SimpleMenu
- Company typePrivate
- Founded2010
- HeadquartersFlushing, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
SimpleMenu firmographics
Firmographics- Name
- SimpleMenu
- Legal name
- SimpleMenu
- Website
- https://simplemenu.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SimpleMenu is headquartered
LocationHeadquarters
- HQ city
- Flushing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SimpleMenu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: Flat monthly subscription fee for access to the SimpleMenu ordering platform. The subscription provides branded storefront, app, tablet ordering, customer dashboard, loyalty tools, and social media scheduling. No per-order commission is taken.
- Payment Processing: Standard payment processing fees charged by third-party processors (Stripe, Xendit, etc.) are passed through to restaurants. SimpleMenu does not take a cut beyond the subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flat monthly subscription at $175/month with 0% order commission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SimpleMenu product offering
Product offeringCore offering
SimpleMenu provides restaurants with a branded online ordering site, a branded Android app, and a tablet/dashboard system that prints orders to the counter in real time. The platform replaces third-party delivery marketplaces (DoorDash, Uber Eats) by enabling restaurants to take direct orders at 0% commission, retain customer names, phone numbers, and order history, and run loyalty programs and social media marketing from a single dashboard on a flat $175/month subscription.
Product overview
SimpleMenu is a unified commission-free online ordering platform for restaurants consisting of a branded customer-facing ordering site and Android app, a restaurant tablet/dashboard system for order management and ticket printing, and built-in social media scheduling. Restaurants pay a flat monthly subscription (stated as $175/month) with 0% commission on orders. The core platform combines customer ordering, restaurant operations management, and marketing tools in a single dashboard. Key modules include order ticket printing, delivery dispatch, loyalty programs, and Facebook post scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- SimpleMenu Online Ordering Platform Commission-free SaaS platform that gives restaurants a branded ordering website, branded Android mobile and tablet apps, a real-time counter ticket printing system, a customer and order dashboard, loyalty and rewards tools, on-demand delivery dispatch, and built-in Facebook post scheduling. Sold on a flat $175/month subscription with 0% per-order commission; targeted at independent U.S. restaurants that want to replace third-party marketplace ordering.
- Branded Restaurant Ordering Site Customer-facing online ordering website rendered under each restaurant's own name and brand colors, with a shareable direct ordering link, menu, modifiers, photos, and hours. Replaces a marketplace listing with the restaurant's own storefront and is included in the SimpleMenu subscription.
- Android Mobile and Tablet Applications Restaurant-branded Android app for customers to order directly and Android tablet app for restaurant staff to receive and manage orders at the counter. Distributed through Google Play and bundled with the SimpleMenu subscription.
- Restaurant Operations Dashboard Back-office dashboard used by restaurant owners and staff to build and edit the menu, view incoming orders, print tickets to the counter, dispatch deliveries, manage customer data (names, phone numbers, order history), run loyalty and push marketing, and connect Facebook for social scheduling. Included with the SimpleMenu subscription.
- Facebook Post Scheduler for Restaurants Standalone social media scheduling workflow that lets a restaurant connect its Facebook Page once, then draft posts (including photos pulled directly from menu items), schedule them for specific dates and times or set recurring weekly specials, preview how they will look on Facebook, and publish automatically. Promoted as a built-in alternative to separate tools like Metricool or Buffer and included with the SimpleMenu subscription.
Quantifiable outcome
- Restaurants save approximately $64,428/year on 7,200 orders at $42 average with 22% commission
- +1 more outcomes
Companies that use SimpleMenu
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
SimpleMenu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature6 records
SimpleMenu partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Meta (Facebook)coreFacebook Login integration for account creation and authentication. Restaurants can connect their Facebook Pages to schedule posts directly from the SimpleMenu dashboard. SimpleMenu receives name, email, and profile picture based on user-approved permissions.
- StripecorePrimary payment processor for handling customer transactions on the SimpleMenu platform. Payments deposit to restaurant accounts on a regular schedule. SimpleMenu takes 0% commission with only standard payment processing fees.
- XenditsupportingPayment processor option alongside Stripe for handling customer transactions, particularly for certain geographic markets.
- GCashsupportingPayment processor option for handling transactions, providing additional payment method support for certain markets.
- MayasupportingPayment processor option for handling transactions, supporting additional payment methods and geographic markets.
- Google PlaycoreDistribution platform for SimpleMenu's Android mobile and tablet applications. Restaurants use these apps to receive and manage orders at the counter.
- Mailchimp (The Rocket Science Group LLC)supportingSMS platform provider for promotional and marketing text messages to restaurant customers who opt-in. Mailchimp processes messages on SimpleMenu's behalf under its own privacy policy.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SimpleMenu competitors and assessment
Company assessmentEmerging players
- MenuTiger: Online menu and QR-code ordering platform for restaurants with commission-free pricing. Competes for the same independent-restaurant direct-ordering budget.
- PopMenu: Restaurant marketing and online ordering platform with built-in websites, menus, and guest engagement tools. Competes in adjacent restaurant tech with overlap on digital ordering and marketing.
- Deliverect: Restaurant-tech platform integrating online orders from multiple channels into a single POS, with branded ordering sites. Overlaps SimpleMenu on the direct-ordering and dispatch workflow.
Direct peers
- GloriaFood: Free online ordering system for restaurants with paid optional features such as branded apps and marketing. Targets the same independent-restaurant segment with zero-commission positioning.
- Owner.com: Direct-to-restaurant online ordering and marketing platform with no-commission pricing and built-in websites, apps, and loyalty tools. Overlaps SimpleMenu's core wedge against marketplace commissions.
- Bbot: Commission-free online ordering platform for restaurants and bars, with branded ordering sites, POS integrations, and pickup/delivery tooling. Direct overlap in zero-commission direct ordering.
- ChowNow: Commission-free direct online ordering platform for independent restaurants. Closest direct competitor to SimpleMenu with the same 0% commission, customer-data-ownership positioning.
- Lunchbox: Restaurant digital ordering and marketing platform offering commission-free direct ordering, branded websites, and loyalty. Direct competitor in restaurant direct-to-consumer ordering.
Broad incumbents
- Square for Restaurants (Block): Block's restaurant POS and integrated online ordering, delivery, and marketing suite. A broad incumbent that can bundle direct ordering into a wider payments/POS stack for restaurants.
- Toast: Broad restaurant-tech platform offering POS, online ordering, delivery, marketing, and loyalty. Competes with SimpleMenu on online ordering while also serving as a deeper operating system for restaurants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SimpleMenu financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleMenu leadership team
Management profileNumber of profiles
SimpleMenu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleMenu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleMenu
What does SimpleMenu do?
SimpleMenu provides restaurants with a branded online ordering site, a branded Android app, and a tablet/dashboard system that prints orders to the counter in real time. The platform replaces third-party delivery marketplaces (DoorDash, Uber Eats) by enabling restaurants to take direct orders at 0% commission, retain customer names, phone numbers, and order history, and run loyalty programs and social media marketing from a single dashboard on a flat $175/month subscription.
Is SimpleMenu a public or private company?
SimpleMenu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimpleMenu founded?
SimpleMenu was founded in 2010. It employs 1 to 10 people.
Where is SimpleMenu based?
SimpleMenu is headquartered in Flushing, United States, in the North America region.
How does SimpleMenu make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are payment Processing.
Who are SimpleMenu's main competitors?
Emerging players on record are MenuTiger, PopMenu and Deliverect. Direct peers are GloriaFood, Owner.com, Bbot, ChowNow and Lunchbox. Broad incumbents are Square for Restaurants (Block) and Toast.
Does SimpleMenu have an API?
No public API is recorded for SimpleMenu.