What NDDB Dairy Services does

NDDB Dairy Services (NDS) is a Section 8 non-profit company incorporated in 2009 under the Companies Act, 2013, and operates as a wholly-owned subsidiary of the National Dairy Development Board (NDDB), a statutory body of the Government of India. Headquartered in New Delhi with a 101-250 employee base, NDS functions as NDDB's delivery arm for field operations, primarily facilitating the formation and scaling of Milk Producer Organisations (MPOs) — farmer-owned enterprises incorporated under Part XXI A of the Companies Act — and executing productivity-enhancement programmes for milch animals. As of 31 March 2025, the 23 MPOs it had facilitated collectively spanned 37,375 villages across 206 districts in 10 states, with 12.71 lakh members (77% women) procuring ~62 lakh kg of milk per day and channelling ₹59,186 crore of cumulative direct payments into farmer bank accounts since inception. MPO turnover across the network reached ₹10,177 crore.

Name

NDDB Dairy Services

Legal name

NDDB Dairy Services

Website

https://nddbdairyservices.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

NDDB Dairy Services is a Section 8 non-profit and wholly-owned subsidiary of NDDB that facilitates 23 Milk Producer Organisations and runs four SAG-branded semen stations producing 50 million+ bovine semen doses annually, serving 12.71 lakh smallholder dairy farmers (77% women) across 10 Indian states.

Ownership category

akta.pro rank

Product category

Dairy Development Services

NAICS

Support Activities for Animal Production (11521), Support Activities for Animal Production (1152), Dairy Cattle and Milk Production (112120)

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)

akta.pro secondary industries

Dairy Herd Health & Reproduction Services (non-veterinary) (AFAEACAE), Dairy Calf & Youngstock Operations (AFAEACAC), Calf & Youngstock Equipment (Calf Feeders, Hutches, Pasteurizers) (AFAAAIAL)

Keywords

• Bovine genetics services
• Artificial insemination services
• Animal nutrition products
• Dairy cooperative development
• Milk producer organizations

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Semen Doses and Animal Genetics: Production and sale of high-quality bovine semen under SAG (Superior Animal Genetics) brand through four semen stations meeting over 35% of India's requirement.
2. Cattle Feed and Animal Nutrition Products: Sale of scientifically formulated cattle feed under SAG brand in 10 major milk producing states in 5 variants (Silver, Gold, Diamond, Platinum, Buffalo Special). Also includes mineral mixtures distributed through institutional and general trade channels.
3. MPO Facilitation and Support Services: Assisting farmers in establishing Producer Owned Enterprises (POEs) with technical support, training, and market linkages. MPOs collectively have turnover of ₹10,177 crore.
4. Smart Dairy Solutions Equipment: Provision of dairy and farm equipment (milking machines, cryocans, veterinary equipment, AI tools, ear tags, etc.) to MPOs through collaboration with NCDFI and manufacturers.
5. Agricultural Value Chain Diversification: Value chain development for mango, tomato, sunflower seeds, mustard, and maize through MPOs, with Mother Dairy handling marketing and distribution.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

NDDB Dairy Services is a Section 8 company and wholly-owned subsidiary of NDDB that operates as the delivery arm for field operations relating to promoting Milk Producer Organisations (MPOs) and Productivity Enhancement Services for milch animals. The company manages four semen stations producing over 50 million semen doses annually under the SAG (Superior Animal Genetics) brand, distributes scientifically formulated cattle feed, and provides breeding services including Artificial Insemination (AI), Embryo Transfer (ET), and IVF. It also facilitates establishment of farmer-owned dairy cooperatives, implements government programs under Rashtriya Gokul Mission, and distributes dairy and farm equipment through the Smart Dairy Solutions initiative.

Product overview

NDDB Dairy Services (NDS) is a Section 8 company and wholly-owned subsidiary of NDDB that operates as the delivery arm for field operations relating to Milk Producer Organisations (MPOs) and Productivity Enhancement Services. The company offers an integrated portfolio centered around the SAG (Superior Animal Genetics) brand, which encompasses four semen stations producing over 50 million semen doses annually, SAG Live platform for verified live animals, and SAG Cattle Feed in five variants. Supporting services include Smart Dairy Solutions (equipment procurement), Climate & Sustainability Solutions (biogas, solar, EVs), Embryo Transfer technology, Project Implementation under Rashtriya Gokul Mission, and Fodder Plus FPOs. The company facilitates establishment of MPOs as farmer-owned enterprises and provides end-to-end dairy value chain support. Diversification into agricultural value chains (mango, tomato, sunflower, mustard, maize) extends beyond dairy into broader farmer livelihoods.

Differentiator

Problem solved

Functional benefit

Brands

• SAG (Superior Animal Genetics): SAG brand covers semen production and distribution under the Superior Animal Genetics initiative, including semen stations, cattle feed, and mineral mixtures.
• SAG Live
• Smart Dairy Solutions
• Gausort
• Fodder Plus FPOs

Products and services

• SAG Semen Doses High-quality bovine semen doses produced at four semen stations (Sabarmati Ashram Gaushala, Animal Breeding Centre Salon, Alamadhi Semen Station, and Rahuri Semen Station) under the SAG brand for genetic improvement in milch animals, meeting over 35% of India's semen dose requirement.
• SAG Live Platform making high genetic merit, disease-free live animals accessible to farmers across India, offering elite indigenous breeds (Gir, Sahiwal, Rathi, Tharparkar, Red Sindhi) and crossbred/exotic varieties (HF, Jersey crosses) verified for pedigree, productivity, and health.
• SAG Cattle Feed Scientifically formulated cattle feed and mineral mixture under the SAG brand, available in 10 major milk producing states in 5 variants (Silver, Gold, Diamond, Platinum, Buffalo Special), benefiting over 10 lakh dairy farmers.
• Gausort Indigenous sex-sorted semen technology developed by NDDB with support from Department of Animal Husbandry and Dairying (DAHD), Government of India, aimed at increasing birth of female calves and enhancing genetic quality.
• Smart Dairy Solutions Initiative in collaboration with NCDFI providing dairy and farm equipment to MPOs, including milking machines, cryocans, veterinary equipment, AI tools, cow mats, milk cans, cow collar devices, ear tags, and other essentials.
• Embryo Transfer Technology Advanced reproductive technology including state-of-the-art IVF laboratory at Sabarmati Ashram Gaushala that produces embryos of indigenous cattle breeds through in-vivo and in-vitro techniques for breeding bulls and field transfer to farmers.
• Milk Producer Organisations (MPOs) Farmer-owned institutions promoted by NDS for sustainable income, self-reliance, and rural resilience. NDS facilitates establishment of MPOs as producer companies under Companies Act, providing end-to-end support from milk procurement to market access. 23 MPOs covering 12.71 lakh members across 206 districts in 10 states.
• Climate & Sustainability Solutions Sustainable dairying solutions including flexi biogas plants, hydroponics units, solar-powered Bulk Milk Coolers (BMCs), electric vehicles for milk collection, and Roll-on Roll-off ferry services for milk transport.
• Fodder Plus FPOs Cluster Based Business Organizations (CBBOs) under Government of India's Central Sector Scheme for fodder production. NDS facilitated establishment of 12 FPOs with over 4,000 members and 300+ acres for green fodder.
• Agricultural Value Chain Diversification Value chain development projects for mango, tomato, sunflower seeds, mustard, and maize. MPOs handle aggregation, NDS oversees quality control, and Mother Dairy manages marketing and distribution.
• Cow Sanctuary India's first Cow Sanctuary dedicated to conservation and preservation of indigenous breeds, located in Muzaffarnagar district, Uttar Pradesh, established under Rashtriya Gokul Mission with BioCNG plant of 5000 CuM capacity.

Quantifiable outcome

• High genetic merit calf born every two seconds in India using SAG semen
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Ladakh UT Dairy Cooperative FederationcoreStrategic or Co-development Partner · 4 December 2025Partnership to establish a solar-powered milk processing plant in Kargil to supply fresh milk to the Indian Army. Plant will process 10,000 liters daily to meet part of Indian Army's 20,000-liter daily requirement in high-altitude border regions. Funded partly by Central government.
• Mother DairycoreStrategic or Co-development PartnerMother Dairy handles marketing and distribution for agricultural value chain diversification projects including mango, tomato, sunflower seeds, mustard, and maize. MPOs handle aggregation and NDS oversees quality control and warehousing.
• National Cooperative Dairy Federation of India (NCDFI)coreStrategic or Co-development PartnerCollaboration through NCDFI Auctioning Portal for procurement and disposal of scrap items. Also partnership for Smart Dairy Solutions initiative providing quality dairy and farm equipment to MPOs across the country.
• NDDB-CALF LaboratorysupportingTechnology or IntegrationNDDB-CALF laboratory verified presence of animal fat in ghee supplied to TTD, demonstrating lab capabilities in food testing and quality assurance.
• Government of India - Rashtriya Gokul MissioncoreImplementation/ SI/ Consulting PartnerNDS is implementing agency for various projects under Rashtriya Gokul Mission to conserve and develop indigenous bovine breeds, improve livestock productivity. Currently implementing 24 projects across multiple states including Varanasi, Meerut, Motihari, Vidarbha-Marathwada, Sheopur, and new areas like Jharkhand.
• Central Cattle Breeding Farms (CCBFs)coreImplementation/ SI/ Consulting PartnerGovernment of India entrusted management of two CCBFs at Andeshnagar (Uttar Pradesh) and Dhamrod (Gujarat) to NDDB, with NDS as technical arm transforming them into Centres of Excellence in Dairy Innovation.

Scale indicators22 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Amul (GCMMF): Amul is India's largest dairy cooperative federation, operating as a broad incumbent in the dairy value chain from procurement to branded dairy products. Comparable to NDS in operating India's cooperative dairy model and serving smallholder farmers, though at vastly greater commercial scale and spanning consumer dairy products.
• Hatsun Agro Product: Hatsun is India's largest private-sector dairy company, offering branded milk, curd, ice cream, and cattle feed. Comparable to NDS in cattle feed competition and smallholder farmer procurement, though as a profit-maximizing listed company versus NDS's non-profit cooperative model.
• Godrej Agrovet:
• Heritage Foods:
• Cargill Animal Nutrition: Cargill is a global agribusiness major with significant animal nutrition and feed operations in India. Comparable to NDS in cattle feed and animal nutrition products, though operating as a multinational commercial player versus NDS's cooperative-aligned model.

Direct peers

• Mother Dairy: Mother Dairy is a wholly-owned subsidiary of NDDB and NDS's sister organization, handling marketing and distribution of dairy and agricultural products. Directly comparable as it shares the NDDB parent, partners with NDS for value chain diversification projects, and operates in the same smallholder dairy ecosystem.
• NCDFI (National Cooperative Dairy Federation of India): NCDFI is the apex body of cooperative dairy institutions in India and a direct partner with NDS through the Smart Dairy Solutions initiative. Comparable as a peer cooperative federation operating in the same Indian dairy ecosystem and partnering on equipment procurement for MPOs.

Regional players

• Dodla Dairy: Dodla Dairy is a South India-focused dairy processor with farmer procurement networks. Comparable to NDS in smallholder dairy farmer engagement and cooperative-style procurement, though as a commercial listed entity with regional concentration in southern states.

Emerging players

• ABS Global (Genus): ABS Global is a global bovine genetics and sexed semen company. Comparable to NDS in the SAG/Gausort sex-sorted semen and bovine genetics business, though ABS is a multinational commercial entity and NDS is government-backed and focused on indigenous Indian breeds.
• Zoetis: Zoetis is a global leader in animal health and genetics, including bovine reproduction and breeding technologies. Comparable to NDS's breeding/genetics and herd productivity enhancement businesses, though Zoetis operates commercially in India while NDS's mandate is cooperative-driven and subsidy-aligned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/NDDBDairyServ
• LinkedInlinkedin.com/company/nddb-dairy-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about NDDB Dairy Services