Go Gear Direct

Firearm Accessories & Outdoor Gear E-commercegogeardirect.com

GoGear Direct is a US-based direct-to-consumer e-commerce marketplace and division of Lodestar Technology Inc that sells firearm accessories and outdoor gear to firearms enthusiasts, hunters, and outdoor recreationists, while serving inventors as a launch platform for new products.

Company typePrivate
Founded2017
HeadquartersChattanooga, United States
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What Go Gear Direct does

GoGear Direct is a direct-to-consumer e-commerce marketplace that retails firearm accessories and outdoor gear through its own storefront at gogeardirect.com. Operating as a division of Lodestar Technology Inc and headquartered in Chattanooga, Tennessee, the company curates a catalog of approximately 2,871 products organized by use-case (Customize, Live Right, ATV/UTV, Maintain & Store, Hike & Camp, Protect & Train, Hunt & Fish) and by curated collection. The assortment spans firearm customization parts (grips, handguards, optics, magazines, slides, barrels, stocks, triggers, gunsmithing tools) alongside outdoor recreation products (camping, cooking, hunting, fishing, UTV/ATV accessories) drawn from third-party brands including Lakeline LLC, GCI Outdoor, UTG Pro, Tacticool22, Grayboe, Klymit, and CanCooker.

The marketplace is positioned around two audiences: consumer-side firearm enthusiasts, hunters, and outdoor recreationists seeking American Made and inventor-sourced SKUs unavailable at big-box retailers, and supply-side inventors who use the platform as a launchpad, with the company providing in-house designers, manufacturers, consultants, and engineers to bring new products to market. Revenue is generated through one-time unit-pricing sales at price points ranging from roughly $9.95 to $250, with no subscription or recurring component evident.

Marketing is executed through an owned-and-operated stack: SEO-tuned category navigation, a Field Notes content hub with gear reviews and adventure stories, an email newsletter, and an Avantlink-managed affiliate program for publisher referrals. Operations are US-only, with free continental shipping on selected items and no physical retail footprint. Corporate oversight sits with co-founders Gareth (financial and legal background) and Ginger Chandler (firearms industry development experience), with no disclosed external institutional capital.

Go Gear Direct firmographics

Firmographics

Name: Go Gear Direct
Legal name: Lodestar Technology Inc
Website: https://gogeardirect.com
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 1–10 employees
Short description: GoGear Direct is a US-based direct-to-consumer e-commerce marketplace and division of Lodestar Technology Inc that sells firearm accessories and outdoor gear to firearms enthusiasts, hunters, and outdoor recreationists, while serving inventors as a launch platform for new products.
Ownership category
akta.pro rank

Go Gear Direct industry classification

Industry

Product category: Firearm Accessories & Outdoor Gear E-commerce
NAICS: Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
akta.pro primary industry: Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)
akta.pro secondary industries: Firearms & Ammunition Retail (CRAMAKAA), Camping & Overlanding Equipment Retail (CRAMAAAC), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

Firearm accessories retail
Outdoor gear e-commerce
Firearm customization parts
Camping and hiking gear
Hunting and fishing equipment

Where Go Gear Direct is headquartered

Location

Headquarters

HQ city: Chattanooga
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Go Gear Direct business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

Product Sales: Direct e-commerce sales of firearm accessories and outdoor gear through the GoGear Direct marketplace platform, featuring products from multiple third-party brands as well as proprietary GoGear Direct branded items.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual product purchases at varying price points

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Go Gear Direct product offering

Product offering

Core offering

GoGear Direct operates as a direct-to-consumer online marketplace selling firearm accessories and outdoor gear. The platform aggregates products from multiple third-party brands (Lakeline LLC, UTG Pro, Tacticool22, GCI Outdoor, Grayboe, Klymit, CanCooker) and provides a channel for independent inventors to launch innovative firearm accessories and outdoor products. Core merchandise spans firearm customization parts (grips, handguards, optics, barrels, slides, triggers, stocks, tools) and outdoor recreation equipment (camping, hunting, fishing, UTV/ATV accessories, cookware).

Product overview

GoGear Direct is an online marketplace for outdoor gear and firearm accessories. The core offering centers on firearm customization parts including grips, handguards/rails, tactical lights, magazines, optics, pistol/rifle barrels, slides, stocks, triggers, and gunsmithing tools. Outdoor recreation products include CanCooker portable cooking equipment, camping gear, navigation tools, watches, and UTV/ATV accessories. The platform features multiple third-party brands (Lakeline LLC, UTG Pro, Tacticool22, Blitzkrieg Components, Grayboe, GCI Outdoor, Klymit) alongside a curated New Arrivals collection, positioning itself as a direct-to-consumer alternative to big-box retailers for innovative outdoor and firearm accessories.

Differentiator

Problem solved

Functional benefit

Products and services

Firearm Accessories & Customization Parts A comprehensive category of firearm parts and accessories for customization, including grips, handguards, equipment rails, tactical lights, magazines and extensions, optics and scopes, pistol and rifle barrels, sights, slides, stocks, triggers, and gunsmithing tools. Available for AR-15, Glock, Smith & Wesson, Sig Sauer, Ruger, Walther, and Taurus platforms. Prices range from approximately $9.95 (magazine extensions) to $250.00 (rifle barrels), with featured items such as Lakeline threaded barrels ($139.95-$149.95) and UTG Pro handguards ($119.97-$219.97). The customize category alone offers 1,417 products.
CanCooker Outdoor Cooking Products Portable outdoor cooking equipment and cookware kits for camping, tailgating, and overlanding, including conversion grills, cooktop kits, and adventure bundles. Prices range from $75.00 to $150.00. Targeted at campers, tailgaters, and outdoor cooking enthusiasts.
Outdoor, Camping & Adventure Gear Outdoor recreation equipment spanning hiking, camping, off-roading, and lifestyle activities. Includes clothing, coolers, camping cookware, watches, handhelds, knives and cutlery, lights, navigation tools, books and notebooks, pet products, survival and personal protection, and decor/mount displays. Targeted at outdoor recreationists and adventure enthusiasts.
UTV/ATV Accessories Accessories and parts for UTV and ATV vehicles including bed bars, bow and tool grips, containers, heat shields, cargo racks, roofs and roof racks, receiver and hitch parts, skid plates and sliders, spare tire mounts, tie downs and anchors, tools, tool boxes, tool mounts, and UTV windows/windshields. Targeted at UTV and ATV riders and off-road enthusiasts.
Hunting & Fishing Equipment Specialized gear for hunting and fishing including bags and packs, hunting clothing, coolers and camping cookware, dog tracking and training equipment, fishing gear, watches, handhelds, off-road items, hearing protection, hunting gear (decoys, calls, gun rests), knives and cutlery, lights, navigation tools, optics, UTV/ATV accessories, firearms, and range gear (targets, gun rests, bags). Targeted at deer hunters, waterfowl hunters, game callers, anglers, and shooting range users.
Self-Defense, Range & Training Gear Personal protection, range, and training equipment including bags and packs, hearing protection, holsters, lights, magazines, optics, range gear (targets, gun rests, bags), training equipment, and firearms. Targeted at security-conscious consumers, everyday carry (EDC) users, home security customers, and shooting range enthusiasts.

Companies that use Go Gear Direct

Customer profile

Segments5 records

Ideal customer profiles4 records

Go Gear Direct technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Go Gear Direct partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Lodestar Technology Inc.coreStrategic or Co-development PartnerGoGear Direct is a division of Lodestar Technology Inc. The parent company provides strategic oversight and infrastructure support for the GoGear Direct marketplace operation.
Inventors & Product DeveloperscoreStrategic or Co-development PartnerGoGear Direct actively partners with inventors to bring innovative outdoor gear and firearm accessories to market, providing product designers, manufacturers, consultants, and engineers to support the development process.
Avantlink (Affiliate Program)minorChannel Partner/ Reseller/ DistributorThird-party affiliate network enabling publishers and content creators to refer customers to GoGear Direct in exchange for commission payments.
American Made BrandscoreTechnology or IntegrationGoGear Direct provides distribution channel for established American Made brands including Lakeline LLC, GCI Outdoor, UTG Pro, and numerous others. The platform emphasizes bringing proven, high-quality gear by seasoned American manufacturers to consumers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Go Gear Direct competitors and assessment

Company assessment

Direct peers

Palmetto State Armory: Palmetto State Armory is a major direct-to-consumer firearms, parts, and accessories retailer operating its own e-commerce storefront. Highly comparable to GoGear Direct in DTC channel, firearm-customization product depth, and enthusiast customer base, with a much larger scale.
MidwayUSA: MidwayUSA is a long-established direct-to-consumer retailer of shooting, reloading, hunting, and firearms-maintenance products. Compares on channel (catalog + e-commerce), category overlap (firearm accessories, optics, hunting gear), and enthusiast customer targeting.
Brownells: Brownells is a leading firearms parts, accessories, gunsmithing tools, and reloading supplies retailer. Comparable on the customization parts category (grips, barrels, triggers, tools), DTC e-commerce model, and shooter/builder customer segments.
OpticsPlanet: OpticsPlanet is a large online retailer specializing in optics, tactical gear, hunting, and outdoor equipment. Comparable to GoGear Direct on the optics/scopes subcategory, e-commerce-led channel, and crossover outdoor/shooting customer base.
GrabAGun: GrabAGun is an online firearms and accessories retailer focused on tactical, hunting, and self-defense products. Comparable as a firearms-adjacent e-commerce marketplace serving enthusiast and security-conscious consumers similar to GoGear Direct's customer segments.
Cheaper Than Dirt: Cheaper Than Dirt is an online retailer of firearms, ammunition, and shooting accessories. Comparable on firearms-adjacent e-commerce channel, wide-accessories catalog, and direct-to-consumer enthusiast customer model.

Broad incumbents

Sportsman's Warehouse: Sportsman's Warehouse is a multi-category outdoor and sporting goods retailer with firearms, hunting, and camping categories. Comparable on product breadth (firearms, hunting, outdoor gear) and enthusiast customer base, but operates physical stores and is far broader than GoGear Direct's curation model.
Bass Pro Shops: Bass Pro Shops is a large outdoor recreation retailer combining hunting, fishing, camping, and firearms under one brand. Comparable on cross-category outdoor/firearm merchandising and enthusiast audience, though anchored by destination retail stores and at vastly larger scale.
Cabela's: Cabela's is a major hunting, fishing, and outdoor recreation retailer (part of Bass Pro). Comparable on the hunting, shooting, and outdoor-gear categories, though far larger and with a national physical-store footprint that GoGear Direct does not match.
REI Co-op: REI Co-op is a large outdoor recreation retailer with strong camping, hiking, and adventure gear categories. Comparable on the outdoor/adventure side of GoGear Direct's catalog (cooler/camping/cooking, navigation, lighting), though firearms-adjacent inventory is outside its scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

Go Gear Direct financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Go Gear Direct leadership team

Management profile

Number of profiles

Profiles3 records

Go Gear Direct funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Go Gear Direct M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Gear Direct

What does Go Gear Direct do?

Is Go Gear Direct a public or private company?

Go Gear Direct is a private company. It is classified as corporate owned and is currently operating.

When was Go Gear Direct founded?

Go Gear Direct was founded in 2017. It employs 1 to 10 people.

Where is Go Gear Direct based?

Go Gear Direct is headquartered in Chattanooga, United States, in the North America region.

How does Go Gear Direct make money?

One revenue line is on record: product Sales.

Who are Go Gear Direct's main competitors?

Direct peers on record are Palmetto State Armory, MidwayUSA, Brownells, OpticsPlanet, GrabAGun and Cheaper Than Dirt. Broad incumbents are Sportsman's Warehouse, Bass Pro Shops, Cabela's and REI Co-op.

Does Go Gear Direct have an API?

No public API is recorded for Go Gear Direct.

What industry is Go Gear Direct in?

Go Gear Direct's product category is Firearm Accessories & Outdoor Gear E-commerce. Its primary akta.pro industry code is CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers, with a secondary code of CRAMAKAA, Firearms & Ammunition Retail. Its NAICS code is 45911.