Grove Menus
Grove Menus provides web-based menu planning, recipe management, and kitchen operations software for senior living facilities including assisted living, memory care, and nursing homes, serving 3,000+ US communities.
- Company typePrivate
- Founded2009
- HeadquartersSpringville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Grove Menus does
Grove Menus Inc. is a US-based, Idaho-domiciled SaaS company that provides web-based menu planning and kitchen management software to senior living facilities. Founded in 2009 by registered dietitian Diane Fager and CFO Richard Oldham, the platform evolved from Fager's earlier consulting menu systems that had been deployed in over 300 facilities across the Western United States since 1994. The company's core product combines a proprietary database of dietitian-approved recipes with diet extension management, automated shopping list generation, and production scaling — all configured to address the regulatory and therapeutic dietary requirements of assisted living, memory care, independent living, and skilled nursing facilities.
The platform's technical architecture is a cloud-based web application that has been rewritten three times since launch to enable per-customer customization. A paid Point of Sale (POS) add-on ($200/month) integrates in real time with the menu planning module, syncing menu items and resident data between kitchen and front-of-house systems. Grove Menus monetizes through a per-resident subscription ($2/resident/month with a $40 minimum) plus optional POS maintenance fees, sold via inside sales and website-driven demo requests to senior living operators across the United States. The company serves over 3,000 communities and 150,000+ residents on a small (1-10 person) team, and was acquired by senior living software company Aline in January 2025.
Grove Menus firmographics
Firmographics- Name
- Grove Menus
- Legal name
- Grove Menus Inc.
- Website
- https://grovemenus.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Grove Menus provides web-based menu planning, recipe management, and kitchen operations software for senior living facilities including assisted living, memory care, and nursing homes, serving 3,000+ US communities.
- Ownership category
- akta.pro rank
Grove Menus industry classification
Industry- Product category
- Senior Living Software
- NAICS
- Food Service Contractors (72231)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)
Keywords
Where Grove Menus is headquartered
LocationHeadquarters
- HQ city
- Springville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grove Menus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Menu Planning Subscription: Monthly subscription-based pricing at $2 per resident per month with a $40 minimum monthly fee. Clients include facilities of all sizes from small group homes to large senior living communities.
- Point of Sale System: Additional revenue stream from integrated POS system with a flat $200/month maintenance fee. Hardware sold separately at under $2000 per facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription starting at $2 per resident per month |
| Subscription | Annual | Annual contract option with discounted monthly rate |
| Subscription | Monthly | Point of Sale system at $200/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Grove Menus product offering
Product offeringCore offering
Grove Menus provides a cloud-based culinary management platform for senior living facilities, offering dietitian-approved menu planning, recipe scaling by resident count, automated shopping list generation, diet extension management for therapeutic diets, and a fully integrated point-of-sale system that syncs in real time with menu data. The web-based software is sold on a monthly subscription basis and is used by over 3,000 senior living communities across the United States.
Product overview
Grove Menus is a culinary management software company offering a web-based platform for menu planning in senior living facilities. The core product is the Grove Menus Platform, which includes menu planning, recipe management, shopping lists, and diet extensions. An add-on module, the Point of Sale (POS) System, integrates with the platform in real time for order management. The company also provides free sample menus as downloadable resources. The company serves over 3,000 senior living communities and was acquired by Aline in January 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Grove Menus Platform Web-based menu planning software for assisted living, memory care, independent living, and nursing facilities that provides dietitian-approved menus, recipes that scale to resident count, shopping list generation, diet extension management for therapeutic diets, and resident personalization. Priced at $2 per resident per month with a $40 minimum monthly fee, served by over 3,000 senior living communities.
- Point of Sale (POS) System Integrated point-of-sale system that syncs in real time with the Grove Menus menu planning platform, allowing orders to be taken table side, at the register, or from a resident's room. Charges a flat $200 per month maintenance fee with hardware sold separately at under $2,000 per facility.
Quantifiable outcome
- Clients report saving $9.27 per bed per month on average
- +3 more outcomes
Companies that use Grove Menus
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Grove Menus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Grove Menus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AlinecoreIn January 2025, Aline acquired Grove Menus to enhance its senior living software offerings. The acquisition aims to improve operational efficiency, resident satisfaction, and financial transparency within senior living communities by integrating Grove Menus' culinary management platform with Aline's existing senior living software suite.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Grove Menus competitors and assessment
Company assessmentBroad incumbents
- MatrixCare: MatrixCare provides EHR and care coordination software for senior living, skilled nursing, and home care. As a broad incumbent in the senior living software ecosystem, it overlaps with Grove Menus' customer base and could bundle competing menu planning and dietary management capabilities.
- CBORD: CBORD provides foodservice management software for healthcare, higher education, and senior living, including menu planning, nutrition analysis, and production management. As a larger incumbent with broader institutional foodservice coverage, it competes with Grove Menus in senior living while serving many adjacent verticals.
- Aline: Aline is a senior living operations platform that acquired Grove Menus in January 2025 to integrate culinary management. It is now Grove Menus' parent company and the most strategic adjacent player, both enabling distribution and posing an integration risk.
- PointClickCare: PointClickCare is a leading cloud-based EHR and operations platform for senior living and skilled nursing, serving tens of thousands of facilities. As a broad incumbent in senior living software, it has the resources to acquire or build menu planning and dietary management features that could compete directly with Grove Menus.
Emerging players
- Caremerge: Caremerge provides senior living engagement and operations software with modules spanning resident engagement, family communication, and care coordination. It is an emerging player in the senior living software stack with potential to add menu/dietary features that overlap with Grove Menus.
- MenuMax: MenuMax offers menu planning and dietary management software for senior care facilities, with similar feature emphasis on dietitian-approved recipes and diet extensions. It is an emerging niche competitor focused on the same core use case as Grove Menus with partial feature overlap.
Direct peers
- Nutritrack: Nutritrack provides menu planning and nutritional analysis software for healthcare foodservice including hospitals, long-term care, and senior living. It is directly comparable to Grove Menus in target market (institutional foodservice), feature set (menu/recipe/diet management), and business model (B2B SaaS).
- MealTracker: MealTracker offers menu planning and diet management software specifically designed for assisted living and senior care facilities. It competes head-to-head with Grove Menus in the senior living menu planning category with similar subscription pricing and dietitian-approved content.
- SimpleMenu: SimpleMenu provides menu planning software for schools and child nutrition programs, including nutrient analysis and production records. While focused on K-12 rather than senior living, it is a directly comparable menu planning SaaS in the adjacent institutional foodservice category with similar workflow automation.
- Computrition: Computrition provides foodservice software for healthcare and senior living, including menu planning, recipe management, diet extensions, and production management. It is a direct competitor to Grove Menus in the institutional healthcare foodservice software market with overlapping feature sets and customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Grove Menus social profiles
Digital presenceGrove Menus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grove Menus leadership team
Management profileNumber of profiles
Profiles3 records
Grove Menus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grove Menus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grove Menus
What does Grove Menus do?
Grove Menus provides a cloud-based culinary management platform for senior living facilities, offering dietitian-approved menu planning, recipe scaling by resident count, automated shopping list generation, diet extension management for therapeutic diets, and a fully integrated point-of-sale system that syncs in real time with menu data. The web-based software is sold on a monthly subscription basis and is used by over 3,000 senior living communities across the United States.
Is Grove Menus a public or private company?
Grove Menus is a private company. It is classified as corporate owned and is currently acquired.
When was Grove Menus founded?
Grove Menus was founded in 2009. It employs 1 to 10 people.
Where is Grove Menus based?
Grove Menus is headquartered in Springville, United States, in the North America region.
How does Grove Menus make money?
Two revenue lines are on record. Menu Planning Subscription is the primary driver. The others are point of Sale System.
Who are Grove Menus's main competitors?
Broad incumbents on record are MatrixCare, CBORD, Aline and PointClickCare. Emerging players are Caremerge and MenuMax. Direct peers are Nutritrack, MealTracker, SimpleMenu and Computrition.
Does Grove Menus have an API?
No public API is recorded for Grove Menus.
What industry is Grove Menus in?
Grove Menus's product category is Senior Living Software. Its primary akta.pro industry code is EDAEAEAD, Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets). Its NAICS code is 72231 and its SIC code is 7372.