What caboodle does

Caboodle Technology UK is a UK-headquartered employee benefits technology provider founded in 2009 and acquired by The Access Group in November 2022. It now operates as a product line within Access People, the HR and workforce division of Access Group, under the Access Engage proposition. Its core product is the Salary Extras platform, a cloud-based employee benefits hub that consolidates financial wellbeing, salary sacrifice schemes (Bike to Work, Holiday Trading), lifestyle discounts, health and wellbeing benefits, and workplace commuting benefits, supported by a dedicated employee mobile app, employer admin portal, built-in communications tools, peer-to-peer reward and recognition, and real-time engagement analytics.

The platform is built around integration and interoperability rather than proprietary AI, drawing on a curated network of benefits partners including Cycle2Work, Halfords (MotorSave), Tusker (Car Benefit Scheme) and Runa (employee discounts). It integrates with the broader Access Evo HR and business software suite, enabling bundling with payroll and other workforce tools. Caboodle serves over 2,000 businesses internationally across the UK, Australia, New Zealand, Singapore, Malaysia, the United States and Ireland, with disclosed customer references spanning manufacturing (Toyota Motor Manufacturing), energy (Yu Energy), professional services (Acacium Group) and other mid-market and enterprise verticals.

Commercially, Caboodle operates a subscription-based, quote-priced SaaS model sold through The Access Group's enterprise field sales motion, complemented by direct employee self-serve portals and content marketing (case studies, webinars, guides, ROI report tool). Pricing is not publicly disclosed. Revenue, headcount and financial performance are not separately reported because the entity is integrated within Access People, and there are no disclosed funding rounds, patents, regulatory actions or standalone leadership team beyond founder and managing director Catherine Bennett.

Name

caboodle

Legal name

Caboodle Technology UK

Website

https://caboodle-technology.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Caboodle Technology UK is a cloud-based employee benefits platform, founded in 2009 and now part of The Access Group's Access People division, serving over 2,000 businesses across six countries with its Salary Extras platform covering salary sacrifice, discounts, wellbeing and commuting benefits.

Ownership category

akta.pro rank

Product category

Employee Benefits Software

NAICS

Payroll Services (541214), Business Service Centers (56143)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

Corporate MaaS & Commuter Benefits Platforms (THADALAG)

akta.pro secondary industry

Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)

Keywords

• Employee benefits platform
• Salary sacrifice schemes
• Reward and recognition
• Employee engagement software
• HR benefits administration

Headquarters

HQ city

Sandbach

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Employee Benefits Platform Subscription: Caboodle operates as a subscription-based employee benefits platform providing a comprehensive range of benefit schemes including financial wellbeing, salary sacrifice schemes, lifestyle discounts, health and wellbeing, and workplace commuting benefits. The platform is offered as part of The Access Group's Access Engage proposition.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Caboodle provides a cloud-based employee benefits platform (Salary Extras) that consolidates financial wellbeing, salary sacrifice schemes (Bike to Work, Holiday Trading), lifestyle discounts, health and wellbeing benefits, and workplace commuting benefits into a single offering. The platform includes built-in communications tools, peer-to-peer reward and recognition technology, real-time engagement analytics, and a mobile app for 24/7 employee access. It is sold to medium and large organisations as part of The Access Group's Access Engage proposition.

Product overview

Caboodle, now part of Access People under The Access Group, offers the Salary Extras Platform as its core employee benefits solution. The platform integrates multiple benefit schemes including financial wellbeing, salary sacrifice schemes (Bike to Work, Holiday Trading), lifestyle discounts, health & wellbeing benefits, and workplace commuting benefits. It operates within the Access Engage ecosystem, which combines employee benefits technology with reward, recognition, and internal communications features. The platform supports over 2,000 businesses internationally with employee benefits and engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Salary Extras Platform Cloud-based employee benefits platform that hosts all benefits in one place, providing flexible benefits options, built-in communications tools, reward and recognition technology, and real-time engagement analytics for medium and large organisations and their employees.
• Access Engage Employee engagement proposition from The Access Group that combines Caboodle's employee benefits technology with employee reward, recognition, and internal communications to drive employee engagement for organisations.
• Financial Wellbeing Employee financial wellbeing package bringing together financial products to help employees manage finances and plan for the future, delivered through the Salary Extras Platform.
• Salary Sacrifice Schemes Salary sacrifice schemes including Bike to Work and Holiday Trading, allowing companies and employees to save money through deductions from gross salary.
• Lifestyle and Discounts Employee discount scheme providing savings on everyday shopping, essentials, holidays, days out, and gifts.
• Health & Wellbeing Health and wellbeing package with benefits including bikes, gym memberships, healthy living information, and medical support.
• Workplace Benefits & Commuting Commuter benefits including travel loans, liftshare options, and cycling to work schemes to reduce daily commute costs.

Quantifiable outcome

• 60% employee sign-up rate within four weeks of implementation (Yu Energy case study)

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Cycle2WorkcoreTechnology or IntegrationLong-standing partnership with Cycle2Work for the Bike to Work Scheme, helping employees make savings on daily commute, cut fuel and parking costs, and improve health and wellbeing.
• HalfordscoreTechnology or IntegrationPartnership with motoring experts Halfords to bring the MotorSave scheme to the employee benefits industry, helping employees save and spread the cost of car maintenance and repairs through salary sacrifice.
• TuskercoreTechnology or IntegrationCar Benefit Scheme delivered through car benefits experts Tusker, providing a comprehensive and hassle-free car scheme for employees, helping make motoring more affordable particularly with greener vehicles.
• RunacoreTechnology or IntegrationPartnership with Runa to deliver market-leading employee discounts available instantly to thousands of employees worldwide that can be used in-store, online and on top of sales promotions.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reward Gateway: Direct competitor offering an employee engagement platform combining rewards, recognition, benefits, and communications. Operates across the UK and international markets with very similar buyer personas and feature overlap to Caboodle.
• Perkbox: UK-based employee benefits and engagement platform providing perks, wellbeing, and recognition. Competes head-to-head with Caboodle for UK and European enterprise HR buyers with very similar mobile-first benefits positioning.
• Benefex: Employee benefits platform (formerly dazzles) serving large enterprise clients globally. Provides flexible benefits, total reward statements, and engagement tooling in direct competition to Caboodle's Access Engage proposition.
• Xexec: UK employee benefits provider focused on discounts, salary sacrifice, and employee engagement. Overlaps with Caboodle in the mid-market UK benefits buyer segment with comparable product scope.
• Edenred: Global benefits and payment solutions provider offering prepaid benefits, meal vouchers, and employee benefits infrastructure. Competes with Caboodle in the UK salary sacrifice and lifestyle benefits categories.

Emerging players

• Salary Finance: UK-based financial wellbeing platform offering earned wage access, student loan repayment, and savings linked to payroll. Overlaps with Caboodle's Financial Wellbeing and salary sacrifice components.
• Wagestream: Earned wage access and financial wellbeing provider integrated into payroll systems. Comparable to Caboodle's financial wellbeing pillar and increasingly bundled into benefits platforms.

Broad incumbents

• Sodexo Benefits & Rewards: Subsidiary of Sodexo offering employee benefits, reward, and recognition services globally. Competes with Caboodle across multiple benefits categories as part of a much larger global services franchise.
• Workday: Enterprise HR and payroll suite increasingly adding benefits administration and employee experience features. Caboodle benefits from Access Group's HR adjacency but competes for enterprise wallet share against Workday.
• ADP: Large global payroll, HR, and benefits administration provider. While not a direct overlapping niche product, ADP's benefit administration stack competes for the same HR buyer and can displace integrated benefits platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about caboodle