Rhapsody

Rhapsody (operating as Napster) is a Seattle-based AI agent platform that builds visible, multimodal AI agents with voice, video, and persistent memory for consumers, enterprises, developers, and higher education, following its 2023 acquisition by Infinite Reality.

Company typePrivate
Founded1999
HeadquartersSeattle, United States
Headcount101–250
GTM typeB2B and B2C
OfferingSoftware

What Rhapsody does

Rhapsody, now operating under the Napster brand, is a Seattle-based private company that was originally founded in 2001 as a music subscription service and, after multiple ownership transitions, was acquired by Infinite Reality in 2023 and reinvented as an AI agent platform. The company builds a multi-product AI system whose core differentiator is visible AI agents with persistent memory, real-time voice, and video presence; flagship products include the Napster App (consumer AI agents including Mayli, an AI music producer), Napster for Mac (desktop AI assistant), Napster View (3D holographic display), Napster Station (AI concierge for noisy physical spaces), Napster Learn (enterprise and higher-education training/coaching agents), and Napster Spaces (website-embedded AI specialists). Underlying technology centers on the proprietary NV2 real-time conversational video model launched in June 2026, with the Omniagent API exposing these capabilities to third-party developers at $0.01/minute. Revenue is generated through a mix of consumer app subscriptions (freemium), usage-based API pricing, enterprise direct sales of Napster Learn and Napster Spaces, and Mac desktop subscriptions, with a customer roster that includes Accenture, Warner Bros., Microsoft, Lenovo, UAE Ministry of Culture, and Dick's Sporting Goods. The company is no longer a music streaming service in any operational sense; it functions as an AI-native agent platform with sports, entertainment, and education extensions built on top.

Rhapsody firmographics

Firmographics

Name: Rhapsody
Legal name: Napster
Website: https://rhapsody.com
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 101–250 employees
Short description: Rhapsody (operating as Napster) is a Seattle-based AI agent platform that builds visible, multimodal AI agents with voice, video, and persistent memory for consumers, enterprises, developers, and higher education, following its 2023 acquisition by Infinite Reality.
Ownership category
akta.pro rank

Rhapsody industry classification

Industry

Product category: AI Agent Platform
NAICS: Sound Recording Studios (51224)
akta.pro primary industry: AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
akta.pro secondary industries: Model Hosting, Serving & Inference Platforms (HDAAACAB), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)

Keywords

AI agent platform
Conversational video AI
Music streaming service
Enterprise AI training
Developer API platform

Where Rhapsody is headquartered

Location

Headquarters

HQ city: Seattle
HQ country: United States
HQ region: North America

Markets served

Rhapsody business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

Consumer App Subscriptions: Napster App for consumer users with AI music production crew capabilities, available on iOS, Android, and Mac
Omniagent API Usage: Usage-based pricing for AI agents deployed via API at $0.01/minute
Enterprise Solutions: Napster Learn for Enterprise and Higher Ed, Napster Spaces for embedding AI specialists on websites, sold to enterprise customers
Napster for Mac: Desktop application for professionals with AI specialist capabilities

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Omniagent API - Developer access to AI agent capabilities
Freemium	Monthly	Napster App - Consumer AI music production crew
Subscription	Monthly	Napster for Mac - Desktop AI specialist application

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Rhapsody product offering

Product offering

Core offering

Rhapsody (operating under the Napster brand) provides an AI agent platform with visible, multimodal agents featuring voice, video presence, and persistent memory. The platform spans consumer products (Napster App with AI music producer Mayli; Napster for Mac), enterprise solutions (Napster Learn for training and coaching; Napster Spaces as a website AI specialist), developer tools (Omniagent API at $0.01/minute), and hardware-adjacent experiences (Napster View 3D holographic display; Napster Station AI concierge for physical spaces).

Product overview

Napster is an AI agent platform offering a unified system with multiple products. The core platform includes the Napster App for consumers and Napster for Mac for desktop users, both featuring AI agents with voice, video, and persistent memory. Supporting products include Napster View (3D holographic AI display), Napster Station (AI concierge for physical spaces), Napster Learn (training/coaching AI agents for Enterprise and Higher Ed), and Napster Spaces (website AI specialists). The Omniagent API enables developers to deploy these AI capabilities programmatically. The platform positions itself around 'visible AI agents' that replace traditional chatbots, emphasizing multimodal interactions combining video, voice, and memory.

Differentiator

Problem solved

Functional benefit

Brands

Omniagent API: AI agent platform with lifelike video presence, real-time voice, and persistent memory capabilities for developers
Napster Spaces
Napster Learn
Napster View
Napster Station
Napster for Mac

Products and services

Napster App Consumer AI agent platform featuring thousands of specialists with video, memory, and real personality. Includes Mayli, an AI music producer that helps users write a song in minutes. Available on iOS, Android, and Mac with a freemium tier.
Napster for Mac Desktop AI assistant for Mac providing thousands of specialists to help users stop procrastination, fix bugs, prep interviews, build prototypes, decode taxes, and complete productivity tasks. Includes Digital Twin capability that replicates the user's voice, priorities, and limits to handle meetings and questions autonomously.
Napster View A 3D holographic display system for AI agents, enabling visual representation and interaction with AI entities in physical environments.
Napster Station The first AI concierge built for noisy, chaotic, real-world spaces. Uses video and audio capabilities to see and hear users, handling interactions in physical environments.
Napster Learn Turns expertise into AI agents that train, coach, and assess progress. Available for Enterprise and Higher Education sectors as a dedicated training and coaching AI platform.
Napster Spaces Adds an AI specialist to websites that knows the business, responds in real time, and moves visitors to take action. Designed to convert website traffic into customers.
Omniagent API Developer API for deploying AI agents with lifelike video presence, real-time voice, and persistent memory at $0.01/minute. Enables programmatic access to multimodal AI capabilities with documentation at developers.napster.com.
Napster NV2 Real-time conversational video model powering the platform's visible AI agents with multimodal capabilities. Democratizes access to multimodal agents across the Napster product suite.

Quantifiable outcome

Reduce time to complete tasks by connecting with AI specialists on demand
+1 more outcomes

Companies that use Rhapsody

Customer profile

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Rhapsody technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Rhapsody partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Spa Grand PrixcoreStrategic or Co-development Partner · 2 June 2026Napster partnered with Spa Grand Prix to launch an AI Concierge for Formula 1 fans, announced June 2, 2026. This represents Napster's expansion into sports and entertainment fan engagement using AI concierge technology.
Thunder StudioscoreStrategic or Co-development PartnerThunder Studios formed an Originals Division in partnership with Napster, naming Diana Mejia-Jones as Head. This strategic collaboration expands Napster's presence in entertainment production and original content creation.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Rhapsody competitors and assessment

Company assessment

Direct peers

Soul Machines: Builds autonomous digital humans with persistent memory and emotional intelligence for enterprise customer experience. Closely aligned with Napster's persistent-memory AI agent positioning.
D-ID: Specializes in turning still images into speaking digital humans and conversational AI video agents for enterprise and customer experience use cases. Directly comparable to Napster's AI agent video presence feature.
Synthesia: AI avatar and video generation platform for enterprise communications and training content. Directly comparable to Napster's NV2 video model and enterprise video agent offerings.
HeyGen: AI video avatar platform enabling users to create spokesperson videos with persistent digital likenesses. Comparable to Napster's digital twin and video presence capabilities.

Emerging players

Character.AI: Consumer-facing platform for personalized AI characters with persistent personality and memory. Comparable in consumer AI agent category but lacks enterprise footprint of Napster Learn/Spaces.
Udio: AI music creation platform focused on generative audio with both consumer and professional tiers. Directly competes with Napster's music production agent capabilities.
Tavus: AI video personalization platform that builds conversational video agents with persistent identity for sales, marketing, and customer engagement — closely aligned with Napster Station and NV2 positioning.
Suno: AI music generation platform that directly overlaps with Napster's Mayli AI music producer feature and Rhapsody's music subscription heritage. Strong consumer overlap.

Broad incumbents

Salesforce Agentforce: Enterprise AI agent platform launched by Salesforce competing for the same customer service automation and digital specialist use cases that Napster Spaces targets.
Microsoft Copilot Studio: Microsoft's framework for building custom AI agents and copilots for enterprise. A key competitor given Microsoft's own partnership with Napster and broad enterprise reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Rhapsody financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rhapsody leadership team

Management profile

Number of profiles

Profiles3 records

Rhapsody funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rhapsody M&A and investment

M&A and investment

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhapsody

What does Rhapsody do?

Is Rhapsody a public or private company?

Rhapsody is a private company. It is classified as corporate owned and is currently operating.

When was Rhapsody founded?

Rhapsody was founded in 1999. It employs 101 to 250 people.

Where is Rhapsody based?

Rhapsody is headquartered in Seattle, United States, in the North America region.

How does Rhapsody make money?

Four revenue lines are on record. Consumer App Subscriptions are the primary driver. The others are omniagent API Usage, enterprise Solutions and napster for Mac.

Who are Rhapsody's main competitors?

Direct peers on record are Soul Machines, D-ID, Synthesia and HeyGen. Emerging players are Character.AI, Udio, Tavus and Suno. Broad incumbents are Salesforce Agentforce and Microsoft Copilot Studio.

Does Rhapsody have an API?

Yes. The Omniagent API enables developers to deploy AI agents with lifelike video presence, real-time voice, and persistent memory. Pricing starts at $0.01/minute. Available via https://developers.napster.com/docs. Developer documentation is at developers.napster.com/docs.

What industry is Rhapsody in?

Rhapsody's product category is AI Agent Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAACAB, Model Hosting, Serving & Inference Platforms. Its NAICS code is 51224.