Barcoding
Barcoding, operating as DecisionPoint Technologies, is a Baltimore-based enterprise mobility and supply chain automation provider serving retail, logistics, manufacturing, and healthcare customers with proprietary software platforms, rugged hardware integration, managed services, and industrial print solutions.
- Company typePrivate
- Founded1998
- HeadquartersBaltimore, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Barcoding does
Barcoding, operating under the DecisionPoint Technologies brand since its July 2024 merger with DPSI, is a Baltimore-based enterprise mobility and supply chain automation provider founded in 1998 and backed by private equity sponsor Graham Partners. The company designs, deploys, and supports integrated solutions combining rugged mobile hardware (barcode scanners, RFID readers, rugged tablets, POS equipment), proprietary software platforms (IntelliTrack for asset and inventory visibility, VeriMy for user verification, CheckMy for equipment check-in, ViziTrace for RFID/IoT traceability, MobileConductor for mobile worker connectivity, and DPLink for frontline worker enablement), and a layered services stack spanning professional services, deployment, managed services (proactive monitoring, service desk, spare pool management), and extend services (maintenance, rentals, repair). The company also operates an industrial print business supplying custom labels, warehouse signage, stock barcode labels/ribbons, and RFID label encoding.
DecisionPoint serves enterprise customers across four named verticals — Retail & Hospitality, Supply Chain & Logistics, Manufacturing, and Healthcare — with marquee logos including Food Lion, Party City, Kaiser Permanente, DHL, United Rentals, Fleet Farm, Grocery Outlet, ASTOR Chocolate, Front Gate Tickets, MCI, and Jillamy. Its go-to-market is enterprise field sales with custom quote-based pricing and multi-year contracts; revenue streams mix hardware resale, software subscription/licensing, and high-margin professional/managed services. The company's underlying architecture is a platform-plus-modules model layered over a 60+ partner ecosystem including Zebra (Featured tier), Honeywell, SOTI, SAP, Oracle NetSuite, Microsoft, HP, Datalogic, ProGlove, and Impinj, positioning DecisionPoint as a connective middleware between rugged hardware and core ERP/supply chain systems.
Since 2023 the company has executed an aggressive PE-led roll-up, acquiring FRED Automation (AGVs), Procensis, DecisionPoint Systems, and ultimately merging with DPSI in July 2024 to consolidate under the DecisionPoint Technologies brand. The company is private with 251–500 employees, no public revenue disclosure, and no AI/ML capabilities identified in available materials. The operating footprint spans the United States and Canada.
Barcoding firmographics
Firmographics- Name
- Barcoding
- Legal name
- DecisionPoint Technologies
- Website
- https://barcoding.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Barcoding, operating as DecisionPoint Technologies, is a Baltimore-based enterprise mobility and supply chain automation provider serving retail, logistics, manufacturing, and healthcare customers with proprietary software platforms, rugged hardware integration, managed services, and industrial print solutions.
- Ownership category
- akta.pro rank
Barcoding industry classification
Industry- Product category
- Supply Chain Automation & Enterprise Mobility Solutions
- NAICS
- Custom Computer Programming Services (541511), Packaging and Labeling Services (56191)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers) (HDACAKAC)
- akta.pro secondary industries
- Barcode Scanners & Retail/Industrial Data Capture (HDACAFAJ), Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)
Keywords
Where Barcoding is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Markets served
Barcoding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of fixed and mobile devices including rugged mobile computers, barcode scanners, RFID readers, and point-of-sale equipment from partners like Zebra and Honeywell.
- Software Solutions: Sale and licensing of software platforms including IntelliTrack, VeriMy, CheckMy, ViziTrace, MobileConductor, and DPLink for enterprise mobility and asset management.
- Professional Services: Consulting, design, technical and field services for solution implementation and deployment.
- Managed Services: Ongoing services including proactive monitoring, service desk, spare pool management, and asset visibility.
- Industrial Print Solutions: Custom label printing, RFID label production, warehouse labeling and signage, and printing solutions automation.
- Extend Services: Preventative maintenance, equipment rentals, repair, and sustainability services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise solutions with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Barcoding product offering
Product offeringCore offering
Barcoding (now DecisionPoint Technologies) is a supply chain automation and enterprise mobility solutions provider that sells custom integrated solutions combining six proprietary software platforms (IntelliTrack, VeriMy, CheckMy, ViziTrace, MobileConductor, DPLink) with partner hardware (barcode scanners, rugged mobile computers, RFID readers, POS equipment from Zebra, Honeywell, Datalogic, and others), professional/managed/extend/deployment services, and industrial print solutions including custom labels and RFID label production.
Product overview
DecisionPoint Technologies (formerly Barcoding, Inc.) offers a platform-plus-modules architecture centered on six proprietary software platforms: IntelliTrack® (asset/inventory visibility), VeriMy™ (user verification/device tracking), CheckMy (equipment check-ins), ViziTrace (RFID/IoT traceability), MobileConductor (mobile worker connectivity), and DPLink (frontline worker enablement). These platforms are complemented by professional services (consulting, design, technical/field services), deployment services (configuration, implementation), managed services (monitoring, service desk, asset visibility), and extend services (maintenance, rentals, repair). The company also provides industrial print solutions including custom label printing, warehouse labeling/signage, stock barcode labels/ribbons, RFID label production, and printing automation. Hardware and software partner ecosystems support the broader solution delivery.
Differentiator
Problem solved
Functional benefit
Brands
- IntelliTrack: Real-time visibility and analytics platform for assets, inventory, RMAs, and contracts.
- VeriMy
- CheckMy
- ViziTrace
- MobileConductor
- DPLink
Products and services
- IntelliTrack® Real-time visibility and tracking platform for assets, inventory, RMAs (Return Merchandise Authorizations), and contracts; provides analytics for enterprise asset and inventory management.
- VeriMy™ Automated user verification and smart device tracking platform for managing mobile device assignments and usage.
- CheckMy Self-service equipment check-in and returns management platform for mobile and field device fleets.
- ViziTrace RFID and IoT-enabled platform for asset traceability across the enterprise.
- MobileConductor Connectivity platform linking mobile workers, vehicles, and delivery processes.
- DPLink Frontline worker enablement and solution deployment acceleration platform.
- Professional Services Expert consulting, design best practices, technical and field services for supply chain and mobility solution design and deployment.
- Deployment Services Configuration, implementation, and launch support services for enterprise mobility and automation solutions.
- Managed Services Ongoing proactive monitoring, service desk, spare pool management, and asset visibility services for deployed enterprise solutions.
- Extend Services Preventative maintenance, equipment rentals, repair, and sustainability services for enterprise hardware fleets.
- Custom Label Printing & Compliance Custom labels engineered for regulatory requirements across enterprise supply chain and compliance use cases.
- Warehouse Labeling & Signage Expert warehouse labeling, signage, and installation services for distribution and fulfillment operations.
- Stock Barcode Labels & Ribbons In-stock barcode labels, ribbons, and media available for immediate shipping.
- RFID Labels, Tags & Encoding High-volume RFID label printing, encoding, and testing services for asset and inventory tracking.
- Printing Solutions & Automation Industrial print hardware, software, and service support for label printing automation.
Quantifiable outcome
- Doubled barcode scanning efficiency
- +2 more outcomes
Companies that use Barcoding
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Barcoding technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Barcoding partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered primary, featured and core.
- DPSIprimaryTech firm that merged with Barcoding (backed by Graham Partners) to form DecisionPoint Technologies. DPSI brought complementary technology capabilities to the combined entity.
- ZebrafeaturedFeatured partner providing purpose-built hardware, software, and automation solutions as the market leader in rugged mobile computing, barcode scanning, RFID, and retail task management.
- HoneywellcoreHardware partner providing industrial mobility and scanning solutions integrated into DecisionPoint's enterprise solutions.
- SOTIcoreSoftware partner for mobile device management and enterprise mobility solutions.
- SAPcoreEnterprise software integration partner for supply chain and ERP connectivity.
- Oracle NetsuitecoreCloud ERP integration partner for business management solutions.
- MicrosoftcoreTechnology partner providing cloud infrastructure and enterprise software integrations.
- HPcoreHardware partner providing mobile devices and printing solutions.
- DatalogiccoreHardware partner for barcode scanners and data capture solutions.
- ProGlovecoreWearable barcode scanner technology partner for hands-free scanning solutions.
- ImpinjcoreRFID technology partner for RAIN RFID platform solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Barcoding competitors and assessment
Company assessmentDirect peers
- Zebra Technologies: Global leader in barcode scanning, RFID, mobile computing, and printing hardware that DecisionPoint resells and integrates; the most direct competitive overlap on enterprise AIDC hardware and increasingly on software/services stacks.
- Peak Technologies: Enterprise mobility and AIDC solutions provider with similar model of integrating partner hardware with proprietary software, services, and managed offerings for supply chain and retail customers.
- SATO Holdings: Manufacturer of barcode and RFID printers, labels, and labeling software; competes directly in industrial printing solutions and warehouse labeling workflows that DecisionPoint delivers.
- Impinj: RAIN RFID platform provider for item-level visibility; a key technology partner for ViziTrace but also a potential competitor as RFID software platforms move up the stack.
- SOTI: Mobile device management and enterprise mobility management software vendor; partners with DecisionPoint but competes for the same enterprise mobility software budget across retail, logistics, and manufacturing customers.
- Stratix Corporation: Enterprise mobility managed services provider focused on Mobile-as-a-Service and lifecycle management for rugged devices; overlaps DecisionPoint's managed and extend services for similar enterprise customers.
- Datalogic: Direct manufacturer of barcode readers, mobile computers, and RFID products that competes head-to-head with the partner hardware DecisionPoint integrates; comparable in target customers and product categories.
- Cognex: Specialist in machine vision and industrial barcode reading; competes in factory-floor and logistics automation use cases where DecisionPoint's ViziTrace and RFID/automation offerings also play.
Broad incumbents
- Avery Dennison: Global labels and RFID inlay manufacturer; overlaps with DecisionPoint's Industrial Print and RFID label production lines and increasingly competes in RFID-enabled supply chain visibility solutions.
- Honeywell Safety and Productivity Solutions: Large industrial conglomerate unit providing rugged mobile computers, barcode scanners, and printing solutions; competes with DecisionPoint both as a hardware supplier and increasingly as a direct enterprise solutions provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Barcoding social profiles
Digital presenceBarcoding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barcoding leadership team
Management profileNumber of profiles
Profiles1 record
Barcoding subsidiaries and ownership
Company hierarchySubsidiaries6 records
Barcoding funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barcoding M&A and investment
M&A and investmentM&A6 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barcoding
What does Barcoding do?
Barcoding (now DecisionPoint Technologies) is a supply chain automation and enterprise mobility solutions provider that sells custom integrated solutions combining six proprietary software platforms (IntelliTrack, VeriMy, CheckMy, ViziTrace, MobileConductor, DPLink) with partner hardware (barcode scanners, rugged mobile computers, RFID readers, POS equipment from Zebra, Honeywell, Datalogic, and others), professional/managed/extend/deployment services, and industrial print solutions including custom labels and RFID label production.
Is Barcoding a public or private company?
Barcoding is a private company. It is classified as private equity controlled and is currently operating.
When was Barcoding founded?
Barcoding was founded in 1998. It employs 251 to 500 people.
Where is Barcoding based?
Barcoding is headquartered in Baltimore, United States, in the North America region.
How does Barcoding make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are software Solutions, professional Services, managed Services, industrial Print Solutions and extend Services.
Who are Barcoding's main competitors?
Direct peers on record are Zebra Technologies, Peak Technologies, SATO Holdings, Impinj, SOTI, Stratix Corporation, Datalogic and Cognex. Broad incumbents are Avery Dennison and Honeywell Safety and Productivity Solutions.
Does Barcoding have an API?
No public API is recorded for Barcoding.
What industry is Barcoding in?
Barcoding's product category is Supply Chain Automation & Enterprise Mobility Solutions. Its primary akta.pro industry code is HDACAKAC, Barcode Scanners & Data Capture Devices (1D/2D/RFID Readers), with a secondary code of HDACAFAJ, Barcode Scanners & Retail/Industrial Data Capture. Its NAICS code is 541511 and its SIC code is 7370.