D-ID
D-ID is a generative AI company that builds photorealistic digital avatar and video synthesis technology for real-time and offline use. It serves enterprises, developers, and content creators with a self-service studio, API, and conversational AI agents across marketing, training, sales, and customer experience globally.
- Company typePrivate
- Founded2017
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What D-ID does
D-ID is a generative AI company headquartered in Tel Aviv, Israel, founded in 2017, that builds digital human and avatar technology for video synthesis and real-time conversational interaction. Its core technology uses deep-learning-based video reenactment and neural rendering to animate a single still image into a photorealistic talking-head video, integrated with GPT-3 for text generation, Stable Diffusion for image synthesis, and retrieval-augmented generation (RAG) for knowledge-grounded agents. The product portfolio centers on the Creative Reality Studio self-service platform, Visual AI Agents for real-time conversational avatars, Agentic Videos (interactive video with embedded AI agents), AI Avatars (Express and Premium+ tiers), Video Translate (multilingual lip-sync), and a developer API for embedding avatar capabilities into third-party applications.
The company serves marketing, learning and development, sales enablement, customer experience, and developer segments, with named enterprise customers including MyHeritage, Warner Bros. Pictures, Microsoft, Adobe, Mondelez International, Coca-Cola, Shell, Wayfair, Reddit, AXA, J.P. Morgan, Tata Group, Deutsche Bank, and Canva. Revenue is generated through tiered Studio subscriptions (Lite/Pro/Advanced/Enterprise), credit-based API consumption, and enterprise annual contracts averaging over $100,000. In September 2025, D-ID acquired Berlin-based B2B video creation platform simpleshow for approximately $60 million, adding over 1,500 enterprise clients, seven international offices, and bringing combined headcount to approximately 140 employees following an April 2025 workforce reduction of roughly 25%. D-ID is venture-backed with $48 million in disclosed funding, holds ISO 27001/27017/27018 and ISO/IEC 42001 certifications, and operates across EMEA, North America, and APAC markets.
D-ID firmographics
Firmographics- Name
- D-ID
- Legal name
- D-ID AI Video
- Website
- https://d-id.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- D-ID is a generative AI company that builds photorealistic digital avatar and video synthesis technology for real-time and offline use. It serves enterprises, developers, and content creators with a self-service studio, API, and conversational AI agents across marketing, training, sales, and customer experience globally.
- Ownership category
- akta.pro rank
D-ID industry classification
Industry- Product category
- AI Video Generation Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
- akta.pro secondary industries
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
Keywords
Where D-ID is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices9 records
Markets served
D-ID business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Studio Plans: Monthly and annual subscription tiers (Lite, Pro, Advanced, Enterprise) with credit-based video generation, each credit worth up to 15 seconds of video
- API Usage: Credit-based consumption model for API usage, with streaming customers receiving 50% discount on credits; API key required with valid credits
- Enterprise Contracts: Custom enterprise agreements with customizable voice cloning (Enterprise plans), dedicated support, and negotiated volume pricing
- Video Translation: Credit-based translation service where each credit equals up to 15 seconds of translated video per language
- Enterprise Annual Contracts: High-value annual contracts averaging over $100,000 for enterprise customers with advanced video and avatar needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite Plan - Entry-level self-service |
| Subscription | Monthly | Pro Plan - Professional creators |
| Subscription | Monthly | Advanced Plan - High-volume users |
| Subscription | Annual | Enterprise Plan - Large organizations |
| Usage-based | Pay-as-you-go | API Plans |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels11 records
D-ID product offering
Product offeringCore offering
D-ID builds a generative AI digital human platform that creates photorealistic AI avatars from still images for video production and real-time conversational interactions. Its flagship product, the Creative Reality Studio, combines proprietary face-animation reenactment technology with GPT-3 text generation and Stable Diffusion image generation to produce multilingual talking-head videos and embeddable AI agents. The platform is sold via self-serve subscription plans, developer API, and enterprise contracts to marketing, training, sales, and customer-experience teams.
Product overview
D-ID offers a unified digital human platform — the Creative Reality platform — comprising a self-service studio product (Creative Reality Studio), a developer API product, and multiple specialized products and modules. The core portfolio includes Visual AI Agents (real-time conversational avatars), AI Avatars (photorealistic digital humans in Express and Premium+ tiers), Agentic Videos (interactive video with embedded AI agents), Video Translate (multilingual lip-sync translation), and Speaking Portrait/Live Portrait (photo animation technologies). A Marketing Suite add-on bundles avatars and personalized campaigns for enterprise marketers. An API product enables developers to embed D-ID's capabilities into their own applications. D-ID acquired simpleshow in September 2025, adding explainer video capabilities and 1,500+ enterprise clients, with full platform merger planned. The platform supports 119+ languages and operates on a credit-based pricing model across Studio (Lite/Pro/Advanced/Enterprise) and API (Launch/Scale) tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Reality Studio: Self-service AI video platform for creating videos with moving and talking avatars, combining face animation with LLM text generation and text-to-image capabilities
- Live Portrait
- Speaking Portrait
- Visual AI Agents
- Video Translate
Products and services
- Creative Reality Studio Self-service web platform for creating AI-generated talking-head videos with photorealistic avatars from text, audio, or images. Integrates proprietary face animation, GPT-3 text generation, and Stable Diffusion image generation. Supports 119+ languages and output up to 4K resolution, available on desktop and mobile.
- Visual AI Agents Real-time conversational avatars that engage users face-to-face, respond naturally, and operate in multiple languages. Agents can carry out tasks, trigger workflows, and deliver personalized experiences. Fully embeddable on enterprise-grade infrastructure, built on the V4 Expressive Visual Agents architecture with sub-0.5-second latency.
- AI Avatars Realistic digital humans built from images or video for both offline videos and real-time experiences. Includes voice cloning and multilingual output. Offered as Express (standard) and Premium+ (hyper-realistic with real-time interaction and hand/torso movements) tiers for on-brand presence at scale.
- Agentic Videos Interactive video experience that embeds a real-time AI agent directly in the video layer, allowing viewers to interrupt, ask questions, and continue exploring topics beyond passive playback. Built on V4 Expressive Visual Agents architecture with knowledge-grounded responses and sub-second latency for corporate training, customer communication, and product marketing use cases.
- AI Video API Developer-facing API for integrating D-ID's advanced AI features (face animation, real-time streaming animation, avatar generation) into third-party applications and platforms. Documentation at docs.d-id.com with a JavaScript live streaming code sample on GitHub. Available to all D-ID Studio account holders with valid credits.
- Video Translate AI-powered multilingual video translation tool that converts a single video into multiple languages with accurate Gen AI lip syncing and voice cloning to preserve the original voice. Supports 30 languages with accurate lip-sync re-synchronization for video length 10 seconds to 5 minutes up to 2GB.
- Marketing Suite AI Video Marketing Suite for Enterprise featuring Premium+ and Express Avatars, interactive AI agents, personalized video campaigns, and Video Translate. Integrates with Canva and Microsoft PowerPoint. Targeted at enterprise marketing teams for personalized video campaigns and multilingual marketing content.
- Speaking Portrait Technology that creates a realistic video of a human presenter from a single image plus text or audio input using AI-based reenactment technology. Supports 31+ languages and hundreds of voice personas. Powers MyHeritage's LiveStory feature and is now a core component of the Creative Reality Studio.
- Live Portrait Proprietary technology that animates still photos into moving portraits with realistic facial expressions and movements. Powered the viral MyHeritage Deep Nostalgia feature (100M+ animations) and was used for Harry Potter: The Exhibition moving portraits. Evolved into Live Portrait 4 (V4) powering V4 Expressive Visual Agents.
- Simpleshow Berlin-based B2B video creation platform acquired by D-ID in September 2025 for approximately $60 million. Brings over 1,500 enterprise clients including Adobe, Microsoft, McDonald's, Deutsche Bank. Provides explainer video capabilities with global offices. D-ID plans to merge the two platforms under the D-ID umbrella.
- V4 Expressive Visual Agents Next-generation ultra-high-definition AI avatar product supporting real-time conversation with LLMs and long-form video generation at up to 4K resolution. Achieves sub-0.5-second latency, 70x cost efficiency versus Google VEO 3 Fast, and maintains stable avatar identity across minutes-to-hours of content. Introduces sentiment-aware expressions that dynamically align facial cues with tone and intent.
Quantifiable outcome
- 70x cost reduction compared to Google VEO 3 Fast
- +5 more outcomes
Companies that use D-ID
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles4 records
D-ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature6 records
D-ID partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and flagship.
- Deutsche BankcoreEnterprise customer through simpleshow acquisition bringing B2B video creation capabilities.
- Skill PlusminorJapanese e-learning platform partnership to incorporate D-ID's digital human technology. Skill Plus developed Meta Speaker system for creating digital human instructors.
- NTT Innovation Laboratory IsraelcoreStrategic investment facilitated through NTT Israel's innovation lab serving as a bridge for NTT Group's expansion into Israeli tech ecosystem and potential APAC market entry.
- Missing PeopleminorUK non-profit partnership to animate missing persons' photos for digital billboards, making posters more compelling and memorable.
- MyHeritage (LiveStory)flagshipExpanded partnership launching LiveStory feature for AI-generated biographical videos narrated by ancestor photos. Continued collaboration following Deep Nostalgia success.
- The Glimpse GroupcoreStrategic partnership to bring AI-powered digital humans to the Metaverse. Combining D-ID's Creative Reality technology with Glimpse's VR/AR solutions for immersive experiences.
- Warner Bros. PicturesflagshipPartnership to create next-generation film promotion for Hugh Jackman's 'Reminiscence' film, allowing viewers to insert themselves into movie scenes. Also collaborated on Harry Potter Exhibition moving portraits.
- ObliominorDigital studio facilitating Warner Bros. partnership, specializing in technology-driven film marketing.
- MyHeritageflagshipMulti-million dollar partnership powering Deep Nostalgia (100M+ animations) and LiveStory biographical video features. Expanded partnership from initial integration to broader AI feature development.
- Mondelēz InternationalcoreJoint campaign with Publicis for Kinh Do brand in Vietnam, animating family photos for Mid-Autumn festival campaign. Multiple collaborative marketing initiatives.
- PubliciscoreAdvertising agency partner collaborating on Mondelez campaigns and other AI-driven marketing initiatives.
- Spring ACTminorNon-profit partnership to animate chatbot avatar for domestic violence victims awareness campaign in Switzerland.
- SimpleShow (Acquired)coreD-ID acquired Berlin-based simpleshow in September 2025 for ~$60 million, combining D-ID's interactive avatars with simpleshow's B2B video platform. Simpleshow brings 1,500+ enterprise clients including Adobe, Microsoft, McDonald's, Deutsche Bank.
- MicrosoftflagshipAzure AI Services partnership scaling digital avatars globally; PowerPoint add-in integration; collaboration on enterprise solutions. Tata Group and Microsoft experimenting with interactive avatar-led engagement using D-ID.
- CanvacoreIntegration embedding D-ID capabilities into Canva's design platform for seamless AI avatar video creation within the Canva workflow.
- AdobecoreEnterprise customer utilizing D-ID technology through simpleshow acquisition context.
- Scott-Morgan FoundationminorPartnership launching SMF VoXAI platform for people with severe disabilities, using avatars to enable real-time expressive dialogue with eye-tracking technology.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
D-ID competitors and assessment
Company assessmentDirect peers
- Synthesia: Closest direct competitor — enterprise-focused AI avatar video platform with studio, API, and multilingual avatars serving marketing, training, and corporate communications use cases nearly identical to D-ID's.
- HeyGen: Direct competitor in AI-generated avatar videos with similar Studio + API product, multilingual lip-sync translation, and enterprise GTM motion targeting marketing and L&D teams.
- Colossyan: Enterprise AI avatar video platform focused on corporate training and L&D, overlapping with D-ID's L&D use cases and Studio-style self-serve product.
- Hour One: AI avatar video platform offering photorealistic virtual presenters from text, with comparable Studio and API products and enterprise sales motion.
- Tavus: Personalized AI video platform with avatar generation and API, competing in the same sales/marketing personalization use cases as D-ID's Marketing Suite.
- Elai.io: AI avatar video platform for enterprise L&D and marketing with text-to-video and multilingual support, offering a similar self-serve + API product mix to D-ID's Studio.
- DeepBrain AI: Korea-based AI avatar and video synthesis company with real-time conversational avatars and enterprise focus, competing directly in the AI agents / digital human category.
Emerging players
- Runway: Generative AI video foundation model company (Gen-3/4) whose text-to-video capabilities increasingly overlap with D-ID's avatar video generation, particularly for cinematic and creative content.
- Pika Labs: Generative video AI startup whose video foundation models intersect with D-ID's avatar/video stack, especially for short-form and creative video use cases.
Broad incumbents
- Microsoft (Azure AI Video / Azure AI Services): Hyperscaler partner and potential competitor; Azure AI Services scales D-ID avatars globally, but Microsoft also ships its own avatar and video generation capabilities that could compete with or subsume D-ID's product over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
D-ID social profiles
Digital presenceD-ID compliance and trust
Trust signalCompliance3 records
D-ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
D-ID leadership team
Management profileNumber of profiles
Profiles9 records
D-ID subsidiaries and ownership
Company hierarchySubsidiaries2 records
D-ID funding detail
Funding detailFunding overview
Funding rounds5 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
D-ID M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about D-ID
What does D-ID do?
D-ID builds a generative AI digital human platform that creates photorealistic AI avatars from still images for video production and real-time conversational interactions. Its flagship product, the Creative Reality Studio, combines proprietary face-animation reenactment technology with GPT-3 text generation and Stable Diffusion image generation to produce multilingual talking-head videos and embeddable AI agents. The platform is sold via self-serve subscription plans, developer API, and enterprise contracts to marketing, training, sales, and customer-experience teams.
Is D-ID a public or private company?
D-ID is a private company. It is classified as venture growth investor backed and is currently operating.
When was D-ID founded?
D-ID was founded in 2017. It employs 101 to 250 people.
Where is D-ID based?
D-ID is headquartered in Tel Aviv, Israel, in the Middle East region.
How does D-ID make money?
Five revenue lines are on record. Subscription - Studio Plans are the primary driver. The others are API Usage, enterprise Contracts, video Translation and enterprise Annual Contracts.
Who are D-ID's main competitors?
Direct peers on record are Synthesia, HeyGen, Colossyan, Hour One, Tavus, Elai.io and DeepBrain AI. Emerging players are Runway and Pika Labs. Microsoft (Azure AI Video / Azure AI Services) is listed as a broad incumbent.
Does D-ID have an API?
Yes. D-ID offers a public API for integrating its advanced AI features (face animation, real-time streaming, avatar generation) into third-party applications and platforms. The API is accessible via https://docs.d-id.com/reference/get-started; users generate an API key from the Account page in the studio. Credits are required to use the API; for streaming customers, credit prices are halved. Real-time streaming animation is a supported API capability, and a code sample for live streaming implementation is available on GitHub. Developer documentation is at docs.d-id.com/reference/get-started.
What industry is D-ID in?
D-ID's product category is AI Video Generation Software. Its primary akta.pro industry code is HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains, with a secondary code of HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 5132 and its SIC code is 7372.