Leaf Health
Leaf Health is a privately held pharmacy benefits management consultancy advising TPAs, plan sponsors, and self-funded employer groups on PBM contracting, oversight, rebate aggregation, and discount programs, founded 2017 in Leander, Texas.
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Leaf Health does
Leaf Health is a privately held, bootstrapped pharmacy benefits management (PBM) consultancy founded in 2017 and headquartered in Leander, Texas. The company advises plan sponsors, third-party administrators (TPAs), plan administrators, and self-funded employer groups on managing pharmacy spending, with services spanning RFP assistance, PBM contract negotiation, contract oversight, medical Rx consulting, vendor support, claims monitoring, pricing audits, and medical rebate management. Its core commercial model is professional services delivered through a high-touch, consultative sales motion; secondary revenue streams include transaction fees from the myleafRx prescription drug discount card (accepted at 35,000+ pharmacies) and managed services revenue from rebate aggregation that connects clients to pharmaceutical manufacturers.
Leaf Health does not disclose proprietary technology platforms, patents, or AI/ML capabilities, and its differentiation rests on the expertise of its leadership team, which aggregates more than three decades of combined PBM, pharmaceutical, and healthcare consulting experience. The firm operates without external institutional capital and is owned by the Shelley family following the February 2025 passing of founder Rob Shelley; Tiffany Shelley continues as President and Co-founder. Recent senior hires in 2025-2026 (COO Sonja Dees, VP of Sales Mark Davenport, Manager Growth & Strategy Stephanie Jazzerowski) indicate a deliberate build-out of clinical, operational, and commercial capacity, including expansion into specialty pharmacy, gene therapy, and clinical program design. Distribution is direct B2B within the United States, with no disclosed channel partners, resellers, or international footprint.
Leaf Health firmographics
Firmographics- Name
- Leaf Health
- Legal name
- Leaf Health
- Website
- https://leafhealth.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leaf Health is a privately held pharmacy benefits management consultancy advising TPAs, plan sponsors, and self-funded employer groups on PBM contracting, oversight, rebate aggregation, and discount programs, founded 2017 in Leander, Texas.
- Ownership category
- akta.pro rank
Leaf Health industry classification
Industry- Product category
- Pharmacy Benefits Consulting
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- akta.pro primary industry
- Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK)
- akta.pro secondary industry
- Formulary Management & Clinical Pharmacy Programs (HLAEAKAA)
Keywords
Where Leaf Health is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leaf Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Pharmacy Benefits Consulting Services: Professional consulting services for plan sponsors, TPAs, administrators, and employers to manage pharmacy spending and improve health outcomes. Services include RFP assistance, contract negotiation, medical Rx consulting, vendor and client support, contract oversight, and medical rebate management.
- Discount Programs: Access to discounted services including myleafRx prescription drug discount card and health benefit savings programs (dental, telemedicine, vision, chiropractic, hospital care). These programs generate revenue through member usage and administrative fees.
- Rebate Aggregation Services: Connection to pharmaceutical manufacturers for rebate aggregation. Services include securing pricing, arranging full rebate remuneration, providing detailed reporting, and low administration fees.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Leaf Health product offering
Product offeringCore offering
Leaf Health is a pharmacy benefits management (PBM) consultancy that delivers advisory services to plan sponsors, TPAs, administrators, and self-funded employer groups. Its services cover RFP assistance, PBM contract negotiation and oversight, medical Rx consulting, vendor and client support, rebate aggregation, and claims monitoring. The company also distributes the myleafRx prescription drug discount card and a suite of health benefit savings programs (dental, vision, telemedicine, chiropractic, hospital care) to members of client plans.
Product overview
Leaf Health is a pharmacy benefits management (PBM) consultancy offering a portfolio of advisory and discount services. The core offering includes Pharmacy Benefits Consulting (covering RFP assistance, contract negotiation, contract oversight, and medical rebate management) and Discount Programs (centered on the myleafRx Prescription Drug Discount Card and Health and Benefit Savings for dental, telemedicine, vision, chiropractic, and hospital care). Rebate Aggregation connects plan sponsors to pharmaceutical manufacturers for pricing and remuneration. Together, these services form a unified approach to managing pharmacy spending and improving health outcomes without sacrificing patient care.
Differentiator
Problem solved
Functional benefit
Brands
- myleafRx: Free prescription drug discount card offering discounts at over 35,000 pharmacies nationwide.
Products and services
- Pharmacy Benefits Consulting Expert consulting services including RFP Assistance, Contract Negotiation, Medical Rx Consulting, Vendor and Client Support, Contract Oversight, and Medical Rebate Management to help plan sponsors manage pharmacy benefits and control costs.
- myleafRx Prescription Drug Discount Card Free prescription drug discount card offering discounts on most prescriptions at over 35,000 pharmacies nationwide for plan members and consumers.
- Health and Benefit Savings Discount programs covering Dental (up to 70% at 80,000 providers), Telemedicine (24/7 access), Vision (up to 60% at 12,000+ providers), Chiropractic Care (30-50%), and Hospital Care Services (up to 70% on labs, MRIs, CT scans, bloodwork).
- Rebate Aggregation Connection to pharmaceutical manufacturers for rebate aggregation, securing best-in-class pricing, arranging full rebate remuneration, providing detailed reporting, and establishing low administration fees.
- Medical Rx Consulting Assistance with vendor selection, benefits review, plan decisions, prior authorization processes, medical management services, copay assistance using J Code, and gene therapy solutions.
Quantifiable outcome
- Savings up to 70% on dental services at 80,000 providers
- +3 more outcomes
Companies that use Leaf Health
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Leaf Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leaf Health partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Leaf Health competitors and assessment
Company assessmentEmerging players
- SmithRx: SmithRx is a venture-backed, technology-first PBM targeting small and mid-sized self-funded employers with transparent pricing. It is an emerging threat to traditional PBM consultancies because it bundles the advocacy and analytics Leaf Health provides as a service into a PBM product.
- Capital Rx: Capital Rx is a technology-driven PBM and pharmacy benefit administrator with an enterprise SaaS platform (Judi). It is an emerging player pushing the same transparency agenda as Leaf Health but with substantially more capital and proprietary technology.
Direct peers
- RxBenefits: RxBenefits is a pharmacy benefits consulting and oversight firm that negotiates PBM contracts, performs audits, and serves TPAs and self-funded employer groups — directly overlapping Leaf Health's core consulting offering. It is a scaled, private-equity-backed version of the same business model.
- EmpiRx Health: EmpiRx Health is a PBM built around a transparent, clinical-driven model serving self-funded employer plans. While it acts as a PBM rather than purely a consultant, it competes for the same mid-market self-funded employer wallet with a comparable transparency narrative.
- TransparencyRx: TransparencyRx is a PBM transparency and contract-negotiation consultancy serving self-funded employers and TPAs, with a similar "client advocate" positioning. It is the most direct small-scale competitor in PBM contract advocacy.
Broad incumbents
- Marsh McLennan (Mercer): Mercer, a Marsh McLennan business, is one of the largest health and benefits consultancies globally with a dedicated pharmacy and PBM advisory practice. It competes for large self-funded employer mandates and offers PBM RFP, audit, and contract-oversight services comparable to Leaf Health's core practice.
- OptumRx (UnitedHealth Group): OptumRx is one of the three largest PBMs in the U.S. and an unavoidable incumbent in any PBM contract negotiation. It is relevant as the counterparty whose practices Leaf Health is positioned to scrutinize and renegotiate on behalf of clients.
- NFP (an Aon company): NFP is a large insurance brokerage and benefits advisory firm with dedicated PBM consulting practices. It is a broad incumbent competing for the same self-funded employer and TPA client relationships, typically bundling PBM oversight with stop-loss, ancillary, and actuarial services.
- HUB International: HUB International is a large global insurance brokerage offering PBM consulting and benefits advisory to mid-market and enterprise employers. It competes with Leaf Health for employer relationships and benefits advisor mind-share, but as part of a much broader services portfolio.
- Lockton: Lockton is the world's largest independent insurance brokerage with a sizable benefits and PBM consulting practice serving self-funded employers. It competes for the same RFP, contract-negotiation, and oversight work but at much larger scale and as part of a broader risk-and-benefits advisory offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Leaf Health social profiles
Digital presenceLeaf Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leaf Health leadership team
Management profileNumber of profiles
Profiles13 records
Leaf Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leaf Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leaf Health
What does Leaf Health do?
Leaf Health is a pharmacy benefits management (PBM) consultancy that delivers advisory services to plan sponsors, TPAs, administrators, and self-funded employer groups. Its services cover RFP assistance, PBM contract negotiation and oversight, medical Rx consulting, vendor and client support, rebate aggregation, and claims monitoring. The company also distributes the myleafRx prescription drug discount card and a suite of health benefit savings programs (dental, vision, telemedicine, chiropractic, hospital care) to members of client plans.
Is Leaf Health a public or private company?
Leaf Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leaf Health founded?
Leaf Health was founded in 2017. It employs 1 to 10 people.
Where is Leaf Health based?
Leaf Health is headquartered in Austin, United States, in the North America region.
How does Leaf Health make money?
Three revenue lines are on record. Pharmacy Benefits Consulting Services are the primary driver. The others are discount Programs and rebate Aggregation Services.
Who are Leaf Health's main competitors?
Emerging players on record are SmithRx and Capital Rx. Direct peers are RxBenefits, EmpiRx Health and TransparencyRx. Broad incumbents are Marsh McLennan (Mercer), OptumRx (UnitedHealth Group), NFP (an Aon company), HUB International and Lockton.
Does Leaf Health have an API?
No public API is recorded for Leaf Health.
What industry is Leaf Health in?
Leaf Health's product category is Pharmacy Benefits Consulting. Its primary akta.pro industry code is HLAEAKAK, Pharmacy Benefit Analytics, Reporting & Employer Consulting, with a secondary code of HLAEAKAA, Formulary Management & Clinical Pharmacy Programs. Its NAICS code is 524292.