College Recruiter
College Recruiter is a job board and recruitment platform connecting Fortune 1,000 employers and government agencies with students and recent graduates for part-time, seasonal, internship, apprenticeship, and entry-level positions, monetized via performance-based CPC/CPA pricing, targeted email, and publisher distribution across a 20M+ opt-in candidate network.
- Company typePrivate
- Founded1991
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What College Recruiter does
College Recruiter operates a job board and recruitment platform purpose-built for part-time, seasonal, internship, apprenticeship, and entry-level positions targeting students and recent graduates. The platform aggregates over 500 million jobs annually across every major industry and geography, supported by a permission-based email list of more than 20 million opt-in candidates covering over 40% of US college and university students. Its core products for employers include JobsThatScale, a cost-per-click job posting solution where advertisers pay only when candidates click through to apply; CRBrandBlast Targeted Email Campaigns, priced at $5,000 per 75,000 delivered emails with filtering by location, school, major, and graduation year; Standard Postings with traditional duration-based pricing; and EventsThatScale for career fair listings. Distribution is augmented through a Publisher Partnership Program that delivers real-time job listings via XML feeds and embeddable white-label widgets to third-party sites under CPC and CPA economics, with fraud prevention and automated updates.
The company's go-to-market combines consultative enterprise field sales for Fortune 1,000 employers and government agencies with an inside sales motion for mid-market customers, supported by an extensive content marketing engine (28,919+ blog articles, three podcasts, 1,336+ videos, and social presence across LinkedIn, Facebook, TikTok, Reddit, and YouTube). Named customers include Amazon, Intel, IKEA, UPS, DoorDash, Lowe's, Walgreens, Crate & Barrel, Uline, Anheuser-Busch, the US Navy, and the CIA, and the platform reports helping more than 12 million candidates find new careers each year. College Recruiter is a private, founder-owned, woman-owned small business (WOSB) incorporated in Minnesota under the legal name College Recruiter, Inc., with co-founders Faith Rothberg serving as CEO and CTO and Steven Rothberg serving as Chief Visionary Officer, and Jeanette Leeds serving as COO.
The revenue model is primarily performance-based: employers pay per candidate click to apply (CPC) or per completed application (CPA) for high-volume hiring, supplemented by fixed-fee targeted email campaigns, traditional duration-based postings, and CPC/CPA payouts to publisher partners. The company reports a 96% month-over-month customer renewal rate, signaling strong retention once employers are integrated. No external funding rounds, M&A activity, or institutional ownership are disclosed, indicating an organically grown, bootstrapped operating model.
College Recruiter firmographics
Firmographics- Name
- College Recruiter
- Legal name
- College Recruiter, Inc.
- Website
- https://collegerecruiter.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- College Recruiter is a job board and recruitment platform connecting Fortune 1,000 employers and government agencies with students and recent graduates for part-time, seasonal, internship, apprenticeship, and entry-level positions, monetized via performance-based CPC/CPA pricing, targeted email, and publisher distribution across a 20M+ opt-in candidate network.
- Ownership category
- akta.pro rank
College Recruiter industry classification
Industry- Product category
- Online Job Board and Early-Career Recruitment Marketplace
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Employer Relations & Recruiting (Career Fairs) (EDALABAH)
- akta.pro secondary industries
- Career Readiness & Employability Skills (Resume, Interview, Networking) (EDAMAKAG), Student Recruitment & Lead Generation Agencies (EDAIACAA)
Keywords
Where College Recruiter is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
College Recruiter business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- JobsThatScale (CPC/CPA): Performance-based pricing where employers pay when candidates click on job listings to apply to their ATS or complete applications. This is the primary revenue stream for high-volume hiring customers.
- Targeted Email Campaigns: Email marketing campaigns to College Recruiter's opt-in list of 20+ million students and recent graduates. Sold at $5,000 for 75,000 delivered emails.
- Standard Job Postings: Traditional duration-based or per-posting pricing model for employers who prefer traditional pricing over performance-based models.
- Publisher Partnership - CPC: Pay-per-click revenue from publisher partners who embed College Recruiter job listings via XML feeds or widgets.
- Publisher Partnership - CPA: Pay-per-application revenue from publisher partners, offering performance-based alternative to CPC model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Targeted Email Campaigns - Starting at $5,000 for 75,000 delivered emails |
| Usage-based | Monthly | JobsThatScale - Performance-based monthly subscription |
| Subscription | Monthly | Standard Postings - Traditional pricing model |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
College Recruiter product offering
Product offeringCore offering
College Recruiter operates an early-career-focused online job board that connects employers hiring for part-time, seasonal, internship, apprenticeship, and entry-level positions with a permission-based candidate network of 20+ million students and recent graduates. Employers purchase performance-based CPC/CPA job postings (JobsThatScale), targeted email campaigns (CRBrandBlast), and traditional job listings, while the platform also distributes listings to publisher partners via XML feeds and widgets.
Product overview
College Recruiter operates a job board and recruitment platform focused exclusively on part-time, seasonal, internship, apprenticeship, and entry-level positions for students and recent graduates. The product portfolio consists of three core offerings for employers: JobsThatScale™ (cost-per-click job postings with performance-based pricing), CRBrandBlast Targeted Email Campaigns (permission-based email targeting by geo, school, major, and graduation year starting at $5,000/75K emails), and Standard Postings (traditional duration-based pricing). Additional products include EventsThatScale career fair postings and two partner-facing products—the XML Feed Solution and White-Label Widget for publishers. The platform processes over 500 million jobs annually and reaches a network of 20 million opt-in students and recent graduates across the US and globally.
Differentiator
Problem solved
Functional benefit
Brands
- JobsThatScale™: Cost-per-click job posting solution for high volume hiring employers for early career candidates
- CRBrandBlast
- EventsThatScale
- Targeted Email Campaigns
Products and services
- JobsThatScale™ Cost-per-click job posting solution designed for high-volume hiring employers that need to source early-career candidates — part-time, seasonal, internship, apprenticeship, and entry-level — faster and at the lowest cost. Instead of paying per posting, employers pay only when candidates click through to their site to apply. Targets Fortune 1,000 employers, government agencies, and other large-scale recruiters.
- CRBrandBlast Targeted Email Campaigns Permission-based, targeted email product enabling employers to reach College Recruiter's opt-in network of more than 20 million students and recent graduates, with targeting by location, school, major, and years of graduation. Sold as a packaged email send (starting at $5,000 for 75,000 delivered emails) for branding and candidate engagement campaigns.
- Standard Postings Traditional job posting product for employers who prefer classic pricing over performance-based CPC/CPA models. Offers duration-based options (pay by month) or pay-per-posting pricing on the College Recruiter job board for early-career positions.
- EventsThatScale Career fair postings product that lets employers promote virtual and in-person career fair events to early-career candidates on the College Recruiter platform, extending hiring reach beyond traditional job postings.
- XML Feed Solution Real-time job listing distribution service for publisher partners. Delivers filtered College Recruiter job listings via XML feed matched to the publisher's audience, with automatic updates, fraud prevention, and CPC or CPA revenue-share models.
- White-Label Job Search Widget Embeddable job search widget that lets publisher partners offer College Recruiter's early-career job listings on their own sites with a native look and feel. Supports customizable branding (button color, fonts) and filtering by location, industry, and job title.
Quantifiable outcome
- 96% customer renewal rate month after month
- +2 more outcomes
Companies that use College Recruiter
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
College Recruiter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
College Recruiter partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Intelligence Agency (unnamed)coreOne of the world's largest and most selective intelligence agencies uses College Recruiter as one of a handful of media companies. College Recruiter helps them reach hard-to-hire students at scale, including those who are U.S. citizens, attend 18 specific universities, major in computer science, have 3.5+ GPA, and speak Farsi. Delivers tens of thousands of candidates annually.
- TAtech (The Association for Talent Acquisition Solutions)minorIndustry trade association for talent acquisition technology. College Recruiter's leadership (Faith and Steven Rothberg) serve in volunteer leadership roles and were recognized by TAtech as top 100 thought leaders in 2021.
- Talent BoardminorNon-profit organization that administers the Candidate Experience Awards. Steven Rothberg serves in volunteer leadership roles with Talent Board.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
College Recruiter competitors and assessment
Company assessmentDirect peers
- Handshake: Handshake is the leading career services platform purpose-built for college students and early-career hiring, directly competing with College Recruiter for the same Fortune 1,000 employer recruiting budgets and university student audiences. It offers both job postings and a deep university integration layer that mirrors College Recruiter's positioning.
- RippleMatch: RippleMatch operates an AI-driven early-career matching platform connecting students with internships and entry-level roles at large employers. It serves the same Fortune 1,000 employer segment and competes for the same diversity, campus, and early-career recruiting budgets.
- WayUp: WayUp is an early-career job marketplace targeting college students and recent graduates with employer partnerships similar to College Recruiter's. It competes head-to-head for the same entry-level, internship, and part-time employer campaigns and student candidate pool.
- Symplicity: Symplicity provides career services management software to universities, including job boards, career fairs, and employer connection tools. It overlaps with College Recruiter's EventsThatScale and employer-recruiting capabilities, especially within campus-based recruiting workflows.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
College Recruiter social profiles
Digital presenceCollege Recruiter financial estimates
Financial estimateRevenue estimate
Valuation estimate
College Recruiter leadership team
Management profileNumber of profiles
Profiles3 records
College Recruiter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
College Recruiter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about College Recruiter
What does College Recruiter do?
College Recruiter operates an early-career-focused online job board that connects employers hiring for part-time, seasonal, internship, apprenticeship, and entry-level positions with a permission-based candidate network of 20+ million students and recent graduates. Employers purchase performance-based CPC/CPA job postings (JobsThatScale), targeted email campaigns (CRBrandBlast), and traditional job listings, while the platform also distributes listings to publisher partners via XML feeds and widgets.
Is College Recruiter a public or private company?
College Recruiter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was College Recruiter founded?
College Recruiter was founded in 1991. It employs 11 to 50 people.
Where is College Recruiter based?
College Recruiter is headquartered in Minneapolis, United States, in the North America region.
How does College Recruiter make money?
Five revenue lines are on record. JobsThatScale (CPC/CPA) is the primary driver. The others are targeted Email Campaigns, standard Job Postings, publisher Partnership - CPC and publisher Partnership - CPA.
Who are College Recruiter's main competitors?
Direct peers on record are Handshake, RippleMatch, WayUp and Symplicity. LinkedIn (Talent Solutions) is listed as a peer.
Does College Recruiter have an API?
No public API is recorded for College Recruiter.
What industry is College Recruiter in?
College Recruiter's product category is Online Job Board and Early-Career Recruitment Marketplace. Its primary akta.pro industry code is EDALABAH, Employer Relations & Recruiting (Career Fairs), with a secondary code of EDAMAKAG, Career Readiness & Employability Skills (Resume, Interview, Networking). Its NAICS code is 561311 and its SIC code is 7361.