What Circle Graphics does

Circle Graphics, Inc. is a privately held large format digital printing company founded in 2000 and headquartered in Longmont, Colorado. The company operates two primary divisions: an Out of Home (OOH) advertising printing division — its core business since inception, producing billboards, transit advertising, wallscapes, murals, and banners for the North American OOH industry — and Sensaria, a consumer wall décor and canvas printing division accessed via the CG OnDemand platform. The company's product portfolio spans billboard substrates (Vinyl Flex, PE Bulletin, Eco-Poster, Self-Adhesive Vinyl, Tri-Vision Plastic Louvers), transit products (Bus Super King, Eco-Backlit Transit Shelter, Taxi Top, Subway Poster, Phone Kiosk), wallscape and mural materials (Vinyl Mesh, Window Perf), and banners, complemented by the proprietary CG Cable System for adhesive-free single sheet poster installation and the My Circle online ordering portal capable of processing 20,000 files per day.

The business is anchored by a substantial physical footprint of seven manufacturing facilities totaling over 400,000 square feet across Colorado, North Carolina, California (two sites), Ohio, Virginia, and Missouri, producing more than 300 million square feet of printed product annually under 24/7 operations. Revenue is generated through one-time product sales priced by square footage for bulletin flex and by unit quantity (with volume discounts) for posters and transit products, supplemented by ancillary prepress services ($40/hour), proofs, and promotional cast-metal frames. The go-to-market combines dedicated enterprise account managers serving agencies and posting companies nationwide with a self-serve online ordering portal for returning customers. Sustainability is a stated differentiator, with green initiatives including the 100% recyclable Eco-Poster and PE substrates, Silver Level Sustainable Business recognition from the City of Longmont, and partnerships with Eco-Cycle, PACE, and Charge Ahead Colorado. The company is the second-largest private employer in Longmont, CO, and self-describes as 'North America's Leading Producer of Large Format Digital Printing.' No external institutional funding is disclosed.

Name

Circle Graphics

Legal name

Circle Graphics, Inc.

Website

https://circlegraphicsonline.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Circle Graphics is North America's leading large format digital printing company, producing billboards, transit advertising, wallscapes, murals, and banners from seven US manufacturing facilities for the out-of-home advertising industry, with a consumer wall décor division (Sensaria) and proprietary CG Cable System for installation.

Ownership category

akta.pro rank

Product category

Large Format Digital Printing

NAICS

Commercial Printing (except Screen and Books) (323111), Sign Manufacturing (339950)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

Keywords

• Large format printing
• Out of home advertising
• Billboard printing
• Transit advertising media
• Digital print manufacturing

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Large Format Digital Printing Products: Circle Graphics manufactures and sells large format digital printed products including billboards, transit advertising, wallscapes, murals, and banners to the out-of-home advertising industry. Revenue is generated through product sales with pricing based on square footage for bulletin flex products and per-unit for posters and transit products.
2. Promotional Frames: High-quality cast-metal billboard frames sold as collectibles to advertisers, including poster frames for 30-sheet and 8-sheet designs, and bulletin frames for Eco-Flexx Ultra, Vinyl Flex and Pressure-Sensitive Vinyl customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Circle Graphics manufactures large format digital printed products for the out-of-home advertising industry, including billboards (vinyl flex, PE bulletin, Eco-Poster, self-adhesive vinyl, Tri-Vision plastic louvers), transit advertising (bus, transit shelter, taxi top, subway, phone kiosk), wallscapes, murals, and vinyl banners, sold to advertising agencies and posting companies. The company also offers consumer wall décor printing through its Sensaria sub-brand. Operations are supported by a proprietary My Circle online ordering platform and pre-press system, three US manufacturing facilities, and the proprietary CG Cable System for single-sheet poster installation.

Product overview

Circle Graphics operates as a multi-division large format digital printing company with two main business units: the Out of Home (OOH) Division and Sensaria (Wall Décor). The OOH Division is the company's primary business, providing billboards (Vinyl Flex, PE Bulletin, Eco-Poster, Self-Adhesive Vinyl, Tri-Vision Plastic Louvers), transit advertising (Bus Super King, Eco-Backlit Transit Shelter, Taxi Top, Subway Poster, Phone Kiosk), wallscapes and murals (Vinyl Mesh, Vinyl Flex, Self-Adhesive Vinyl, Window Perf), and banners (Heavyweight, Lightweight, Mesh). The company also offers the CG Cable System for single-sheet poster installation, Promotional Frames for customers, and Art Templates/Specifications as supporting tools. Sensaria handles consumer wall décor including canvas products. An internal My Circle online ordering system processes up to 20,000 files daily. The company operates three manufacturing facilities with over 400,000 square feet of production space across Colorado, North Carolina, California, Ohio, Virginia, and Missouri, producing over 300 million square feet annually.

Differentiator

Problem solved

Functional benefit

Brands

• Sensaria: Wall décor printing solutions division offering canvas products and wall decor printing.
• CG Cable System
• CG OnDemand
• OOH for GOOD

Products and services

• Vinyl Flex Billboards

Quantifiable outcome

• Process 20,000 files per day
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Eco-Cycle / Green Star Business NetworkcoreStrategic or Co-development Partner · 1 January 2019Circle Graphics joined the Green Star Business Network with Eco-Cycle in 2019. Eco-Cycle is one of the largest non-profit recyclers in the USA and internationally renowned as a pioneer and innovator in resource conservation. This partnership has been invaluable in the company's sustainability journey.
• Front Range Community CollegecoreImplementation/ SI/ Consulting Partner · 1 January 2019In 2019, Circle Graphics was awarded a competitive training grant called the Existing Industries Grant. Working with Front Range Community College in Longmont, CO, they have been able to provide supplemental training for all levels of their workforce.
• Local Richmond Non-ProfitsminorStrategic or Co-development Partner · 1 January 2019In 2019, Circle Graphics provided funds to local non-profits serving the Richmond community. Funds were allocated to five organizations: Go High Center for the Arts, ScrapRVA, Lakeside Elementary PTA, Studio 2 3, and Art180.
• PACE (Partners for a Clean Environment)coreStrategic or Co-development PartnerPACE is a Boulder County initiative that works to create a standard of excellence to guide local businesses in building a sustainable future. Through this partnership, Circle Graphics has been able to reduce water and electricity usage in their Longmont facility and highly improve their landfill diversion rate.
• Charge Ahead ColoradominorStrategic or Co-development PartnerCircle Graphics partnered with Charge Ahead Colorado to provide 4 Electric Vehicle charging stations to all employees, guests, and the public for free at their flagship Longmont facility, supporting alternative fueled travel and cleaner air quality.
• LifeWorks (MetLife Program)minorOthersEmployee Assistance Program providing all employees and their families confidential assistance for mental health, domestic, legal, or financial issues.
• WorkLife PartnershipminorOthersColorado employees have access to WorkLife Partnership's financial and social services as part of the employee assistance programs.
• OAAA (Outdoor Advertising Association of America)coreStrategic or Co-development PartnerCircle Graphics supports industry initiatives through the OAAA, The Ad Council, and The Foundation for a Better Life as part of their corporate social responsibility program.
• OOH for GoodminorGTM or Marketing PartnerOOH for Good is an affiliate of Circle Graphics that offers free public service announcements billboards to posting companies by connecting them with non-profit organizations. This program helps spread awareness for causes ranging from Special Olympics to The American Legion.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SpeedPro Imaging: SpeedPro is the largest direct competitor in commercial large-format digital printing in North America, operating a franchise network of ~200+ studios producing vehicle wraps, signage, banners, and wall graphics. Like Circle Graphics, it serves B2B clients needing high-quality large-format output and competes head-to-head on capacity, turnaround, and installation services.
• BuildASign: BuildASign is an online custom signage and printing company producing banners, signs, decals, and window graphics for SMB and consumer buyers. Comparable to Circle Graphics in product categories and online GTM, though focused more on the SMB/consumer end of the spectrum.
• Signs.com: Signs.com is an online large-format and custom signage printer offering banners, signs, decals, and vehicle wraps with a self-serve ordering flow. Comparable to Circle Graphics' online portal (My Circle) and competes for the same self-serve/PLG segment of large-format buyers.
• FASTSIGNS: FASTSIGNS is a national signage and visual communications franchise producing banners, signs, graphics, and large-format printed products for businesses. It overlaps with Circle Graphics' wallscapes, banners, and billboard production, and competes for overlapping enterprise and SMB signage spend.
• AlphaGraphics: AlphaGraphics is a printing and marketing services franchise producing commercial print, signage, and large-format materials for small and mid-sized businesses. It overlaps with Circle Graphics on commercial printing and signage offerings, though Circle's scale per facility is significantly larger.
• Stratus UnLtd: Stratus is a large-format digital printing company producing banners, signage, vehicle wraps, and event graphics for mid-market and enterprise clients. It is comparable in product mix (vinyl, mesh, fabric, adhesive vinyl) and GTM (sales-led account management) to Circle Graphics' offerings.

Others

• Outfront Media: Outfront Media is one of the largest OOH advertising operators in North America and a major buyer of large-format printed billboards and transit advertising. It is a customer-side peer rather than a competitor, but is highly relevant as a baseline benchmark for the OOH demand environment Circle Graphics serves.
• HP (Large Format Printing): HP manufactures large-format digital printers (HP Latex, PageWide XL) and substrates used by commercial print providers including Circle Graphics. It is a key technology supplier and adjacent player in the large-format printing ecosystem rather than a direct competitor, but is highly relevant for benchmarking the technology landscape.
• 3M Commercial Solutions: 3M supplies films, adhesives, and graphic substrates used in large-format printing for OOH, transit, and architectural graphics. While not a direct printer, 3M is a key material supplier and ecosystem participant whose substrate roadmap influences Circle Graphics' product development.

Broad incumbents

• Cimpress (Vistaprint): Cimpress operates Vistaprint and several other print-related platforms producing marketing materials, signage, and large-format products for SMBs. While broader in scope and not specialized in OOH-scale large format, it competes for the long-tail of printed signage and visual merchandising demand that intersects with Circle Graphics' products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Circle_G_Online
• Facebookfacebook.com/CircleGraphics
• LinkedInlinkedin.com/company/circle-graphics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circle Graphics