DeLorean
- Company typePrivate
- Founded2022
- HeadquartersHumble, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What DeLorean does
DeLorean Motors Reimagined LLC, doing business as DeLorean Motor Company (DMC), is a privately held Texas-based electric vehicle manufacturer re-established in 2022 to revive the DeLorean brand around a new generation of EVs led by the Alpha5 grand tourer. The company is headquartered in Houston with an engineering site in San Antonio, and is building out a Port SA headquarters supported by up to $563k in city grants and a planned 450-job workforce. Core technology centers on an all-electric platform featuring the return of the brand's iconic gull-wing doors, with disclosed Alpha5 specifications of 0-60 mph in approximately 2.99 seconds, a 155 mph top speed, and a 300+ mile range, with a stated Human-Connected-Creative design philosophy.
DeLorean firmographics
Firmographics- Name
- DeLorean
- Legal name
- DeLorean Motors Reimagined LLC
- Website
- https://delorean.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where DeLorean is headquartered
LocationHeadquarters
- HQ city
- Humble
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DeLorean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Vehicle Sales (Hardware): Sale of electric vehicles including the Alpha5 and future models. Production slots can be purchased through the DeLorean Exchange and traded among Alphas Club members via DeLorean Flex.
- Alphas Club Membership: $88 lifetime membership providing exclusive benefits and access to purchase production slots on the DeLorean Exchange.
- Production Slot Trading (DeLorean Exchange/Flex): Members can purchase randomized production slots for $3,497. DeLorean Flex enables trading of production slots between members.
- Digital Twin NFT: Partnership with NFT IQ to launch Alpha5 with Digital Twin, creating additional revenue stream from digital collectibles tied to physical vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Alphas Club Lifetime Membership |
| Unit Pricing | One time | Production Slot Purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DeLorean product offering
Product offeringCore offering
DeLorean designs, manufactures, and sells all-electric luxury grand tourer vehicles, with the Alpha5 gull-wing-door EV as its flagship product. The company also produces ultra-limited edition vehicles (e.g., Alpha V capped at 88 units), operates the Alphas Club paid membership program, and runs the DeLorean Exchange marketplace for production slot reservations and the DeLorean Flex offering.
Product overview
DeLorean Motor Company is an electric vehicle manufacturer offering a portfolio of vehicles spanning from production models to historical concept vehicles. The primary product is the Alpha5, an all-electric grand tourer with iconic gull-wing doors available in Launch Edition and Base Performance variants. The company also operates a membership-based ownership program through Alphas Club, with the DeLorean Exchange marketplace for production slot purchases and DeLorean Flex for secondary trading. Historical concept vehicles (Alpha4, Alpha3, Alpha2, DMC-24, Plasmatail, Omega) are shown for brand heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpha5
- Alpha V
- Alphas Club
- DeLorean Exchange
- DeLorean Flex
Quantifiable outcome
- 88-unit limited production for Alpha V concept
- +3 more outcomes
Companies that use DeLorean
Customer profileSegments2 records
Ideal customer profiles1 record
DeLorean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
DeLorean partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MotorTrendcoreDeLorean and MotorTrend partnered to celebrate automotive's electric future at the first ever DeLorean Brand House during Pebble Beach Automotive Week, featuring exclusive vehicle displays and brand experiences.
- Hot WheelscoreHot Wheels debuted the DeLorean Alpha5 die-cast car preceding the global premiere at Pebble Beach. This partnership generates brand awareness and merchandise revenue while creating collectible items for fans.
- Cambridge AudiocoreCambridge Audio partnered with DeLorean to add sound and emotion to the driving experience. The partnership enhances the Alpha5 EV with premium audio integration, combining automotive design with high-fidelity sound technology.
- City of San AntoniominorCity of San Antonio provided up to $563k in grants to DeLorean to establish headquarters at Port SA, supporting job creation of 450 positions in the region.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
DeLorean competitors and assessment
Company assessmentDirect peers
- Lucid Motors: US luxury performance EV maker (Lucid Air) targeting affluent buyers with sub-3-second 0–60 and 400+ mile range. Directly comparable to DeLorean's Alpha5 positioning, performance specs, and limited-volume launch strategy.
- Karma Automotive: Low-volume luxury performance EV/hybrid maker reviving an iconic nameplate (originally Fisker). Direct parallel to DeLorean's strategy of leveraging heritage brand identity for premium EV positioning.
- Lotus: Heritage performance brand with new EV hypercar (Evija) and premium electric SUVs. Directly comparable as an iconic performance marque reinventing itself as a luxury EV brand.
- Polestar: Premium performance EV brand (Polestar 2, 3, 4) targeting design-conscious luxury buyers. Comparable on premium positioning and distinctive design language vs. mainstream EVs.
- Fisker Inc. Direct-to-consumer EV startup with limited-volume models and asset-light manufacturing approach. Highly comparable to DeLorean in business model, premium positioning, and pre-production execution risk.
Emerging players
- Faraday Future: Pre-revenue luxury EV startup that has struggled with capital and execution. Useful comparable for the operational and capital risks DeLorean faces as a pre-production luxury EV startup.
Broad incumbents
- Rivian: Premium EV startup with direct-to-consumer model and adventure-lifestyle branding. Comparable as a higher-volume peer pursuing premium EV positioning with strong brand storytelling.
- Tesla: Established premium EV maker with Model S Plaid as direct performance competitor to Alpha5. Tesla sets the bar on range, acceleration, and direct-to-consumer ordering that DeLorean's slot model echoes.
- Porsche: Heritage luxury performance brand with Taycan as EV benchmark. Comparable as an incumbent performance brand entering the EV space that DeLorean is targeting, with stronger manufacturing but weaker 'rebellious' positioning.
- Aston Martin: Heritage luxury performance brand exploring EV powertrains for low-volume models. Comparable as an established prestige marque with limited production and iconic design language.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
DeLorean social profiles
Digital presenceDeLorean financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeLorean leadership team
Management profileNumber of profiles
DeLorean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeLorean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeLorean
What does DeLorean do?
DeLorean designs, manufactures, and sells all-electric luxury grand tourer vehicles, with the Alpha5 gull-wing-door EV as its flagship product. The company also produces ultra-limited edition vehicles (e.g., Alpha V capped at 88 units), operates the Alphas Club paid membership program, and runs the DeLorean Exchange marketplace for production slot reservations and the DeLorean Flex offering.
Is DeLorean a public or private company?
DeLorean is a private company. It is classified as venture growth investor backed and is currently operating.
When was DeLorean founded?
DeLorean was founded in 2022. It employs 51 to 100 people.
Where is DeLorean based?
DeLorean is headquartered in Humble, United States, in the North America region.
How does DeLorean make money?
Four revenue lines are on record. Vehicle Sales (Hardware) is the primary driver. The others are alphas Club Membership, production Slot Trading (DeLorean Exchange/Flex) and digital Twin NFT.
Who are DeLorean's main competitors?
Direct peers on record are Lucid Motors, Karma Automotive, Lotus, Polestar and Fisker Inc.. Faraday Future is listed as an emerging player. Broad incumbents are Rivian, Tesla, Porsche and Aston Martin.
Does DeLorean have an API?
No public API is recorded for DeLorean.