Best Brains
Best Brains is a private franchise-based supplemental education company operating 150+ learning centers across the USA and Canada plus online learning in seven countries, delivering teacher-led Math, English, Abacus, and Coding enrichment programs to children ages 3-14 via month-to-month subscriptions.
- Company typePrivate
- Founded2011
- HeadquartersArlington Heights, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Best Brains does
Best Brains, Inc. is a privately held franchise-based supplemental education company headquartered in Arlington Heights, Illinois, founded in 2011 by Ajay Sunkara. The company delivers non-repetitive, teacher-led enrichment programs for children ages 3-14 across a network of more than 150 franchised learning centers in the USA and Canada, plus online learning operations spanning Australia, India, the UK, Bulgaria, and the MENA region. Its core curriculum consists of Math, English, Abacus mental math, and Coding, augmented by enrichment programs (Public Speaking/Speech League, Creative Writing/Aspiring Authors, Science Lab), PreK programs (Baby Genius Math and English, Early Learners Day Program), and support services (Summer Camp, Homework Help, Aftercare, and ACT/SAT, CogAT, and STAAR test prep).
The technology stack is modest and consumer-facing: the proprietary bbConnect tablet platform delivers weekly live classes and daily homework from certified teachers for online students ages 3-14; the bbSupport app provides 24/7 homework help on Apple and Android devices for in-program enrollees. The company differentiates on its non-repetitive teaching methodology (logical reasoning and critical thinking rather than memorization), peer-reviewed curriculum developed and maintained by hundreds of certified teachers, and 1-on-1 small-group instruction. There is no evidence of proprietary AI/ML, APIs, or enterprise integrations in the disclosed data.
Revenue is generated through three channels: (1) recurring monthly subscriptions for in-person tutoring across multiple subjects on a month-to-month basis with no long-term contracts; (2) tiered online subscription pricing ($159-$399 per child per month for 1-4 subjects in the USA, with regional variations in CAD, AUD, INR, EUR, and KWD across other markets); and (3) franchise fees and ongoing royalties from the 150+ unit franchise network, supported by a dedicated Franchise Success team and a separate franchise sales site at bestbrainsfranchise.com. Customer concentration is low, with a long-tail of individual consumer families and no disclosed enterprise or institutional accounts.
Best Brains firmographics
Firmographics- Name
- Best Brains
- Legal name
- Best Brains, Inc.
- Website
- https://bestbrains.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Best Brains is a private franchise-based supplemental education company operating 150+ learning centers across the USA and Canada plus online learning in seven countries, delivering teacher-led Math, English, Abacus, and Coding enrichment programs to children ages 3-14 via month-to-month subscriptions.
- Ownership category
- akta.pro rank
Best Brains industry classification
Industry- Product category
- Supplemental Education & Tutoring Services
- NAICS
- Educational Support Services (61171), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard) (EDACANAH)
- akta.pro secondary industries
- Early Learning Digital Curriculum & School Readiness Content (EDAFACAN), Early Numeracy & Math Readiness Tools (EDACANAB), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD), Game-Based CS & Computational Thinking Platforms (EDAFANAD)
Keywords
Where Best Brains is headquartered
LocationHeadquarters
- HQ city
- Arlington Heights
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Best Brains business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Learning Center Tutoring Programs: Monthly subscription for in-person tutoring programs covering Math, English, Abacus, Coding, and additional enrichment subjects. Students attend on a month-to-month basis with no long-term contracts required.
- Online Learning Subscriptions: Best Brains Online Learning offers tiered monthly pricing for virtual instruction: 1 subject at $159/month, 2 subjects at $269/month, 3 subjects at $299/month, 4 subjects at $399/month. Regional pricing varies by country.
- Franchise Revenue: Best Brains generates revenue through franchise fees and ongoing support services for franchisees opening learning centers. Franchise opportunities are marketed at bestbrainsfranchise.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1 Subject per month - USA Online |
| Subscription | Monthly | 2 Subjects per month - USA Online |
| Subscription | Monthly | 3 Subjects per month - USA Online |
| Subscription | Monthly | 4 Subjects per month - USA Online |
| Subscription | Monthly | India Online Learning |
| Subscription | Monthly | Canada Online Learning |
| Subscription | Monthly | Australia Online Learning |
| Subscription | Monthly | Bulgaria Online Learning |
| Subscription | Monthly | MENA Region Online Learning |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Best Brains product offering
Product offeringCore offering
Best Brains is a franchise-based learning center chain that delivers after-school supplemental education and academic enrichment programs for children ages 3-14. Core offerings include Math, English, Abacus, and Coding programs supplemented by additional programs (Public Speaking, Creative Writing, Science Lab), PreK programs (Baby Genius), test prep, and support services (Summer Camp, Homework Help, Aftercare), delivered in physical centers and through the bbConnect online learning platform.
Product overview
Best Brains Learning Centers is a franchise-based educational tutoring company offering a comprehensive portfolio of enrichment programs for children ages 3-14. The core offerings consist of Math, English, Abacus, and Coding programs taught by certified teachers. These are complemented by additional programs including Public Speaking (Speech League), Creative Writing (Aspiring Authors), and Science Lab. The company also provides PreK programs (Baby Genius Math, Baby Genius English, Early Learners Day Program) and support services (Summer Camp, Homework Help, Aftercare, Test Prep for ACT/SAT, CogAT, and STAAR). Online learning is delivered through bbConnect (live instruction platform) and bbSupport (24/7 homework help app). Best Brains operates on a franchise model with physical centers across the USA, Canada, Australia, India, UK, Bulgaria, and MENA region, plus virtual learning options.
Differentiator
Problem solved
Functional benefit
Brands
- bbConnect: Online eLearning platform providing 1-on-1 instruction from certified teachers via tablet, featuring live classes and homework assignments.
- bbSupport
- Aspiring Authors
- Speech League
- Baby Genius
- bbOnline
Products and services
- Math Program Core math enrichment program combining computational and non-computational topics, strengthening student understanding through word problems, critical thinking, and puzzle solving. Available for children at physical learning centers and online.
- English Program
- Abacus Program
- Coding Program
- Public Speaking (Speech League)
- Creative Writing (Aspiring Authors)
- Science Lab
- Baby Genius Math
- Baby Genius English
- Early Learners Day Program
- Summer Camp
- Homework Help
- Aftercare
- ACT/SAT Prep
- CogAT Prep
- STAAR Test Prep
- bbConnect Online Learning Platform
- bbSupport Homework Help App
Quantifiable outcome
- 96% of families report that their children earn higher grades within 6 months of enrolling
- +1 more outcomes
Companies that use Best Brains
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Best Brains technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Best Brains partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights4 records
Best Brains competitors and assessment
Company assessmentDirect peers
- Mathnasium: Mathnasium operates 1,000+ franchised math-only learning centers serving K-12 students, making it the closest direct competitor to Best Brains' core Math program with a comparable franchise model and subscription-based pricing.
- Kumon: Kumon runs the world's largest franchised supplemental education network with 25,000+ centers globally focused on Math and Reading using a worksheet-based methodology; it directly competes with Best Brains' Math and English programs in the same franchise model.
- Sylvan Learning: Sylvan Learning provides franchised supplemental tutoring in Math, Reading, Writing, STEM and test prep for K-12 students, competing head-to-head with Best Brains' multi-subject enrichment curriculum in similar suburban markets.
- Huntington Learning Center: Huntington operates ~300 franchised learning centers offering tutoring, test prep and subject-specific programs (Math, Reading, Writing) directly overlapping with Best Brains' service portfolio and franchise delivery model.
- Code Ninjas: Code Ninjas operates 300+ franchised STEM/coding centers teaching children programming through game-building curricula, directly competing with Best Brains' Coding program in the same franchise format and target demographic.
- Club Z! Tutoring: Club Z! is a franchised in-home and online tutoring provider covering Math, Reading, Science and test prep for K-12 students, serving the same parent-seeking-supplemental-education segment as Best Brains.
Emerging players
- Varsity Tutors: Varsity Tutors (a Nerdy brand) provides online K-12 tutoring, test prep and enrichment classes, directly competing with Best Brains Online (bbConnect) in the virtual supplemental learning channel.
- Outschool: Outschool is an online marketplace offering live group classes for kids including Math, English, Coding and creative writing; it competes with Best Brains' bbConnect platform for the same age 3-14 segment with a marketplace model.
Broad incumbents
- IXL Learning: IXL Learning offers widely-used adaptive online Math, English, Coding and Science practice for K-12 students; as a broad incumbent it competes with Best Brains' core digital curriculum at lower price points.
- Khan Academy: Khan Academy provides free, widely-used K-12 supplemental learning content including Math, Reading and Computing; it serves as the dominant free alternative that pressures Best Brains' value proposition in the online channel.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Best Brains social profiles
Digital presenceBest Brains financial estimates
Financial estimateRevenue estimate
Valuation estimate
Best Brains leadership team
Management profileNumber of profiles
Profiles1 record
Best Brains funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Best Brains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Best Brains
What does Best Brains do?
Best Brains is a franchise-based learning center chain that delivers after-school supplemental education and academic enrichment programs for children ages 3-14. Core offerings include Math, English, Abacus, and Coding programs supplemented by additional programs (Public Speaking, Creative Writing, Science Lab), PreK programs (Baby Genius), test prep, and support services (Summer Camp, Homework Help, Aftercare), delivered in physical centers and through the bbConnect online learning platform.
Is Best Brains a public or private company?
Best Brains is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Best Brains founded?
Best Brains was founded in 2011. It employs 501 to 1,000 people.
Where is Best Brains based?
Best Brains is headquartered in Arlington Heights, United States, in the North America region.
How does Best Brains make money?
Three revenue lines are on record. Learning Center Tutoring Programs are the primary driver. The others are online Learning Subscriptions and franchise Revenue.
Who are Best Brains's main competitors?
Direct peers on record are Mathnasium, Kumon, Sylvan Learning, Huntington Learning Center, Code Ninjas and Club Z! Tutoring. Emerging players are Varsity Tutors and Outschool. Broad incumbents are IXL Learning and Khan Academy.
Does Best Brains have an API?
No public API is recorded for Best Brains.
What industry is Best Brains in?
Best Brains's product category is Supplemental Education & Tutoring Services. Its primary akta.pro industry code is EDACANAH, Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard), with a secondary code of EDAFACAN, Early Learning Digital Curriculum & School Readiness Content. Its NAICS code is 61171 and its SIC code is 7372.