DePay
DePay is a Swiss crypto payment infrastructure provider enabling merchants and Web3 applications to accept payments across 10 blockchains, hundreds of wallets, and thousands of tokens. It monetizes via tiered transaction fees and serves e-commerce merchants and Web3 developers globally.
- Company typePrivate
- Founded2020
- HeadquartersZug, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DePay does
DePay is a Swiss-based crypto payment infrastructure provider, incorporated as DePay AG in Zug, Switzerland (CHE-281.476.293) and founded in 2020. It enables merchants and Web3 applications to accept cryptocurrency payments without intermediaries or custody by using a trustless protocol in which smart contracts route funds through decentralized finance liquidity pools. Its technical core is just-in-time atomic swap infrastructure that performs real-time token conversion at the moment of payment — customers may pay in any of thousands of tokens while merchants receive a token of their choice — combined with multi-chain payment routing that automatically detects the connected wallet's blockchain (across Ethereum, BNB, Polygon, Solana, Optimism, Base, World Chain, Arbitrum, Gnosis, and Avalanche) and supports 100+ wallets including MetaMask, Phantom, Coinbase Wallet, and Trust Wallet via WalletConnect, Coinbase SDK, Solana Pay, and Solana Mobile Wallet Adapter integrations.
The product surface consists of two core products — Payments (embeddable widgets for one-off crypto payments) and Links (no-code shareable payment URLs) — alongside the DePayWidgets JavaScript SDK (distributed on npm as @depay/widgets) and official e-commerce plugins for Shopify, WooCommerce, and WordPress. The protocol is open-sourced under the MIT license on GitHub (DePayFi). Distribution is global and predominantly self-serve: the company relies on developer documentation, a plugin presence in major e-commerce app stores, and community-driven channels including Discord, Telegram, X, Medium, and YouTube rather than a traditional enterprise sales motion.
DePay monetizes through a tiered transaction-fee model in which accounts are evaluated on monthly volume and lower-volume accounts revert to higher-fee tiers if volume falls; merchants can additionally unlock premium tiers by holding the DEPAY platform token or qualifying NFTs in a connected wallet. Named integration partners and customers include Uniswap Merch Shop & Uniswap Wallet (merchandise and wallet adoption), Azukie ($ANIME token payments on Shopify), Tools for Humanity's World App (consumer payment UX), and Oobit — a Tether-backed non-custodial crypto card platform that uses DePay's atomic swap infrastructure to spend crypto at 150M+ Visa merchants globally. The company operates with 11–50 employees and discloses no external funding rounds.
DePay firmographics
Firmographics- Name
- DePay
- Legal name
- DePay AG
- Website
- https://depay.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DePay is a Swiss crypto payment infrastructure provider enabling merchants and Web3 applications to accept payments across 10 blockchains, hundreds of wallets, and thousands of tokens. It monetizes via tiered transaction fees and serves e-commerce merchants and Web3 developers globally.
- Ownership category
- akta.pro rank
DePay industry classification
Industry- Product category
- Crypto Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Enterprise Payments & Tokenized Money (stablecoins, tokenized deposits, CBDC rails) (FSAPAIAJ)
Keywords
Where DePay is headquartered
LocationHeadquarters
- HQ city
- Zug
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
DePay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Fees: DePay charges fee percentages on each payment processed through the platform. Fees are assessed per transaction based on volume tiers. Higher volume accounts receive lower fee percentages.
- Token and NFT Tier Unlocks: Merchants can unlock premium fee tiers by holding DEPAY tokens in their connected wallet or holding qualifying NFTs. Tokens/NFTs are non-fungible with respect to account assignment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Volume-based fee tiers determined by monthly transaction volume |
| Hybrid | Pay-as-you-go | Premium tier access via DEPAY token holding |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
DePay product offering
Product offeringCore offering
DePay provides a blockchain-based crypto payment infrastructure comprising an embeddable JavaScript widget SDK, no-code payment links, and e-commerce plugins for Shopify, WooCommerce, and WordPress. The platform enables merchants to accept cryptocurrency payments across 10 blockchains (Ethereum, BNB, Polygon, Solana, Optimism, Base, World Chain, Arbitrum, Gnosis, Avalanche), hundreds of wallets, and thousands of tokens, with automatic on-the-fly token conversion through DeFi liquidity pools.
Product overview
DePay is a crypto payments platform offering software, infrastructure, and APIs for managing cryptocurrency, Web3, stablecoin, and token payments on blockchains. The product portfolio consists of: (1) two core products — Payments for one-off crypto transactions and Links for no-code payment link creation; (2) three e-commerce plugins for Shopify, WooCommerce, and WordPress; and (3) the DePay Widgets JavaScript SDK for embedded integrations. The platform supports 10+ blockchains (Ethereum, BNB, Polygon, Solana, Optimism, Base, World Chain, Arbitrum, Gnosis, Avalanche), hundreds of wallets (including MetaMask, Phantom, Coinbase Wallet, Trust Wallet), and thousands of tokens with built-in auto-conversion via DeFi liquidity pools.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 150M+ Visa merchants accessible via partner integrations
Companies that use DePay
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
DePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
DePay partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- OobitcoreOobit, a non-custodial crypto payment platform backed by Tether with $25M Series A funding, uses DePay's just-in-time atomic swap infrastructure. This enables Oobit's users to spend cryptocurrency at 150M+ Visa merchants globally without giving up custody.
- Uniswap Merch Shop & Uniswap WalletcoreUniswap integrated DePay to enable crypto payments for merchandise sales and to boost wallet adoption. DePay processes token payments for Uniswap's merch operations.
- World App (Tools for Humanity)coreDePay and Tools for Humanity joined forces to deliver the most seamless crypto payment experience in the industry, integrated with World App.
- WalletConnectcoreDePay integrates WalletConnect protocol to enable secure wallet connections for payments, expanding wallet compatibility across the ecosystem.
- Coinbase SDKcoreDePay integrates Coinbase SDK alongside WalletConnect, Solana Pay, and Solana Mobile Wallet Adapter for broad wallet and platform support.
- ShopifycoreDePay offers an official Shopify plugin/app enabling e-commerce merchants on the Shopify platform to accept cryptocurrency payments.
- WooCommercecoreDePay provides an official WooCommerce plugin for WordPress-based e-commerce stores to integrate cryptocurrency payment acceptance.
- WordPresscoreDePay offers an official WordPress plugin enabling website owners to accept cryptocurrency payments directly on their WordPress sites.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
DePay competitors and assessment
Company assessmentDirect peers
- Coinbase Commerce: Coinbase's merchant-facing crypto payment processor offering checkout APIs and integrations for e-commerce. Directly competes with DePay in the crypto payment gateway space, but benefits from Coinbase's larger brand, liquidity, and balance sheet.
- BitPay: One of the oldest and largest crypto payment processors, offering merchant APIs, plugins, and fiat settlement. Competes with DePay on e-commerce plugins and merchant payment acceptance, with a longer operating history and broader brand recognition.
- NOWPayments: Crypto payment gateway supporting 200+ cryptocurrencies with plugins, API, and no-code tools. Directly comparable to DePay in target customer (SMB e-commerce), product suite (plugins, links, widgets), and broad token/wallet support.
- CoinGate: Crypto payment processor with merchant plugins for major e-commerce platforms and a broad token support. Closely comparable to DePay on plugin distribution, multi-token acceptance, and target SMB/enterprise merchants.
- BTCPay Server: Open-source, self-hosted crypto payment processor with a plugin ecosystem. Competes with DePay on the no-custody, developer-friendly merchant acceptance side, and like DePay is free and open source, making it a relevant open-source benchmark.
- Alchemy Pay: Crypto payment gateway bridging fiat and crypto with merchant tools and a payment SDK. Directly comparable to DePay in providing multi-chain payment infrastructure and merchant acceptance APIs, with a heavier focus on fiat on/off-ramps.
Emerging players
- Transak: Crypto on-ramp and payment infrastructure provider serving wallets, dApps, and merchants. Overlaps with DePay in Web3 payment infrastructure and developer APIs, though with greater focus on fiat-to-crypto ramp rather than merchant checkout.
- Ramp Network: Crypto on-ramp/payment provider integrated into wallets, dApps, and games. Comparable to DePay in Web3 payment UX and developer-first APIs, with a stronger focus on the consumer purchase flow and B2B2C distribution.
- 1inch: DeFi aggregator with multi-chain token swap infrastructure. While primarily a DEX aggregator, 1inch's swap routing and aggregation capabilities overlap with DePay's atomic-swap / DeFi-pool-powered token conversion technology.
Broad incumbents
- Stripe (Crypto initiatives): Dominant incumbent payment processor that has begun adding crypto and stablecoin acceptance capabilities. Represents a significant competitive threat to DePay given Stripe's existing merchant relationships, developer ecosystem, and capital scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DePay social profiles
Digital presenceDePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
DePay leadership team
Management profileNumber of profiles
Profiles3 records
DePay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DePay
What does DePay do?
DePay provides a blockchain-based crypto payment infrastructure comprising an embeddable JavaScript widget SDK, no-code payment links, and e-commerce plugins for Shopify, WooCommerce, and WordPress. The platform enables merchants to accept cryptocurrency payments across 10 blockchains (Ethereum, BNB, Polygon, Solana, Optimism, Base, World Chain, Arbitrum, Gnosis, Avalanche), hundreds of wallets, and thousands of tokens, with automatic on-the-fly token conversion through DeFi liquidity pools.
Is DePay a public or private company?
DePay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DePay founded?
DePay was founded in 2020. It employs 1 to 10 people.
Where is DePay based?
DePay is headquartered in Zug, Switzerland, in the Europe region.
How does DePay make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are token and NFT Tier Unlocks.
Who are DePay's main competitors?
Direct peers on record are Coinbase Commerce, BitPay, NOWPayments, CoinGate, BTCPay Server and Alchemy Pay. Emerging players are Transak, Ramp Network and 1inch. Stripe (Crypto initiatives) is listed as a broad incumbent.
Does DePay have an API?
Yes. DePay offers an embeddable JavaScript SDK called DePay Widgets that enables developers to integrate crypto payments directly into websites or applications. The SDK supports payments from 10+ blockchains, hundreds of wallets, and thousands of tokens. The SDK is available via npm package '@depay/widgets'. The source code is open-source and available on GitHub (DePayFi). Developer documentation is at depay.com/docs.
What industry is DePay in?
DePay's product category is Crypto Payment Infrastructure. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 522320 and its SIC code is 6199.