Richard Robbins International

What Richard Robbins International does

Richard Robbins International (RRI) is a privately held Canadian coaching and training company founded in 1998 by Richard and Sue Robbins and headquartered in Markham, Ontario. The company provides 1-on-1 sales and business coaching, group coaching, and live training events exclusively to Canadian real estate sales agents, REALTORS®, and team leaders, supported by a member-facing digital platform (MyRRI), a weekly podcast, and a curated Approved Partners network that includes CIBC, RealtyNinja, Cutco, and Bespoke Wellness. Core products are the Business Coaching subscription ($999/month, with a $799 one-time assessment fee), the Team Leaders Coaching subscription ($1,595/month for 5 users), and a 12-month Group Coaching Academy cohort program; the flagship annual Masters Academy conference (tickets $998–$1,598) and complimentary bi-monthly Training Academy virtual events serve as the top-of-funnel and mid-funnel demand engine. RRI is fully founder-owned, has no external funding, operates only in Canada, and has served 15,000+ coaching members and 350,000+ event attendees over 27 years with a 24+ business coach roster. The technology stack is light: a WordPress/Infusionsoft-driven enrollment funnel, a Calendly-based inside-sales motion, a proprietary member app/portal (MyRRI), and an external podcast host, with no public API or platform integrations. AI is positioned as a content and advisory theme — surfaced through Masters Academy sessions and a new AI Positioning Playbook Workshop — and is resold to members via RealtyNinja's AI-powered listing description tool, rather than being developed in-house.

Name

Richard Robbins International

Legal name

Richard Robbins International Inc.

Website

https://richardrobbins.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Richard Robbins International is a Canadian sales and business coaching company founded in 1998 that serves individual real estate agents and team leaders with 1-on-1 coaching subscriptions, group coaching, and live training events across Canada.

Ownership category

akta.pro rank

Product category

Real Estate Coaching Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales Leadership & Revenue Executive Coaching (EDABANAL)

akta.pro secondary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Real estate coaching
• Business coaching services
• Professional development events
• Sales training programs
• Coaching memberships

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Coaching Memberships: RRI generates primary recurring revenue through coaching membership subscriptions. Individual agents pay a monthly or annual fee for personalized 1-on-1 coaching, access to the MyRRI app, member community, and VIP event access. Team Leader coaching is offered at a higher tier for teams of 5 users.
2. Event Tickets: Revenue generated from paid event attendance. Masters Academy tickets are sold at two tiers: Main Admission ($998 + tax per person) and VIP Admission ($1,598 + tax per person, including VIP networking reception and proprietary RRI tools). Additional revenue from member retreat/excursion programs.
3. Complimentary Training Academy Events: Free virtual training events (bi-monthly) serve as a top-of-funnel lead generation mechanism that converts attendees into paid coaching members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Richard Robbins International provides paid one-on-one and group business coaching programs, plus live training events and an annual flagship conference, for individual Canadian real estate sales agents, team leaders, and broker-owners. Core revenue is generated through monthly coaching memberships (Business Coaching at $999/month and Team Leaders Coaching at $1,595/month, with a 5% discount on annual billing) and ticket sales to the Masters Academy annual conference (priced $998–$1,598).

Product overview

RRI operates as a coaching-and-events company offering tiered real estate sales coaching programs (Business Coaching for individual agents and Team Leaders Coaching for team leaders, plus a Group Coaching Academy), anchored by the flagship annual Masters Academy conference. Supplementary offerings include complimentary bi-monthly Training Academy virtual events, The Richard Robbins Show podcast, the MyRRI member resource app/portal, and a curated Approved Partners referral network. The company also provides a free online audit tool and complimentary strategy session as lead-generation touchpoints. Coaching programs include 24 sessions per year with a dedicated RRI Business Coach, access to proprietary tools, marketing templates, and VIP access to Masters Academy.

Differentiator

Problem solved

Functional benefit

Brands

• Masters Academy: Canada's premier real estate annual sales and business conference featuring advanced, real-time real estate sales and business intelligence training.
• Training Academy
• Business Coaching

Products and services

• Business Coaching Paid monthly one-on-one business coaching program for individual Canadian real estate sales agents, priced at $999/month (or annually with a 5% discount). Provides a dedicated RRI Business Coach, structured accountability, and personalized business planning aimed at growing personal sales production.
• Team Leaders Coaching Paid monthly coaching program for Canadian real estate team leaders and broker-owners, priced at $1,595/month (5% annual discount available), supporting up to 5 team members. Focused on leadership development, recruiting, retention, and scaling team production beyond solo-agent capacity.
• Group Coaching Academy Paid 12-month group coaching program for Canadian real estate agents and team leaders who want a structured cohort experience rather than (or alongside) one-on-one coaching. Delivered in a group setting using RRI's proprietary coaching methodology.
• Masters Academy Annual Conference RRI's flagship paid annual live conference for Canadian real estate agents and team leaders, with tiered tickets ($998 and $1,598) and sessions led by Richard Robbins and other speakers. Positioned as the company's premier in-person training and networking event.
• AI Positioning Playbook Workshop Paid digital workshop for Canadian real estate professionals covering AI positioning strategies. Delivered live via Zoom with restricted link sharing; tickets are non-refundable and non-transferable.

Quantifiable outcome

• Average member income of $474,930 (2024 results for members in program 1+ year) per homepage; $477,539 per coaching page.
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CIBCcoreGTM or Marketing PartnerCIBC Mobile Mortgage Advisors serves as RRI's national sponsor and partner, offering a unique referral partnership opportunity for REALTORS® across Canada. CIBC mortgage advisors provide mortgage services to RRI member clients, creating a co-referral ecosystem benefiting both parties and their respective customers.
• CUTCO Closing GiftsminorGTM or Marketing PartnerCUTCO Closing Gifts offers personalized client gifts for real estate professionals — including elegant cheese knives and Signature Sets — used as closing gifts, referral rewards, or client appreciation presents. Tax-deductible as branded advertising with flexible bulk ordering, engraving, and interest-free billing options.
• Bespoke Wellness GroupminorGTM or Marketing PartnerA Toronto-based precision health, longevity, and regenerative wellness clinic founded by Dr. Elaine Chin. Specializes in advanced diagnostics, stem cell therapies, and integrative medicine. RRI recommends this partner to members for health and wellness optimization.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ninja Selling: Ninja Selling is a real estate training and coaching system based on Larry Kendricks' methodology, offering group coaching, workshops, and certification programs for real estate professionals. Comparable to RRI's Group Coaching Academy and event-based training model.
• Buffini & Company: Founded by Brian Buffini, Buffini & Company is one of North America's largest real estate coaching and training organizations, offering coaching memberships, events (Brian Buffini's Success Tour), and the Referral Maker CRM system. Direct competitor to RRI in real estate agent coaching with a similar subscription and event-driven business model.
• Icenhower Coaching & Consulting: Lee Icenhower's coaching firm offers real estate team-building and leadership coaching with subscription programs and mastermind retreats. Comparable to RRI's Team Leaders Coaching tier and focus on scaling real estate teams.
• Mike Ferry Organization: Mike Ferry Organization provides sales coaching, lead generation training, and mastermind programs for real estate agents, with a focus on cold-calling and traditional sales skills. Directly comparable to RRI as a long-established real estate coaching subscription business.
• Tom Ferry International: Tom Ferry is a prominent real estate coach offering coaching programs, masterminds, and the annual Tom Ferry Summit event. Comparable to RRI in target customer (real estate agents and team leaders), coaching subscription structure, and annual flagship conference format.
• Floyd Wickman Team: Floyd Wickman has provided real estate sales training and coaching for decades, offering seminars, workshops, and coaching programs for agents. Comparable to RRI as a long-tenured real estate training brand with similar workshop and coaching delivery model.
• Craig Proctor Coaching: Craig Proctor runs coaching programs and masterminds for real estate teams and agents, with a focus on high-performance systems and team building. Comparable to RRI's premium coaching tier serving top-producing agents and team leaders.

Broad incumbents

• Tony Robbins Business Coaching: Tony Robbins' Business Coaching programs target entrepreneurs and business owners across industries with premium mastermind and 1-on-1 coaching offerings at similar price points to RRI's Team Leaders Coaching. Comparable business model and customer profile (growth-focused business owners) but not specifically real estate-focused.
• Keller Williams MAPS Coaching: MAPS (Mega Agent Productivity System) is the in-house coaching program offered by Keller Williams Realty, the world's largest real estate brokerage. While only available to KW agents, it represents a broader-incumbent competitor in the real estate coaching space with substantially larger scale than RRI.

Emerging players

• Hal Elrod / Best Year Ever Live: Hal Elrod offers personal development and business coaching content with an annual Best Year Ever Live event and Miracle Morning community. Comparable to RRI in the broader coaching/events business model but adjacent rather than directly serving real estate agents.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/richardlrobbins
• YouTubeyoutube.com/user/RichardRobbinsIntl
• Facebookfacebook.com/officialrichardrobbins
• LinkedInca.linkedin.com/in/richardlrobbins
• Instagraminstagram.com/richardlrobbins

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richard Robbins International