Entrepreneurs Circle

What Entrepreneurs Circle does

Entrepreneurs Circle is a UK-based business education, community, and software company founded in 2010 by serial entrepreneur Nigel Botterill, headquartered in a 15,000 sq ft facility in Solihull (Birmingham). It serves UK small and medium-sized business owners and aspiring entrepreneurs through a tiered ecosystem spanning free and paid content, a recurring membership community, high-ticket coaching programmes, large-scale events, and proprietary SaaS technology. The company claims to have supported over 50,000 entrepreneurs and cites outcomes including 148% average member growth and 70%+ of members growing at least 100% after two years, based on a 2021 internal survey.

The core product set includes: (1) EC Membership at £99+VAT every four weeks, providing access to the EC Vault, weekly clinics with Nigel Botterill, a printed monthly magazine (The Circular), and 100+ monthly local networking meetings; (2) GenieAI, an AI-powered all-in-one CRM and marketing platform launched in 2025 that consolidates email, SMS, funnels, website builder, payments, social planner, calendar, courses, and built-in generative AI for content creation, integrated with 18+ third-party platforms and 5,000+ tools via Zapier; (3) The Masterplan Programme, a 9-step flagship coaching framework delivered by certified coaches; (4) Certified Business Coach licensing at £4,999+VAT plus £499+VAT/month, enabling external coaches to operate under the EC brand; (5) The Boardroom, an invite-only premium tier for businesses generating £100k+/month; and (6) the National Entrepreneurs Convention, an annual 1,200+ delegate event at ICC Birmingham.

The business model combines four recurring subscription streams (membership, GenieAI SaaS, coaching licences, Boardroom), high-ticket upfront coaching fees, and event ticket revenue. Go-to-market is community-led, using content marketing, podcast (Business Growth Central), free webinars, social media, the Startup Incubator programme (launched February 2026), referral mechanics, and a certified-coach distribution channel. The firm is bootstrapped and founder-controlled, with no disclosed institutional investors or external funding, and operates with 70+ full-time staff.

Name

Entrepreneurs Circle

Legal name

Entrepreneurs Circle Ltd.

Website

https://entrepreneurscircle.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Entrepreneurs Circle is a UK business education community serving SMB owners through tiered subscriptions (£99 per 4 weeks), an AI-powered CRM (GenieAI), coaching programmes, and events. Founded in 2010 by Nigel Botterill, it supports 50,000+ entrepreneurs across the UK and ~25 countries.

Ownership category

akta.pro rank

Product category

Small Business Coaching and Training

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAMAHAG

Marketing, Branding & Sales Skills

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAMAHAA

Entrepreneurship Foundations & Startup Basics

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAMAHAI

Leadership, Management & Teamwork for Business

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAMAHAB

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Small business coaching
• Entrepreneur community
• AI marketing platform
• Business growth training
• CRM automation software

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. EC Membership Subscription: Core recurring revenue from membership subscriptions at £99 every 4 weeks (approximately £297/month). Includes access to all core resources, local networking meetings, community, and events. No contract required.
2. Masterplan Programme (Coaching): Flagship coaching programme using the 9-step Masterplan Framework, delivered through personal coaches. Initial training and joining fee of £4,999 +VAT plus a monthly licence fee of £499 +VAT.
3. Certified Coach Licensing: Revenue from licensing the EC brand and methodology to certified business coaches. Initial training and joining fee of £4,999 +VAT with monthly licence fee of £499 +VAT, with payment plans available.
4. GenieAI SaaS Subscription: AI-powered CRM and marketing platform subscription replacing multiple marketing tools. Pricing is quote-based (demo required) but intended to consolidate multiple subscriptions into one platform.
5. Events (National Entrepreneurs Convention): Revenue from ticket sales for large-scale in-person events, including the National Entrepreneurs Convention hosting 1,200+ delegates with celebrity guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Entrepreneurs Circle is a UK-based business growth ecosystem that educates, motivates and supports small business owners through a recurring membership community, structured coaching programmes built around a 9-step Masterplan framework, in-person events and local networking meetings, and a proprietary AI-powered CRM and marketing SaaS platform called GenieAI. The company monetises through monthly/quarterly community memberships, high-ticket coaching and mastermind programmes, a certified-coach licensing programme, GenieAI software subscriptions, and ticketed national events.

Product overview

Entrepreneurs Circle operates as a comprehensive business growth ecosystem offering multiple interconnected products and services. The core offering centres on EC Membership (£99+VAT per 4 weeks) providing community, training, networking, and resources. GenieAI serves as the AI-powered all-in-one marketing CRM platform enabling automated marketing, website building, and business management. Coaching programmes include the Masterplan Programme (flagship 9-step coaching framework) and Inner Circle Mastermind (premium highest-level coaching). The Start-Up Incubator provides free startup guidance while The Boardroom offers premium strategic partnership for established businesses. Supporting offerings include Certified Business Coach Programme, 100+ monthly Local Meetings, annual National Entrepreneurs Convention, EC+ Implementation Workshops, EC Clinics (weekly Zoom calls), The Circular magazine, and books by Nigel Botterill including Botty's Rules and Build Your Business In 90 Minutes A Day.

Differentiator

Problem solved

Functional benefit

Brands

• GenieAI: AI-powered all-in-one marketing CRM system with automated campaigns, email marketing, 2-way texting, website builder, funnels, landing pages, review management, virtual phone system, calendar booking, invoicing, courses, memberships, social media planner, and pipeline management.
• The Masterplan Programme
• EC Membership
• Startup Incubator
• Business Growth Central
• The Circular
• Inner Circle Mastermind
• The Boardroom

Products and services

• GenieAI AI-powered all-in-one marketing CRM SaaS platform combining automated campaigns, email and 2-way SMS marketing, omnichannel inbox, website/funnel builder, review management, virtual phone system, calendar booking, invoicing, courses, social media planner and analytics dashboard. Sold to UK small business owners as a subscription, typically replacing multiple marketing tools.
• EC Membership Recurring paid community membership priced at £99+VAT every 4 weeks that gives UK entrepreneurs access to step-by-step guides, the EC Vault of resources, 38 how-to guides, marketing campaigns (Game Changer), Facebook Ad Accelerator training, a 44-page monthly Circular magazine, EC Community group and weekly EC Clinics with Nigel Botterill. Includes access to 100+ monthly local networking meetings.
• Masterplan Programme Flagship high-ticket coaching programme built around a 9-step Masterplan Framework, delivered through a dedicated personal coach, designed to take established business owners to a consistent £100,000+ months in revenue.
• Inner Circle Mastermind Premium-tier mastermind coaching programme offering high-level coaching and unprecedented access to Nigel Botterill and the EC leadership team for established business owners targeting significant scaling.
• Certified Business Coach Programme Coach licensing and certification programme that recruits, trains and certifies individuals to run their own coaching businesses using EC's proprietary 9-step methodology, tools and marketing collateral. Initial training fee of £4,999+VAT plus a £499+VAT monthly licence fee.
• Start-Up Incubator Free self-service step-by-step online programme for individuals wanting to start a business from scratch, comprising 7 core stages and 23 modules of video training, tools, checklists and templates, built around the EC framework used on Channel 5's Rich House Poor House.
• The Boardroom Private, invite-only strategic partnership offering direct access to Nigel Botterill and the EC leadership team for established businesses already generating at least £100,000 per month in revenue, aimed at scaling to £1m+ months. Applications are currently closed.
• National Entrepreneurs Convention Ticketed annual 2-day flagship event held at the ICC Birmingham, attracting 1,200+ entrepreneur delegates from around the world, featuring celebrity guests and practical business growth content.
• EC+ In-Person Implementation Workshops Practical implementation workshops delivered at EC's 15,000 sq.ft. headquarters (Nelson House) in Solihull/Birmingham, where members arrive, learn and implement specific business tactics during the session.
• Business Growth Central Podcast Free ongoing business podcast co-hosted by Nigel Botterill and his sons Cameron and Elliott, sharing practical strategies, tactics and behind-the-scenes stories to help small business owners grow. Distributed on YouTube, Spotify and Apple Podcasts.
• Botty's Rules (Book) Sunday Times bestselling book by Nigel Botterill presenting 29 success secrets from his entrepreneurial journey; reached number one on the UK business book chart.
• Build Your Business In 90 Minutes A Day (Book) Practical business book by Nigel Botterill explaining how to grow a business by dedicating ninety minutes a day to high-impact activities.
• Your Million Pound Masterplan (Book) Book by Nigel Botterill laying out the Nine Steps to take a business to seven figures in revenue, based on the Masterplan Framework.

Quantifiable outcome

• 148% average growth of EC members after 2 years of membership (vs UK average)
• +7 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is integrated with GenieAI to enable direct collection of payments on websites and booking appointments. Links to bookkeeping systems for seamless financial management. Quoting and invoicing also integrated.
• PayPalcoreTechnology or IntegrationPayPal is integrated with GenieAI alongside Stripe for collecting payments on websites and through the booking system.
• ZapiercoreTechnology or IntegrationGenieAI has its own dedicated Zap in Zapier enabling one-click connections to over 5,000+ other tools and systems. This extends the platform's integration ecosystem significantly.
• Google (Analytics, Business Profile, Calendar, Gmail)coreTechnology or IntegrationOne-click integrations with Google Analytics (for ad performance monitoring), Google Business Profile (for review management), Google Calendar, and Gmail. Pulls paid ad data into the GenieAI dashboard.
• Facebook & Instagram (Meta)coreTechnology or IntegrationMeta platforms integrated into GenieAI's omnichannel inbox and social media planner. Enables social media scheduling and message management directly from the platform.
• TikTokcoreTechnology or IntegrationTikTok integrated into GenieAI's social media planner and omnichannel inbox, enabling content scheduling and message management from the platform.
• QuickBookscoreTechnology or IntegrationQuickBooks integrated with GenieAI for book-keeping connectivity, enabling seamless financial data flow from payments and invoicing within the platform.
• Press For Attention (Greg Simpson)minorOthersGreg Simpson at Press For Attention handles all media and press enquiries for Entrepreneurs Circle. Contact: [email protected], 0115 727 0674.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SCORE: US-based nonprofit network providing free business mentoring, workshops and resources to small business owners. Comparable to EC's Startup Incubator, free webinars and community support offerings.
• YPO (Young Presidents' Organization): Established global peer network and executive community for CEOs and business owners. Comparable to EC's premium tiers (Inner Circle, Boardroom) targeting high-revenue entrepreneurs seeking peer learning.
• Tony Robbins Business Mastery: Premium business growth events, coaching and content programmes for entrepreneurs. Comparable to EC's National Entrepreneurs Convention and Masterplan high-ticket coaching tier.
• HubSpot for SMBs / HubSpot Academy: Broader CRM platform with extensive free educational content (HubSpot Academy) targeting SMBs. Competes with both GenieAI as a platform and EC as a marketing/business education provider.

Emerging players

• Russell Brunson / ClickFunnels: Online marketing education brand combining funnel-building SaaS, books and high-ticket programmes. Comparable in teaching funnel/marketing tactics and selling a SaaS product into the same SMB audience as EC and GenieAI.

Direct peers

• Keap (Infusionsoft): CRM and sales/marketing automation platform built specifically for small businesses, combining contact management, email, payments, and automation. Direct competitor to GenieAI in the SMB CRM/marketing automation category.
• Entrepreneurs' Organization (EO): Global membership-only peer network for entrepreneurs, with chapters, events and learning forums. Comparable to EC Membership's community-led, monthly-meetings-and-events model.
• GoHighLevel: All-in-one SaaS platform combining CRM, marketing automation, funnels, websites, and AI for SMBs and marketing agencies. Closest direct competitor to EC's GenieAI on product scope and target customer.
• ActionCOACH: Global business coaching franchise operating in the UK with a similar model of educating and coaching SMB owners. Direct competitor to EC's Masterplan, Inner Circle and Certified Coach programmes.

Others

• Goldman Sachs 10,000 Small Businesses: Programme providing business education, mentoring and access to capital for small business owners. Adjacent comparability to EC's Masterplan-tier business education for growth-stage SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/entrepreneurscircle
• Facebookfacebook.com/theentcircle
• LinkedInlinkedin.com/in/nigelbotterill
• Instagraminstagram.com/EntrepreneursCircle
• TikToktiktok.com/@entrepreneurscircle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entrepreneurs Circle