Montana Whole Health

What Montana Whole Health does

Montana Whole Health is a privately held naturopathic medical practice based in Missoula, Montana, founded in 2013 by Dr. Erika Krumbeck, ND, FABNP. The clinic operates as a single-location direct-to-consumer healthcare practice with three naturopathic physicians (Dr. Krumbeck, Dr. Claire Michelson, and Dr. Eva Wilson) serving patients from newborns through adulthood. Service offerings include primary care, naturopathic pediatrics, infertility treatment for couples, postpartum care, teen and adolescent health, adult chronic care, mental health services, vaccine administration, and Holistic Pelvic Care™. The practice also runs a content platform, naturopathicpediatrics.com, established as a leading external authority on natural pediatric health.

The underlying clinical model integrates conventional diagnostics with evidence-based naturopathic therapies, supported by an extensive lab testing menu covering conventional bloodwork, food allergy/sensitivity panels, organic acids testing, comprehensive stool analysis, MTHFR/SNP genetic testing, SIBO breath testing, and urinary mycotoxin testing, delivered through partnerships with specialty laboratories (U.S. Biotek, Genova Diagnostics, Mosaic Diagnostics, RealTime Labs, Center for SIBO Testing). Patient records are managed through CharmTracker; supplements are dispensed via Fullscript; telemedicine extends reach within Montana.

The business model is fee-for-service with time-of-service discounts for self-pay patients ($140-$450 per visit depending on length), combined with in-network insurance billing across Aetna, Allegiance, Blue Cross Blue Shield, Missoula County, Pacific Source, Mountain Health Co-op, and United Healthcare. Ancillary revenue streams include specialty lab markups and supplement sales through Fullscript. The practice is bootstrapped and founder-owned with no disclosed external capital, and growth has been funded organically through expanded services, additional provider hires, and insurance network participation. Geographic reach is constrained to Montana by state-level naturopathic licensing rules that limit telemedicine to in-state residents.

Name

Montana Whole Health

Legal name

Montana Whole Health

Website

https://mtwholehealth.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Montana Whole Health is a Missoula, Montana naturopathic medical practice operating since 2013, with three physicians providing primary care, pediatric, infertility, and postpartum services to families statewide via in-person and telemedicine visits.

Ownership category

akta.pro rank

Product category

Naturopathic Primary Care Services

NAICS

Ambulatory Health Care Services (621), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Naturopathic medicine
• Pediatric primary care
• Holistic healthcare
• Infertility treatment
• Postpartum care

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Patient Visits - Fee-for-Service: The clinic operates on a fee-for-service model with time-of-service discounts for self-pay patients. Visit fees range from $140-$450 depending on visit type and duration. Insurance billing available for in-network providers.
2. Insurance Reimbursement: In-network provider for Aetna, Allegiance, Blue Cross Blue Shield, Missoula County, Pacific Source, Mountain Health Co-op, and United Healthcare (Dr. Krumbeck). Bills insurance directly for covered services.
3. Lab Testing: Comprehensive lab testing services including specialty functional health laboratories. Labs are billed separately from visit fees.
4. Supplement Sales: Online supplement ordering through Fullscript platform for patient convenience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Montana Whole Health is a naturopathic medicine clinic providing holistic primary care for the whole family from newborns through adulthood. The practice offers specialized care in pediatrics, infertility treatment, postpartum mood disorders, teen and adolescent health, and Holistic Pelvic Care™, using an integrative approach that combines conventional medicine with evidence-based natural therapies. Services include well-child checks, chronic and acute condition management, comprehensive laboratory testing, vaccine administration, and telemedicine consultations for Montana residents.

Product overview

Montana Whole Health is a naturopathic medicine clinic that operates as a single, unified healthcare practice rather than a platform-with-modules architecture. The clinic offers comprehensive primary care services for the whole family (newborns through adults) grounded in naturopathic medicine principles, including Nutrition, Botanical Medicine, Physical Medicine, Hydrotherapy, Counseling, and Supplementation. The practice specializes in several core service areas: Naturopathic Pediatrics (the only clinic in Montana with three naturopathic doctors specializing in pediatrics), Infertility Treatment, Postpartum Care, Holistic Pelvic Care™, Teen & Adolescent Care, Adult Care, and Mental Health Care. Additional services include Lab Testing (both conventional and specialty functional medicine), Vaccine Services, and Same-Day Acute Visits. The clinic integrates with third-party platforms including FullScript for supplement ordering, CharmTracker for patient health records, Ancestry.com for genetic testing, and various specialty labs (U.S. Biotek, Genova Diagnostics, Center For SIBO Testing, RealTime Labs, Mosaic Diagnostics).

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Services Holistic primary care for the whole family from newborns through adulthood, providing wellness exams, preventive care, acute visits, and coordination with specialists.
• Naturopathic Pediatrics Specialized pediatric care for children and adolescents including well-child checks, treatment of chronic conditions, behavioral health, and developmental concerns. Montana Whole Health is the only clinic in Montana with three naturopathic doctors specializing in pediatrics.
• Newborn Care Comprehensive newborn care including well child exams, lactation support, and treatment of common infant conditions. Naturopathic physicians serve as primary care providers in Montana.
• Teen and Adolescent Care Whole-person healthcare for teenagers addressing mental health concerns, behavioral issues, physical symptoms, and hormonal changes during adolescence.
• Adult Care Whole-person healthcare for adults addressing chronic conditions, hormonal issues, autoimmune diseases, digestive concerns, and mental health needs with individualized treatment plans.
• Postpartum Care Natural treatment for postpartum conditions including postpartum mood disorders, thyroiditis, nutrient deficiencies, lactation support, and hormonal imbalances using remedies safe for nursing mothers.
• Infertility Treatment Comprehensive preconception care and fertility treatment for both male and female partners, including lab work, hormonal evaluation, natural herbs, supplements, and dietary interventions to improve chances of conception.
• Holistic Pelvic Care™ A gentle, trauma-informed pelvic floor modality developed by Tami Lynn Kent that integrates internal pelvic floor assessment, myofascial release, breathwork, and nervous system awareness for pelvic pain, postpartum recovery, and pelvic wellness.
• Mental Health Care Holistic mental health services for children, teens, and adults including treatment for anxiety, depression, ADHD, and behavioral concerns using natural therapies, nutrition, and when appropriate, psychiatric medications.
• Lab Testing Services Comprehensive laboratory testing including conventional bloodwork, specialty functional medicine labs (food allergy/sensitivity, organic acids, stool analysis, SIBO, genetic/SNP testing, urinary mycotoxin, heavy metal testing).
• Vaccine Services Vaccine administration with pain-reducing techniques (Buzzy device, comfort positioning), alternate vaccine schedules, and vaccine education. Accepts all patients regardless of vaccination status.
• Same-Day Acute Visits Same-day appointments for established patients dealing with acute illness including ear infections, upper respiratory infections, rashes, fevers, coughs, and acute mental health needs.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

One partnership is on record.

• FullscriptminorChannel Partner/ Reseller/ DistributorOnline supplement dispensary platform allowing patients to order medical-grade supplements prescribed by their providers.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• One Medical (Amazon One Medical): Large-scale, technology-enabled primary care provider with direct-to-consumer access and insurance participation; comparable on consumer motion and primary-care scope, though conventional rather than naturopathic.
• Forward Health: Tech-forward primary care membership practice offering extended visits and preventive focus; overlaps with Montana Whole Health's longer-visit, prevention-oriented positioning in the DTC primary-care category.
• Cleveland Clinic Center for Integrative & Lifestyle Medicine: Established academic health system offering integrative medicine services including naturopathic-adjacent modalities; relevant as a broad incumbent operating in the same integrative-care category.
• Andrew Weil Center for Integrative & Lifestyle Medicine: Academic center for integrative medicine combining conventional care with evidence-based complementary therapies; aligns on integrative philosophy and pediatric/adult scope, though anchored at an academic institution.

Direct peers

• Parsley Health: Direct-to-consumer integrative and functional medicine practice combining conventional and holistic care with a hybrid in-person/virtual model; overlaps closely with Montana Whole Health in DTC motion, root-cause philosophy, and insurance/subscription pricing.

Regional players

• Bastyr Center for Natural Health: Teaching clinic of Bastyr University offering naturopathic primary care and specialty services; comparable as a naturopathic clinical model with similar scope of practice but anchored in the Pacific Northwest.
• National University of Natural Medicine Health Centers: NUNM's teaching clinics provide naturopathic primary and specialty care in Portland; closely aligned on modality and clinical scope, though situated in Oregon rather than Montana.
• Southwest College of Naturopathic Medicine & Health Sciences Medical Center: Naturopathic teaching clinic providing primary and integrative care; relevant peer on clinical philosophy and scope, with a Southwestern U.S. footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montana Whole Health