Ground Game

What Ground Game does

Ground Game, legally GGSPORTS SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ, is a Polish direct-to-consumer e-commerce company founded in 2010 and headquartered in Zielona Góra, Poland, that designs, manufactures, and sells combat-sports apparel and training gear under the Ground Game® brand. Its catalog of 573+ products spans men's, women's, and children's training wear and protective equipment for Brazilian Jiu-Jitsu, MMA, Muay Thai, kickboxing, boxing, judo, and grappling, alongside a streetwear line and a nutrition subcategory; the company differentiates through a set of branded material technologies including TechLeather and Skintex synthetic leather, Multifoam multilayer padding, DyeActive sublimation printing, ThermoFlex stretch fabric, and Flatlock seam construction.

The business sells primarily through seven localized online storefronts (Czech Republic, Germany, Ireland, Poland, Romania, Slovenia, and worldwide) with multi-currency and multi-language support, supplemented by a single physical pickup location in Szczecin, Poland, and B2B wholesale and custom-order channels. Revenue is generated through one-time product purchases at unit prices ranging from approximately €6 to €96, complemented by the Ground Game Club points-based loyalty program (a recurring engagement mechanic), wholesale orders to gyms and retailers, and custom orders for clubs, teams, and coaches.

Operationally, Ground Game is bootstrapped and lean, with 1-10 disclosed employees, no external funding, and no parent company; ecosystem layers including the Ground Game Club loyalty program, Ground Game Banda team, Ground Game Academy educational platform, and a coach/academy affiliate program are used to deepen community engagement and repeat purchase behavior beyond the core storefront transaction.

Name

Ground Game

Legal name

GGSPORTS SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Website

https://groundgame.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Ground Game is a Polish direct-to-consumer e-commerce brand that designs, manufactures, and sells combat-sports apparel, protective gear, and streetwear for BJJ, MMA, boxing, Muay Thai, and related disciplines across men's, women's, and kids' lines, serving individual athletes, coaches, and academies through multi-region online storefronts and B2B wholesale.

Ownership category

akta.pro rank

Product category

Combat Sports Apparel and Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Combat sports apparel
• Martial arts equipment
• Boxing gloves
• BJJ gis kimonos
• MMA training gear

Headquarters

HQ city

Zielona Góra

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of combat sports apparel and gear through owned e-commerce platform groundgame.com. Customers purchase individual products at listed prices. One-time purchase model with products ranging from accessories (€6) to equipment (€96).
2. Ground Game Club Loyalty Program: Points-based loyalty system where customers earn points (PTS) with purchases that can be redeemed toward future purchases (e.g., 25 PTS = €1 value, products priced in PTS). Drives customer retention and repeat purchases.
3. Wholesale Distribution: B2B wholesale channel allowing retailers and gyms to purchase Ground Game products in bulk for resale or team use.
4. Custom Orders: Custom order service for personalized/group apparel and gear, targeting clubs, teams, and coaches seeking branded or customized combat sports equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ground Game manufactures and sells branded combat sports apparel and training equipment — including BJJ Gis/Kimonos, boxing and MMA gloves, rashguards, MMA and Muay Thai shorts, headgear, mouth guards, shin guards, punching bags, hand wraps, and related accessories — directly to consumers through regional e-commerce storefronts across Europe and worldwide. The portfolio spans men's, women's, and kids' lines plus a nutrition range and is offered alongside wholesale and custom-order channels for gyms, clubs, and coaches.

Product overview

Ground Game is a combat sportswear company offering a comprehensive product portfolio for martial arts and combat sports. The company sells directly to consumers through regional e-commerce stores across multiple European countries (Czech Republic, Germany, Ireland, Poland, Romania, Slovenia, and worldwide). Their product offering consists of men's, women's, and children's training wear and gear for sports including Brazilian Jiu-Jitsu (BJJ), Judo, MMA, Muay Thai, Kickboxing, and Boxing. Key product lines include BJJ GIs/Kimonos, Boxing Gloves, MMA Shorts, Rashguards, Protection gear (Mouth Guards, Headgear, Shin Guards), and accessories. The company also operates Ground Game Club (loyalty program), offers Wholesale and Custom Orders for businesses, and runs Ground Game Academy (educational platform). Their gear incorporates various material technologies including TECHLEATHER synthetic leather, MULTIFOAM padding, DYEACTIVE sublimation printing, THERMOFLEX elastic fabric, and FLATLOCK seams.

Differentiator

Problem solved

Functional benefit

Brands

• Ground Game Brand: The company's own combat sports apparel and gear brand featuring products like BJJ Gis, Boxing Gloves, MMA Shorts, and Rashguards.
• Ground Game Club
• Ground Game Banda
• Ground Game Academy

Products and services

• Men's Combat Sports Training Wear

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• IdoSell (IAI S.A.)coreTechnology or IntegrationE-commerce platform provider powering the Ground Game online store. The IdoSell system handles the technical infrastructure for the multi-regional e-commerce operations including payment processing, inventory management, and order fulfillment.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Combat Corner: U.S. combat-sports retailer/manufacturer with both DTC and wholesale channels in boxing gloves, MMA gear and apparel; comparable multi-channel (DTC + B2B) strategy to Ground Game's e-commerce + wholesale model.
• Title Boxing: U.S.-based boxing and combat-sports equipment and apparel retailer/manufacturer with both DTC e-commerce and brick-and-mortar channels; comparable boxing gloves, headgear and training-gear focus.
• Hyperfly: BJJ apparel and gear brand with lifestyle/crossover positioning and strong kimono and rashguard SKU breadth; directly comparable to Ground Game's training-wear and streetwear crossover.
• Fairtex: Established Muay Thai and combat-sports equipment manufacturer with a strong training-camp following; directly competitive in gloves, shorts and training gear categories served by Ground Game.
• Sanabul: DTC combat-sports apparel and equipment brand with heavy Amazon presence; comparable product range (gloves, training gear, apparel) and overlapping customer base of amateur combat-sports athletes.
• Hayabusa: Premium combat sports gear brand with strong R&D-led positioning in boxing gloves, MMA gloves and training apparel; competes head-to-head with Ground Game's gear category and shares the European/North American DTC footprint.
• Venum: Global combat-sports apparel and equipment brand (MMA, BJJ, boxing, Muay Thai) with a multi-region e-commerce footprint and strong UFC sponsorship presence — directly comparable category, customer base and product depth to Ground Game.
• Tatami Fightwear: UK-based BJJ and combat-sports apparel brand with strong Gi, rashguard and accessory offerings; comparable BJJ-first positioning to Ground Game's BJJ-heavy catalog and overlapping European distribution.
• Scramble: Independent BJJ and combat-sports apparel brand known for stylized Gis and no-gi apparel; overlaps with Ground Game's BJJ Gi, rashguard and streetwear categories and competes for the same athlete/lifestyle customer.

Broad incumbents

• Everlast: Iconic legacy boxing and combat-sports brand with a broad multi-category sporting goods portfolio; comparable at the boxing/training-gear category level, but operates with vastly larger scale and a much wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ground_game
• Xx.com/GroundGameSport
• Facebookfacebook.com/groundgamesports
• LinkedInlinkedin.com/company/ground-game

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ground Game