Inside Editon
Inside Edition is a privately held, Paramount Global–owned syndicated television newsmagazine producer founded in 1989, producing daily investigative, celebrity, and human-interest content distributed across U.S. broadcast affiliates and large digital properties including YouTube (11M+ subscribers) and TikTok (1M+ followers).
- Company typePrivate
- Founded1989
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Inside Editon does
Inside Edition Inc. is a privately held, Paramount Global–owned television newsmagazine producer founded in 1989 and headquartered in New York. The company produces and distributes what it characterizes as television's longest-running, top-rated, and most-honored syndicated newsmagazine, built on a mix of investigative reporting, breaking news, celebrity and pop-culture coverage, true crime, and human-interest stories. Distribution is multi-platform: daily syndicated broadcast television via CBS Media Ventures across local network affiliates nationwide, owned digital surfaces including the Inside Edition website (with 24/7 live streaming), and large social media followings on YouTube (11M+ subscribers), TikTok (1M+ followers), Facebook, Twitter, and Instagram. The underlying technology is a conventional broadcast television production pipeline extended with digital content distribution and RSS-based content syndication across 14+ topical feeds. The business model is advertising-driven, with two principal revenue streams: television advertising inventory sold across syndicated broadcast windows, and sponsored content/shopping segments — most notably the "Inside Deals" series produced in partnership with MorningSave.com, which features discounted consumer products and affiliate-style promotion. The customer is a mass horizontal consumer audience seeking daily news, investigations, and entertainment, monetized through advertisers rather than direct subscription.
Inside Editon firmographics
Firmographics- Name
- Inside Editon
- Legal name
- Inside Edition Inc.
- Website
- https://insideedition.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Inside Edition is a privately held, Paramount Global–owned syndicated television newsmagazine producer founded in 1989, producing daily investigative, celebrity, and human-interest content distributed across U.S. broadcast affiliates and large digital properties including YouTube (11M+ subscribers) and TikTok (1M+ followers).
- Ownership category
- akta.pro rank
Inside Editon industry classification
Industry- Product category
- Syndicated Television Newsmagazine
- NAICS
- Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- News & Public Affairs Syndication (MPABAMAF)
- akta.pro secondary industries
- National Broadcast News Networks (MPABAAAB), News Streaming Platforms (MPACAAAF)
Keywords
Where Inside Editon is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inside Editon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television Advertising: Revenue generated through advertising spots during broadcast television programming across syndicated network affiliates.
- Sponsored Content/Shopping Segments: Revenue from branded content partnerships such as 'Inside Deals' segments sponsored by MorningSave.com, featuring product deals and affiliate-style content.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Inside Editon product offering
Product offeringCore offering
Inside Edition produces and distributes a daily syndicated television newsmagazine featuring breaking news, investigative reports, true crime stories, celebrity and pop culture coverage, and human interest features. The show is distributed across local network affiliates in the United States and reaches additional audiences through owned digital properties including the official website with 24/7 live streaming, a YouTube channel with 11M+ subscribers, and a TikTok presence with 1M+ followers.
Product overview
Inside Edition is a single unified television newsmagazine product distributed across multiple platforms. The core offering is the daily television newsmagazine program featuring investigative reports, breaking news, human interest stories, celebrity coverage, and true crime content. This core program is distributed through: (1) the traditional television broadcast via local network affiliates, (2) the Inside Edition Live streaming service for 24/7 online viewing, (3) the Inside Edition digital website providing articles and videos on demand, (4) the YouTube channel with over 11 million subscribers, and (5) the TikTok presence with 1 million followers. The company also operates a shopping/deals segment called 'Inside Deals' featuring discounted consumer products.
Differentiator
Problem solved
Functional benefit
Products and services
- Inside Edition (Television News Program) Television's longest-running, top-rated, and most-honored syndicated newsmagazine featuring breaking news, investigations, true crime, celebrity, and pop culture content. Distributed across local network affiliates in the United States via CBS Media Ventures.
- Inside Deals (Sponsored Shopping Segments) Branded shopping/deals segments produced in partnership with MorningSave.com featuring discounted consumer products presented by lifestyle expert Anna De Souza. Represents sponsored content revenue for Inside Edition.
Companies that use Inside Editon
Customer profileSegments1 record
Ideal customer profiles1 record
Inside Editon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Inside Editon partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- MorningSave.comminorMorningSave.com partners with Inside Edition for sponsored 'Inside Deals' shopping segments featuring discounted products. The partnership includes lifestyle expert Anna De Souza showcasing deals with discounts up to 81% off various consumer products.
- CBS Media VenturescoreCBS Media Ventures distributes Inside Edition as a syndicated television program across local network affiliates in the United States. The show is produced daily by Inside Edition Inc. and distributed by CBS Media Ventures.
- Paramount GlobalcoreParamount Global is the parent company overseeing CBS Media Ventures and CBS Interactive Inc., which distribute and host Inside Edition content. The organization delivers premium content across traditional and emerging platforms worldwide.
- King World Productions Inc.coreKing World Productions Inc. holds trademark rights for Inside Edition as part of the Paramount companies.
- CBS Interactive Inc.coreCBS Interactive Inc. operates the Inside Edition website and digital platforms, providing content hosting and digital distribution services.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Inside Editon competitors and assessment
Company assessmentDirect peers
- Entertainment Tonight: Direct sister show under CBS Media Ventures / Paramount Global, also a daily syndicated entertainment-newsmagazine distributed via the same affiliate network. Most directly comparable in format, distribution, monetization, and ownership structure.
- Extra: Long-running daily syndicated entertainment-news program competing in the same daypart across local broadcast affiliates, with overlapping advertiser base and similar entertainment/celebrity content mix.
- Access Hollywood: Daily syndicated entertainment-newsmagazine with comparable broadcast syndication distribution model and overlapping celebrity/entertainment editorial focus.
- TMZ: Direct competitor in entertainment/celebrity news with a stronger digital-first orientation; competes for the same audience attention and advertising dollars, particularly on social video platforms.
- Dateline NBC: Long-running network newsmagazine on NBC with a similar blend of investigative reporting, true crime, and human interest stories; competes for primetime newsmagazine viewers and award recognition.
- 20/20 (ABC News): ABC's flagship newsmagazine with parallel mix of investigations, true crime, and celebrity coverage; comparable in editorial scope, awards pedigree, and broadcast distribution.
- 48 Hours (CBS News): CBS News primetime newsmagazine with strong overlap in true crime and investigative storytelling; shares a corporate parent with Inside Edition via CBS/Paramount and competes for the same audience demographic.
- Daily Mail TV: Syndicated entertainment-news program distributed across U.S. broadcast affiliates with similar celebrity/offbeat editorial orientation and a digital-native parent brand.
Broad incumbents
- NBC News: Major network news division whose newsmagazines and digital properties overlap with Inside Edition's investigative and human-interest coverage; broader portfolio but competes for the same news-adjacent audience and ad budgets.
- ABC News: Network news organization with overlapping newsmagazine, digital, and social video properties; competes for broadcast news audiences, award recognition, and premium advertiser spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Inside Editon social profiles
Digital presenceInside Editon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Editon leadership team
Management profileNumber of profiles
Profiles6 records
Inside Editon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Editon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Editon
What does Inside Editon do?
Inside Edition produces and distributes a daily syndicated television newsmagazine featuring breaking news, investigative reports, true crime stories, celebrity and pop culture coverage, and human interest features. The show is distributed across local network affiliates in the United States and reaches additional audiences through owned digital properties including the official website with 24/7 live streaming, a YouTube channel with 11M+ subscribers, and a TikTok presence with 1M+ followers.
Is Inside Editon a public or private company?
Inside Editon is a private company. It is classified as corporate owned and is currently operating.
When was Inside Editon founded?
Inside Editon was founded in 1989. It employs 501 to 1,000 people.
Where is Inside Editon based?
Inside Editon is headquartered in New York, United States, in the North America region.
How does Inside Editon make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are sponsored Content/Shopping Segments.
Who are Inside Editon's main competitors?
Direct peers on record are Entertainment Tonight, Extra, Access Hollywood, TMZ, Dateline NBC, 20/20 (ABC News), 48 Hours (CBS News) and Daily Mail TV. Broad incumbents are NBC News and ABC News.
Does Inside Editon have an API?
No public API is recorded for Inside Editon.
What industry is Inside Editon in?
Inside Editon's product category is Syndicated Television Newsmagazine. Its primary akta.pro industry code is MPABAMAF, News & Public Affairs Syndication, with a secondary code of MPABAAAB, National Broadcast News Networks. Its NAICS code is 516120 and its SIC code is 4833.