Earth and Sugar

What Earth and Sugar does

Earth and Sugar is a West Palm Beach, Florida-based bespoke cake and confectionery company founded in August 2009 by self-taught baker Janderyn Makris. The company's primary business is custom wedding cakes, complemented by celebration cakes, retail baked goods (cupcakes, cheesecakes, cake pops, macarons, cookies, confections), gluten-free and vegan options, an education vertical (Earth and Sugar University), and venue rental services. Earth and Sugar's identity is built around intricate hand-piped buttercream, vintage Lambeth piping, edible gold leaf, and elaborate floral arrangements, supported by a 20+ flavor recipe library, and the brand has accumulated national editorial recognition across Vogue, Martha Stewart Weddings, Brides, The Knot, and other tier-one publications.

The operational backbone is a single production commissary at 7301 South Dixie Highway in West Palm Beach, supplemented by a Miami tasting studio at Petal Productions (3480 NW 41st St) added in 2019. Customer-facing commerce runs on a Shopify-powered e-commerce storefront with online ordering, design consultation booking, and blog content; Uber Eats is used for same-day delivery of curated items. Order fulfillment blends in-person consultations for bespoke work (with a $50 tasting fee, $500 minimum product budget, and 50% deposit), 48-hour turnaround for semi-custom and ready-made SKUs, and direct regional delivery from Vero Beach to the Florida Keys, with on-demand air-freight capability to New York City and the Bahamas for premium orders.

Earth and Sugar operates five revenue streams: (1) custom bespoke wedding and event cakes priced by serving count and design complexity with 50% deposits and 3-6 month lead times; (2) semi-custom and ready-made cakes at $25 to $300+ retail; (3) confections and mini desserts starting at $2.50 each with a 2-dozen minimum; (4) Earth and Sugar University workshops, business coaching, e-books, and 2-day courses; and (5) venue rental and event services including studio event hosting for 36-80 guests and a $150/hour mini dessert setup service. The go-to-market is hybrid: direct-to-consumer via the website and studios, consultative enterprise sales for weddings and large events, and event-driven workshops for aspiring cake artists and small-business owners. The company is privately held, founder-owned, and operates without disclosed external institutional capital.

Name

Earth and Sugar

Legal name

Earth and Sugar

Website

https://earthandsugar.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Earth and Sugar is a Florida-based bespoke cake and confectionery company founded in 2009. It specializes in custom wedding and celebration cakes, retail baked goods, and small-business education for aspiring cake artists, serving South Florida consumers with delivery from Vero Beach to the Florida Keys.

Ownership category

akta.pro rank

Product category

Custom Cake Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Baking & Pastry Arts (EDAOAKAB), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Bespoke cake bakery
• Custom wedding cakes
• Artisan baked goods
• Cake decorating workshops
• Specialty confections

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Bespoke Cakes: High-value custom cake orders primarily for weddings and special events. Orders require 50% deposit, with 3-6 months lead time recommended for weddings. Pricing based on serving count and design complexity.
2. Semi-Custom and Ready-Made Cakes: Pre-designed cake collection available online for pickup or delivery. 48-hour processing time required. Same-day and 2-day turnaround options available. Prices range from $25 to $300+ depending on size and design.
3. Confections and Baked Goods: Retail baked goods including cupcakes, cheesecakes, cake pops, tarts, cookies, macarons, cake donuts, cereal treats, and assorted platters. Gluten-free and vegan options available. Minimum 2 dozen for miniature desserts.
4. Workshop and Education (Earth and Sugar University): Educational programs including Business 1-on-1 consultations, Power Hour sessions, E-Books, and 2-Day Business Reset courses. Teaches fundamental cake techniques and business building strategies for small business owners.
5. Venue Rental and Event Services: Studio space available for private events hosting 36-80 guests. Add-ons include dessert platters, charcuterie boards, and Prosecco service. Mini dessert setup service at $150/hour for events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Earth and Sugar is a bespoke cake bakery that designs, handcrafts, and sells custom wedding and celebration cakes, a curated collection of ready-made cakes, and artisan confections (cupcakes, macarons, cookies, mini desserts) through its online storefront and West Palm Beach studio. The company also operates Earth and Sugar University, providing cake artistry and small-business education, and rents its studio as a private event venue.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Bespoke Wedding Cakes Fully customized multi-tier wedding cakes designed in one-on-one consultations with the bride, including tastings, hand-piped buttercream, and delivery/setup at the wedding venue. Recommended 3-6 month lead time with a 50% deposit and a $500 minimum product budget per custom tasting appointment.
• Ready-Made and Semi-Custom Celebration Cakes A curated catalog of pre-designed and semi-custom cakes available for online ordering with 48-hour processing time, same-day delivery via Uber Eats, and pickup at the West Palm Beach studio. Sizes range from 3-inch snack cakes ($25) to multi-tier celebration cakes ($25 to $300+), with gluten-free and vegan upgrades and optional add-ons such as candles, greeting cards, plaques, and gift wrap.
• Confections and Mini Desserts Retail baked goods and confections including cupcakes, cheesecakes, cake pops, tarts, cookies, macarons, cake donuts, cereal treats, and assorted platters. Gluten-free and vegan options available, with mini desserts starting at $2.50 each and a 2-dozen (24) minimum order (4 dozen for miniature cupcakes).
• Earth and Sugar University Educational program for aspiring cake artists and small business owners covering fundamental cake techniques and business-building strategies, including hands-on training, one-on-one consultations, Power Hour sessions, downloadable E-Books, and an intensive 2-Day Business Reset course.
• Studio Venue Rental and Event Services Rental of the West Palm Beach studio for private events of 36-80 guests, with optional add-ons including dessert platters, charcuterie boards, and Prosecco service. Mini dessert setup services are charged at $150 per hour.

Quantifiable outcome

• Cakes delivered from Vero Beach to Key Largo, with air freight capability to NYC and Bahamas
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• No Kid HungryminorOthersEarth and Sugar participates in events benefiting No Kid Hungry, an organization focused on ending childhood hunger in America by ensuring all children get the healthy food they need.
• Meals on WheelsminorOthersEarth and Sugar joins local chefs in raising funds for Meals on Wheels, which enables America's seniors to live healthier, happier, more independent lives through nutritious meals, friendly visits, and safety checks.
• St. Jude Children's HospitalminorOthersEarth and Sugar supports St. Jude's Children's Hospital through charitable events. St. Jude's mission is to advance cures and means of prevention for pediatric catastrophic diseases through research and treatment.
• Place of HopeminorOthersEarth and Sugar hosts activities to support Place of Hope, which brings hope and healing to hurting families through residential facilities for foster care, protective services, and maternity care.
• Resource DepotminorOthersEarth and Sugar supports Resource Depot, a center for creative reuse that turns waste into artistic wonder by collecting and distributing excess materials to benefit classrooms, summer camps, art studios, and the environment.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Carlo's Bake Shop: Bespoke custom cake shop made famous by the 'Cake Boss' TV series, specializing in elaborate wedding and celebration cakes with hand-piped decoration. Comparable in custom-cake artistry, high-profile media coverage, and premium pricing for signature designs.
• SusieCakes: Multi-location California bakery chain offering custom cakes, cupcakes, and confections in a vintage-inspired aesthetic. Comparable in vintage-cake design language, custom celebration cake focus, and DTC retail model, though operating at a larger scale than Earth and Sugar.
• Magnolia Bakery: Iconic American bakery famous for custom cakes, cupcakes, and confections with multiple retail locations and a globally recognized brand. Most comparable to Earth and Sugar in terms of editorial prestige, custom cake focus, and Instagram-driven demand from style-conscious consumers.
• The Caketress: Toronto-based bespoke cake studio specializing in luxury custom wedding and event cakes with elaborate sugar flower work. Comparable boutique-scale, bespoke design niche, and premium pricing serving style-conscious brides with editorial features.
• Vanille Patisserie: Chicago-based boutique bakery specializing in luxury custom wedding and celebration cakes with French-inspired techniques. Comparable boutique scale, bespoke design focus, and premium pricing positioning similar to Earth and Sugar's South Florida footprint.
• Sweet & Saucy Shop: California-based custom cake and confections boutique specializing in wedding cakes, dessert tables, and party favors. Comparable in custom cake design, event catering services, and confections product line with premium lifestyle positioning.
• Georgetown Cupcake: Boutique DC-based cupcake and cake brand with national TV exposure (DC Cupcakes) and multiple retail locations. Comparable in DTC boutique cake retail, custom order capabilities, and lifestyle brand positioning with media-driven customer acquisition.
• Ron Ben-Israel Cakes: Luxury NYC-based bespoke wedding cake atelier serving high-end clientele with custom sculptural designs. Closest peer in the high-end bespoke wedding cake niche that Earth and Sugar occupies, with similar media features in Brides and Martha Stewart Weddings.
• Buttercream Bakeshop: Boutique custom cake and cupcake shop in Chicago and DC known for intricate buttercream designs and editorial-worthy celebration cakes. Comparable boutique scale, custom cake artistry, and confections-led product mix with similar editorial-driven brand positioning.
• Sprinkles Cupcakes: National cupcake and custom cake brand with retail storefronts, e-commerce, and on-demand delivery (including cupcake ATMs). Comparable in multi-channel DTC distribution, premium pricing, and confections product line extending into custom celebration cakes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/earthandsugar
• Instagraminstagram.com/earthandsugar
• Facebookfacebook.com/earthandsugar
• LinkedInlinkedin.com/company/earthandsugar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth and Sugar