Artivive
Artivive is a Vienna-based augmented reality platform, founded in 2017, that lets artists, museums, and brands link physical artworks to digital overlay layers via proprietary image recognition, serving 600,000+ creatives across 190 countries and institutional clients including the UN, Harvard, Albertina, and Belvedere through app, Bridge CMS, and marketplace products.
- Company typePrivate
- Founded2017
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Artivive does
Artivive GmbH is a Vienna-based augmented reality platform, founded in January 2017 by Sergiu Ardelean and Codin Popescu, that enables artists, museums, galleries, and brands to link physical artworks with digital overlay layers (animation, audio, video, and text) via proprietary image recognition. The product stack comprises the Artivive mobile app (iOS and Android) as the visualization layer, Bridge by Artivive (bridge.artivive.com) as the no-code content management system for creators, WebAR for browser-based viewing via QR code, and a digital art Marketplace that connects 66,000+ creators with buyers; supplementary offerings include White-Label WebAR for branded deployments and an Educational Package. The company serves a long tail of more than 600,000 creatives across 190 countries alongside an institutional book of marquee cultural and brand clients including Albertina, Belvedere, MIT, Shanghai Himalayas Museum, mumok, Absolut, Hard Rock Cafe, the Austrian Pavilion at EXPO 2025, and the United Nations and Harvard.
Revenue is generated through a freemium subscription model with view-bundled tiers (basic free with 50 views, paid subscriptions with annual billing, €0.03 per additional view, and add-ons), a lifetime individual license tier, an invoiced Custom Account stream for museums and B2B projects, an Educational/Enterprise pricing track, and transaction-based fees from the Marketplace. Distribution runs through product-led growth on the app stores (Google Play, Apple App Store) and self-serve Bridge CMS for SMBs/individuals, complemented by direct enterprise sales for museums and brands, ecosystem events such as the Window Wonderland open call, and regional sales partners in Mexico and Mongolia. Operational footprint comprises the Vienna headquarters with an Artivive Art Space exhibition venue, engineering presences in Beijing and Tel Aviv, and a Berkeley alumni office from the 2019 SkyDeck cohort; the company has raised only low-to-mid six-figure EUR across a 2019 Berkeley SkyDeck seed and a 2020 international angel round.
Business model mechanics reflect a capital-efficient SaaS-plus-marketplace hybrid: low-cost creator acquisition via a free tier generates a network-effects flywheel (more artworks improve CV accuracy and draw institutional clients), while B2B custom projects with cultural institutions provide higher-value, project-based revenue. Strategic posture emphasizes community-led growth, institutional credibility (UN, Harvard, leading Austrian museums), and category creation in a niche intersection of AR and the arts, evidenced by awards including the Born Global Champions Award (2019), Best Austrian Startup at Pioneers'18, and Silver Lovie (2023).
Artivive firmographics
Firmographics- Name
- Artivive
- Legal name
- Artivive GmbH
- Website
- https://artivive.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artivive is a Vienna-based augmented reality platform, founded in 2017, that lets artists, museums, and brands link physical artworks to digital overlay layers via proprietary image recognition, serving 600,000+ creatives across 190 countries and institutional clients including the UN, Harvard, Albertina, and Belvedere through app, Bridge CMS, and marketplace products.
- Ownership category
- akta.pro rank
Artivive industry classification
Industry- Product category
- Augmented Reality Creative Software
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where Artivive is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
Artivive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription (ACA Tiers): Subscription-based model for artists and creatives with tiered plans based on views and features. Basic free tier with 50 views; paid tiers offer more views and features. Annual subscriptions include two months free. Per-view overage at €0.03 per additional view. Add-ons available as one-time purchases.
- Custom Accounts (B2B Project-Based): Project-based model for B2B counterparts (museums, galleries, enterprises). Tailored solutions including dedicated infrastructure, digital content creation, workshops, and artist proposals. Invoiced by Artivive, not self-serve.
- Marketplace (Digital Art): Marketplace for digital art and creative services, connecting artists with buyers and clients for commissioned AR projects.
- Lifetime Subscriptions: One-time-fee lifetime subscriptions available for individual, non-corporate users for access to an individual tier. No further monthly invoices except for add-ons and upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Free ACA — entry-level for individual creators |
| Subscription | Annual | Paid ACA Tiers — monthly subscriptions with increasing view limits and features |
| Subscription | Multi-year contract | Custom Account — for B2B, museums, institutions |
| One time/ perpetual license | Monthly | Lifetime Subscription — one-time payment for individual access |
| Subscription | Annual | Educational/Enterprise Accounts |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Artivive product offering
Product offeringCore offering
Artivive provides an augmented reality platform that links physical artworks to digital overlay layers through proprietary image recognition. It comprises the Artivive mobile app (iOS/Android) for AR viewing and Bridge by Artivive, a no-code web CMS that lets creators upload triggers and digital content (animation, video, audio, text). The platform serves individual artists, museums, galleries, brands, and educational institutions through subscription tiers, custom B2B projects, and a digital art marketplace.
Product overview
Artivive is an augmented reality platform consisting of two core integrated products: the Artivive App (visualization component for end users) and Bridge by Artivive (content management system for creators). Together, these enable artists to link physical artworks to digital overlay layers. The platform operates on a subscription model for individual creators and a project-based B2B model. Supporting products include the Artivive Marketplace (digital art marketplace), White-Label WebAR (branded experiences), and Educational Package (institutional offerings).
Differentiator
Problem solved
Functional benefit
Products and services
- Artivive App Mobile application (iOS and Android) that scans physical artworks and displays AR overlay layers (animation, audio, video, text). Uses proprietary image recognition algorithms to identify trigger artworks and is freely available to end users via app stores.
- Bridge by Artivive Web-based, no-code content management system that lets creators link trigger images to digital layers (text, images, audio, video) and manage AR experiences. Accessible at bridge.artivive.com and serves as the creation and management component of the platform.
- Artivive Marketplace Online marketplace connecting creators with buyers and clients, providing access to over 100,000 AR artworks from 66,000+ creators and enabling commissions of AR projects.
- White-Label WebAR Fully branded AR experiences delivered under a client's own brand identity, enabling businesses and institutions to offer Artivive-powered AR through their own digital channels without third-party branding.
- Artivive Educational Package Specialized offering for educational institutions that includes workshops and tailored solutions for teaching augmented reality in academic settings, with a minimum-age exception from the standard 16-year rule for registered institutions.
Quantifiable outcome
- Over 600,000 creatives globally using the platform across 190 countries
- +3 more outcomes
Companies that use Artivive
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
Artivive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
Artivive partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Reea.netcoreRomanian software development company with 250+ developers. Deepened existing partnership in January 2019. Dan Masca, CEO and Owner, invested as a financial partner. Provided agile development support for platform development and US market product development.
- Absolut (Pernod Ricard)coreCollaboration with Absolut Vodka and KHM Vienna (Museum of Art History) to reimagine a classic painting into a celebration of diversity and inclusion, powered by AR technology.
- Vienna Tourist Boardminor'Friendly Idols' project bringing famous Viennese artworks to life with a smile, celebrating World Smile Day. Joint tourism/art initiative.
- Austrian Pavilion at EXPO 2025 (Osaka)minorAR experience at the Austrian Pavilion at EXPO 2025 in Osaka, Japan. Turned waiting time into an interactive AR experience.
- Nychos (Street Artist)minorCollaboration on viral T-Rex AR mural in Oakland — street art brought to life with AR, transforming public spaces into interactive experiences.
- Austria National Tourist Board (Österreich Werbung)minorPartnership for initiative 'So klingt Österreich' using Artivive AR technology to enhance Austrian cultural tourism.
- MuseumsQuartier WienminorPartnership for initiative 'So klingt Österreich' using Artivive AR technology at MuseumsQuartier Vienna.
- Belvedere Museum ViennacoreOngoing collaboration for AR-enhanced exhibitions including 'Günter Brus. Unruhe nach dem Sturm' and Egon Schiele works. Belvedere Director Stella Rollig quoted praising the platform.
- Albertina Museum ViennacoreOngoing collaboration from 2017. Created digital content for 'Film Stills' exhibition and integrated AR into the permanent collection 'Monet to Picasso – The Batliner Collection'. Extended multiple times.
- Shanghai Himalayas MuseumcoreInternational AR art collaborations including 'Miracle: The Bellini Family and the Renaissance' exhibition with AR-enhanced prints.
- MITcoreMIT Borderline Mural Project — student-organized interactive AR murals covering a 200-ft wall in campus tunnels ('Tunnel Vision' 2017).
- viennacontemporaryminorPartnership with mumok for the LIVING IMAGE special program during the international art fair 2018.
- Hard Rock Cafeminor50th anniversary special edition tee using AR art through Artivive, bringing AR to merchandise.
- Ilmin Museum of Art (Seoul)minorInternational AR art collaborations with the Seoul museum.
- Leica Gallery (Singapore)minorInternational AR art collaborations with Leica Gallery Singapore.
- WWFminor'Give fish a chance' mural project with AR in Zagreb, Croatia (2021), combining environmental messaging with AR art.
- ARCC.ArtminorCollaboration with art platform ARCC.art for digital art projects.
- Ying Art Center (Shanghai)minorInternational AR art collaborations with Ying Art Center in Shanghai.
- Bayerische Staatsoper (Munich)minor2019 AR experiences brought to the Bayerische Staatsoper season program.
- Take Festival (Vienna)minorFestival promotions for Take Festival for Independent Fashion and Arts in 2019 using AR.
- MAK (Austrian Museum of Applied Arts, Vienna)minorExhibition '100 Best Posters 18 – Germany Austria Switzerland' at MAK featured AR via Artivive.
- Sterntalerhof HospiceminorCharity partnership: 89 AR artworks from 7 international artists sold on Artivive marketplace with 100% of profits donated to support families of chronically ill children at Sterntalerhof hospice.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Artivive competitors and assessment
Company assessmentDirect peers
- Acute Art: London-based AR platform collaborating with major museums (Tate, MoMA, Serpentine) and artists (Anish Kapoor, Marina Abramović) to create AR exhibitions. Most direct functional peer: same B2B-museum + B2C-app model targeting the same AR-for-art niche Artivive serves.
- 8th Wall: WebAR platform (now part of Niantic) that enables browser-based AR experiences via URL/QR codes without app downloads. Directly comparable technical offering to Artivive's WebAR capability, with similar target use cases across marketing, retail, and creative activations.
- Zappar: UK-based WebAR platform with a content authoring suite (Zapworks) and consumer app for scanning AR codes. Comparable product-market overlap: freemium/self-serve creator tools plus enterprise AR campaigns for brands and agencies.
- Scope AR: Enterprise AR platform providing AR-authoring tools (Worklink Create) and remote assistance. Comparable on the no-code AR authoring UX, though Scope focuses on industrial/manufacturing and field-service use cases rather than art and museums.
Broad incumbents
- Adobe (Adobe Aero): Adobe's dedicated AR authoring tool for designers and creative professionals, integrated with Creative Cloud. Comparable AR content creation use case for visual creatives but operates within a much broader portfolio (Photoshop, Illustrator) and is not specialized to physical artworks or museum installations like Artivive.
- Snap Inc. (Lens Studio): Snap's AR authoring tool with massive creator community and distribution via Snapchat. Comparable on AR content authoring and creator-led GTM, but Snap is anchored in social/lens experiences rather than fine art or institutional museum use cases.
- Meta (Spark / Meta Spark Studio): Meta's AR effect creation platform powers Instagram/Facebook AR experiences. Overlaps with Artivive on web and mobile AR authoring for visual content, but Meta's tools target social media filters and ads broadly rather than long-form art/museum installations.
Others
- Wikitude (PTC): AR SDK and authoring platform owned by PTC, providing image recognition and AR tracking underlying many third-party experiences. Infrastructure-level peer to Artivive's proprietary recognition stack rather than a direct content-end competitor.
- teamLab: Japanese digital art collective producing immersive installations that overlap with AR-for-museum experiences from a creator/audience perspective. More of an art-creator and exhibition operator than an AR tool; thematically adjacent rather than a direct product competitor.
Emerging players
- Obsess: AR/3D platform for retail and e-commerce immersive shopping experiences. Comparable technology (WebAR, image-triggered 3D) but targets consumer retail brands and shopping rather than art/museum vertical; an adjacent competitive threat if Artivive moves into retail brand experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Artivive social profiles
Digital presenceArtivive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artivive leadership team
Management profileNumber of profiles
Profiles3 records
Artivive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artivive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artivive
What does Artivive do?
Artivive provides an augmented reality platform that links physical artworks to digital overlay layers through proprietary image recognition. It comprises the Artivive mobile app (iOS/Android) for AR viewing and Bridge by Artivive, a no-code web CMS that lets creators upload triggers and digital content (animation, video, audio, text). The platform serves individual artists, museums, galleries, brands, and educational institutions through subscription tiers, custom B2B projects, and a digital art marketplace.
Is Artivive a public or private company?
Artivive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Artivive founded?
Artivive was founded in 2017. It employs 11 to 50 people.
Where is Artivive based?
Artivive is headquartered in Vienna, Austria, in the Europe region.
How does Artivive make money?
Four revenue lines are on record. Subscription (ACA Tiers) is the primary driver. The others are custom Accounts (B2B Project-Based), marketplace (Digital Art) and lifetime Subscriptions.
Who are Artivive's main competitors?
Direct peers on record are Acute Art, 8th Wall, Zappar and Scope AR. Broad incumbents are Adobe (Adobe Aero), Snap Inc. (Lens Studio) and Meta (Spark / Meta Spark Studio). Others are Wikitude (PTC) and teamLab. Obsess is listed as an emerging player.
Does Artivive have an API?
No public API is recorded for Artivive.
What industry is Artivive in?
Artivive's product category is Augmented Reality Creative Software. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 54185 and its SIC code is 7371.