The Expo Group

What The Expo Group does

The Expo Group is a privately held, founder-controlled trade show and event management firm founded in 1991 and headquartered in Irving, Texas, operating from four U.S. offices (Irving, Las Vegas, Bedford Park/Chicago, Orlando). The company serves association-owned trade shows, higher education institutions, and corporate clients, providing general service contracting, custom exhibit design and fabrication, modular rental exhibits (Perspective Series®), show strategy and creative services, and event logistics (Expogistics™). Its technology backbone is ExpoSuite™, an integrated platform that combines the patented SingleSource® exhibitor coordination system (U.S. Patents 6,557,007 and 6,721,763) with CROWDPulse™ AI-powered community intelligence, ExpoPortal e-commerce, SingleConnect, ExpoProof, YourSpace sponsorship platform, and partner-integrated registration, matchmaking, and attendee measurement tools. The higher education practice operates as the Level5 sub-brand, formed in part through the 2020 acquisition of Educe.

Revenue is generated primarily through professional services — general contracting fees, custom exhibit design and fabrication, modular rental exhibit sales, and event production — with a smaller recurring/technology component from ExpoPortal and bundled analytics. The go-to-market is enterprise-direct and consultative, responding to RFPs from trade show organizers and associations with strategic account management. Pricing is quote-based and not publicly disclosed. The company is privately held by the Pekowski family (Randy Pekowski, President & CEO; Ray Pekowski, Executive Chairman; Linda Pekowski, Vice Chairwoman) with no evidenced institutional or PE/VC ownership.

Name

The Expo Group

Legal name

The Expo Group, LLC.

Website

https://theexpogroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

The Expo Group is a privately held, founder-controlled trade show and event management firm that delivers general contracting, custom exhibits, rental booths, and event production to association-owned shows, higher education institutions, and corporate clients, unified through its proprietary ExpoSuite™ technology platform and patented SingleSource® system.

Ownership category

akta.pro rank

Product category

Trade Show & Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

akta.pro secondary industry

Technology & Innovation Expos Organizers (THAHABAE)

Keywords

• Trade show management
• Event production services
• Custom exhibit design
• Exhibition logistics
• Corporate event strategy

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. General Service Contracting: Full-service trade show general contracting including show floor design, logistics management, exhibitor services, registration, and technology integration. Revenue is generated through service fees for these comprehensive contracting services.
2. Custom Exhibit Design and Production: Custom trade show exhibit design from concept and 3D design to fabrication and on-site support. Includes program management, installation and dismantle services, and exhibit logistics.
3. Higher Education Events (Level5): Event strategy, design, and production services for higher education institutions including campaign events, milestone celebrations, alumni engagement, inaugurations, and roadshows.
4. Technology and Software Services: Technology platform services including ExpoPortal, event analytics, matchmaking platforms, registration systems, and AI-powered chatbot services. Often bundled with core services.
5. Rental Exhibits: Modular rental booth solutions through Perspective Series, offering cost-efficient alternatives to custom builds with configurable options.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Expo Group provides end-to-end trade show general contracting, custom exhibit design and fabrication, corporate event production, and higher education event services. Its offering is anchored by ExpoSuite, an integrated technology platform combining the patented SingleSource exhibitor coordination system, CROWDPulse AI-powered market intelligence, ExpoPortal ecommerce ordering, Expogistics global shipping, Perspective Series modular rental exhibits, and event analytics — delivered alongside physical services including show floor design, logistics management, registration, and on-site operational execution.

Product overview

The Expo Group operates as a trade show and event management company offering a unified platform architecture combining proprietary technology solutions with comprehensive service offerings. The core technology platform is ExpoSuite™, an all-in-one suite integrating SingleSource® (patented exhibitor management system), CROWDPulse™ (AI-powered market intelligence), ExpoPortal (exhibitor ordering), SingleConnect (request routing), EXPOPROOF (graphic proofing), Expogistics™ (logistics), YourSpace (sponsorship), Attendee Tracking, Event Analytics, and Registration platforms. The company also offers modular rental booths through Perspective Series® and provides General Service Contracting and Show Strategy and Creative services. Level5 Events serves as a specialized sub-brand for higher education events. The Community Intelligence offering connects macro-level market signals with micro-level event data through CROWDPulse™ AI analytics.

Differentiator

Problem solved

Functional benefit

Brands

• ExpoSuite™: All-in-one suite of trade show services and event technology solutions including SingleSource®, CROWDPulse™, ExpoPortal, ExpoProof, Expogistics™, Perspective Series booth rentals, Attendee Tracking, Event Analytics, and registration platforms.
• CROWDPulse™
• SingleSource®
• ExpoPortal
• ExpoProof
• Expogistics™
• Perspective Series®
• Level5

Products and services

• ExpoSuite Comprehensive all-in-one suite of trade show services and event technology solutions unifying SingleSource, CROWDPulse, ExpoPortal, SingleConnect, EXPOPROOF, Expogistics, AI Chatbot, YourSpace, Perspective Series rentals, Attendee Tracking, Event Analytics, matchmaking, and registration platforms for trade show organizers and exhibitors.
• CROWDPulse AI-powered global intelligence platform that monitors real-time market signals across industries, analyzing billions of data points including search behavior, social conversations, cultural signals, industry trends, and competitive dynamics to uncover growth opportunities for events and communities.
• SingleSource Patented single-source solution that simplifies the entire exhibiting experience by managing all exhibitor orders, requests, logistics, and service needs from one trusted source, coordinating exclusive and third-party services under one master invoice.
• ExpoPortal Comprehensive online ecommerce system allowing show exhibitors to easily order all show services from a single website, with One Memory technology providing previous account summaries for repeat customers to speed budgeting and project management.
• Expogistics Global event logistics network offering shipping to and from anywhere in the world with competitive pricing, dedicated 24/7 customer service, and onsite floor representation for trade show exhibitors and organizers.
• Perspective Series Modular rental exhibit solutions combining clean design, modern materials, and customizable graphics, offering flexible high-quality rental booths from 10' x 10' to 20' x 30' configurations with an interactive 360-degree booth builder tool for real-time visualization, built on beMatrix booth systems.
• General Service Contracting Full-service trade show general contracting including show floor design and logistics management, exhibitor services, registration, and technology integration, delivered through a consultative approach aligning operational and design decisions to event goals.
• Show Strategy and Creative Strategic services combining data-driven insight with imaginative experiential design, including brand strategy, creative management, persona segmentation, social listening, content strategy, and segment and sponsorship growth opportunities for trade show and event clients.
• Custom Exhibit Design and Production Custom trade show exhibit design from concept and 3D design to fabrication and on-site support, including program management, installation and dismantle services, and exhibit logistics for trade show exhibitors.
• Level5 Events Higher education event agency partnering with advancement and development offices to design and produce campaign events, milestone celebrations, alumni engagement experiences, campaign launches, inaugurations, roadshows, and regional events for universities and colleges.
• Community Intelligence Strategic approach connecting macro-level industry signals with micro-level event, attendee, and exhibitor data, using CROWDPulse for market monitoring and internal event data unification to help organizers design relevant programming, deepen engagement, and build stronger year-round community connections.

Quantifiable outcome

• 11,500+ attendees engaged, 3,000+ companies represented, 350+ speakers, 6,600+ booked meetings at single event
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• ExploricoreStrategic or Co-development Partner · 2 April 2026Strategic partnership to elevate industry standards for event performance through shared intelligence and strategic collaboration. Combines The Expo Group's community intelligence expertise with Explori's global benchmarking and analytics platform. Focuses on connecting macro-level industry signals with micro-level event data. Includes collaboration on industry research, benchmarking reports, and educational thought leadership. The Expo Group holds exclusive rights to Explori's thought leadership within the U.S. association market.
• BWFcoreStrategic or Co-development Partner · 14 June 2024Strategic relationship between Level5 Events (division of The Expo Group) and BWF, a comprehensive consulting partner for the nonprofit sector. Aims to enhance return on engagement (ROE) for colleges and universities through elevated fundraising experiences and event strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freeman: Freeman is the largest general service contractor and brand experience company in North America, providing event design, exhibit fabrication, and trade show services for many of the same association and corporate clients as The Expo Group. It is the closest direct competitor in GSC scale and scope.
• GES (Global Experience Specialists): GES is a major general services contractor and exhibition services provider for trade shows, conventions, and corporate events across the U.S. and globally. It competes head-to-head with The Expo Group for association-owned show contracts and offers a similar end-to-end service portfolio.
• Shepard Exposition Services: Shepard is a top-tier general service contractor providing event management, exhibit design, and trade show services to association and corporate clients. It is a frequent direct competitor to The Expo Group in the U.S. GSC market.
• Czarnowski Display Services: Czarnowski provides event marketing, exhibit design, and trade show services for brand experiences across industries. It is a direct peer in custom exhibit design and rental exhibit offerings comparable to Perspective Series.
• Derse: Derse is a full-service exhibit and event marketing agency building custom exhibits, experiences, and trade show programs for brands. It is a direct peer in custom exhibit fabrication, program management, and event services.
• Hargrove: Hargrove is a leading custom exhibit and event production company serving association, corporate, and government clients. It directly competes with The Expo Group on custom exhibit design, general contracting, and large-scale event production.
• Sparks (a Freeman company): Sparks is a brand experience and custom exhibit agency within the Freeman family, focused on high-impact corporate events, exhibits, and immersive experiences. It competes with The Expo Group's experiential design and corporate event work (e.g., Jacobs, Blockworks).

Others

• beMatrix: beMatrix is the manufacturer of modular beMatrix booth systems that The Expo Group distributes and uses in its Perspective Series rental exhibits. It is a key technology/supply partner rather than a competitor.
• Explori: Explori is a global event benchmarking and analytics platform, now a strategic partner of The Expo Group. It is comparable as the intelligence/analytics layer of event services and shares product overlap with CROWDPulse and Bear IQ-powered Event Analytics.

Broad incumbents

• Cvent: Cvent is a large event management software platform covering registration, venue sourcing, and event marketing technology. It is adjacent to The Expo Group's technology stack (ExpoPortal, Personify integration) and represents a broader incumbent in event tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/theexpogroup
• Facebookfacebook.com/theexpogroup
• LinkedInlinkedin.com/company/the-expo-group
• Instagraminstagram.com/theexpogroup
• Xx.com/theexpogroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Expo Group