Aline
- Company typePrivate
- Founded2010
- HeadquartersGreenwood Village, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Aline firmographics
Firmographics- Name
- Aline
- Legal name
- Aline, Inc.
- Website
- https://alineops.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Aline industry classification
Industry- Product category
- Senior Living Software
- NAICS
- Custom Computer Programming Services (541511), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industries
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Chronic Care & Complex Care Management (HSABAIAD), Care Coordination & Navigation (Multi-Provider) (HLADALAB)
Keywords
Where Aline is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Subscription-based access to the Aline connected operating platform spanning CRM/sales software, resident care software, clinical software, and financial/billing software. Flexible pricing based on community size for products like Aline Connect. Delivered as multi-module integrated suite with modular pricing.
- CRM Mobile App: Mobile application for CRM access, enabling sales counselors to manage leads, calls, texts, and prospect communications on-the-go with features like call recording, transcription, and smart next steps.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing with community-size-based flexibility |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Aline product offering
Product offeringCore offering
Aline sells a unified connected operating platform for senior living and post-acute care operators spanning three product families: Growth & Engagement (CRM, marketing automation, AI-powered outreach), Resident Living (clinical care, eMAR, dining, quality and compliance), and Financials (leasing, billing, payments, accounting). The platform is delivered as multi-module integrated SaaS subscriptions and serves more than 9,000 senior living communities in the United States.
Product overview
Aline is a connected operating platform for senior living and post-acute care operators, offering a unified platform-plus-modules architecture that spans three core areas: Growth & Engagement (CRM, marketing automation, and AI-powered outreach), Resident Living (clinical care, medication management, dining, and quality compliance), and Financials (leasing, billing, payments, and accounting). The platform integrates natively with over 100 partner tools and combines products built organically alongside acquired brands — Glennis, Enquire, Sherpa, Roobrik, and Grove Menus — into a single interconnected ecosystem. Key products include Aline CRM, Aline Connect (AI outbound agent), Aline Care, Aline eMAR, Aline Quality, Aline Menus by Grove, Aline Point-of-Sale by Grove, Aline Leasing & Billing, Aline Payments, Aline Accounting, and Aline Intelligence. The platform serves more than 9,000 senior living communities.
Differentiator
Problem solved
Functional benefit
Brands
- Aline CRM: CRM platform for senior living and post-acute care operators
- Aline Connect
- Aline Care
- Aline eMAR
- Aline Quality
- Aline Leasing & Billing
- Aline Payments
- Aline Accounting
- Aline Nurture
- Aline Discover by Roobrik
- Aline Menus by Grove
- Aline Point-of-Sale by Grove
- Aline Intelligence
- Aline Prospect-Centered Selling
- Aline Innovation Summit
Products and services
- Aline CRM
Quantifiable outcome
- 30% median tour conversion rate for web form inquiries using Aline Connect vs 17% industry average
- +5 more outcomes
Companies that use Aline
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Aline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability7 records
Feature7 records
Aline partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered diamond, platinum, silver, bronze, conference partner, core and partner.
- PersistentdiamondDiamond sponsor of Aline Innovation Summit 2026. Persistent is a global leader in digital engineering and enterprise modernization, helping businesses become AI-driven, software-led organizations with deep expertise across cloud, data, and Generative AI.
- ActiveDEMANDplatinumPlatinum sponsor of Aline Innovation Summit 2026. All-in-one customer acquisition and engagement platform built specifically for senior living, trusted by over 4,000 communities, combining marketing automation, customer data platform, and deep CRM integrations.
- FurthersilverSilver sponsor of Aline Innovation Summit 2026. AI Sales and Marketing technology provider for Senior Living operators with insights drawn from over 3 million family interactions in their SeniorIQ dataset.
- SenioROIsilverSilver sponsor of Aline Innovation Summit 2026. Provides pinpoint prospecting and proactive marketing services to senior living communities using proprietary data to identify high-value prospects.
- CITIZENbronzeBronze sponsor of Aline Innovation Summit 2026. Digital marketing agency exclusively focused on senior living with 120+ experts offering SEO, PPC, website design, marketing automation services.
- MatrixCareconference partnerConference partner at Aline Innovation Summit 2026. MatrixCare is an EHR/EMR integration partner listed in Aline's powerful integrations ecosystem for skilled nursing and post-acute care.
- EpiccoreMajor EHR integration partner enabling interoperability between Aline platform and Epic electronic health records systems in senior living communities.
- A Place for MomcoreSenior living referral partner and integration. A Place for Mom is a leading senior living referral service whose logo appears in Aline's powerful integrations section.
- HubSpotpartnerCRM integration partner enabling interoperability between Aline CRM and HubSpot marketing/sales platform.
- DocuSignpartnerElectronic signature integration partner enabling digital contract workflows within Aline platform.
- SalesMailpartnerConference partner at Aline Innovation Summit 2026. Sales engagement platform integration partner for senior living sales teams.
- Onedayconference partnerConference partner at Aline Innovation Summit 2026 and integration partner for senior living tour and move-in scheduling.
- MARKENTUMconference partnerConference partner at Aline Innovation Summit 2026. Marketing strategy partner for senior living operators.
- SageAgeconference partnerConference partner at Aline Innovation Summit 2026. Senior living marketing and communications partner.
- Senior Living Smartconference partnerConference partner at Aline Innovation Summit 2026. Senior living media and smart marketing partner.
- Caring.compartnerSenior living referral partner enabling families to find senior living communities through Caring.com platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Aline competitors and assessment
Company assessmentDirect peers
- Yardi: Yardi is a major senior living ERP and operations platform vendor offering CRM, billing, and resident management software to the same operator segments Aline targets, making it the closest direct competitor.
- PointClickCare: PointClickCare is a leading cloud-based EHR and care coordination platform for senior care and post-acute operators, overlapping directly with Aline's resident care, eMAR, and CRM offerings.
- MatrixCare: MatrixCare (part of ResMed) provides EHR and care coordination software for skilled nursing, senior living, and home health — directly competing with Aline Care, eMAR, and post-acute CRM modules.
- Eldermark: Eldermark offers senior living management software including CRM, resident care, and billing, targeting the same assisted living and memory care operator base as Aline.
Emerging players
- Caremerge: Caremerge provides CRM, family engagement, and care coordination software for senior living communities, overlapping with Aline's Growth & Engagement and Resident Living modules.
- ActiveDEMAND: ActiveDEMAND is an all-in-one customer acquisition and engagement platform built for senior living, trusted by 4,000+ communities, and an Aline Innovation Summit partner competing for the same marketing automation budget.
Broad incumbents
- ResMed (MatrixCare parent): ResMed owns MatrixCare and is a large diversified healthcare technology incumbent with the capital and customer base to expand into CRM, financial, and resident engagement adjacent to Aline's footprint.
- Epic Systems: Epic is the dominant EHR vendor for large health systems and a listed Aline integration partner; it could expand CRM/patient engagement capabilities into senior living and squeeze Aline's clinical engagement layer.
- Salesforce: Salesforce Health Cloud is a broad CRM and patient engagement platform that larger senior living operators could adopt instead of Aline CRM, particularly given existing Salesforce footprints in healthcare.
- HubSpot: HubSpot is a marketing automation and CRM platform listed as an Aline integration partner; it competes in the marketing automation layer of senior living operators' stacks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Aline social profiles
Digital presenceAline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aline leadership team
Management profileNumber of profiles
Profiles6 records
Aline subsidiaries and ownership
Company hierarchySubsidiaries3 records
Aline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aline M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aline
What does Aline do?
Aline sells a unified connected operating platform for senior living and post-acute care operators spanning three product families: Growth & Engagement (CRM, marketing automation, AI-powered outreach), Resident Living (clinical care, eMAR, dining, quality and compliance), and Financials (leasing, billing, payments, accounting). The platform is delivered as multi-module integrated SaaS subscriptions and serves more than 9,000 senior living communities in the United States.
Is Aline a public or private company?
Aline is a private company. It is classified as venture growth investor backed and is currently operating.
When was Aline founded?
Aline was founded in 2010. It employs 101 to 250 people.
Where is Aline based?
Aline is headquartered in Greenwood Village, United States, in the North America region.
How does Aline make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are CRM Mobile App.
Who are Aline's main competitors?
Direct peers on record are Yardi, PointClickCare, MatrixCare and Eldermark. Emerging players are Caremerge and ActiveDEMAND. Broad incumbents are ResMed (MatrixCare parent), Epic Systems, Salesforce and HubSpot.
Does Aline have an API?
No public API is recorded for Aline.
What industry is Aline in?
Aline's product category is Senior Living Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place). Its NAICS code is 541511 and its SIC code is 7370.