Shwapno
Shwapno is an online grocery and household goods platform operated by ACI Shwapno E-Commerce Limited in Bangladesh, offering 20,600+ SKUs via an e-commerce website, Android app with 60-minute delivery, and 534+ physical retail outlets across 8 cities, serving mass-market urban Bangladeshi consumers.
- Company typePrivate
- Founded2008
- HeadquartersDhaka, Bangladesh
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Shwapno does
Shwapno is an online grocery shopping platform operated by ACI Shwapno E-Commerce Limited, a wholly-owned subsidiary of ACI (Advanced Chemical Industries), one of Bangladesh's largest diversified conglomerates. The platform offers a marketplace of 20,600+ SKUs spanning fresh produce, meat and fish, dairy, frozen foods, beverages, snacks, cooking essentials, baby care, home cleaning, beauty and health, fashion, home and kitchen, pet care, stationery, toys and sports, and gadgets. Distribution is omnichannel: 534+ physical retail outlets across 8 Bangladeshi cities (Dhaka, Chattogram, Cumilla, Manikganj, Sylhet, Khulna, Gazipur, Barishal) are complemented by an e-commerce website and an Android mobile application (com.shwapno on Google Play Store) that supports 60-minute express delivery in Dhaka, Chattogram, Cumilla, and Sylhet.
The underlying technology stack is a standard e-commerce platform with a web storefront and native Android client, supporting bilingual (Bengali/English) interfaces, per-unit product pricing with promotional mechanics (multi-buy discounts, brand-specific campaigns), and a free-shipping threshold of 1,500 Tk. Shwapno's technology profile is conventional rather than differentiated; no proprietary AI/ML, APIs, or integration platforms are documented. Customer service operates from 8am to 10pm daily, with a 30-day exchange policy and multiple payment options including credit cards.
Shwapno's business model is direct-to-consumer retail: revenue is generated from one-time product sales across its physical outlets and online channels, with promotional campaigns co-funded by major CPG brand partners including Unilever, Nestle, Reckitt, Marico, Square Toiletries, and MGI. The customer base consists of mass-market urban Bangladeshi households seeking convenient grocery replenishment. ACI Group ownership provides brand credibility, supply chain integration, and access to ACI's own branded product portfolio as anchor inventory on the platform.
Shwapno firmographics
Firmographics- Name
- Shwapno
- Legal name
- ACI Shwapno E-Commerce Limited
- Website
- https://shwapno.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Shwapno is an online grocery and household goods platform operated by ACI Shwapno E-Commerce Limited in Bangladesh, offering 20,600+ SKUs via an e-commerce website, Android app with 60-minute delivery, and 534+ physical retail outlets across 8 cities, serving mass-market urban Bangladeshi consumers.
- Ownership category
- akta.pro rank
Shwapno industry classification
Industry- Product category
- Online Grocery Retail
- NAICS
- Grocery and Convenience Retailers (4451), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Grocery & Food Omnichannel (CRAFAEAE)
Keywords
Where Shwapno is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices8 records
Markets served
Shwapno business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Revenue generated from direct sales of grocery and consumer products through online platform and physical retail outlets. Products sold include food, beverages, personal care, home care, baby products, and general merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-unit product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Shwapno product offering
Product offeringCore offering
Shwapno is an online grocery shopping platform that sells food, beverages, fresh produce, meat and fish, dairy, frozen goods, snacks, baby care, home cleaning, beauty and health, fashion, home and kitchen, pet care, stationery, toys and gadgets through its website and Android mobile app. The service is complemented by 60-minute express delivery in Dhaka, Chattogram, Cumilla and Sylhet and a network of 534+ physical retail outlets across eight Bangladesh cities, offering customers an omnichannel grocery purchasing experience.
Product overview
Shwapno is an online grocery shopping platform operated by ACI SHWAPNO E-COMMERCE LIMITED, offering a comprehensive e-commerce marketplace for groceries and household products across Bangladesh. The platform provides a wide-ranging product portfolio organized into major categories: Food (including fresh produce, dairy, frozen foods, beverages, snacks, and cooking essentials like rice, oil, spices, and lentils), Baby Food & Care, Home Cleaning, Beauty & Health, Fashion & Lifestyle, Home & Kitchen, Pet Care, Stationeries, Toys & Sports, and Gadgets. The platform features both an e-commerce website and a mobile application (available on Google Play Store), offering services like 60-minute express delivery, free shipping over 1500 Tk, authorized product guarantees, exchange within 30 days, flexible payment options, and customer service support from 8am to 10pm.
Differentiator
Problem solved
Functional benefit
Products and services
- Shwapno Online Grocery Platform E-commerce platform enabling online grocery and household essentials shopping with delivery across multiple cities in Bangladesh, offering 20,600+ SKUs.
- 60-Minute Express Delivery Service Express home delivery service promising 60-minute delivery of online grocery orders in Dhaka, Chattogram, Cumilla and Sylhet.
- Shwapno Mobile Application Android mobile app (com.shwapno) for ordering groceries, browsing the full catalog and accessing promotional deals.
Companies that use Shwapno
Customer profileSegments1 record
Ideal customer profiles1 record
Shwapno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shwapno partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and moderate.
- UnilevermajorUnilever is a major brand partner on the Shwapno platform. Dedicated promotional campaigns like 'Unilever Stock & Save' are featured on the platform.
- ACI (Advanced Chemical Industries)coreACI is the parent company behind Shwapno (ACI SHWAPNO E-COMMERCE LIMITED). ACI Pure brand products are prominently featured on the platform.
- NestlemajorNestle products including Nescafe, Kitkat, Maggi, and Milo are prominently sold on the Shwapno platform with regular promotional deals.
- ReckittmajorReckitt brands including Dettol, Lysol, Veet, and Durex are available on the Shwapno platform.
- MaricomoderateMarico products including Parachute coconut oil are sold on the Shwapno platform.
- Square Toiletries LtdmoderateSquare Toiletries products are featured on the Shwapno platform as part of their personal care and home cleaning offerings.
- MGI (MGI Ashokam)moderateMGI products are available on the Shwapno platform as part of their grocery offerings.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Shwapno competitors and assessment
Company assessmentDirect peers
- Chaldal: Bangladesh's largest pure-play online grocery delivery platform. Directly comparable to Shwapno as a quick-commerce grocery operator in the same Dhaka-centric market with similar SKU breadth and 1-hour delivery positioning.
- Meenaclick: Online grocery and household goods retailer operating across major Bangladeshi cities. Comparable to Shwapno as a direct-to-consumer grocery e-commerce player targeting urban Bangladeshi households.
Broad incumbents
- BigBasket (Tata Group): India's largest online grocery platform owned by Tata Group. Comparable to Shwapno on broad-assortment e-grocery and conglomerate-backed scale, though operating in a larger and more competitive Indian market.
- Reliance Retail / JioMart: Omnichannel grocery retail arm of Reliance Industries operating thousands of physical stores and the JioMart e-commerce platform. Comparable to Shwapno on omnichannel grocery model and large-format retail distribution.
- D-Mart (Avenue Supermarts): India's largest value-focused supermarket chain with hundreds of physical stores. Comparable to Shwapno on high-store-count physical grocery retail and broad FMCG assortment, though operating primarily offline.
Emerging players
- Pandamart (Foodpanda Bangladesh): Quick-commerce dark-store grocery service operated by Foodpanda in Bangladesh. Comparable to Shwapno on express grocery delivery and urban convenience focus, though with a narrower assortment than a full omnichannel grocery retailer.
- Blinkit (Zomato): India's leading quick-commerce grocery delivery platform owned by Zomato. Comparable to Shwapno on 10-30 minute grocery delivery and dense urban fulfillment, though with deeper dark-store infrastructure.
- Swiggy Instamart: Quick-commerce grocery service from Swiggy operating across multiple Indian cities. Comparable to Shwapno on express grocery delivery and mobile-app-led ordering experience, though technology-led rather than physical-retail-anchored.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Shwapno social profiles
Digital presenceShwapno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shwapno leadership team
Management profileNumber of profiles
Profiles1 record
Shwapno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shwapno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shwapno
What does Shwapno do?
Shwapno is an online grocery shopping platform that sells food, beverages, fresh produce, meat and fish, dairy, frozen goods, snacks, baby care, home cleaning, beauty and health, fashion, home and kitchen, pet care, stationery, toys and gadgets through its website and Android mobile app. The service is complemented by 60-minute express delivery in Dhaka, Chattogram, Cumilla and Sylhet and a network of 534+ physical retail outlets across eight Bangladesh cities, offering customers an omnichannel grocery purchasing experience.
Is Shwapno a public or private company?
Shwapno is a private company. It is classified as corporate owned and is currently operating.
When was Shwapno founded?
Shwapno was founded in 2008. It employs 1,001 to 5,000 people.
Where is Shwapno based?
Shwapno is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Shwapno make money?
One revenue line is on record: product Sales.
Who are Shwapno's main competitors?
Direct peers on record are Chaldal and Meenaclick. Broad incumbents are BigBasket (Tata Group), Reliance Retail / JioMart and D-Mart (Avenue Supermarts). Emerging players are Pandamart (Foodpanda Bangladesh), Blinkit (Zomato) and Swiggy Instamart.
Does Shwapno have an API?
No public API is recorded for Shwapno.
What industry is Shwapno in?
Shwapno's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAFAEAE, Grocery & Food Omnichannel. Its NAICS code is 4451 and its SIC code is 5399.