Fullscript
Fullscript is a healthcare technology platform serving 125,000+ practitioners and 5 million patients across North America with a unified system for supplement management, lab ordering, AI-powered clinical decision support, and EHR integration.
- Company typePrivate
- Founded2011
- HeadquartersOttawa, Canada
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Fullscript does
Fullscript is a healthcare technology platform that connects healthcare practitioners with their patients for whole-person care, operating a supplement dispensing platform, a lab ordering and management platform, and AI-powered clinical decision support tools. The company serves 125,000+ healthcare providers — including naturopaths, nurse practitioners, MDs, chiropractors, and integrative and functional medicine providers — as well as nearly 30 health systems across North America, reaching 5 million+ patients annually. Its core platform is built around a cloud-based architecture combining a vetted catalog of 350+ professional-grade supplement brands, access to 3,000+ laboratory tests from 20+ lab partners (Quest, Labcorp, Genova Diagnostics, DUTCH, Mosaic Diagnostics, and others), the FS Assist clinical intelligence engine (built on 13,600 hours of validated clinical logic), and deep EHR integrations with Epic and ChiroTouch Cloud that embed supplement recommendations directly inside clinical workflows. ŌURA Ring and Apple Health wearable integrations add biometric data layers including sleep, readiness, activity, stress, and recovery metrics.
The company's revenue model is predominantly transactional: the platform is free for practitioners to join, and Fullscript earns take rates on practitioner-dispensed supplement sales (with Auto Refill driving recurring revenue), specialty lab kit orders (3% service fee, reduced from Rupa's prior 7%), and practitioner-added custom service fees. Go-to-market combines product-led self-serve signup, an enterprise sales motion for health system integrations, and channel partnerships through EHR vendors and lab networks. Recent strategic moves include the acquisitions of Emerson Ecologics (2022) and Rupa Health (2024), a $300M secondary share sale in May 2025 led by Leonard Green & Partners at a reported $2.5 billion valuation, and the launch of Fullscript Journeys in April 2026 — a packaged care-delivery product combining lab testing, AI interpretation, and personalized supplement protocols starting at $50 per package.
Fullscript firmographics
Firmographics- Name
- Fullscript
- Legal name
- Healthy Web Inc.
- Website
- https://fullscript.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fullscript is a healthcare technology platform serving 125,000+ practitioners and 5 million patients across North America with a unified system for supplement management, lab ordering, AI-powered clinical decision support, and EHR integration.
- Ownership category
- akta.pro rank
Fullscript industry classification
Industry- Product category
- Healthcare Practitioner Software
- NAICS
- Medical and Diagnostic Laboratories (6215), Computer Systems Design and Related Services (54151), Offices of Other Health Practitioners (6213)
- SIC
- Services-Prepackaged Software (7372), Services-Medical Laboratories (8071)
- akta.pro primary industry
- At-Home Lab Testing & Diagnostics-Integrated Virtual Care (HLALAAAE)
- akta.pro secondary industries
- Membership/Subscription Concierge Virtual Care (HLALAAAH), Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Fullscript is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Fullscript business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Supplement Sales (Practitioner-Dispensed): Fullscript operates a digital supplement dispensary where healthcare practitioners prescribe supplements to patients through personalized plans. Patients order through the platform and Fullscript fulfills and ships products. Practitioners can set individual discounts and earn margins on sales. Revenue is generated on each transaction with a marketplace-style take rate.
- Lab Testing Services: Fullscript enables practitioners to order lab tests from a network of blood and specialty lab partners. The platform handles payment processing, kit fulfillment, tracking, and result delivery. Fullscript charges a 3% service fee on specialty kits (reduced from Rupa's 7%). Custom fees can be added by practitioners for their own services.
- Wholesale Access for Practitioners: Qualified healthcare professionals can purchase supplements at wholesale prices for their own practice stock, generating revenue through direct patient sales outside the platform. Student accounts provide access to professional-grade products for personal use.
- Custom Service Fees (Practitioner-Added): Practitioners with a Practitioner Seller Account can add custom fees on lab orders, collected from patients at checkout and remitted to the practitioner less applicable taxes and a service fee.
- Auto Refill Program: Auto Refill program automatically generates recurring refill orders for patients on a chosen delivery schedule. Each shipment is charged to the patient's payment method, generating repeat transaction revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fullscript Journeys condition-specific packages starting at $50 per package |
| Freemium | Pay-as-you-go | Free practitioner account with transactional revenue on sales |
| Transaction based/ take rate | Pay-as-you-go | Lab testing cash-pay with 3% service fee on specialty kits |
| Subscription | Monthly | Auto Refill orders billed at product price plus applicable taxes, shipping, and charges per shipment |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Fullscript product offering
Product offeringCore offering
Fullscript operates a cloud-based clinical platform that lets healthcare practitioners prescribe professional-grade supplements from 350+ vetted brands, order from 3,000+ lab tests, and generate AI-assisted care plans, with deep integrations into Epic and ChiroTouch Cloud EHRs. Practitioners get a digital dispensary, lab management, and clinical decision support, while patients receive home-delivered supplements, at-home or in-person lab testing, and wearable-informed care plans managed by their provider.
Product overview
Fullscript is a healthcare technology platform serving over 125,000 healthcare providers and 5+ million patients annually across North America. The core Fullscript Platform provides a unified system for whole person care combining supplement management, lab testing, and AI-powered clinical tools. The platform architecture includes core supplement dispensary capabilities with a vetted brand catalog, the Labs Platform (expanded through the 2024 acquisition of Rupa Health) offering access to 3,000+ tests from blood lab partners and 15+ specialty lab companies, and AI-powered clinical intelligence tools including FS Assist for intake analysis and care planning, and Fullscript Journeys for condition-specific health packages. Integration modules connect the platform with major EHR systems (Epic, ChiroTouch Cloud) and wearable devices (Oura Ring, Apple Health). The company grew through acquisitions including Emerson Ecologics (2022) and Rupa Health (2024), and has raised significant growth capital from HGGC, Snapdragon Capital Partners, and Leonard Green & Partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Fullscript Platform
- Fullscript Journeys
- Labs Platform (formerly Rupa Health)
- Emerson Ecologics
- Rupa Health
Quantifiable outcome
- Patient adherence increased from 25% to over 37% following Fullscript adoption (as reported by Dr. JP Saleeby)
- +4 more outcomes
Companies that use Fullscript
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Fullscript technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
Fullscript partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered product, flagship, core and strategic.
- Seraphina Therapeutics (Fatty15)productSeraphina Therapeutics launched its Fatty15 Advanced Formula Extra Strength (pentadecanoic acid/C15:0 supplement) exclusively through Fullscript's practitioner platform. The supplement, backed by over 100 peer-reviewed studies, is available to Fullscript's network of over 125,000 healthcare practitioners and 5 million patients annually.
- University HospitalsflagshipUniversity Hospitals, a major academic health system based in Cleveland, Ohio, integrated Fullscript into its Epic electronic health records system — the first healthcare system to deeply integrate supplement recommendations directly within Epic's Medications Management workflow. The integration allows physicians to recommend supplements and track patient supplement usage within Epic, with products delivered directly to patients' homes.
- ChiroTouch CloudcoreChiroTouch announced a new integration with Fullscript that embeds professional-grade supplement recommendations and lab ordering directly into the ChiroTouch Cloud EHR platform for chiropractors. This marked ChiroTouch Cloud's first live partner launch and aims to streamline clinical workflows, improve patient care, and create a new revenue stream for providers.
- ŌURAcoreFullscript and ŌURA formed a strategic partnership to integrate Oura Ring biometric data — including sleep, readiness, and activity metrics — directly into Fullscript's clinical workflow platform for over 125,000 healthcare providers. The integration gives clinicians a unified view of patient wearable data alongside medical history and lab diagnostics, enabling more personalized whole-person care. The Oura Ring also became available for ordering through Fullscript's catalog.
- Institute for Natural MedicinestrategicFullscript and the Institute for Natural Medicine announced a strategic collaboration to develop evidence-based educational content on whole-person care, co-developed with Georgetown University. The curriculum bridges conventional and integrative medicine approaches, targeting conventionally trained healthcare professionals. Fullscript is also developing additional educational modules for clinicians seeking deeper clinical insights.
- Georgetown UniversitystrategicPartnering with Fullscript and the Institute for Natural Medicine to co-develop evidence-based educational content on whole-person care for conventionally trained healthcare professionals. The curriculum bridges conventional and integrative medicine approaches.
- Rupa Health (Acquired)coreFullscript acquired Rupa Health, a platform enabling practitioners to order and manage over 3,000 laboratory tests from a single interface. The acquisition combined Rupa Health's lab management capabilities with Fullscript's supplementation and treatment planning tools, creating a unified platform serving over 125,000 providers and 10 million patients across the United States.
- Emerson Ecologics (Acquired)coreFullscript completed its acquisition of Emerson Ecologics, an established distributor of professional-grade supplements and integrative health products. The acquisition accelerated the adoption of integrative medicine and expanded Fullscript's market presence, with Emerson Ecologics continuing to operate as a linked account alongside Fullscript's platform.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Fullscript competitors and assessment
Company assessmentEmerging players
- Parsley Health: Parsley Health is a functional medicine clinic network and virtual care provider for chronic conditions. It overlaps with Fullscript's practitioner and patient segments and is listed as a customer logo on fullscript.com.
- Thorne: Thorne is a premium supplement brand with growing direct-to-consumer channels. It is both a Fullscript catalog partner and a potential long-term competitor as it expands its own practitioner tools.
- Designs for Health: Designs for Health is a professional-grade supplement brand sold via practitioner channels. It competes with the 350+ brands on Fullscript's catalog and shares the same integrative medicine go-to-market.
- Metagenics: Metagenics is a major professional-grade supplement brand sold through practitioners. It is featured in Fullscript's catalog and competes for the same channel while operating proprietary practitioner education programs.
Broad incumbents
- athenahealth: athenahealth is a leading EHR and practice management platform for ambulatory providers. Its relevance is highlighted by Dr. Stephen Kahane joining Fullscript's Board from athenahealth, signaling overlap in the practitioner workflow layer.
- Hims & Hers Health: Hims & Hers is a large direct-to-consumer telehealth and wellness brand. It competes with Fullscript's Fullscript Journeys DTC packages by reaching consumers directly with branded supplements, telehealth, and lab-adjacent offerings.
Direct peers
- Wellevate: Wellevate is a practitioner-only online supplement dispensary that lets licensed providers prescribe and sell professional-grade brands to patients. It is the most direct competitor to Fullscript's original supplement dispensary offering.
- Natural Partners: Natural Partners is a practitioner-focused supplement distributor serving integrative and functional medicine providers. It competes with Fullscript on catalog breadth, professional-grade vetting, and dispensary workflow tools.
- Rupa Health: Rupa Health is a lab ordering and management platform for integrative practitioners that was acquired by Fullscript in October 2024. Prior to the acquisition it was a direct competitor in lab workflow and is now operated as a subsidiary.
- Emerson Ecologics: Emerson Ecologics was an established practitioner supplement distributor acquired by Fullscript in March 2022. Historically it was a direct competitor; today it operates as a linked account within the Fullscript ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Fullscript social profiles
Digital presenceFullscript compliance and trust
Trust signalCompliance2 records
Fullscript financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fullscript leadership team
Management profileNumber of profiles
Profiles7 records
Fullscript subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fullscript funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fullscript M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fullscript
What does Fullscript do?
Fullscript operates a cloud-based clinical platform that lets healthcare practitioners prescribe professional-grade supplements from 350+ vetted brands, order from 3,000+ lab tests, and generate AI-assisted care plans, with deep integrations into Epic and ChiroTouch Cloud EHRs. Practitioners get a digital dispensary, lab management, and clinical decision support, while patients receive home-delivered supplements, at-home or in-person lab testing, and wearable-informed care plans managed by their provider.
Is Fullscript a public or private company?
Fullscript is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fullscript founded?
Fullscript was founded in 2011. It employs 501 to 1,000 people.
Where is Fullscript based?
Fullscript is headquartered in Ottawa, Canada, in the North America region.
How does Fullscript make money?
Five revenue lines are on record. Supplement Sales (Practitioner-Dispensed) is the primary driver. The others are lab Testing Services, wholesale Access for Practitioners, custom Service Fees (Practitioner-Added) and auto Refill Program.
Who are Fullscript's main competitors?
Emerging players on record are Parsley Health, Thorne, Designs for Health and Metagenics. Broad incumbents are athenahealth and Hims & Hers Health. Direct peers are Wellevate, Natural Partners, Rupa Health and Emerson Ecologics.
Does Fullscript have an API?
No public API is recorded for Fullscript.
What industry is Fullscript in?
Fullscript's product category is Healthcare Practitioner Software. Its primary akta.pro industry code is HLALAAAE, At-Home Lab Testing & Diagnostics-Integrated Virtual Care, with a secondary code of HLALAAAH, Membership/Subscription Concierge Virtual Care. Its NAICS code is 6215 and its SIC code is 7372.