Forward Coaching

Name

Forward Coaching

Legal name

Brivity, Inc.

Website

https://forwardcoaching.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Executive Presence & Communication Coaching (EDABANAE)

Keywords

• Real estate coaching
• Business consulting
• Mortgage coaching
• Title escrow coaching
• Professional development courses

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Coaching Subscriptions: Monthly subscription coaching programs (Growth, Accelerate, Black Diamond) with no long-term contracts required. Clients pay monthly and can cancel at any time. The subscription includes one-on-one coaching calls, group sessions, and portal access. This is the primary revenue driver.
2. Fast Forward Courses: Condensed group coaching courses sold as standalone offerings including Advanced Admin Specialist, Advanced Buyer Systems, Advanced Listing Systems, Negotiations, Price Reductions, Commercial Real Estate, and Billion Dollar Mastermind programs.
3. Speaking Engagements: Debbie De Grote and Forward Coaches are available for hire as speakers at industry events, conferences, and conventions, generating revenue through keynote and presentation fees.
4. Preferred Vendor Discounts: The company offers discounts on tools and technology including the Brivity Platform, Virtual Assistants, and other services, which may generate referral or affiliate revenue from vendors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Forward Coaching provides tiered subscription-based business coaching and consulting programs (Growth, Accelerate, and Black Diamond) for real estate agents, teams, brokers, mortgage professionals, and title/escrow officers. The offering combines recurring one-on-one coaching calls, weekly group mastermind sessions, an annual virtual business planning clinic, and an online members portal housing recorded calls, scripts, courses, and a referral directory. Self-paced Fast Forward Courses and paid keynote speaking engagements round out the portfolio.

Product overview

Forward Coaching is a business coaching company offering tiered one-on-one and group coaching programs for real estate professionals, mortgage brokers, and title/escrow specialists. The core portfolio consists of three coaching tiers: Growth Coaching ($800/month, 24 calls/year), Accelerate Coaching ($1,500/month, 48 calls/year), and Black Diamond Coaching ($3,000/month, 96 calls/year) for team leaders. These programs are complemented by Fast Forward Courses—a self-paced course library covering topics like Advanced Admin, Buyer Systems, Listing Systems, Negotiations, Price Reductions, and Commercial Real Estate. Clients access all resources through a members-only Client Portal featuring recorded calls, scripts, consumer guides, event kits, and a referral directory. The company also offers speaker services for industry events.

Differentiator

Problem solved

Functional benefit

Products and services

• Accelerate Coaching Premium one-on-one coaching program offering 48 personalized coaching calls annually (4 per month) with a hand-selected coach, weekly interactive Tuesday group coaching calls hosted by faculty coaches, direct access to Debbie De Grote between calls, annual virtual business planning clinic, referral network access, and discounts on Brivity Platform, virtual assistants, and other services. Designed for real estate agents, mortgage professionals, and title/escrow officers seeking a high-touch engagement.
• Growth Coaching Foundational coaching program offering 24 one-on-one coaching calls per year (2 per month) with a coach matched by Debbie De Grote, weekly Tuesday group coaching and mastermind calls, referral network eligibility, and special discounts on tools and technology. Targets real estate, mortgage, and title/escrow professionals building core production and systems.
• Black Diamond Coaching Executive-level coaching designed exclusively for real estate team leaders. Includes 96 one-on-one coaching calls annually (8 per month), coach-on-demand access, weekly Tuesday group coaching calls, annual virtual business planning clinic, consumer-centric educational resources, membership in the referral network and private Facebook group, access to the members-only online resource library, and discounts on Brivity Platform, Virtual Assistants, Fast Forward Courses, and other services.
• Fast Forward Courses Condensed group coaching courses providing self-paced training across multiple real estate disciplines. The library includes Advanced Admin Specialist, Advanced Buyer Systems, Advanced Listing Systems, Negotiations, Price Reductions, Commercial Real Estate, and The Billion Dollar Mastermind Program, available to real estate agents, teams, and brokers as standalone purchases.
• Speaker Services Keynote and presentation services featuring Debbie De Grote and Forward Coaching faculty for industry events, conferences, and conventions. Available for hire by brokerages, franchises, and trade associations seeking real estate coaching thought leadership content for their audiences.

Quantifiable outcome

• Business growth of 25%-50% reported by coaching clients
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• PLACEminorStrategic or Co-development PartnerBen Kinney, co-founder of Forward Coaching, is also Co-Founder of PLACE (a real estate technology and services company). This represents a personal equity relationship between the founders rather than a formal corporate partnership between the two companies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• PLACE: Real estate technology and services company co-founded by Ben Kinney that offers brokerage, coaching, and operational support to teams — directly comparable as Forward Coaching's sister platform for real estate team scaling, with overlapping customer base and Ben Kinney affiliation.

Direct peers

• Mike Ferry Organization: Long-standing real estate coaching firm offering lead generation, scripts, and production coaching for individual agents and teams — directly comparable in product, target customer (real estate agents), and recurring coaching model.
• Icenhower Coaching & Consulting: Real estate team coaching and consulting firm serving team leaders and brokerages with coaching, masterminds, and operational systems — closely comparable to Forward Coaching's Black Diamond team-leader tier.
• Richard Robbins International: Real estate coaching, training, and personal development company serving agents, teams, and brokers with content, events, and masterminds — comparable as a multi-tier real estate coaching provider with strong personal brand.
• Jared James Enterprises: Coaching and consulting firm serving real estate agents, teams, and investors with marketing, lead generation, and growth coaching — comparable in target customer and productized coaching offerings.
• Tom Ferry: One of the largest real estate coaching and training organizations in North America, serving individual agents and teams with subscription coaching, events, and a content ecosystem — directly comparable to Forward Coaching's three-tier subscription model and real estate agent focus.
• Buffini & Company: Coaching and training company serving real estate agents with the Buffini Coaching Program, 100 Days to Greatness, and referral-based systems — directly comparable as a tiered real estate coaching subscription business with content and event channels.

Broad incumbents

• Tony Robbins Business Coaching: Large-scale business coaching practice covering multiple verticals including real estate, with tiered programs and high-profile brand-led marketing — comparable as a tiered coaching subscription business, though broader and more celebrity-driven.
• KW MAPS Coaching (Keller Williams): In-house coaching and leadership program for Keller Williams agents and teams, offering masterminds, productivity coaching, and training — comparable as a real estate coaching subscription, but bundled into the KW franchise ecosystem.

Regional players

• eXp Realty (agent growth and training programs): Cloud-based brokerage that provides in-house training, mentorship, and revenue-sharing programs to agents and teams — comparable as a real estate professional development ecosystem, though delivered through a brokerage model rather than independent coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@forwardcoaching8189
• Facebookfacebook.com/forwardcoaching
• LinkedInlinkedin.com/company/forwardcoaching
• Instagraminstagram.com/forward_coaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forward Coaching