What Entertainment Tonight does

Entertainment Tonight (ET) is a multimedia entertainment news brand founded in 1981 by Al Masini and operated as a wholly-owned brand of Paramount Global through CBS Studios Inc. and CBS Interactive Inc. It produces celebrity news, exclusive Hollywood interviews, red-carpet and premiere coverage, and entertainment-industry reporting, delivering this content through a nightly broadcast carried by local CBS-affiliated television stations across all 50 US states, a 24/7 streaming service (ET Live), the etonline.com digital hub, a global YouTube channel, and active accounts on Facebook, Instagram, and X. The core product portfolio spans the broadcast program, the ETonline digital platform, the ET Live streaming channel, the Show Finder station-locator tool, and a set of branded video series (ET Then & Now, Spilling the Tea, rETrospective, ET Vault Unlocked) that repurpose decades of archival interview footage.

The business model is anchored in television advertising sold against the nightly broadcast, supplemented by digital video monetization across streaming, the website, and YouTube. The program is offered free to viewers — no subscription or payment is required — so revenue accrues from aggregated mass-market audience reach rather than per-user fees. The primary customer segment is horizontal: mainstream US television and digital audiences seeking entertainment news and celebrity coverage, with Hollywood studios and talent functioning as an indirect customer base insofar as they value ET for promotional exposure. With 101–250 employees and a national broadcast plus global digital footprint, ET operates as a scaled, mature media property whose strategic posture is sustaining audience reach across linear and digital channels while extending the brand through streaming and social platforms.

Name

Entertainment Tonight

Legal name

Entertainment Tonight (operated by CBS Studios Inc. and CBS Interactive Inc.)

Website

https://etonline.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Entertainment News Media

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industry

Free TV / Syndication Distribution (MPADAJAI)

Keywords

• Entertainment news
• Celebrity interviews
• Video streaming
• Broadcast television
• Entertainment media

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising Revenue: Entertainment Tonight generates primary revenue through television advertising, with commercial spots aired during the nightly broadcast across all affiliated stations nationwide. The show's high-profile celebrity interviews and entertainment coverage attract significant viewer engagement, making it attractive to advertisers targeting mainstream entertainment consumers.

Distribution channels3 records

Marketing channels5 records

Core offering

Entertainment Tonight produces a nightly television entertainment news program featuring celebrity interviews, red carpet and movie premiere coverage, and behind-the-scenes Hollywood content. The show is distributed via local CBS-affiliated broadcast stations across the United States and through the ETonline digital platform, which includes a 24/7 live streaming channel (ET Live), a website with on-demand articles and video, and an official YouTube channel. The offering is free to viewers and supported by advertising.

Product overview

Entertainment Tonight operates as a unified entertainment news platform consisting of ET Live (a 24/7 streaming service), the ETonline website, and multiple branded video content series including ET Then & Now, Spilling the Tea, rETrospective, and ET Vault Unlocked. These products work together to deliver comprehensive entertainment and celebrity news coverage, with the Show Finder tool enabling viewers to locate broadcast television stations airing the show. The portfolio is structured around video-first content delivery across streaming, web, and traditional broadcast channels.

Differentiator

Problem solved

Functional benefit

Brands

• ET Then & Now: Video segment featuring celebrities reacting to their past interviews and career moments
• Spilling the Tea
• rETrospective
• ET Vault Unlocked
• ET Live

Products and services

• Entertainment Tonight (Nightly Broadcast Television Program) The flagship nightly entertainment news television program featuring celebrity interviews, movie and TV premiere coverage, red carpet events, award show coverage, and behind-the-scenes Hollywood content. Distributed to viewers free of charge via local CBS-affiliated broadcast stations across the United States.
• ET Live / ET 24/7 Streaming Channel A 24/7 live streaming service providing continuous entertainment news coverage, including live broadcasts, exclusive celebrity interviews, and on-demand video content from Entertainment Tonight. Accessible to viewers globally through etonline.com.
• ETonline Website (etonline.com)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• TMZ: Direct competitor in celebrity and entertainment news, but built around digital-first and social-native distribution rather than broadcast. Highly comparable in target audience (entertainment-news consumers) and editorial category.
• E! News: Direct competitor as a long-running entertainment news brand covering celebrities, premieres, and awards shows. Similar target audience and editorial category; also backed by a major media conglomerate (NBCUniversal).
• Access Hollywood: Direct competitor as a syndicated broadcast entertainment news program distributed via NBCUniversal affiliate stations. Closely comparable in format (daily entertainment news magazine), distribution (syndicated broadcast), and target audience.
• Extra: Direct competitor as a syndicated daily entertainment news program distributed via local broadcast stations. Closely comparable in nightly entertainment news format, distribution model, and audience.
• Page Six: Direct competitor in celebrity news, gossip, and entertainment reporting, with strong digital, social, and broadcast (Fox) extensions. Comparable target audience and editorial category, with a stronger gossip/exclusives positioning.
• Us Weekly: Direct competitor covering celebrity news, entertainment, and pop culture. Comparable target audience and editorial focus, distributed primarily via digital and social rather than broadcast.
• Just Jared: Digital-first entertainment news outlet covering celebrity sightings, paparazzi content, and celebrity lifestyle. Comparable target audience with a stronger social/distribution emphasis and faster news cycle.

Broad incumbents

• People: Major mainstream entertainment and celebrity news brand covering similar audiences with broader editorial scope (red carpet, human interest, lifestyle). Comparable in target consumer and editorial category but operates at much wider scale across print, digital, and TV.
• Deadline: Major entertainment industry news outlet covering film, TV, and awards with a more industry/trade audience. Comparable in entertainment editorial category but skews to industry professionals rather than mainstream consumers.
• Hollywood Reporter: Major entertainment industry news brand covering film, TV, and awards with both industry and consumer audiences. Comparable in entertainment editorial category, with deeper industry/business coverage and broader portfolio (events, awards).,

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/entertainmenttonight
• Facebookfacebook.com/EntertainmentTonight
• Instagraminstagram.com/entertainmenttonight
• Xx.com/etnow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entertainment Tonight