Acute Art
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Acute Art firmographics
Firmographics- Name
- Acute Art
- Legal name
- Acute Art Limited
- Website
- https://acuteart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Acute Art industry classification
Industry- Product category
- Digital Art Platform
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- AR/VR & Spatial Computing (SLAM, 3D vision) (HDAAAEAJ), Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), AR/VR & Immersive Learning Content Development (EDAGAKAI)
Keywords
Where Acute Art is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Acute Art business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consumer AR/VR Artwork Access: Free app providing access to AR and VR artworks for general consumers. Revenue model not clearly disclosed as the app is described as free to download with artworks available at no cost.
- Enterprise/Customized Artwork Solutions: Collaboration with artists, organisations, businesses, private clients, and agencies to create customised artworks in AR, VR, XR exhibitions, immersive experiences, and courses.
- Educational Programs: Short courses on VR/AR/AI in art delivered in partnership with Royal College of Art. Course fees likely charged for attendance and certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Acute Art product offering
Product offeringCore offering
Acute Art commissions and distributes augmented reality (AR) and virtual reality (VR) artworks by leading contemporary artists through its free mobile applications. The platform enables users to discover, view, interact with, and place AR artworks in physical environments via smartphone, with both site-specific geo-located exhibitions at major venues and at-home viewing. The company also develops customized AR/VR/XR artworks for museums, galleries, brands, and educational institutions, and delivers short courses on digital art technology.
Product overview
Acute Art is a digital art platform that creates unique digital experiences with leading artists, offering augmented reality (AR) and virtual reality (VR) artworks through its mobile applications. The core product consists of the Acute Art App for AR experiences and the Acute Art VR (X) app for virtual reality content. The platform specializes in commissioning and presenting AR/VR works by internationally renowned artists, supporting both site-specific outdoor exhibitions (like The Looking Glass and Unreal City) and home-based AR experiences. Users can access the free apps to discover, view, interact with, and collect digital artworks by artists including KAWS, Olafur Eliasson, Marina Abramovic, and Cao Fei. The company also offers educational programs through collaborations with institutions like the Royal College of Art.
Differentiator
Problem solved
Functional benefit
Products and services
- Acute Art App Free mobile application for iOS and Android that enables users to discover, experience, place, interact with, photograph, and share augmented reality artworks by leading international artists in their physical environment via smartphone camera.
- Acute Art VR (Acute Art X) Dedicated VR application available on App Store and Google Play that supports viewing of virtual reality artworks via cardboard headsets or smartphones. Features VR works by artists including Marina Abramovic, Olafur Eliasson, Anish Kapoor, and Nathalie Djurberg & Hans Berg.
- Customized AR/VR/XR Artwork Solutions Professional service offering bespoke AR, VR, and XR artworks and immersive experiences for organisations, businesses, private clients, and agencies, leveraging Acute Art's proprietary technology and artist network.
- Unreal City Major public AR art festival exhibition featuring over 30 virtual outdoor sculptures arranged along the River Thames in London, co-produced with Dazed Media. Made available for home viewing after the live event.
- The Looking Glass Outdoor AR exhibition produced in collaboration with The Shed (New York) and High Line Art, comprising 17 augmented reality artworks by 11 artists including KAWS, Olafur Eliasson, and Cao Fei, staged on The Shed's plaza and along the High Line.
- Present Futures Course Short course covering VR/AR/AI in contemporary art, delivered in collaboration with the Royal College of Art in London. Provides an introduction to immersive technologies and their impact on the art world, with course fees likely charged for attendance.
- Mirage Exhibition Major institutional AR exhibition held at UCCA Center for Contemporary Art in Beijing, curated by Daniel Birnbaum, marking the first major institutional AR exhibition in China.
Quantifiable outcome
- 30+ artworks accessible globally through free app
- +1 more outcomes
Companies that use Acute Art
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
Acute Art technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Acute Art partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Royal College of ArtminorPresent Futures short course collaboration. First iteration Summer 2023, second iteration Spring 2024. Course on VR/AR/AI in art delivered at RCA campuses and Acute Art's 180 Strand headquarters.
- The ShedcoreThe Looking Glass exhibition produced in collaboration with The Shed, New York. Free outdoor exhibition of 17 AR artworks on The Shed's plaza and High Line, July 3 - August 29, 2021.
- High Line ArtcoreThe Looking Glass exhibition partner. AR artworks installed on the High Line in New York as part of the collaborative exhibition.
- Dazed MediacoreUnreal City exhibition co-produced with Dazed Media. London's biggest public AR art festival featuring 36 sculptures along the River Thames. Also collaborated on Unreal City Live virtual event.
- BMW GroupminorBMW Art Journey collaboration with Lu Yang. Acute Art collaborated with BMW and Lu Yang to create AR version of his dancing avatar 'Gigant DOKU' for Art Basel's OVR: Miami Beach.
- UCCA Center for Contemporary ArtcoreMirage: Contemporary Art in Augmented Reality exhibition, November 28, 2020 - February 10, 2021. First major institutional AR exhibition in China curated by Daniel Birnbaum.
- AllRightsReservedminorKAWS: HOLIDAY SPACE collaboration. AllRightsReserved coordinated the sending of KAWS COMPANION figure into space via sounding balloon, with AR version on Acute Art app.
- Taschen BooksminorCompetition partnership for London Mastaba AR. Taschen provided the 40th anniversary Christo and Jeanne-Claude publication as prize.
- Serpentine GalleriescoreOngoing partnership for AR and VR exhibitions including Marina Abramovic's Rising, KAWS COMPANION (EXPANDED), Tomás Saraceno Webs of Life, and The London Mastaba AR.
- ArtScience Museum SingaporeminorHyperrealities VR Gallery featuring works by Olafur Eliasson, Marina Abramovic, and Anish Kapoor at the VR Gallery.
- Phi Centre MontrealminorExhibition of Acute Art works including Marina Abramovic, Olafur Eliasson, Nathalie Djurberg & Hans Berg, Antony Gormley, Anish Kapoor, and Koo Jeong A.
- Julia Stoschek CollectionminorVR program including Bjarne Melgaard's My Trip and Nathalie Djurberg & Hans Berg's It Will End in Stars.
- Frieze Art FairminorPartnership for AR works at Frieze Sculpture Regent's Park and Frieze New York Viewing Room featuring Bjarne Melgaard's My Trip.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Acute Art competitors and assessment
Company assessmentDirect peers
- Sedition: Digital art platform offering limited-edition digital artworks by leading contemporary artists. Comparable in distributing digital art by renowned artists to collectors, though positioned more as e-commerce than AR/VR platform.
- Vortic: VR art gallery platform making physical art accessible in virtual reality for collectors and institutions. Comparable in bringing blue-chip art to immersive digital formats, though more focused on VR viewing of existing physical art versus original AR/VR commissions.
- HTC VIVE Arts: VHTC's cultural-arts arm that commissions VR/AR exhibits with leading artists and museums worldwide. Closest direct competitor in the institutional AR/VR art space, with similar artist-roster and museum-partnership business model.
- Artivive: AR art platform that enables artists to create augmented reality layers over physical artworks. Directly competes in the AR-for-art space, with a similar artist-platform value proposition, though more focused on augmenting existing physical art versus original AR commissions.
Emerging players
- Spatial: Metaverse platform for VR/AR exhibitions, galleries, and events. Comparable in enabling immersive art exhibitions, but more general-purpose (business, social, events) versus Acute Art's art-specialized platform.
- Refik Anadol Studio: Studio creating data-driven AI and immersive digital artworks, often installed at major museums. Comparable in producing museum-grade digital and immersive art, though as a single-artist studio versus Acute Art's multi-artist platform.
- Oncyber: Tool for creating 3D/VR galleries and exhibitions for digital art and NFTs. Comparable in enabling virtual art exhibitions and digital collectibles display, though more DIY-focused versus Acute Art's curated artist commissions.
- SuperRare: NFT art marketplace for digital art by leading contemporary artists. Comparable in the digital art collectibles space, though focused on blockchain-based ownership versus Acute Art's AR/VR-centric viewing experience.
Broad incumbents
- Meow Wolf: Producer of immersive, large-scale art experiences and exhibitions. Comparable in creating immersive art exhibitions, though primarily physical installations with VR/AR elements versus Acute Art's mobile-first AR/VR focus.
- teamLab: Japanese collective producing large-scale immersive digital art installations and exhibitions globally. Comparable in producing border-defying immersive experiences for art institutions, though more focused on physical installations versus Acute Art's mobile AR/VR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Acute Art social profiles
Digital presenceAcute Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acute Art leadership team
Management profileNumber of profiles
Profiles3 records
Acute Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acute Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acute Art
What does Acute Art do?
Acute Art commissions and distributes augmented reality (AR) and virtual reality (VR) artworks by leading contemporary artists through its free mobile applications. The platform enables users to discover, view, interact with, and place AR artworks in physical environments via smartphone, with both site-specific geo-located exhibitions at major venues and at-home viewing. The company also develops customized AR/VR/XR artworks for museums, galleries, brands, and educational institutions, and delivers short courses on digital art technology.
Is Acute Art a public or private company?
Acute Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acute Art founded?
Acute Art was founded in 2017. It employs 11 to 50 people.
Where is Acute Art based?
Acute Art is headquartered in London, United Kingdom, in the Europe region.
How does Acute Art make money?
Three revenue lines are on record. Consumer AR/VR Artwork Access are the primary driver. The others are enterprise/Customized Artwork Solutions and educational Programs.
Who are Acute Art's main competitors?
Direct peers on record are Sedition, Vortic, HTC VIVE Arts and Artivive. Emerging players are Spatial, Refik Anadol Studio, Oncyber and SuperRare. Broad incumbents are Meow Wolf and teamLab.
Does Acute Art have an API?
No public API is recorded for Acute Art.
What industry is Acute Art in?
Acute Art's product category is Digital Art Platform. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of HDAAAEAJ, AR/VR & Spatial Computing (SLAM, 3D vision). Its NAICS code is 459920 and its SIC code is 7330.