What IntelliSurvey does

IntelliSurvey is a privately held US-based market research technology and services company founded in 2001 by Robert Messer (CEO) and Jonathan Ephraim (President). The company combines a proprietary survey software platform with full-service managed offerings, serving research agencies, management consultancies, and enterprises that run complex quantitative online research. Headquartered in Irvine, California (with US operations in Mission Viejo and a London office), IntelliSurvey employs between 101 and 250 people and has operated continuously for over 25 years.

The company's core technology is IS Pro, a survey platform refined over two decades and powering tens of thousands of studies. IS Pro supports both script-based programming (ISPL, formerly SPL) and a drag-and-drop builder (IntelliBuilder) simultaneously, with concurrent multi-user editing, in-line commenting, 100+ panel integrations, and a real-time reporting portal covering weighting, TURF analysis, and utility modeling. The platform is built on Angular and PostgreSQL, hosted in secure EU and US data centers, and maintains SOC 2 Type II certification. Proprietary modules include CheatSweep behavioral fraud detection and a suite of AI features: the Izzy AI assistant, AI Copy Editor, AI sentiment analysis, AI gibberish detection, and AI Probe dynamic follow-up generation.

IntelliSurvey operates a hybrid revenue model. The legacy Service Center offers managed survey programming, field management, and custom research delivered by 60+ expert programmers in the US and UK. Since February 2023, IS Pro has been offered as a software-licensing product directly to enterprise research teams, supplemented by a channel licensing partnership with Cint (January 2024). Pricing is quote-based across all offerings. The company is best known for powering high-profile flagship studies, including 22 consecutive years as data collection partner for Fortune/Korn Ferry's World's Most Admired Companies and 10+ years on McKinsey/LeanIn.org's Women in the Workplace.

Name

IntelliSurvey

Legal name

IntelliSurvey, Incorporated

Website

https://intellisurvey.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

IntelliSurvey operates a proprietary survey platform (IS Pro) alongside managed survey programming, field management, and analytics services, serving research agencies, management consultancies, and enterprises running complex quantitative research worldwide.

Ownership category

akta.pro rank

Product category

Online Survey Software & Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Custom Computer Programming Services (541511), Other Computer Related Services (541519)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

Keywords

• Online survey software
• Market research services
• Survey programming
• Field management
• Respondent sourcing

Headquarters

HQ city

Ladera Ranch

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing (IS Pro): License fees for the proprietary IS Pro survey platform offered to market researchers worldwide. Customers can use the platform to build, field, and analyze surveys independently. Refined over 20+ years, first time offered as a software solution in 2023.
2. Managed Services (Service Center): Full-service survey programming, field management, and research support delivered by expert teams. Includes survey design, programming and hosting, panel and fieldwork, and custom research. Served to management consultancies, research agencies, and enterprises requiring high-touch support.
3. Research & Analytics Services: Dedicated research team provides questionnaire design, data processing, segmentation, custom dashboards, and other analytics requests. Real-time reporting portal with immediate access to field controls and data analytics including weighting, base counts, toplines, tab books, and utility scoring.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

IntelliSurvey combines proprietary survey technology (IS Pro platform) with expert managed services to design, program, field, and analyze online quantitative market research surveys. The core software product IS Pro supports script-based programming via ISPL and drag-and-drop building via IntelliBuilder, with real-time collaboration, AI assistance, fraud detection, and a reporting portal with weighting, crosstabs, and TURF analysis. Managed services cover survey programming, sample procurement across B2C/B2B/healthcare audiences, field management, and full research/analytics support.

Product overview

IntelliSurvey offers a unified platform-plus-services model combining proprietary survey technology with expert managed services. The core product is IS Pro, a comprehensive survey research platform that enables users to build, field, and analyze online quantitative surveys. IS Pro supports multiple building methods: the script-based IntelliSurvey Programming Language (ISPL, formerly SPL) and the drag-and-drop no-code IntelliBuilder interface, which can be used simultaneously with real-time collaboration. The platform includes integrated modules for reporting (with tables, charts, crosstabs, Custom Tables), fraud detection (CheatSweep), and AI assistance (Izzy assistant, AI Copy Editor). IntelliSurvey complements its software with professional services including survey programming, field management (sample procurement from 100+ panels, real-time monitoring, quota balancing), and market research consulting. The company also licenses IS Pro to external organizations and maintains specialized support for research agencies through its Agency Solutions Group.

Differentiator

Problem solved

Functional benefit

Brands

• IS Pro: Proprietary survey software platform for building, fielding, and analyzing quantitative surveys.
• CheatSweep™
• IntelliBuilder
• Izzy

Products and services

• IS Pro Survey Platform Proprietary online survey research platform that enables users to build, field, and analyze quantitative market research surveys. Supports script-based programming via ISPL, drag-and-drop building via IntelliBuilder, real-time collaboration, AI assistance, fraud detection, and real-time reporting with weighting, crosstabs, and TURF analysis. Licensed to research agencies, consultancies, enterprises, and insights platforms (e.g., Cint).
• Survey Programming Services AI-assisted survey programming with expert review ensuring clean structure, accurate logic, and reliable data, delivered in hours rather than days. Backed by 60+ expert programmers in the US and UK. Available to research agencies, consultancies, and enterprises running complex quantitative studies.
• Field Management & Sample Procurement Sample procurement across consumer (B2C), B2B, and healthcare audiences with real-time field monitoring, quota balancing, and advanced fraud detection. Integrates with 100+ panels and supports blended sample approaches. Serves clients needing high-quality audience reach at speed.
• Market Research & Analytics Services End-to-end research and analytics support including questionnaire design, data processing, segmentation, custom dashboards, weighting, utility scoring, and TURF analysis. Dedicated research team consults on methodology, target audience, and sample size.

Quantifiable outcome

• Surveys delivered in hours, not days (AI-assisted programming with expert review)
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• CintcoreTechnology or Integration · 3 January 2024Strategic partnership where Cint, a global leader in digital insights and research technology, licenses IntelliSurvey's IS Pro survey platform to drive efficiencies in programming and hosting. IntelliSurvey provides high-end onboarding and platform support. On-site training delivered in Delhi with Ananth Panganamamula leading.
• Health eCareersminorStrategic or Co-development Partner · 1 January 2024Health eCareers partnered with IntelliSurvey for end-to-end survey research — programming, fielding (n=503 respondents within 5 days), and data analysis — to create the 2024 Healthcare Job Seeker Report presented at AAPPR conference. Report resonated with recruiters, 192 downloads exceeding targets.
• August Public Inc.minorStrategic or Co-development Partner · 1 January 2024August Public engaged IntelliSurvey for survey design, programming, hosting, and field management for the State of Organizational Agility study. Used blended sample approach with multiple panel providers to target precise respondent profiles.
• ProphetcoreStrategic or Co-development Partner · 1 January 2022Commissioned by Prophet to survey 13,500 US respondents about their relationship to 293 brands for the annual Brand Relevance Index. IntelliSurvey acknowledged as research partner in the published report.
• Vista GrandeminorStrategic or Co-development Partner · 6 May 2020Vista Grande partnered with IntelliSurvey to run complex and detailed market simulations for some of the world's largest CPG companies. Vista Grande's president stated IntelliSurvey was the only survey company with both experience and technology platform to create their custom simulations at scale.
• McKinsey & Company and LeanIn.orgcoreStrategic or Co-development Partner · 1 January 2015Partnered on the Women in the Workplace study since its launch in 2015. The study is the largest on the state of women in corporate America, collecting information from 333 organizations employing 12+ million people and surveying 40,000+ employees in 2022. IntelliSurvey acknowledged for delivery excellence on the 10th anniversary edition in 2024.
• Korn Ferry and FortuneflagshipStrategic or Co-development Partner · 1 January 2004IntelliSurvey has partnered with Korn Ferry and Fortune magazine for 22 consecutive years (as of 2026) to collect and manage data for the World's Most Admired Companies list. Almost 300,000 responses gathered across Fortune 1000 and Global 500 companies. The project involves custom web applications alongside the survey itself. Key personnel (CEO Robert Messer, VP David Ranney) were directly involved from inception.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Forsta (formerly Confirmit): Enterprise research technology platform offering survey, Voice of Customer, and analytics. Closely comparable to IS Pro in serving large market research programs for management consultancies and corporate research teams.
• Alida (formerly Vision Critical): Customer experience and market research technology platform with deep enterprise research capabilities. Overlaps with IntelliSurvey in serving enterprise research programs, particularly for customer and product insights.
• QuestionPro: Online survey platform with research services, panel, and analytics offerings. Competes with IntelliSurvey across both software licensing and managed research services, particularly in mid-market and enterprise segments.
• Dynata: One of the world's largest first-party data and sample providers for market research. Comparable to IntelliSurvey's field management and B2C/B2B/HC sample procurement capabilities, with global reach that exceeds IntelliSurvey's.
• Toluna: Global consumer insights provider combining a survey technology platform with an owned panel and research services. Directly comparable to IntelliSurvey's combined software + managed field services model.
• SurveyMonkey: Mass-market and enterprise online survey platform with self-serve and team plans. Competes head-on with IS Pro in the online survey software category, particularly for mid-market and enterprise research teams.
• Qualtrics: The leading enterprise experience management and online survey platform, now part of SAP. Directly competes with IntelliSurvey's IS Pro in self-serve survey software for professional researchers, with broader experience management scope.

Broad incumbents

• Cint: Global digital insights exchange and panel technology leader. A partner of IntelliSurvey via IS Pro licensing; competes broadly in research technology and sample infrastructure, with a much larger global footprint.
• IBM SPSS: Enterprise statistical and analytics software widely used by market researchers for advanced analysis (which IntelliSurvey also exports to). Serves many of the same enterprise research buyers as a broader, established platform.

Emerging players

• Sawtooth Software: Specialized survey software platform known for choice-based conjoint (CBC), MaxDiff, and other advanced quantitative techniques. Comparable to IS Pro's advanced scripting and complex-survey capabilities for choice modeling and conjoint studies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@intellisurvey
• LinkedInlinkedin.com/company/intellisurvey
• Facebookfacebook.com/intellisurvey

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IntelliSurvey