Khaas Food

What Khaas Food does

Khaas Food is a Bangladesh-based e-commerce and multi-channel grocery brand founded in 2015, headquartered in Dhaka, that sells verified pure, halal, and unadulterated food products to health-conscious Bangladeshi households. The company addresses Bangladesh's widespread food adulteration problem through a curated catalog spanning staples (rice varieties including Chinigura, Katari, BRRI 49), dairy (milk with regional hubs in Sylhet and Chittagong, yogurt, ghee, buttermilk), oils (mustard oil), sweeteners (jaggery, brown sugar, honey), spices, super foods, dry fish, pickles, nuts, dates, and seasonal fruits (premium mangoes from Rangpur and Rajshahi). It operates two sub-brands: K&K for tea products and Karkuma for organic supplements including turmeric, apple cider vinegar, and beetroot powder. Khaas Food controls part of its supply chain through own broiler chicken farms with proprietary feed, biosecurity, and halal slaughter processes.

The business operates through four distribution channels: direct-to-consumer e-commerce via khaasfood.com and an Android app on Google Play Store, company-owned physical outlets, a franchisee network under a "Become Franchisee" program, and most recently a push into traditional retail/Kirana stores via affordable single-serve SKUs such as the Tk 10 honey sachet launched in late 2025. Revenue mechanics are primarily unit-based pricing in Bangladeshi Taka with seasonal pre-orders requiring 10% advances, alongside franchise licensing/royalties and one-time physical retail transactions. The company has approximately 101-250 employees, no disclosed funding rounds or institutional investors, and 11 years of operating history. Key scale signals include high repeat-purchase order volumes on flagship SKUs (Mustard Oil 40,026+ orders, Pure Ghee 23,248+ orders, Red Brown Sugar 21,684+ orders, Katari Rice 20,114+ orders), indicating strong habitual demand in its core health-conscious segment.

Name

Khaas Food

Legal name

Khaas Food

Website

https://khaasfood.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Khaas Food is a Bangladesh-based, multi-channel grocery e-commerce and retail brand founded in 2015 that sells verified pure and unadulterated food products including staples, dairy, oils, honey, and organic supplements to health-conscious Bangladeshi households through its website, mobile app, physical outlets, and franchise network.

Ownership category

akta.pro rank

Product category

Online Grocery

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Specialty Canning (311422)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

South Asian (Indian/Pakistani/Bangladeshi/Sri Lankan) Grocery Stores (CRAHAFAD), Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA), Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Organic grocery
• Safe food products
• Online grocery
• Halal food
• Food retail

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online sales through khaasfood.com website and Google Play Store mobile app, delivering products directly to consumers across Bangladesh with delivery to most areas including free delivery for select products.
2. Physical Retail Outlets: Company-owned and potentially franchisee-operated physical store presence for direct consumer sales. Multiple outlet locations mentioned on website.
3. Traditional Retail Distribution: Expansion into traditional retail networks through single-serve product formats (Tk 10 honey sachet) distributed through conventional retail channels across Bangladesh.
4. Franchise Model: Company offers franchisee opportunities for entrepreneurs to open Khaas Food branded stores, providing brand, products, and operational support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Khaas Food is a Bangladeshi pure and safe grocery retailer that sells its own branded food products (rice, dairy, poultry, meat, oils, honey, spices, sweeteners, super foods, dry fish, pickles, nuts and dates, tea, snacks, and seasonal fruits) directly to consumers through its own e-commerce website, Android mobile app, company-owned outlets, franchisee stores, and traditional retail partners. The portfolio spans staple, premium, and seasonal offerings under brand names Khaas, K&K (tea), and Karkuma (organic supplements).

Product overview

Khaas Food is a Bangladeshi pure and safe grocery e-commerce platform offering a diverse portfolio of food products through its website and Android mobile app. The product range includes private-label brands (Khaas, K&K for tea, Karkuma for organic supplements) alongside national products. Core offerings span seasonal fruits (mangoes like Haribhanga, Bari 4, Amrupali), fresh poultry and meat (broiler chicken, deshi chicken), dairy (milk, yogurt, ghee, buttermilk), rice and grains (Chinigura aromatic rice, katari, BRRI 49, Biroi, Aman, Kalijira), spices (turmeric, chili, masalas), oils (mustard oil), sweeteners (jaggery, brown sugar, honey), super foods (quinoa, chia seeds, moringa), dry fish, pickles and chutneys, nuts and dates, tea products (K&K brand tea bags and loose leaf), snacks, and combo offers. The company has recently expanded into traditional retail channels with single-serve products like the Tk 10 honey sachet, moving beyond its historical direct-to-consumer and physical outlet model.

Differentiator

Problem solved

Functional benefit

Brands

• K&K: Tea brand offering various tea products including Black Tea, Ginger Tea, Tulsi Tea, and Green Tea
• Karkuma

Products and services

• Khaas Food Online Store (khaasfood.com)
• Khaas Food Mobile App
• Mustard Oil
• Bottle Milk
• Khaas Aromatic (Chinigura) Rice
• Khaas Meat Broiler Chicken (Skin Off)
• Yogurt (Bogurar Doi)
• Pure Ghee
• Brown Atta
• Khaas Signature Yogurt
• A2 Ghee
• Khaas Natural Egg
• Khaas Omega 3 Egg
• Deshi Chicken (Processed, with skin)
• Katari Rice (Boiled)
• BRRI 49 Rice
• Red (Brown) Sugar
• Haribhanga Mango
• Amrupali Mango
• Bari 4 Mango
• Tk 10 Honey Sachet
• Turmeric Powder
• Akher Gur Powder
• Quinoa
• Karkuma Organic Turmeric Immune Booster
• Karkuma Organic Apple Cider Vinegar
• Karkuma Beetroot Powder
• K&K Tulsi Tea Bag
• K&K Pristine Black Tea
• Ajwa Dates
• Balachao (Shrimp Paste)
• Bombay Chili Pickle
• Combo Offer Bundles
• Khaas Food Franchise Program

Quantifiable outcome

• Over 40,000 orders for flagship products like Mustard Oil, demonstrating strong consumer trust and repeat purchase behavior
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brand Practitioners BangladeshminorGTM or Marketing Partner · 9 May 2026Khaas Food was a supporter/sponsor of the Health & Well-being Marketing Fest 3.0 organized by Brand Practitioners Bangladesh in Dhaka. The event brought together 300+ participants from healthcare, business, marketing and technology sectors, providing Khaas Food visibility among key industry stakeholders and health-conscious professionals.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Chaldal: Bangladesh's largest online grocery platform, offering home delivery of groceries and household essentials. Most direct competitor to Khaas Food's DTC e-commerce model in Bangladesh.
• Agora: Bangladesh-based hypermarket and supermarket chain carrying groceries, fresh produce, and branded food. Comparable in supermarket + online grocery mix serving urban Bangladeshi consumers.
• Meena Bazar: Major Bangladeshi retail chain operating supermarkets and online grocery ordering, with private-label food offerings. Comparable in product breadth and physical-plus-online model.
• Shwapno: Leading Bangladeshi supermarket chain with growing online ordering and delivery. Competes with Khaas across both physical retail and online grocery in safe, branded food categories.

Broad incumbents

• Pran-RFL Group: One of Bangladesh's largest food and beverage conglomerates with extensive grocery, dairy, juice, and snack brands. Comparable in branded food portfolio, halal positioning, and nationwide distribution scale.
• Kazi Farms: Bangladesh's leading poultry producer with branded eggs, broiler chicken, and processed meat. Directly comparable to Khaas's halal broiler chicken business and farm-to-consumer quality positioning.
• ACI Foods: Diversified Bangladeshi conglomerate with major food brands across staples, dairy, spices, and processed foods. Competes with Khaas across multiple grocery categories and traditional retail channels.

Emerging players

• Country Delight: Indian D2C dairy and fresh essentials brand emphasizing farm-sourced, unadulterated products with subscription model. Comparable to Khaas on safe/pure positioning and direct farm-to-consumer supply chain.
• Licious: India's leading D2C meat and seafood brand with strict quality/safety protocols. Comparable to Khaas on premium halal meat positioning, cold-chain logistics, and own-farming/processing control.

Regional players

• Bengal Meat: Bangladeshi processed meat and dairy producer supplying hotels, retailers, and consumers with halal-certified products. Comparable on halal protein category and B2B plus B2C distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/khaasfood
• Facebookfacebook.com/khaasfood
• LinkedInlinkedin.com/company/khaas-food

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khaas Food