INTELLIGENCE AGENCY

What INTELLIGENCE AGENCY does

Intelligence Agency is a digital advertising agency founded in 2009 by Stan Ivanov along with co-founders Igor Kachevskiy and Valeriy Andrusenko, operating under the holding entity Intelligence Media Group. The firm operates from Toronto, Ontario (Canadian legal domicile) with a European division based in Poland, and supports clients globally through 24-hour campaign monitoring (firmographics list Traverse City, Michigan as an additional location). The company employs approximately 40 people across media buying, analytics, R&D, and HR, and serves medium-to-large corporations including Fortune 500 enterprises across insurance, finance, gaming, education, entertainment, market research (Toluna), and live events (unnamed real-estate seminar company).

The company's core product is the proprietary "Profiled Direct Response" (PDR) methodology — a four-step process that imports an existing customer dataset, enriches it with billions of aggregated social-media and online data points, identifies shared characteristics, and produces an ideal-customer profile used to drive Facebook and Instagram advertising, re-marketing, and CPA campaigns. Supporting infrastructure includes in-house analytics software and a tracking-pixel system deployed on landing pages. Services are organized around four offerings: Facebook Advertising, Instagram Advertising, Re-Marketing/Re-Targeting, and CPA Advertising.

Revenue is generated under a performance-based Cost Per Action model in which clients pay only when a pre-defined conversion event (sale, sign-up, download, subscription) occurs; new clients pay upfront with a rebate guarantee if deliverables are missed. Distribution is sales-led and direct, with pricing quote-based and not publicly disclosed. Strategic commercial moats are concentrated in the Facebook partnership relationship (the firm is described as one of Facebook's largest advertising partners) and in the proprietary PDR methodology rather than in disclosed intellectual property filings.

Name

INTELLIGENCE AGENCY

Legal name

Intelligence Agency

Website

https://intelligenceagency.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Intelligence Agency is a privately-held digital advertising agency, founded in 2009, that runs Facebook, Instagram, re-marketing, and CPA campaigns for Fortune 500 and mid-market clients using its proprietary Profiled Direct Response customer-profiling methodology, operating from Toronto with a Poland-based European division.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital advertising services
• Facebook advertising
• Instagram advertising
• Re-marketing campaigns
• CPA advertising

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Cost Per Action (CPA) Advertising: The company operates primarily on a CPA model where payment is based on completing pre-defined goals such as online sales, filled out forms, or subscriptions. New clients initially pay upfront with rebate if deliverables fail, while established clients pay only when actions are completed. The company determines a fair value for each action and provides estimates on how many actions can be generated based on client budget.
2. Digital Advertising Services: Revenue generated from Facebook, Instagram, and re-marketing advertising campaign services with transparent reporting and 24/7 monitoring capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Intelligence Agency is a digital advertising agency that runs Facebook and Instagram advertising campaigns on behalf of medium-to-large corporations and Fortune 500 clients. Its core service is built around a proprietary customer profiling methodology called Profiled Direct Response, which ingests a client's existing customer data and matches it against billions of online behavioral data points to define and target ideal customers, delivered under a Cost Per Action (CPA) pricing model.

Product overview

Intelligence Agency is a digital advertising and marketing firm offering a unified service centered on its proprietary Profiled Direct Response methodology. The core offering combines customer data analysis with targeted digital advertising across Facebook and Instagram, supplemented by re-marketing and CPA (Cost Per Action) pricing models. The company helps businesses profile their ideal customers and target them through hyper-focused online advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Profiled Direct Response Proprietary customer profiling methodology that analyzes existing client customer data and compares it against billions of online data points to identify ideal customer profiles (age, gender, location, likes, buying habits, website visits) for targeted digital advertising campaigns. Used as the foundation for all Intelligence Agency advertising services.
• Facebook Advertising Managed Facebook advertising campaigns for medium-to-large corporations and Fortune 500 enterprises, integrated with the Profiled Direct Response methodology to reach users most likely to complete desired actions such as purchases, sign-ups, downloads, and subscriptions.
• Instagram Advertising Image and video-focused advertising campaigns on Instagram that leverage Profiled Direct Response for user profiling, with re-targeting capabilities extending to Facebook. Suited to brands showcasing products visually such as fashion, restaurants, and e-commerce.
• Re-Marketing (Re-Targeting) Digital advertising strategy that serves targeted ads to users who previously engaged with a company's Facebook page, website, products, or content, following them around the web to drive conversions such as purchases, sign-ups, or downloads.
• CPA (Cost Per Action) Advertising Performance-based advertising model where clients pay only when specific pre-defined actions (sales, form submissions, sign-ups, subscriptions) are completed. Includes transparent tracking and analytics, with upfront payment from new clients and a rebate if deliverables are not met.

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FacebookcoreTechnology or IntegrationIntelligence Agency is one of Facebook's biggest advertising partners. This partnership provides access to Facebook's vast advertising platform, user data, and targeting capabilities. The company's proprietary Profiled Direct Response methodology is integrated with Facebook's advertising systems to create hyper-focused ad campaigns that produce returns for clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KlientBoost: Performance marketing agency focused on paid social (Facebook, Instagram) and paid search with conversion-rate-optimization capabilities and outcome-driven engagements. Directly comparable service mix and go-to-market motion around CPA-style pricing and creative testing.
• WebFX: Large full-service digital marketing agency offering paid social, SEO, and web design with performance-oriented campaign management. Comparable in scope of digital advertising services and target market of growth-focused businesses.
• Single Grain: Full-service digital marketing agency offering paid social, SEO, and PPC with a strong emphasis on Facebook and Instagram advertising and ROI-focused campaign management. Closely comparable in target customer (mid-market to enterprise) and performance-led service model.
• Disruptive Advertising: Digital advertising agency specializing in Facebook, Instagram, and Google paid media with a focus on performance and ROI-driven campaigns for mid-market and enterprise clients. Direct competitor because it sells similar CPA/performance engagements to similar buyer profiles using overlapping channel expertise.
• LYFE Marketing: Social media marketing agency focused on Facebook, Instagram, and other paid social platforms with performance-based campaign execution for small and mid-sized businesses. Comparable channel specialization and CPA-oriented service model.
• Adtaxi: Data-driven digital marketing agency offering paid social, programmatic, and analytics-led media buying for enterprise and mid-market advertisers. Comparable because it emphasizes data-driven targeting and paid social campaign execution for performance-focused clients.
• Directive: B2B-focused digital marketing agency specializing in paid media (Facebook, LinkedIn, Google) and SEO for enterprise SaaS and technology clients. Comparable because it sells performance-driven paid social to enterprise buyers, though tilted to B2B SaaS.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering social media advertising, PPC, and SEO with a focus on ROI-driven campaigns for SMB and mid-market clients. Comparable channel mix and similar mid-market/enterprise performance positioning.
• Power Digital Marketing: Full-service digital marketing agency combining paid social, paid search, SEO, and CRO for mid-market and enterprise brands. Comparable because it operates a similar integrated paid-media model with a heavy Facebook/Instagram practice.
• Tinuiti: Performance marketing agency focused on paid social, paid search, and Amazon advertising with data-driven media buying for enterprise and DTC brands. Comparable as a scaled paid-social-first agency that competes for similar performance-marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intelligence-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTELLIGENCE AGENCY