Bromley Outing Club
Bromley Outing Club is a 501(c)(3) nonprofit ski and snowboard club in Peru, Vermont, founded in 1951. It delivers age-structured alpine racing, freestyle, school-based JISP instruction, and adult recreational racing programs to Southern Vermont youth, students, and adult ski families.
- Company typePrivate
- Founded1951
- HeadquartersPeru, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bromley Outing Club does
The Bromley Outing Club (BOC) is a Vermont-based 501(c)(3) nonprofit ski and snowboard club founded in 1951 and currently in its 70th year of operation, headquartered at 144 Bromley Lodge Road on Bromley Mountain in Peru, Vermont, with a mailing address in Manchester Center. The club operates as a gateway for lifelong participation in alpine racing and freeski, delivering age-structured competitive programs (U8 through U21), a Freestyle program, a Freestyle/Freeski offering, a Seasonal Snowboard Program coached by former Olympic snowboarder Betsy Shaw, a school-based Junior Instructional Snowsports Program (JISP and KAP) for grades 3–8, and an adult recreational Innkeepers League race series. Its served population spans approximately 125 weekend competitive program members, 650+ JISP school students, and 100+ alpine race athletes per season, with 11–50 employees including Executive Director Mike Healy (appointed July 2021) and age-group head coaches certified at U.S. Ski & Snowboard Level 100–300.
The competitive program stack is built on U.S. Ski & Snowboard coaching standards, with athlete-owned Freelap wireless timing chips ($100, $50 buyback) carrying training history through age classes U12 and older, and a $50,000 East Meadow Technology Project deploying high-speed fiber and video camera systems for live race broadcasts on YouTube and automated coverage of the race hill. The club was re-certified as a U.S. Ski & Snowboard Bronze Podium Club in summer 2022, participates in sanctioned racing through VARA (Southern Vermont Council), and partners with Vermont Adaptive Ski and Sports to serve adaptive athletes.
Revenue is generated through program registration fees (e.g., $1,800 per athlete for the full weekend competitive season inclusive of a $350 refundable volunteer bond and $400 Friday training pre-buy; $150 JISP / $250 KAP per student; $875 Innkeepers League team entry; $100 timing chip), an annual online and in-person auction fundraiser, tax-deductible donations, and grants from foundations including KWCF (2022) and the Kelly Brush Foundation (2022). Distribution is community-led through school partnerships, social media (Instagram, Facebook, Twitter), email newsletters, the BOC YouTube channel, and community events such as Febfest, with all registration handled through SportNin. Geographic scope is single-country/domestic, confined to Southern Vermont.
Bromley Outing Club firmographics
Firmographics- Name
- Bromley Outing Club
- Legal name
- Bromley Outing Club
- Website
- https://bromleyoutingclub.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bromley Outing Club is a 501(c)(3) nonprofit ski and snowboard club in Peru, Vermont, founded in 1951. It delivers age-structured alpine racing, freestyle, school-based JISP instruction, and adult recreational racing programs to Southern Vermont youth, students, and adult ski families.
- Ownership category
- akta.pro rank
Bromley Outing Club industry classification
Industry- Product category
- Ski and Snowboard Coaching Services
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)
- akta.pro secondary industries
- Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)
Keywords
Where Bromley Outing Club is headquartered
LocationHeadquarters
- HQ city
- Peru
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bromley Outing Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Program Registration Fees: Revenue from weekend competitive program, JISP/KAP school programs, and Freestyle program registrations.
- Annual Auction Fundraiser: Annual online and in-person auction fundraiser with local items to support educational ski/snowboard programs and scholarships.
- Grants and Donations: Grants from KWCF for scholarships and infrastructure, Kelly Brush Foundation for safety equipment, and tax-deductible donations from supporters.
- Innkeepers League: Adult recreational ski/snowboard racing league with team registration fees ($875 per team) and associated pass sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Weekend Competitive Program - Full Season |
| Unit Pricing | Annual | JISP (Junior Instructional Snowsports Program) |
| Unit Pricing | Annual | KAP (Knowledge and Program) |
| Subscription | Annual | Innkeepers League Team Registration |
| One time/ perpetual license | Pay-as-you-go | Freelap Timing Chip |
| Subscription | Annual | Friday Training Add-on |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Bromley Outing Club product offering
Product offeringCore offering
Bromley Outing Club delivers structured alpine ski racing, freestyle, and snowboard coaching programs for youth (ages 6-21), instructional snowsports programs for elementary school students, and adult recreational racing leagues, all operated on-site at Bromley Mountain in Peru, Vermont. Programs are delivered by certified coaches using timed training infrastructure and live race broadcasting, with scholarship support funded by grants and donations.
Product overview
The Bromley Outing Club is a Vermont-based non-profit ski and snowboard club offering a portfolio of programs centered around Alpine Racing and Freeski. The core offerings include age-structured Alpine Race Programs (U8 through U21), a Freestyle/Freeski Program, the JISP and KAP school programs for local students, the Innkeepers League recreational race series for adults, and a Seasonal Snowboard Program. Programs operate primarily on weekends from December through March at Bromley Mountain, with the Alpine Race and Freestyle programs forming the competitive pathway while JISP serves as an introductory recreational pathway for young learners.
Differentiator
Problem solved
Functional benefit
Products and services
- Alpine Race Program Competitive ski racing program for athletes ages 6-21, organized by age groups (U8, U10, U12, U14, U16, U18, U21), providing training, coaching, and competition opportunities in alpine skiing under US Ski and Snowboard coaching progression standards.
- Freestyle Program
Quantifiable outcome
- US Ski and Snowboard Bronze Podium Club certification (2022 re-certification)
Companies that use Bromley Outing Club
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Bromley Outing Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bromley Outing Club partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Vermont Adaptive Ski and SportscoreBromley partners with Vermont Adaptive Ski and Sports to grow opportunities for adaptive athletes at Bromley year-round regardless of ability to pay. Supports adaptive ski and snowboard programs.
- Bromley Mountain ResortcoreLong-term operating partnership with Bromley Mountain Resort. The club operates at Bromley Mountain providing access to dedicated race trails, early opening times, discounted passes for racers, and facility support including clubhouse and competition hill infrastructure.
- Vermont Alpine Racing Association (VARA)coreBOC is a member of VARA in the Southern Vermont Council (SVC). Participates in sanctioned races and follows VARA race schedules for U16+ athletes.
- Stratton MountainminorExchange days offered to JISP participants at Stratton Mountain since 1972, providing expanded skiing opportunities for enrolled students.
- U.S. Ski and SnowboardcoreBOC is a US Ski and Snowboard Bronze Certified Podium Club. Programs follow US Ski & Snowboard coaching progression and certification standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bromley Outing Club competitors and assessment
Company assessmentRegional players
- Pico Mountain Ski Club: Vermont-based youth ski racing club serving another Green Mountains resort. Competes for the same pool of regional U8–U21 athletes and follows the same VARA race calendar.
- Stratton Mountain School: Independent ski academy in Southern Vermont (adjacent mountain to BOC) offering alpine ski racing and snowboarding programs for competitive student-athletes. Direct geographic and competitive overlap with BOC's alpine racing pipeline.
- NYSEF (New York Ski Educational Foundation): Northeast U.S. ski club federation offering competitive alpine and freestyle training across New York mountains. Comparable operational model and program structure, just across the state line.
Direct peers
- Green Mountain Valley School (GMVS): Vermont-based independent ski and snowboard academy offering alpine racing and freeride programs for U.S. and international students. Comparable club/team program structure and certification through U.S. Ski & Snowboard, with similar athlete-development mission.
- Sun Valley Ski Education Foundation: Nonprofit ski racing and snowboard organization delivering multi-age competitive programs at Sun Valley. Strong structural analog as a U.S. Ski & Snowboard Podium-aligned club running training pipelines similar to BOC.
- Mount Mansfield Ski Club: Long-standing Vermont VARA-affiliated competitive ski club running age-group alpine training programs. Same governance (VARA), same coaching certification pathway (U.S. Ski & Snowboard), and overlapping athlete segments.
- Burke Mountain Academy: Highly regarded Northeast ski academy focused on alpine ski racing development. Operates a competitive season-length program with certified coaching, comparable in mission to BOC's weekend competitive program.
Others
- U.S. Ski & Snowboard: National governing body that certifies BOC as a Bronze Podium Club and licenses coaches and athletes. Sets the training progression and competition structure within which BOC and all peer clubs operate.
Emerging players
- Vermont Adaptive Ski and Sports: Statewide adaptive snow sports provider that partners with BOC for adaptive programming. Overlaps on adaptive athlete service at multiple mountains and competes for the same donor and grant pool.
- Schweitzer Racing Club: A mountain-affiliated ski racing club delivering age-group alpine training, similar in scale and program scope to BOC's weekend competitive pipeline but in a different (Pacific Northwest) region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bromley Outing Club social profiles
Digital presenceBromley Outing Club compliance and trust
Trust signalCompliance1 record
Bromley Outing Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bromley Outing Club leadership team
Management profileNumber of profiles
Profiles9 records
Bromley Outing Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bromley Outing Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bromley Outing Club
What does Bromley Outing Club do?
Bromley Outing Club delivers structured alpine ski racing, freestyle, and snowboard coaching programs for youth (ages 6-21), instructional snowsports programs for elementary school students, and adult recreational racing leagues, all operated on-site at Bromley Mountain in Peru, Vermont. Programs are delivered by certified coaches using timed training infrastructure and live race broadcasting, with scholarship support funded by grants and donations.
Is Bromley Outing Club a public or private company?
Bromley Outing Club is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bromley Outing Club founded?
Bromley Outing Club was founded in 1951. It employs 11 to 50 people.
Where is Bromley Outing Club based?
Bromley Outing Club is headquartered in Peru, United States, in the North America region.
How does Bromley Outing Club make money?
Four revenue lines are on record. Program Registration Fees are the primary driver. The others are annual Auction Fundraiser, grants and Donations and innkeepers League.
Who are Bromley Outing Club's main competitors?
Regional players on record are Pico Mountain Ski Club, Stratton Mountain School and NYSEF (New York Ski Educational Foundation). Direct peers are Green Mountain Valley School (GMVS), Sun Valley Ski Education Foundation, Mount Mansfield Ski Club and Burke Mountain Academy. U.S. Ski & Snowboard is listed as an others. Emerging players are Vermont Adaptive Ski and Sports and Schweitzer Racing Club.
Does Bromley Outing Club have an API?
No public API is recorded for Bromley Outing Club.
What industry is Bromley Outing Club in?
Bromley Outing Club's product category is Ski and Snowboard Coaching Services. Its primary akta.pro industry code is THAAAJAC, Ski & Snowboard Schools (Instruction & Coaching), with a secondary code of MPAKAJAI, Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports). Its NAICS code is 61162 and its SIC code is 7997.