FITNESS 19

What FITNESS 19 does

Fitness 19 is a privately held US health club chain founded in 2003 by fitness industry veterans Michael Hobbs and Mike Doucette, operating over 120 fitness club locations across nine states (California, Illinois, Kentucky, Maryland, New Jersey, Ohio, Pennsylvania, Virginia, and Washington). The company positions itself as an affordable, family-friendly alternative to traditional health clubs, offering month-to-month memberships with no long-term contracts. Core technology consists of standard fitness center equipment — cardio machines with heart rate monitors, strength training machines, free weights, and functional training areas — supplemented by group fitness classes (HIIT, indoor cycling, yoga, Pilates) and certified personal trainers.

The business operates on a direct-to-consumer model, selling monthly subscriptions at the physical gym locations and through corporate membership programs at selected sites. Revenue is generated through three streams: recurring gym memberships, professional-fee personal training sessions, and add-on premium amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy. Pricing is not publicly disclosed; members contact their local club for terms. The corporate entity itself has only 11-50 employees, suggesting an extensive franchise or licensee network that operates most of the 120+ physical locations under the Fitness 19 brand.

The target customer base spans individual fitness consumers (primary), families, seniors participating in Silver Sneakers programs, and corporate customers. Marketing is conducted through content marketing (an extensive blog), email newsletters, social media on Twitter, Facebook, and Instagram, and a free guest pass program for acquisition. The company has not disclosed funding, M&A activity, or AI/technology platforms, and has no public mobile app or proprietary software product, indicating a traditional physical-retail fitness model rather than a tech-enabled platform.

Name

FITNESS 19

Legal name

Fitness 19

Website

https://fitness19.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Fitness 19 is a privately held, affordable US health club chain operating over 120 locations across nine states, serving individual consumers, families, seniors, and corporate customers with month-to-month memberships, group fitness classes, personal training, and premium recovery amenities.

Ownership category

akta.pro rank

Product category

Health Clubs / Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

akta.pro secondary industry

Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Fitness club memberships
• Health club services
• Personal training services
• Group fitness classes
• Affordable gym chain

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices61 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Gym Memberships: Monthly subscription memberships providing access to gym facilities, equipment, and group fitness classes. No long-term contracts required.
2. Personal Training: One-on-one training sessions with certified personal trainers for additional fees.
3. Premium Amenities: Additional revenue from amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy, which are available for extra fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fitness 19 operates a chain of over 120 affordable, family-friendly fitness clubs across the United States that provide access to state-of-the-art cardio, strength, and free weight equipment, along with certified personal trainers and group fitness classes. The company sells flexible month-to-month memberships without long-term contracts and supplements core gym access with premium recovery amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy available at participating locations.

Product overview

Fitness 19 is an affordable gym chain founded in 2003, operating over 120 fitness clubs nationwide. The core offering is gym membership providing access to state-of-the-art cardio machines, strength equipment, free weights, functional training areas, Olympic platforms, and open turf spaces. The company supplements its core gym access with group fitness classes (including Indoor Cycling, HIIT, yoga, Pilates), Personal Training services with certified trainers, and premium wellness amenities such as CryoLounge+, HydroMassage, Tanning, and Red Light Therapy. All memberships feature flexible month-to-month terms without long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Flexible monthly membership providing access to Fitness 19 facilities, state-of-the-art cardio, strength, and free weight equipment, with no long-term contracts and customizable tiers based on usage. Targeted at individual consumers, families, seniors, and corporate wellness programs.
• Personal Training One-on-one training sessions with certified personal trainers who design personalized fitness programs to help members reach their goals. Offered as an add-on service for an additional fee to Fitness 19 members.
• Group Fitness Classes Fitness classes including HIIT, cycling, yoga, Pilates, and other workout programs led by certified instructors in a group setting. Available to Fitness 19 members at participating locations.
• CryoLounge+ Cryotherapy service offered at participating Fitness 19 locations for recovery and wellness benefits. Available to members for an additional fee.
• HydroMassage Water-based massage therapy service available at select Fitness 19 locations for relaxation and muscle recovery. Offered to members for an additional fee.
• Tanning Tanning services available at select Fitness 19 locations for members seeking tan results. Offered for an additional fee.
• Red Light Therapy Noninvasive treatment using infrared light to stimulate mitochondria in cells, promoting faster healing, reducing muscle soreness, and improving feelings of well-being. Sessions last 7-12 minutes and are available at select Fitness 19 locations.

Quantifiable outcome

• Over 120 fitness club locations nationwide serving thousands of members

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• LA Fitness / Esporta Fitness: Large multi-state full-service gym chain offering memberships, group classes, and personal training. Comparable core offering though typically larger footprint and higher price point than Fitness 19.
• 24 Hour Fitness: Established full-service gym chain with nationwide presence offering memberships, group classes, and personal training. Comparable core fitness center business model at broader scale.
• Gold's Gym: Iconic global gym franchise with strong brand recognition. Comparable franchise-driven multi-location model, though positioned at a higher price tier than Fitness 19.
• EOS Fitness: Value-priced multi-state gym chain offering extensive equipment, group classes, and amenities like saunas and pools. Comparable broad-affordable offering though typically larger-format clubs.

Direct peers

• Anytime Fitness: 24/7 global gym franchise with strong US presence, offering affordable memberships and personal training. Comparable franchise-based unit economics and broad customer accessibility.
• Planet Fitness: Largest low-cost gym franchise in the US, offering $10-$25/month memberships with no long-term contracts. Direct competitor to Fitness 19 in the affordable, judgment-free gym segment.
• Blink Fitness: Low-cost gym chain owned by Equinox, targeting budget-conscious consumers with quality equipment and a 'Mood Above Muscle' brand positioning. Direct peer in the affordable urban/suburban gym segment.
• Crunch Fitness: Mid-tier gym chain offering affordable memberships with group fitness classes and personal training. Closely comparable to Fitness 19 in target customer (value-seeking individuals) and product mix.

Emerging players

• YouFit Health Clubs: Affordable gym chain with membership-based access to equipment, group classes, and personal training. Comparable low-cost positioning though smaller footprint than Fitness 19.
• Chuze Fitness: Regional low-cost gym operator with growing US footprint focused on clean facilities and group classes. Comparable in affordable positioning and amenity mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/Fitness19Gyms
• Facebookfacebook.com/Fitness19Gyms
• Instagraminstagram.com/fitness19gyms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FITNESS 19