ReadPeak
ReadPeak is a Helsinki-based programmatic native advertising platform founded in 2014, serving 3,000+ brands and 250+ agencies across 11 European markets through a self-serve platform connected to 1,000+ premium publisher sites.
- Company typePrivate
- Founded2014
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ReadPeak does
ReadPeak is a Helsinki-based programmatic native advertising technology company founded in 2014 that operates a self-serve platform connecting advertisers with a curated network of more than 1,000 premium European publisher sites across 11 markets (Finland, Sweden, Norway, Denmark, UK, Netherlands, Germany, Austria, Switzerland, France, and a tenth plus Belgium/local presence). The platform serves three customer segments — agencies, brands, and publishers — and supports four ad formats: Content Native, Product Native, Instant Article, and Video Native.
The core platform is built on proprietary technology developed over a decade, including a deep learning engine that analyzes bid stream data, contextual signals, semantic insights, and placement effectiveness to optimize campaign performance without third-party cookies. A distinguishing technical asset is the custom native template built for each publisher site, which adapts advertiser creatives to site-specific fonts and visual treatment. The platform supports both CPC and CPM pricing, advanced budgeting across time-bound flights, a multi-step conversion optimization funnel, AI-generated ad variations (AI Ads, built on OpenAI foundation models), consent-free tracking, and direct integrations with DoubleVerify, Google DCM, Adobe Analytics, and Google Analytics.
ReadPeak operates a hybrid go-to-market combining a self-serve product (app.readpeak.com) with local country managers and a free demo-driven sales motion across each market. The company monetizes on a transactional basis: advertisers are charged per click or per mille impressions on campaigns billed monthly. Revenue surpassed €15 million in the fiscal year ending June, having tripled over three years, supported by more than 3,000 brands and 250 agencies running approximately 7,000 campaigns annually. In April 2025, the company secured a minority growth investment from Voland Partners to fund international expansion.
ReadPeak firmographics
Firmographics- Name
- ReadPeak
- Legal name
- Readpeak Oy
- Website
- https://readpeak.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReadPeak is a Helsinki-based programmatic native advertising platform founded in 2014, serving 3,000+ brands and 250+ agencies across 11 European markets through a self-serve platform connected to 1,000+ premium publisher sites.
- Ownership category
- akta.pro rank
ReadPeak industry classification
Industry- Product category
- Native Advertising Platform
- NAICS
- Media Buying Agencies (54183), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where ReadPeak is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
ReadPeak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations
Revenue model
- Cost-per-Click (CPC) Native Advertising: Users are charged based on CPC (Cost per Click) transactions in running native advertising campaigns. The transaction is recorded for every click produced and tracked in campaigns created by the user, or on behalf of the user. Billing period is anywhere between daily and monthly, based on realized total spending.
- Cost-per-Mille (CPM) Native Advertising: Users can also be charged on cost-per-mille (CPM) basis for impressions, cost-per-view (CPV) or similar basis depending on the campaign setup and pricing components determined by quality, relevance, targeting parameters, and market conditions.
- Growth Fund Investment: Readpeak received millions of euros in funding from Voland Partners growth fund for expansion into new markets. The investment is a minority stake from a venture capital firm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Free registration with CPC/CPM-based usage charges |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ReadPeak product offering
Product offeringCore offering
ReadPeak operates a self-serve programmatic native advertising platform that enables brands and agencies to create, manage, and optimize native ad campaigns across 1000+ premium European publisher sites. The platform uses a proprietary deep learning optimization engine that analyzes bid stream data, contextual signals, semantic insights, and placement effectiveness without third-party cookies, with custom-made native templates tailored to each publisher site's design and additional AI-powered ad creation, conversion optimization algorithms, and DoubleVerify brand safety integration.
Product overview
ReadPeak is a Finnish programmatic native advertising technology company offering a self-served platform that enables brands and agencies to create, manage, and optimize native advertising campaigns. The core Readpeak Platform supports four native ad formats: Content Native for blog posts and articles, Product Native for products and webshops, Instant Article for overlay content without landing pages, and Video Native for in-feed video advertising. The platform is enhanced by AI-powered ad generation (AI Ads), a conversion optimization algorithm using multi-step funnel optimization, advanced budgeting capabilities, and dual tracking script options (consent-requiring and consent-free). Access to 1000+ premium European publisher sites across 11 markets is provided through the curated premium publisher network.
Differentiator
Problem solved
Functional benefit
Products and services
- ReadPeak Platform Self-serve programmatic native advertising platform enabling brands and agencies to create, manage, and optimize native ad campaigns across 1000+ premium European publisher sites, with proprietary deep learning optimization, custom native templates, AI-powered ad variation generation, conversion optimization algorithms, advanced budgeting, and DoubleVerify brand safety integration.
- Content Native Native ad format for promoting blog posts, articles, or webpage content that matches the editorial environment of publisher sites, designed for brand awareness and content discovery campaigns.
- Product Native Sales-oriented native ad format for promoting products, events, front pages, or webshops with focus on product details and offers to drive direct response and conversions.
- Instant Article Native ad format that displays advertiser content as an overlay on publisher websites without requiring a separate landing page, enabling frictionless content consumption.
- Video Native In-feed video native advertising solution seamlessly integrated into content streams to deliver engaging video experiences aligned with modern content consumption habits, supporting autoplay, looping, and muted-by-default sound.
- Premium Publisher Network Curated network of 1000+ premium European publisher sites across 11 markets, providing advertisers with access to brand-safe, contextually relevant native ad inventory through direct publisher partnerships and custom-made native templates.
Quantifiable outcome
- Revenue tripled over three years, surpassing 15 million euros for fiscal year ending June
- +3 more outcomes
Companies that use ReadPeak
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles4 records
ReadPeak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature9 records
ReadPeak partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
ReadPeak competitors and assessment
Company assessmentDirect peers
- Nativo: Native advertising platform focused on in-feed native formats for brands and publishers. Nativo offers comparable technology and product positioning to ReadPeak's platform, with similar advertiser/agency targeting and self-serve workflow capabilities.
- Taboola: Publicly traded native content-discovery and advertising platform serving advertisers and publishers with content recommendation-style native ads. Taboola is the closest direct competitor to ReadPeak in the native advertising category, with a similar demand-side platform model for placing native units on premium publisher inventory globally.
- Sharethrough: Independent omnichannel SSP specializing in native advertising and video, with comparable focus on premium publisher inventory and cookieless targeting. Sharethrough directly competes with ReadPeak for both advertiser and publisher relationships across the in-feed native format.
- Seedtag: European contextual AI advertising company with strong presence in Southern and Western Europe (Spain-headquartered). Seedtag overlaps with ReadPeak's European footprint and competes in cookie-less, AI-driven native/contextual placements on premium publisher inventory.
- Outbrain: Leading native content-discovery advertising platform with a similar demand-side model that places content-native ads on premium publisher websites. Outbrain (which merged with Teads) competes head-to-head with ReadPeak in European premium publisher native ad inventory and serves comparable advertiser and agency audiences.
- TripleLift: Native advertising supply-side and demand-side platform offering programmatic native ad formats including in-feed and content-native units. TripleLift directly competes with ReadPeak in the programmatic native advertising space and offers similar premium-publisher-focused offerings across formats.
- Dianomi: UK-based native advertising platform focused on premium publisher inventory across financial, news and lifestyle verticals. Dianomi directly competes with ReadPeak's UK market position and serves similar advertiser and agency customers seeking premium native placements.
Broad incumbents
- The Trade Desk: Leading independent programmatic demand-side platform offering omnichannel media buying across display, video, audio, native, and CTV. While The Trade Desk competes with ReadPeak for advertising budget across the broader programmatic category, it operates as a broad-spectrum DSP rather than a native-specialist platform.
- Google Display & Video 360: Google's enterprise programmatic media-buying platform and one of the dominant DSPs globally. DV360 competes with ReadPeak for advertiser spend within the broader programmatic ecosystem and is frequently benchmarked against ReadPeak's self-serve native buying workflow.
- Criteo: Public commerce and programmatic media-buying platform with direct-bidder capabilities, retargeting heritage and an expanding retail-media offering. Criteo competes with ReadPeak for direct advertiser budgets in display and native formats, particularly across European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ReadPeak social profiles
Digital presenceReadPeak compliance and trust
Trust signalCompliance3 records
ReadPeak financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReadPeak leadership team
Management profileNumber of profiles
Profiles9 records
ReadPeak funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReadPeak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReadPeak
What does ReadPeak do?
ReadPeak operates a self-serve programmatic native advertising platform that enables brands and agencies to create, manage, and optimize native ad campaigns across 1000+ premium European publisher sites. The platform uses a proprietary deep learning optimization engine that analyzes bid stream data, contextual signals, semantic insights, and placement effectiveness without third-party cookies, with custom-made native templates tailored to each publisher site's design and additional AI-powered ad creation, conversion optimization algorithms, and DoubleVerify brand safety integration.
Is ReadPeak a public or private company?
ReadPeak is a private company. It is classified as venture growth investor backed and is currently operating.
When was ReadPeak founded?
ReadPeak was founded in 2014. It employs 11 to 50 people.
Where is ReadPeak based?
ReadPeak is headquartered in Helsinki, Finland, in the Europe region.
How does ReadPeak make money?
Three revenue lines are on record. Cost-per-Click (CPC) Native Advertising is the primary driver. The others are cost-per-Mille (CPM) Native Advertising and growth Fund Investment.
Who are ReadPeak's main competitors?
Direct peers on record are Nativo, Taboola, Sharethrough, Seedtag, Outbrain, TripleLift and Dianomi. Broad incumbents are The Trade Desk, Google Display & Video 360 and Criteo.
Does ReadPeak have an API?
No public API is recorded for ReadPeak.
What industry is ReadPeak in?
ReadPeak's product category is Native Advertising Platform. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7310.