MorningSave
MorningSave is a daily deals e-commerce platform offering discounted brand-name consumer products across home goods, electronics, beauty, and accessories. It serves value-conscious US consumers through limited-time offers, a $8.99/month membership program, and exclusive TV show partnerships under the Stores.com multi-brand portfolio.
- Company typePrivate
- Founded-
- HeadquartersCarrollton, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
MorningSave firmographics
Firmographics- Name
- MorningSave
- Legal name
- MorningSave
- Website
- https://morningsave.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MorningSave is a daily deals e-commerce platform offering discounted brand-name consumer products across home goods, electronics, beauty, and accessories. It serves value-conscious US consumers through limited-time offers, a $8.99/month membership program, and exclusive TV show partnerships under the Stores.com multi-brand portfolio.
- Ownership category
- akta.pro rank
MorningSave industry classification
Industry- Product category
- Online Discount Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Variety Stores (5331), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where MorningSave is headquartered
LocationHeadquarters
- HQ city
- Carrollton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MorningSave business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: MorningSave generates revenue through direct product sales at discounted prices. The platform offers daily deals across various consumer categories including home goods, electronics, beauty, and apparel.
- Membership Subscription: $8.99/month membership provides free shipping and additional benefits, creating recurring subscription revenue.
- Stores.com Cash Back Program: Customers earn up to 10% cash back on purchases which can be redeemed across participating stores within the Stores.com portfolio, driving cross-brand engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $8.99/month membership with free shipping benefits |
| Unit Pricing | Pay-as-you-go | Individual product pricing at discounted rates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MorningSave product offering
Product offeringCore offering
MorningSave operates an online daily deals e-commerce platform that offers brand-name consumer products at deep discounts (29-92% off retail), with new featured deals rotating daily across categories including home goods, electronics, beauty, kitchen appliances, luggage, and apparel. The platform is supported by a $8.99/month membership program providing free shipping and a Stores.com Cash rewards program offering up to 10% cash back on purchases.
Product overview
MorningSave is a daily deals e-commerce platform and part of the Stores.com multi-brand portfolio. It operates as a flash-sales marketplace offering limited-time deals on consumer products including home goods, beauty and personal care, kitchen appliances, luggage, outdoor gear, and tech accessories. The platform features a $8.99/month membership for free shipping, a loyalty rewards program called Stores.com Cash, and partnerships with television shows for exclusive product drops. MorningSave competes alongside sister brands Meh, SideDeal, and Shop Univision under the unified Stores.com corporate umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- MorningSave Daily Deals Platform
Quantifiable outcome
- Up to 92% savings on retail prices
Companies that use MorningSave
Customer profileSegments2 records
Ideal customer profiles2 records
MorningSave technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MorningSave partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Stores.com, Inc. (formerly Mercatalyst)coreMorningSave is one of several brands operated under the Stores.com corporate umbrella (alongside Meh, SideDeal, Shop Univision, Hammacher Schlemmer, and Casemates). The rebranding from Mercatalyst to Stores.com positions the multi-brand platform for strategic acquisitions and portfolio expansion.
- Access HollywoodcoreMorningSave features exclusive deals in partnership with Access Hollywood, with dedicated shop sections and featured products highlighted on the platform.
- Entertainment Tonight (ET)coreMorningSave partners with Entertainment Tonight for exclusive 'ET's Savings Spotlight' and 'ET 60 Seconds of Steals' deal events, featuring limited-time offers highlighted on the platform.
- The Kelly Clarkson ShowcoreMorningSave features dedicated 'Kelly Clarkson Show Deals' with exclusive discounts on featured products, including up to 79% off on selected items.
- Inside EditioncoreMorningSave partners with Inside Edition for 'Inside Edition Weekend Deals' featuring exclusive product offers highlighted on the platform.
- Daily Blast LivecoreMorningSave features exclusive deals in partnership with Daily Blast Live, a morning TV show, with dedicated shop sections for featured products.
- Rachael RaycoreMorningSave features exclusive deals in partnership with Rachael Ray's show, including kitchen and cooking-related products with dedicated shop sections.
- The TalkcoreMorningSave features exclusive deals in partnership with The Talk daytime talk show, with dedicated product collections highlighted on the platform.
- SherricoreMorningSave partners with Sherri (Sherri show) featuring 'Sherri's Pop-Up Shop' exclusive deals on the platform.
- The Jennifer Hudson ShowcoreMorningSave features exclusive deals in partnership with The Jennifer Hudson Show, with dedicated shop sections highlighting featured products.
- ExtracoreMorningSave partners with Extra TV for 'EXTRA's Real Deals' featuring exclusive product offers highlighted on the platform.
- KaramocoreMorningSave features exclusive deals in partnership with Karamo show, with dedicated shop sections for featured products.
- The Steve Wilkos ShowcoreMorningSave features exclusive deals in partnership with The Steve Wilkos Show, with dedicated shop sections highlighting featured products.
- DailyMail TVcoreMorningSave features exclusive deals in partnership with DailyMail TV, with dedicated shop sections for featured products.
- Dish NationcoreMorningSave features exclusive deals in partnership with Dish Nation, a syndicated TV news magazine show, with dedicated shop sections highlighting featured products.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MorningSave competitors and assessment
Company assessmentBroad incumbents
- QVC: Established TV-driven shopping network selling curated consumer products via on-air and live-stream formats. Comparable on the TV-shopping integration model that MorningSave leverages through show partnerships, though QVC operates at vastly larger scale and is a broad incumbent rather than a focused daily-deals operator.
- HSN (Home Shopping Network): TV-and-digital shopping retailer offering curated deals on home, beauty, and electronics. Relevant as a broader incumbent in the TV-driven shopping space where MorningSave monetizes its show partnerships.
- Amazon (Deals / Outlet / Lightning Deals): The dominant e-commerce incumbent operating Amazon Deals, Outlet, and Lightning Deals across virtually every consumer category MorningServe serves. A broad incumbent comparable because it competes for the same deal-seeking consumer on price, selection, and shipping speed.
Direct peers
- Zulily: Flash-sale e-commerce retailer offering time-limited deals on apparel, home goods, and family products. Highly comparable on the curated, time-bound deal model serving value-conscious consumers, though Zulily historically operated a longer 'event' sale format.
- Rue La La: Members-only flash-sale e-commerce site offering time-limited deals on apparel, home, and accessories. Comparable on the members-only daily-deal model and value-conscious consumer targeting.
- Groupon: Iconic daily-deals marketplace offering limited-time discounts across consumer categories. Direct peer because it pioneered and scaled the daily-deals model targeting deal-seeking consumers, though Groupon skews more toward local services and experiences than physical goods.
- Woot: Amazon-owned daily-deals site offering one new deal per day across general merchandise. Closely comparable to MorningSave on the curated daily-deal format and broad product assortment, with similar value-positioning.
- Meh: Sister brand under Stores.com, Inc. operating a daily 'one deal a day' flash-sale model on a wide variety of consumer products. Direct peer because it shares the same parent platform, audience, and deal-driven merchandising playbook, only with a single-deal-per-day format.
- SideDeal: Another Stores.com, Inc. sister brand using the same daily-deals e-commerce format and membership/cash back infrastructure. Directly comparable on product, model, and audience to MorningSave.
- Hammacher Schlemmer: Another Stores.com, Inc. sister brand offering unique and innovative consumer products. Directly comparable as a portfolio peer under the same parent, sharing back-end infrastructure, audience, and cash back program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MorningSave social profiles
Digital presenceMorningSave financial estimates
Financial estimateRevenue estimate
Valuation estimate
MorningSave leadership team
Management profileNumber of profiles
Profiles1 record
MorningSave funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MorningSave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MorningSave
What does MorningSave do?
MorningSave operates an online daily deals e-commerce platform that offers brand-name consumer products at deep discounts (29-92% off retail), with new featured deals rotating daily across categories including home goods, electronics, beauty, kitchen appliances, luggage, and apparel. The platform is supported by a $8.99/month membership program providing free shipping and a Stores.com Cash rewards program offering up to 10% cash back on purchases.
Is MorningSave a public or private company?
MorningSave is a private company. It is classified as corporate owned and is currently operating.
When was MorningSave founded?
MorningSave was founded in -1. It employs 11 to 50 people.
Where is MorningSave based?
MorningSave is headquartered in Carrollton, United States, in the North America region.
How does MorningSave make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are membership Subscription and stores.com Cash Back Program.
Who are MorningSave's main competitors?
Broad incumbents on record are QVC, HSN (Home Shopping Network) and Amazon (Deals / Outlet / Lightning Deals). Direct peers are Zulily, Rue La La, Groupon, Woot, Meh, SideDeal and Hammacher Schlemmer.
Does MorningSave have an API?
No public API is recorded for MorningSave.
What industry is MorningSave in?
MorningSave's product category is Online Discount Retail. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 449 and its SIC code is 5331.