L Style G Style

What L Style G Style does

L Style G Style is a privately held, Austin-based online media publication serving the local LGBT community and LGBT-friendly businesses. Founded in 2007 by Alisa Weldon and Lynn Yeldell as a print magazine, the company positioned itself as Austin's first glossy publication highlighting LGBT community and business leaders alongside straight allies, and transitioned to a fully digital platform around 2014.

The company's core product is its website (lstylegstyle.com), which hosts editorial content across People, Culture, Food & Drink, Travel, and Events categories, supported by a content archive of 1,000+ stories and 357 published posts. Underlying technology is a standard online publishing platform with no disclosed proprietary AI, data, or integration features. The publication distributes content through its website, Facebook, email newsletters, and community events including Pride Month programming and SXSW community meet-ups.

L Style G Style monetizes primarily through B2B marketing services sold to local LGBT-friendly and allied businesses: custom Video Partner Profiles (starting at $4,500 one-time), Written Partner Profiles ($2,500 one-time), Sponsored Stories ($500/month recurring), and Consulting Services ($250/hour). Customer segments include Austin's LGBT community (consumer audience) and LGBT-friendly local businesses (advertisers/partners), with secondary nonprofit relationships that have generated $500K+ in cumulative fundraising since founding. The company is independently owned with no disclosed institutional funding and operates as a small team with embedded creative capacity via its sister agency well+done DESIGN.

Name

L Style G Style

Legal name

L Style G Style

Website

https://lstylegstyle.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

L Style G Style is an Austin-based online LGBT media publication founded in 2007 that produces editorial stories, videos, and sponsored partner profiles for the local LGBT community and LGBT-friendly businesses across the People, Culture, Food & Drink, Travel, and Events categories.

Ownership category

akta.pro rank

Product category

LGBT Online Media Publishing

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• LGBT media publishing
• Online editorial content
• Sponsored content marketing
• Community storytelling platform
• Digital media services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Partner Profiles and Video Content: Custom video partner profiles and written partner profiles promoted on their platform and client's channels. Video rates start at $4,500, written profiles at $2,500.
2. Sponsored Stories: Sponsored content that aligns businesses with relevant editorial content. Rates start at $500/month.
3. Consulting Services: Content creation, social media guidance, asset creation, and analytics support starting at $250/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

L Style G Style is an Austin-based online media publication serving the LGBT community and its allies, publishing editorial content across categories including People, Culture, Food & Drink, Travel, and Events. The company complements its editorial publication with paid marketing services targeted at LGBT-friendly businesses, including custom Video Partner Profiles, Written Partner Profiles, Sponsored Stories, and digital consulting services. Founded in 2007 as a print magazine, the publication transitioned to fully digital operations in 2014.

Product overview

L Style G Style is an Austin-based online LGBT media platform that serves as a digital storytelling publication for the LGBT community. The company offers a core online publication featuring community stories across People, Culture, Food & Drink, Travel, and Events categories, supplemented by paid marketing services including Video Partner Profiles (2-minute custom videos starting at $4,500), Written Partner Profiles (750-word profiles with photos starting at $2,500), Sponsored Stories (content sponsorship starting at $500/month), and Consulting Services (social media and content strategy at $250/hour). The platform was founded in 2007 and transitioned from print magazine to fully digital operations.

Differentiator

Problem solved

Functional benefit

Products and services

• L Style G Style Online Publication Austin-based online LGBT media platform featuring editorial stories, profiles, and coverage of the LGBT community across People, Culture, Food & Drink, Travel, and Events categories. Founded as a print magazine in 2007 and transitioned to a fully digital platform in 2014.
• Video Partner Profiles Custom 2-minute video profiles produced by the publication's storytelling team, with embed code provided for use on the client's website, newsletter, and social media channels. Rates start at $4,500. Targeted at LGBT-friendly businesses seeking premium video content marketing.
• Written Partner Profiles Custom 750-word written profiles highlighting a business's offerings and community connection, accompanied by four professional photos. Profiles are hosted on the publication's site and promoted through distribution channels. Rates start at $2,500.
• Sponsored Stories Sponsored content placements that align business branding with curated editorial content, including banner placements and access to the publication's archive of more than 1,000 stories. Rates start at $500/month on a monthly recurring basis.
• Consulting Services Digital media consulting covering content creation, social media strategy across Facebook, Twitter, Instagram, Pinterest, and LinkedIn, asset creation including video, photos, and written stories, and Google Analytics support. Rates start at $250/hour on a pay-as-you-go basis.

Quantifiable outcome

• $500K+ raised for nonprofits since 2007
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• well+done DESIGNcoreStrategic or Co-development Partner · 1 January 2006well+done DESIGN is a creative agency that was co-founded by Alisa Weldon on the same day as L Style G Style in 2006. The agency serves as the creative team behind L Style G Style and also serves external clients including Whole Foods Foundation, MX3 Homes, Austin Cake Ball, iFly Indoor Skydiving, Scott Wynne Outfitters. The partnership combines media publishing with creative services.
• LifeWorksminorOthersLifeWorks is a nonprofit organization that has collaborated with L Style G Style for community initiatives. The salon Janet St. Paul Studio for Hair has worked with LifeWorks clients, and The Grace Foundation has partnered with LifeWorks in their efforts.
• Texas Performing ArtsminorGTM or Marketing PartnerTexas Performing Arts is a major performing arts organization at the University of Texas and greater Austin community. They offer $10 student tickets through donor support and partner with L Style G Style for community visibility.
• Breast Cancer Resource Center (BCRC)minorOthersJanet St. Paul Studio for Hair partnered with BCRC during October for fundraising, in-salon events, and collaborated with a jewelry designer to sell necklaces with proceeds going to BCRC.
• The Grace Foundation of TexasminorOthersThe Grace Foundation of Texas provides resources for young adult survivors of homelessness. Founded by Patrice Pike and Todd Young, the nonprofit has collaborated with Austin Community Foundation and LifeWorks.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Out Magazine: Out Magazine is a large, established national LGBT lifestyle and culture publication offering editorial content, video, and branded storytelling. It is comparable to L Style G Style as a community-focused LGBT media brand, but at significantly greater scale and national reach.
• The Advocate: The Advocate is one of the oldest and largest LGBT news and culture publications in the United States, covering politics, lifestyle, and community stories. It is comparable to L Style G Style as a longstanding LGBT publisher with editorial coverage and community storytelling, though it operates at a national scale.
• PinkNews: PinkNews is a large digital LGBT news publisher covering politics, culture, and community, monetized through advertising and branded content. It is comparable to L Style G Style as a digitally native LGBT editorial outlet using sponsored storytelling to serve advertisers, though PinkNews operates as a major global digital publisher.

Direct peers

• Queerty: Queerty is a digital-first LGBT news and entertainment publication covering pop culture, politics, and lifestyle. It is comparable to L Style G Style as an online LGBT storytelling outlet monetized through advertising and sponsored content, though Queerty operates at national scope while L Style G Style is locally focused.
• Autostraddle: Autostraddle is an online publication and community for queer women and nonbinary people, featuring editorial content, events, and reader membership. It is comparable to L Style G Style as a digitally native LGBT publication producing community-focused editorial and branded content, though Autostraddle targets a national queer-femme audience.
• Curve Magazine: Curve Magazine is a print and digital publication focused on lesbian, bisexual, and queer women's culture, fashion, and community. It is comparable to L Style G Style as a lifestyle-oriented LGBT publication producing features, profiles, and branded content, though Curve has historically operated at a national, multi-platform scale.
• Tagg Magazine: Tagg Magazine is an LGBT publication covering fashion, nightlife, and culture, with both print and digital editions. It is comparable to L Style G Style as a community-driven LGBT media brand combining editorial storytelling with sponsored partner features.
• Instinct Magazine: Instinct Magazine is an LGBT media outlet covering entertainment, culture, and lifestyle through digital and print channels. It is comparable to L Style G Style as a multi-channel LGBT publisher monetized through editorial content and partner advertising, though Instinct operates at a national scale.

Regional players

• Dallas Voice: Dallas Voice is a long-running LGBT media outlet serving the Dallas-Fort Worth market in Texas. It is comparable to L Style G Style as a regional Texas LGBT publication combining editorial storytelling, advertising, and community event coverage, operating in an adjacent Texas geography.
• OutSmart Magazine: OutSmart Magazine is Houston's LGBT lifestyle publication covering people, culture, dining, and community events. It is comparable to L Style G Style as a regional Texas LGBT lifestyle magazine monetized through editorial features and partner advertising, though it serves the Houston market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LstyleGstyle
• Xx.com/lstylegstyle
• LinkedInlinkedin.com/company/l-style-g-style-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L Style G Style