FITNESS 19
Fitness 19 is a privately held, affordable US health club chain operating over 120 locations across nine states, serving individual consumers, families, seniors, and corporate customers with month-to-month memberships, group fitness classes, personal training, and premium recovery amenities.
- Company typePrivate
- Founded2003
- HeadquartersSouth Plainfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FITNESS 19 does
Fitness 19 is a privately held US health club chain founded in 2003 by fitness industry veterans Michael Hobbs and Mike Doucette, operating over 120 fitness club locations across nine states (California, Illinois, Kentucky, Maryland, New Jersey, Ohio, Pennsylvania, Virginia, and Washington). The company positions itself as an affordable, family-friendly alternative to traditional health clubs, offering month-to-month memberships with no long-term contracts. Core technology consists of standard fitness center equipment — cardio machines with heart rate monitors, strength training machines, free weights, and functional training areas — supplemented by group fitness classes (HIIT, indoor cycling, yoga, Pilates) and certified personal trainers.
The business operates on a direct-to-consumer model, selling monthly subscriptions at the physical gym locations and through corporate membership programs at selected sites. Revenue is generated through three streams: recurring gym memberships, professional-fee personal training sessions, and add-on premium amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy. Pricing is not publicly disclosed; members contact their local club for terms. The corporate entity itself has only 11-50 employees, suggesting an extensive franchise or licensee network that operates most of the 120+ physical locations under the Fitness 19 brand.
The target customer base spans individual fitness consumers (primary), families, seniors participating in Silver Sneakers programs, and corporate customers. Marketing is conducted through content marketing (an extensive blog), email newsletters, social media on Twitter, Facebook, and Instagram, and a free guest pass program for acquisition. The company has not disclosed funding, M&A activity, or AI/technology platforms, and has no public mobile app or proprietary software product, indicating a traditional physical-retail fitness model rather than a tech-enabled platform.
FITNESS 19 firmographics
Firmographics- Name
- FITNESS 19
- Legal name
- Fitness 19
- Website
- https://fitness19.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitness 19 is a privately held, affordable US health club chain operating over 120 locations across nine states, serving individual consumers, families, seniors, and corporate customers with month-to-month memberships, group fitness classes, personal training, and premium recovery amenities.
- Ownership category
- akta.pro rank
FITNESS 19 industry classification
Industry- Product category
- Health Clubs / Fitness Centers
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Senior/Low-Impact Group Fitness (HSADABAI)
- akta.pro secondary industry
- Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where FITNESS 19 is headquartered
LocationHeadquarters
- HQ city
- South Plainfield
- HQ country
- United States
- HQ region
- North America
Offices61 records
Markets served
FITNESS 19 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Gym Memberships: Monthly subscription memberships providing access to gym facilities, equipment, and group fitness classes. No long-term contracts required.
- Personal Training: One-on-one training sessions with certified personal trainers for additional fees.
- Premium Amenities: Additional revenue from amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy, which are available for extra fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard gym membership with month-to-month billing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
FITNESS 19 product offering
Product offeringCore offering
Fitness 19 operates a chain of over 120 affordable, family-friendly fitness clubs across the United States that provide access to state-of-the-art cardio, strength, and free weight equipment, along with certified personal trainers and group fitness classes. The company sells flexible month-to-month memberships without long-term contracts and supplements core gym access with premium recovery amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy available at participating locations.
Product overview
Fitness 19 is an affordable gym chain founded in 2003, operating over 120 fitness clubs nationwide. The core offering is gym membership providing access to state-of-the-art cardio machines, strength equipment, free weights, functional training areas, Olympic platforms, and open turf spaces. The company supplements its core gym access with group fitness classes (including Indoor Cycling, HIIT, yoga, Pilates), Personal Training services with certified trainers, and premium wellness amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy. All memberships feature flexible month-to-month terms without long-term contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Gym Membership Flexible monthly membership providing access to Fitness 19 facilities, state-of-the-art cardio, strength, and free weight equipment, with no long-term contracts and customizable tiers based on usage. Targeted at individual consumers, families, seniors, and corporate wellness programs.
- Personal Training One-on-one training sessions with certified personal trainers who design personalized fitness programs to help members reach their goals. Offered as an add-on service for an additional fee to Fitness 19 members.
- Group Fitness Classes Fitness classes including HIIT, cycling, yoga, Pilates, and other workout programs led by certified instructors in a group setting. Available to Fitness 19 members at participating locations.
- CryoLounge+ Cryotherapy service offered at participating Fitness 19 locations for recovery and wellness benefits. Available to members for an additional fee.
- HydroMassage Water-based massage therapy service available at select Fitness 19 locations for relaxation and muscle recovery. Offered to members for an additional fee.
- Tanning Tanning services available at select Fitness 19 locations for members seeking tan results. Offered for an additional fee.
- Red Light Therapy Noninvasive treatment using infrared light to stimulate mitochondria in cells, promoting faster healing, reducing muscle soreness, and improving feelings of well-being. Sessions last 7-12 minutes and are available at select Fitness 19 locations.
Quantifiable outcome
- Over 120 fitness club locations nationwide serving thousands of members
Companies that use FITNESS 19
Customer profileSegments4 records
Ideal customer profiles4 records
FITNESS 19 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FITNESS 19 partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
FITNESS 19 competitors and assessment
Company assessmentBroad incumbents
- LA Fitness / Esporta Fitness: Large multi-state full-service gym chain offering memberships, group classes, and personal training. Comparable core offering though typically larger footprint and higher price point than Fitness 19.
- 24 Hour Fitness: Established full-service gym chain with nationwide presence offering memberships, group classes, and personal training. Comparable core fitness center business model at broader scale.
- Gold's Gym: Iconic global gym franchise with strong brand recognition. Comparable franchise-driven multi-location model, though positioned at a higher price tier than Fitness 19.
- EOS Fitness: Value-priced multi-state gym chain offering extensive equipment, group classes, and amenities like saunas and pools. Comparable broad-affordable offering though typically larger-format clubs.
Direct peers
- Anytime Fitness: 24/7 global gym franchise with strong US presence, offering affordable memberships and personal training. Comparable franchise-based unit economics and broad customer accessibility.
- Planet Fitness: Largest low-cost gym franchise in the US, offering $10-$25/month memberships with no long-term contracts. Direct competitor to Fitness 19 in the affordable, judgment-free gym segment.
- Blink Fitness: Low-cost gym chain owned by Equinox, targeting budget-conscious consumers with quality equipment and a 'Mood Above Muscle' brand positioning. Direct peer in the affordable urban/suburban gym segment.
- Crunch Fitness: Mid-tier gym chain offering affordable memberships with group fitness classes and personal training. Closely comparable to Fitness 19 in target customer (value-seeking individuals) and product mix.
Emerging players
- YouFit Health Clubs: Affordable gym chain with membership-based access to equipment, group classes, and personal training. Comparable low-cost positioning though smaller footprint than Fitness 19.
- Chuze Fitness: Regional low-cost gym operator with growing US footprint focused on clean facilities and group classes. Comparable in affordable positioning and amenity mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
FITNESS 19 social profiles
Digital presenceFITNESS 19 financial estimates
Financial estimateRevenue estimate
Valuation estimate
FITNESS 19 leadership team
Management profileNumber of profiles
Profiles2 records
FITNESS 19 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FITNESS 19 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FITNESS 19
What does FITNESS 19 do?
Fitness 19 operates a chain of over 120 affordable, family-friendly fitness clubs across the United States that provide access to state-of-the-art cardio, strength, and free weight equipment, along with certified personal trainers and group fitness classes. The company sells flexible month-to-month memberships without long-term contracts and supplements core gym access with premium recovery amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy available at participating locations.
Is FITNESS 19 a public or private company?
FITNESS 19 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FITNESS 19 founded?
FITNESS 19 was founded in 2003. It employs 11 to 50 people.
Where is FITNESS 19 based?
FITNESS 19 is headquartered in South Plainfield, United States, in the North America region.
How does FITNESS 19 make money?
Three revenue lines are on record. Gym Memberships are the primary driver. The others are personal Training and premium Amenities.
Who are FITNESS 19's main competitors?
Broad incumbents on record are LA Fitness / Esporta Fitness, 24 Hour Fitness, Gold's Gym and EOS Fitness. Direct peers are Anytime Fitness, Planet Fitness, Blink Fitness and Crunch Fitness. Emerging players are YouFit Health Clubs and Chuze Fitness.
Does FITNESS 19 have an API?
No public API is recorded for FITNESS 19.
What industry is FITNESS 19 in?
FITNESS 19's product category is Health Clubs / Fitness Centers. Its primary akta.pro industry code is HSADABAI, Senior/Low-Impact Group Fitness, with a secondary code of HSADAAAD, Functional Fitness & Mobility Training. Its NAICS code is 713940 and its SIC code is 7997.