50 US states and Washington D.C. Its customer base is horizontally diversified across restaurants, bars, breweries, retail stores, hotels, offices, healthcare facilities, fitness centers, and multi-location franchise operators.

The core technology stack consists of a cloud-based SiriusXM web portal and iOS/Android mobile applications that enable remote music scheduling, dayparting, and channel blocking across single or multiple business locations. Compatible hardware includes the Grace Digital BR3 Business Streaming Player, GDI-SXBR2 and GDI-SXTTR2-MFB Sound Stations, and Sonos wireless speakers, all of which stream SiriusXM's licensed content over internet or satellite connections. Add-on modules include the On-Hold Music Service (for PBX phone systems) and In-Store Messaging (USB-based promotional voice message insertion), both managed through the same web portal.

Sonu Media generates revenue primarily through monthly recurring subscriptions priced at $24.95/month (with a 3-month introductory rate of $19.99/month for new activations), bundled hardware sales including promotional $70 rebates on qualifying Grace Digital receivers, and add-on managed services for in-store messaging integration. The go-to-market motion is direct-to-consumer B2B via phone sales (877-307-6677), email ([email protected]), and a website self-serve quote flow, with no long-term contracts and all royalty fees (ASCAP, BMI, SESAC, GMR) included in the subscription. The company employs between 11 and 50 people, has no disclosed funding, no named enterprise customers, and operates as a single-brand distribution entity entirely dependent on its SiriusXM channel partner relationship.

Name

Sonu Media

Legal name

Sonu Media

Website

https://sonumedia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonu Media is a US-based authorized reseller of SiriusXM Music for Business, distributing licensed commercial background music, on-hold messaging, and in-store promotional audio to SMBs across restaurants, retail, hotels, offices, and franchises nationwide via monthly subscriptions and compatible hardware.

Ownership category

akta.pro rank

Product category

Commercial Background Music Services

NAICS

Broadcasting and Content Providers (516), Satellite Telecommunications (5174)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Music & Audio Streaming Platforms (BPAMAJAC)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Commercial background music
• Licensed music streaming
• Music for business
• On-hold messaging
• In-store audio advertising

Headquarters

HQ city

West Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SiriusXM Music for Business Subscription: Monthly subscription service providing access to 100+ channels of licensed background music for commercial establishments. Revenue is recurring on a monthly basis with auto-renewal. Pricing includes all royalty fees (ASCAP, BMI, SESAC, GMR).
2. Hardware Sales (Receivers and Speakers): Sale of compatible hardware including Grace Digital radios (BR3, SXBR2, SXTTR2), Sonos wireless speakers, and related audio equipment. Hardware is sold separately from subscriptions and may include promotional rebates.
3. In-Store Messaging Integration: USB messaging technology and integration services for custom promotional audio messaging, bundled with the subscription service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sonu Media is an authorized nationwide retailer of SiriusXM Music for Business, selling licensed background music subscriptions and compatible hardware (Grace Digital radios, Sonos speakers) to commercial establishments. The company also offers add-on services including on-hold messaging for phone systems and in-store promotional audio messaging, bundling ASCAP, BMI, SESAC, and GMR royalty fee coverage into the subscription.

Product overview

Sonu Media provides SiriusXM Music for Business, a licensed commercial music streaming platform consisting of the core SiriusXM Music for Business service plus compatible hardware receivers and messaging add-ons. The main service offers over 200 channels of legally licensed background music with royalty fees included. Add-on modules include On-Hold Music Service for telephone callers and In-Store Messaging for promotional announcements. Compatible hardware products include the BR3 Business Streaming Player, GDI-SXBR2 and GDI-SXTTR2-MFB Sound Station from Grace Digital, and Sonos wireless speaker systems. The ecosystem is managed through a cloud-based web portal and mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• SiriusXM Music for Business A licensed background music streaming service for commercial businesses offering over 200 business-friendly channels spanning more than a dozen genres. Provides legally licensed music for public performance with all royalty payments (ASCAP, BMI, SESAC, GMR) included in the subscription.
• On-Hold Music Service An on-hold messaging feature that plays SiriusXM background music and custom audio messages for callers placed on hold. Business owners can insert their own voice messages into rotation with curated music to inform customers of current offers.
• In-Store Messaging An in-store marketing service that enables overhead audio messages and promotional announcements within retail environments. Uses Messager-USB technology to upload recorded messages for automated delivery to customers, integrated with background music playback.
• BR3 Business Streaming Player A Grace Digital streaming radio device for business and office environments with quick setup requiring no computer. Features include color screen display, control knob, channel-change buttons, remote scheduling, dayparting, and audio messaging capabilities via the SiriusXM central portal.
• SiriusXM Sound Station (GDI-SXTTR2-MFB) A portable business radio with color display showing album art and channel information. Includes channel browsing, multiple alarms, 10 favorite channel presets, MyMix audio customization slider, headphone and auxiliary inputs for flexible use in business settings.
• Grace Digital GDI-SXBR2 Internet Radio A business internet radio offering channel selection, audio customization, on-board equalizer, channel blocking, preset locking, and up to 10 channel presets. Can supply music to both lobby and PBX phone system simultaneously.
• Sonos Wireless Speakers A range of wireless speaker systems (PLAY:1, PLAY:3, PLAY:5, Sonos ONE) that integrate with SiriusXM Music for Business. Features include custom-designed drivers with dedicated amplifiers, Trueplay tuning for room-specific sound optimization, and control via the Sonos app.

Quantifiable outcome

• 69% of shoppers spend 30+ minutes in retail stores where background music influences their experience
• +4 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Sirius XM Radio Inc.coreChannel Partner/ Reseller/ DistributorSonu Media is an authorized nationwide retailer/reseller of SiriusXM Music for Business services. As a channel partner, they sell SiriusXM's commercial music subscription service to businesses, providing installation support, customer service, and ongoing account management. Their relationship allows them to offer promotional pricing, hardware rebates, and localized support to commercial customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mood Media: Global leader in in-store commercial music, messaging, and digital signage for retail, hospitality, and restaurants. Direct competitor to Sonu Media's SiriusXM-based commercial music offering, with a much larger product portfolio spanning audio, visual, and scent.
• Cloud Cover Music: SaaS-delivered commercial background music service for businesses, with licensed catalog and multi-location management. Closely comparable to Sonu Media in customer segments (restaurants, retail, offices) and monthly subscription + cloud portal model.
• Soundtrack Your Brand (Spotify Business): Spotify's B2B arm offering licensed streaming music for commercial establishments with fully-licensed catalog and multi-location controls. Direct competitor in the same SMB background-music category as Sonu Media.
• Rockbot: Commercial music and customer-engagement platform for restaurants, retail, and fitness venues, including mobile jukebox and branded music curation. Comparable in target verticals and B2B SaaS delivery model.
• Stingray Music for Business: Canadian-headquartered provider of curated commercial background music and digital signage serving North American businesses. Overlaps with Sonu Media's licensed-music subscription model for retail, hospitality, and corporate customers.
• Jamendo Licensing: Independent-licensing focused commercial music provider for businesses, offering royalty-cleared background music catalogs. Competes in the same licensed-B2B-music space, though with an indie-music positioning distinct from SiriusXM's mainstream library.

Broad incumbents

• Sirius XM Holdings Inc. Parent supplier of the SiriusXM Music for Business product Sonu Media resells, and the broader satellite/streaming radio giant. While a partner, it is also the upstream incumbent whose direct-sales strategy could disintermediate resellers like Sonu Media.
• Spotify AB: Global consumer streaming leader with a dedicated Spotify Business product (via Soundtrack Your Brand). Sets the competitive baseline for catalog breadth and consumer-experience expectations in B2B background music.

Emerging players

• TouchTunes Interactive Networks: Provider of in-venue digital jukebox and music experiences primarily for bars and restaurants. Adjacent to Sonu Media's restaurant/bar segment but with a jukebox-centric model rather than overhead subscription music.

Regional players

• Almotech (formerly Imagesound): UK-based provider of licensed in-store music, messaging, and AV systems for retail and hospitality worldwide. Comparable commercial-music offering but with strongest presence in EMEA rather than the US market Sonu Media serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCy9CuqTjrG4VjzPy4stQ2QA/featured
• Facebookfacebook.com/sonumedia
• LinkedInlinkedin.com/company/10478161

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonu Media