The Maids Boston
The Maids Boston is a locally owned residential and commercial cleaning service founded in 2005 in Jamaica Plain, Massachusetts, serving Greater Boston homeowners, renters, and small businesses with recurring maid service, deep cleaning, commercial cleaning, anti-allergy cleaning, and move-in/out cleaning delivered by employed teams of four.
- Company typePrivate
- Founded2005
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Maids Boston does
The Maids Boston is a locally owned and operated residential and commercial cleaning service founded in August 2005 in Jamaica Plain, Massachusetts by Mariana and Caleb Page, operating from a main office at 179 Boylston Street, Boston. The company delivers recurring maid service (weekly, bi-weekly, monthly), one-time and occasional cleans (deep cleans, move-in/move-out, spring cleaning, same-day), commercial and office cleaning, anti-allergy cleaning, and online-purchasable gift certificates, primarily to homeowners and renters across Greater Boston neighborhoods (Back Bay, Beacon Hill, South End, North End, Jamaica Plain, Dorchester, and others). Service is delivered by employed teams of four cleaning professionals — not independent contractors — using a proprietary 22-step "Healthy Touch" deep cleaning methodology, eco-friendly non-toxic products, and HEPA-filtered vacuums certified to capture 99.97% of allergens; the company maintains a 24-hour satisfaction guarantee, full bonding and insurance, background-vetted staff, and consistent team-of-four assignment for regular customers.
The business model is predominantly subscription recurring (bi-weekly and weekly maid service billed at flat rates from roughly $59 to $180+ per visit depending on home size and frequency), layered with one-time and commercial engagements, plus gift certificate revenue. The go-to-market motion is direct-to-consumer: phone-based sales across multiple published lines, website quote and booking forms, content marketing via blog and social (Facebook, Twitter, YouTube, LinkedIn, Instagram, Yelp), and word-of-mouth referrals. The company is a certified Women Business Enterprise (Commonwealth of Massachusetts, since 2009) and holds Green Seal environmental certification, and was awarded Best of Boston — Home Cleaning by Boston Magazine in 2007, 2008, and 2009. The owners expanded in 2011 by acquiring a second location in San Diego. Operating scale includes almost 30 full-time staff (predominantly recruited from Boston neighborhoods like South End, Roxbury, Dorchester, Hyde Park, and Jamaica Plain), 200+ regular customers (over 95% of whom provide keys for access), 100+ homes and offices cleaned per week, and over 5,000 cleanings completed in the trailing year.
The Maids Boston firmographics
Firmographics- Name
- The Maids Boston
- Legal name
- The Maids Boston
- Website
- https://boston-maids.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Maids Boston is a locally owned residential and commercial cleaning service founded in 2005 in Jamaica Plain, Massachusetts, serving Greater Boston homeowners, renters, and small businesses with recurring maid service, deep cleaning, commercial cleaning, anti-allergy cleaning, and move-in/out cleaning delivered by employed teams of four.
- Ownership category
- akta.pro rank
The Maids Boston industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (561720)
- akta.pro primary industry
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Landlord/Property Manager Turnover Cleaning (HSAEACAE), Spring Cleaning (Seasonal Refresh) (HSAEAFAB), Deep Dusting & High-Reach Cleaning (Ceilings, Fans, Vents, Baseboards) (HSAEABAG)
Keywords
Where The Maids Boston is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Maids Boston business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Regular Recurring Maid Service: Weekly, bi-weekly, monthly, or custom-schedule recurring cleaning services. After initial deep clean, customers pay flat-rate pricing based on frequency. Primary revenue driver representing majority of business.
- One-Time and Occasional Cleaning: Deep cleaning, move-in/move-out cleaning, spring cleaning, and same-day cleaning services. One-time services priced based on home size and condition.
- Commercial Cleaning Services: Office cleaning, small business cleaning, and commercial space maintenance. Flexible scheduling without long-term contracts.
- Gift Certificates: Gift certificates for any cleaning service, including ongoing maid service, one-time cleaning, spring cleaning, carpet cleaning, and window cleaning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One-Time Deep Cleaning |
| Subscription | Monthly | Recurring Maid Service |
| Unit Pricing | Pay-as-you-go | Move-In/Move-Out Cleaning |
| Subscription | Monthly | Commercial Cleaning |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Maids Boston product offering
Product offeringCore offering
The Maids Boston provides professional residential and commercial cleaning services in Greater Boston, delivered by teams of four using eco-friendly, non-toxic products and HEPA-filtered vacuums. Its core offering is a recurring maid service on weekly, bi-weekly, or monthly schedules, supplemented by one-time deep cleans, move-in/move-out cleaning, anti-allergy cleaning, and commercial office cleaning. The proprietary 22-Step Healthy Touch Deep Cleaning System anchors the service methodology.
Product overview
The Maids Boston is a residential and commercial cleaning service provider offering a portfolio of cleaning solutions centered around its core Regular Maid Service and the proprietary 22-Step Healthy Touch deep cleaning system. The company provides recurring maid services (weekly, bi-weekly, monthly), occasional/one-time cleaning, commercial office cleaning, anti-allergy cleaning, move-in/move-out cleaning, and gift certificates. Services are delivered by trained cleaning teams using eco-friendly, non-toxic products and HEPA-filtered vacuums. The company operates as a locally owned franchise in the Greater Boston area.
Differentiator
Problem solved
Functional benefit
Brands
- The Maids Healthy Touch: A 22-step deep cleaning system using eco-friendly products
Products and services
- Regular Maid Service Flexible recurring house cleaning service offering weekly, bi-weekly, monthly, or custom scheduling for ongoing home maintenance of homes and apartments in Greater Boston.
- Occasional Home Cleaning Services One-time or as-needed cleaning services including deep cleans, move-in/move-out cleaning, spring cleaning, and same-day cleaning for residential clients.
- Commercial & Office Cleaning Service Professional cleaning services for offices, clinics, commercial spaces, small businesses, and coworking environments, with flexible scheduling and no long-term contracts.
- 22-Step Healthy Touch Deep Cleaning System Proprietary deep cleaning methodology using a 22-step plan that combines eco-friendly products with meticulous attention to detail for thorough sanitization, including interior appliance cleaning, grout scrubbing, and high-reach dusting.
- Anti-Allergy Cleaning Specialized residential cleaning service using HEPA-filtered vacuums and hypoallergenic eco-friendly products to reduce dust, pet dander, pollen, and other allergens for improved indoor air quality.
- Move-In Cleaning Cleaning service for new homes, sanitizing surfaces and ensuring a fresh start before unpacking.
- Gift Certificates Gift certificates available in various denominations that can be applied toward any cleaning service offered, including ongoing maid service, one-time cleaning, spring cleaning, carpet cleaning, and window cleaning.
Quantifiable outcome
- 24-hour satisfaction guarantee: return to fix any unsatisfactory area at no extra charge
- +2 more outcomes
Companies that use The Maids Boston
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
The Maids Boston technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Maids Boston partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
The Maids Boston competitors and assessment
Company assessmentDirect peers
- Maid Right: Residential cleaning franchise offering recurring and one-time cleans with eco-friendly products and consistent team assignment — closely mirrors The Maids Boston's model and value proposition.
- Merry Maids: Long-standing national residential cleaning franchise (also under ServiceMaster) with recurring maid services, deep cleans, and move-in/move-out offerings — directly competes for the same homeowner segment with a similar subscription-based model.
- The Maids: National franchisor of The Maids brand; The Maids Boston is a franchisee of this system. The parent defines the 22-step Healthy Touch® methodology, brand standards, and customer service protocols used by the Boston operation, making it the most directly comparable peer.
- MaidPro: National residential cleaning franchise operating in many U.S. metros; offers recurring, one-time, and move-out cleans using a team-based model with proprietary processes — closely comparable to The Maids Boston's offering and target customer.
- Molly Maid: National residential cleaning franchise (owned by ServiceMaster) offering recurring and one-time home cleaning with team-based service delivery — directly comparable business model, customer segment, and franchise-based scale approach.
- The Cleaning Authority: National residential cleaning franchise with recurring service plans, eco-friendly products, and team-based delivery; directly competes in the same recurring maid service category as The Maids Boston.
- Maid Brigade: National franchise focused on eco-conscious residential cleaning, with recurring maid services, green-certified products, and team-of-four delivery — closely aligned positioning (green, recurring) versus The Maids Boston.
Emerging players
- Handy: Online marketplace for home services including cleaning, with on-demand booking and platform-based pro management; represents the tech-enabled disruptor model that competes for the same customer base with lower-friction booking.
- Better Life Maids: Smaller U.S. residential cleaning franchise focused on green, eco-friendly cleaning methods and recurring maid service — a niche but comparable peer in the eco-conscious cleaning sub-segment where The Maids Boston competes.
- Homeaglow: Tech-enabled on-demand home cleaning marketplace connecting customers with independent cleaners via app-based booking; an emerging player that disrupts the traditional franchise-based residential cleaning model that The Maids Boston operates within.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Maids Boston social profiles
Digital presenceThe Maids Boston compliance and trust
Trust signalCompliance2 records
The Maids Boston financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Maids Boston leadership team
Management profileNumber of profiles
Profiles12 records
The Maids Boston funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Maids Boston M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Maids Boston
What does The Maids Boston do?
The Maids Boston provides professional residential and commercial cleaning services in Greater Boston, delivered by teams of four using eco-friendly, non-toxic products and HEPA-filtered vacuums. Its core offering is a recurring maid service on weekly, bi-weekly, or monthly schedules, supplemented by one-time deep cleans, move-in/move-out cleaning, anti-allergy cleaning, and commercial office cleaning. The proprietary 22-Step Healthy Touch Deep Cleaning System anchors the service methodology.
Is The Maids Boston a public or private company?
The Maids Boston is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Maids Boston founded?
The Maids Boston was founded in 2005. It employs 11 to 50 people.
Where is The Maids Boston based?
The Maids Boston is headquartered in Boston, United States, in the North America region.
How does The Maids Boston make money?
Four revenue lines are on record. Regular Recurring Maid Service is the primary driver. The others are one-Time and Occasional Cleaning, commercial Cleaning Services and gift Certificates.
Who are The Maids Boston's main competitors?
Direct peers on record are Maid Right, Merry Maids, The Maids, MaidPro, Molly Maid, The Cleaning Authority and Maid Brigade. Emerging players are Handy, Better Life Maids and Homeaglow.
Does The Maids Boston have an API?
No public API is recorded for The Maids Boston.
What industry is The Maids Boston in?
The Maids Boston's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive), with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 561720.