Texas Performing Arts
Texas Performing Arts is a non-profit presenting organization and constituent unit of The University of Texas at Austin's College of Fine Arts, operating Bass Concert Hall, McCullough Theatre, and Bates Recital Hall to deliver Broadway tours, concerts, dance, and education programs to Austin and Central Texas audiences.
- Company typePrivate
- Founded1981
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Texas Performing Arts does
Texas Performing Arts (TPA) is a non-profit performing arts presenting organization and a constituent unit of The University of Texas at Austin's College of Fine Arts, founded in 1981 with the opening of Bass Concert Hall. It operates a portfolio of three Austin venues — Bass Concert Hall (3,000-seat flagship), McCullough Theatre (400-seat), and Bates Recital Hall — and presents an annual season spanning Broadway touring productions (via the Broadway in Austin subscription series), concerts, dance, theater, and family entertainment under the Texas Welcomes and Performing Arts programming lines. The organization also operates education and engagement programs including Summer Stock Austin youth theater, the Emerging Arts Professionals internship pipeline, K-12 outreach, and resident artist programs, with 80+ UT students employed each semester in roles spanning guest services, fundraising, and arts ambassadors.
The business model is multi-revenue-stream and characteristic of a large university-affiliated performing arts center. Revenue is generated through one-time ticket sales (direct via texasperformingarts.org/evenuenet and via the SeatGeek marketplace partnership), recurring Broadway season subscriptions (7-show and 8-show packages), group sales for organizations of 10+ (schools, corporates, social groups, with 25-50% deposits), annual Texas Inner Circle membership dues and general donations, corporate sponsorships (H-E-B, Fairmont Austin, Tito's Handmade Vodka, St. David's HealthCare, Loewy Law Firm), and venue rentals for private parties, weddings, and corporate events. Distribution is hybrid: direct online, through SeatGeek as the official marketplace partner, through Broadway Across America for national Broadway routing and subscription fulfillment, and via a dedicated group sales department. The organization is currently in its 45th season (2025-2026) and has undergone major capital reinvestment ($15M renovation in 2007, $3.5M in 2021).
Leadership since January 1, 2020 is Executive & Artistic Director Bob Bursey, a Tony Award-winning producer who previously led the Fisher Center for Performing Arts at Bard College, where he doubled programming, audiences, and board membership and eliminated a seven-figure deficit, and who earlier co-founded New York Live Arts through the merger of Bill T. Jones/Arnie Zane Company and Dance Theater Workshop. TPA co-commissions original work (e.g., Scott Silven's "The Lost Things") and operates on-site scenic fabrication, painting, metalwork, props, and stage automation shops supporting both in-house productions and touring shows. The organization has no disclosed subsidiaries, no equity funding activity, and no commercial technology product beyond its presenting and ticketing operations.
Texas Performing Arts firmographics
Firmographics- Name
- Texas Performing Arts
- Legal name
- Texas Performing Arts
- Website
- https://texasperformingarts.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Texas Performing Arts is a non-profit presenting organization and constituent unit of The University of Texas at Austin's College of Fine Arts, operating Bass Concert Hall, McCullough Theatre, and Bates Recital Hall to deliver Broadway tours, concerts, dance, and education programs to Austin and Central Texas audiences.
- Ownership category
- akta.pro rank
Texas Performing Arts industry classification
Industry- Product category
- Live Performing Arts Presentation
- NAICS
- Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where Texas Performing Arts is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Texas Performing Arts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Individual ticket sales for Broadway shows, concerts, family entertainment, and performing arts events at Bass Concert Hall and McCullough Theatre through direct website and SeatGeek partnership
- Season Subscriptions: Broadway in Austin season subscription packages (7-show and 8-show options) providing recurring revenue and customer retention
- Group Sales: Discounted tickets for groups of 10+ including schools, corporations, and social organizations with payment plan options
- Donations and Memberships: Texas Inner Circle membership program and general donations supporting the organization's mission
- Venue Rentals: Private event rentals including parties, corporate events, weddings, presentations, workshops with public plaza, lobbies, terraces, studios, and rehearsal rooms available
- Corporate Sponsorships: Corporate sponsorship partnerships with companies including H-E-B, Fairmont Austin, Tito's Vodka, and other brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Broadway Season Subscription Packages |
| Transaction based/ take rate | Multi-year contract | Group Sales (10+ attendees) |
| Subscription | Annual | Texas Inner Circle Membership |
| Unit Pricing | Pay-as-you-go | Seating Tiers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Texas Performing Arts product offering
Product offeringCore offering
Texas Performing Arts presents and produces live performing arts events at its UT Austin-affiliated venues, including touring Broadway productions under the Broadway in Austin subscription series, concerts, dance, theater, and family entertainment programming. It also offers group ticket sales to schools and corporate clients, venue rentals for private and corporate events, the Summer Stock Austin youth theater program, education and engagement programs, and the Texas Inner Circle donor membership program.
Product overview
Texas Performing Arts is a live performance presenting organization affiliated with The University of Texas at Austin. It operates a portfolio of venues including Bass Concert Hall (the flagship 3,000-seat theater), McCullough Theatre (400-seat versatile space), and Bates Recital Hall. The organization presents a diverse programming portfolio including Broadway touring productions (Broadway in Austin series), Texas Welcomes (special attractions), and Performing Arts (concerts, dance, theater). Key services include venue rentals, group sales, and education programs including Summer Stock Austin youth theater and Emerging Arts Professionals internship opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Broadway in Austin: Season subscription series featuring Broadway touring productions at Bass Concert Hall
- Summer Stock Austin
- Texas Inner Circle
- Texas Welcomes
Products and services
- Bass Concert Hall Flagship 3,000-seat theater hosting Broadway shows, concerts, dance, and family entertainment for the general public, group sales clients, and corporate event renters. Features advanced production technology, adjustable orchestra pit, dressing rooms for 100+ performers, and in-house scenic fabrication, painting, metalwork, props, and stage automation shops.
- McCullough Theatre 400-seat versatile performance space adjacent to Bass Concert Hall featuring a proscenium stage with fly house and orchestra pit; accommodates chamber music, jazz, opera, theater, dance, and more for the general public and rental clients.
- Broadway in Austin Season Subscription Annual subscription series offering 7-show and 8-show package options for touring Broadway productions at Bass Concert Hall; distributed through Broadway Across America and direct channels, providing subscribers with priority seating and recurring ticketing.
- Group Sales Discounted ticket sales for groups of 10 or more to select performances, including K-12 schools, corporations, and social organizations; includes dedicated group sales support, payment plan options, and tiered seating across Orchestra, First Balcony, and Second Balcony.
- Venue Rentals Rental of Bass Concert Hall and McCullough Theatre—including public plaza, lobbies, terraces, studios, and rehearsal rooms—for private parties, corporate events, weddings, presentations, and workshops.
- Summer Stock Austin Youth theater training program producing musical performances by young artists in Austin; the 2026 season includes Rodgers and Hammerstein's Cinderella (Enchanted Edition), Disney's Newsies The Musical, and a Sneak Peek showcase.
- Education & Engagement Programs Programs for K-12 students and teachers, UT students, UT faculty and staff, and the general public, including the Emerging Arts Professionals internship/development program and student employment for 80+ UT students each semester.
- Texas Inner Circle Membership Annual donor membership program offering exclusive perks, priority ticket access, member events, and recognition for arts supporters and patrons of Texas Performing Arts.
Quantifiable outcome
- One of the largest and most active live arts organizations in the U.S.
Companies that use Texas Performing Arts
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Texas Performing Arts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Texas Performing Arts partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SeatGeekcoreSeatGeek is the official ticket marketplace partner for Bass Concert Hall tickets, providing secondary market and primary ticket sales platform for TPA events
- Broadway Across AmericacoreNational Broadway distribution network partner managing Broadway in Austin season subscriptions and touring show bookings
- Broadway.comminorMedia partner providing editorial coverage of TPA productions and events
- CultureMap AustinminorLocal media partner covering TPA events and season announcements
- TribezaminorAustin lifestyle publication covering TPA season announcements and arts programming
- CitiminorCiti cardmember presale program providing early access to select show tickets for Citi credit and debit cardholders
- PLUS1minorPer-ticket donation program where $1 from select show tickets supports charitable causes including the JED Foundation and Happy Cry Fund
- H-E-BminorCorporate sponsor of Texas Performing Arts
- Fairmont AustinminorCorporate sponsor and hotel partner for Texas Performing Arts
- Tito's Handmade VodkaminorCorporate sponsor of Texas Performing Arts
- Loewy Law FirmminorCorporate sponsor of Texas Performing Arts
- St. David's HealthCareminorHealthcare corporate sponsor of Texas Performing Arts
- University of Texas at AustincoreTPA is the professional producing organization of The University of Texas at Austin College of Fine Arts, operating as a constituent unit of the university
- Scott Silven (Co-commission)coreTPA co-commissioned Scott Silven's 'The Lost Things' production, blending illusions with storytelling
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Texas Performing Arts competitors and assessment
Company assessmentDirect peers
- Bass Performance Hall: Flagship performing arts venue and presenting organization in Fort Worth, Texas, comparable to TPA in scale, Texas-market positioning, and a mixed Broadway/classical/arts programming model.
- Long Center for the Performing Arts: Austin's other major multi-venue performing arts campus; directly competes with TPA for the same Central Texas audience, corporate, and group-sales customers.
- Paramount Theatre (Austin): Historic Austin theater presenting Broadway tours, concerts, comedy, and film; overlaps directly with TPA's Broadway in Austin and Texas Welcomes programming for the same local audience.
- 5th Avenue Theatre (Seattle): Non-profit presenting and producing theater organization operating its own venue with subscription Broadway-style programming and education programs, structurally similar to TPA's Broadway in Austin + Summer Stock Austin model.
- Goodman Theatre: Major non-profit producing and presenting theater organization in Chicago combining subscription seasons, education, and community programs in a comparable operating model to TPA.
Broad incumbents
- Broadway Across America: National Broadway touring presenter and TPA's core distribution partner; comparable as a much larger incumbent operating across multiple cities, defining the supply economics of TPA's flagship Broadway subscription product.
- Kennedy Center: National presenting institution with multiple venues, a Broadway series, education programs, and corporate sponsorships; substantially larger than TPA but operating the same institutional presenting playbook.
- Lincoln Center for the Performing Arts: Multi-venue performing arts campus with subscription programming, venue rentals, education, and corporate partnerships; the gold-standard benchmark for the institutional presenting model TPA operates.
- Ambassador Theatre Group (ATG): Large global theater operator and producer with subscription ticketing and venue operations; broader and more commercial than TPA but directly comparable as a theater-presenting business model.
- Live Nation: Largest live entertainment promoter and venue operator globally; competes for the same Austin live event demand at scale and contextualizes TPA's positioning within the broader live entertainment landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Texas Performing Arts social profiles
Digital presenceTexas Performing Arts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Performing Arts leadership team
Management profileNumber of profiles
Profiles1 record
Texas Performing Arts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Performing Arts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Performing Arts
What does Texas Performing Arts do?
Texas Performing Arts presents and produces live performing arts events at its UT Austin-affiliated venues, including touring Broadway productions under the Broadway in Austin subscription series, concerts, dance, theater, and family entertainment programming. It also offers group ticket sales to schools and corporate clients, venue rentals for private and corporate events, the Summer Stock Austin youth theater program, education and engagement programs, and the Texas Inner Circle donor membership program.
Is Texas Performing Arts a public or private company?
Texas Performing Arts is a private company. It is classified as state government owned and is currently operating.
When was Texas Performing Arts founded?
Texas Performing Arts was founded in 1981. It employs 51 to 100 people.
Where is Texas Performing Arts based?
Texas Performing Arts is headquartered in Austin, United States, in the North America region.
How does Texas Performing Arts make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are season Subscriptions, group Sales, donations and Memberships, venue Rentals and corporate Sponsorships.
Who are Texas Performing Arts's main competitors?
Direct peers on record are Bass Performance Hall, Long Center for the Performing Arts, Paramount Theatre (Austin), 5th Avenue Theatre (Seattle) and Goodman Theatre. Broad incumbents are Broadway Across America, Kennedy Center, Lincoln Center for the Performing Arts, Ambassador Theatre Group (ATG) and Live Nation.
Does Texas Performing Arts have an API?
No public API is recorded for Texas Performing Arts.
What industry is Texas Performing Arts in?
Texas Performing Arts's product category is Live Performing Arts Presentation. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 7111 and its SIC code is 7900.