Momentec Brands
Momentec Brands is a US wholesale sports apparel supplier operating a consolidated portfolio of eight athletic apparel brands (Augusta Sportswear, Alleson, Badger, Holloway, Russell Athletic, Pacific Headwear, High Five, C2 Sport), serving schools, athletic programs, and corporate buyers through a B2B dealer network with custom sublimation and decoration services.
- Company typePrivate
- Founded2024
- HeadquartersGrovetown, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Momentec Brands does
Momentec Brands Inc. is a US-based wholesale sports apparel platform that consolidated Augusta Sportswear Brands and Founder Sport Group in 2024 to operate a multi-brand portfolio across team uniforms, athletic apparel, and headwear. The company owns and manages eight brands — Augusta Sportswear, Alleson Athletic, Badger Sport, Holloway, Russell Athletic, High Five, C2 Sport, and Pacific Headwear — collectively spanning roughly 1,500 SKUs across 20+ sports categories. Its technical capabilities center on in-house custom decoration services including sublimation, embroidery, screen printing, DTG, DTF, UV DTF, and laser engraving, with a differentiated 5-day fast sublimation turnaround and a Freestyle Sublimation direct-to-fabric offering.
The company serves schools, athletic programs, team sports organizations, and corporate buyers exclusively through a dealer and distributor network in the US and Canada, with separate e-commerce platforms and free shipping thresholds tied to its FedEx partnership. Revenue is generated through unit pricing on stock apparel (~$12 to $104+ per item) and custom sublimation orders with additional setup and customization fees. Strategic partnerships include a five-year Under Armour licensing agreement for sublimated uniforms across all sport categories (extended in June 2025), a print-on-demand partnership with Stahl's Fulfill Engine, and a digital catalog partnership with ZoomStudio. Under Armour retains design ownership while Momentec handles manufacturing.
In March 2026, David Baxter was appointed CEO, succeeding John J. Anton Jr. The company also operates the Momentec Performance Center as a showroom and customer engagement tool, and sells across social media channels (Facebook, Instagram, YouTube, LinkedIn) and trade publications.
Momentec Brands firmographics
Firmographics- Name
- Momentec Brands
- Legal name
- Momentec Brands Inc.
- Website
- https://momentecbrands.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Momentec Brands is a US wholesale sports apparel supplier operating a consolidated portfolio of eight athletic apparel brands (Augusta Sportswear, Alleson, Badger, Holloway, Russell Athletic, Pacific Headwear, High Five, C2 Sport), serving schools, athletic programs, and corporate buyers through a B2B dealer network with custom sublimation and decoration services.
- Ownership category
- akta.pro rank
Momentec Brands industry classification
Industry- Product category
- Wholesale Sports Apparel
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Cut and Sew Apparel Manufacturing (except Contractors) (315250)
- SIC
- Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Team & School Athletic Uniforms Retail (CRAMACAJ)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)
Keywords
Where Momentec Brands is headquartered
LocationHeadquarters
- HQ city
- Grovetown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Momentec Brands business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Apparel Sales: B2B wholesale distribution of sports apparel and team uniforms to schools, athletic programs, and organizations through account-based sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock Apparel Products |
| Unit Pricing | Pay-as-you-go | Custom Sublimation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Momentec Brands product offering
Product offeringCore offering
Momentec Brands is a wholesale B2B supplier of sportswear and team uniforms, operating a multi-brand portfolio that includes Augusta Sportswear, Alleson, Badger, Holloway, Russell Athletic, Pacific Headwear, High Five, and C2 Sport. The company manufactures and distributes stock apparel and custom sublimated uniforms across more than 20 sport categories through a dealer and distributor network serving schools, athletic programs, and organizations. It also offers in-house decoration services including sublimation, embroidery, screen printing, DTG, DTF, and laser engraving, plus a 5-day fast sublimation turnaround and an on-demand print-on-demand solution.
Product overview
Momentec Brands is a wholesale sports apparel and bulk team clothing company operating a multi-brand portfolio platform. The company owns and manages eight athletic apparel brands: Augusta Sportswear, Alleson Athletic, Badger Sport, Holloway, Russell Athletic, Pacific Headwear, High Five, and C2 Sport. Momentec Brands offers both stock apparel and custom sublimated uniforms through its Freestyle Sublimation service, with a 5-day fast sublimation option. The portfolio also includes an On-Demand print-on-demand solution powered by Stahl's Fulfill Engine, enabling custom stores and embroidery/DTG/DTF printing. Key product lines include the On The Rise performance collection, Alumni and Rowhouse Eco-Revive sustainable collections, Weather Secure waterproof outerwear, and Court racquet sports apparel. The company operates the Momentec Performance Center and provides digital product data feeds to customers.
Differentiator
Problem solved
Functional benefit
Brands
- Augusta Sportswear: Core sports apparel brand offering athletic wear and team uniforms
- Alleson
- Badger
- Holloway
- Russell Athletic
- High Five
- C2 Sport
- Pacific Headwear
- Freestyle Headwear
- Freestyle Sublimation
- Channel M
Products and services
- Freestyle Sublimation Custom sublimation printing service enabling fully customized team uniforms across all sport categories (baseball, basketball, football, hockey, lacrosse, soccer, softball, volleyball, track) with a 5-day fast sublimation option.
- On-Demand Solution Print-on-demand service powered by Stahl's Fulfill Engine that allows dealers and customers to build custom stores and transact print-on-demand products using DTG, DTF, UV DTF, embroidery, and laser engraving decorations.
- Augusta Sportswear Brand Flagship athletic apparel brand offering tees, shorts, uniforms, and outerwear across multiple sports categories, sold wholesale to dealers and organizations.
- Alleson Athletic Brand Athletic apparel brand specializing in team uniforms, particularly basketball and cheer/dance apparel including jerseys, shorts, and performance wear.
- Badger Sport Brand Sports apparel brand offering performance wear, warm-ups, tees, and outerwear with moisture-wicking and odor-resistant fabric technologies.
- Holloway Brand Premium athletic apparel brand featuring Eco-Revive sustainable products, outerwear, polos, and performance wear with advanced fabric technologies.
- Russell Athletic Brand Athletic apparel brand known for sideline collections, warm-ups, and outerwear including the Sideline Grid Fleece line.
- Pacific Headwear Brand Headwear brand offering custom trucker hats, beanies, knits, visors, and performance headwear, including Freestyle Headwear customization.
- High Five Brand Athletic apparel brand offering sportswear and team uniforms.
- C2 Sport Brand Athletic apparel brand specializing in sportswear and team uniforms.
- Under Armour Sublimated Uniforms (Licensed Manufacturing) Licensed manufacturing service producing custom sublimated uniforms across all sport categories under the Under Armour brand. Under Armour retains design and development ownership while Momentec handles production.
Companies that use Momentec Brands
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Momentec Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Momentec Brands partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Under ArmourcoreUnder Armour extended its partnership with Momentec Brands for another five years. Momentec continues as the official manufacturer of UA sublimated uniforms across all sport categories, while Under Armour retains ownership of uniform design, development, and fabrication.
- FedExminorShipping partnership providing logistics and delivery services for customer orders, with free shipping promotions on qualifying orders.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Momentec Brands competitors and assessment
Company assessmentEmerging players
- CustomInk: CustomInk operates a custom decorated apparel platform serving teams, schools, and corporate buyers — emerging as a D2C alternative to traditional wholesale decorators like Momentec, with overlapping use cases for sublimation and on-demand printing.
Direct peers
- Eastbay Team Sales: Eastbay's team sales division distributes decorated athletic apparel and footwear to high school and college programs, mirroring Momentec's GTM into athletic directors and team dealers.
- SanMar: SanMar is a wholesale apparel distributor selling decorated and blank apparel to the imprintable/decorated apparel channel — directly comparable to Momentec's wholesale B2B model across corporate and team buyers.
- Champion Team Sports: Champion Teamwear serves the same school and league uniform channel as Momentec, offering decorated athletic apparel, custom uniforms, and team sportswear with comparable decoration and customization services.
- BSN Sports: BSN Sports is a wholesale team athletic apparel and equipment distributor serving schools, leagues, and clubs — the closest direct competitor to Momentec's B2B dealer-driven model across team uniforms and custom decoration.
- Rawlings Team Sports: Rawlings, known for baseball/softball equipment, also distributes team uniforms and apparel to schools and leagues — a directly comparable wholesale team-apparel and equipment distributor.
Broad incumbents
- Under Armour: Under Armour is both a Momentec licensing partner and a competing brand in team apparel, with direct sales channels and licensed product lines that overlap with Momentec's premium-tier offerings.
- Adidas Team Sports: Adidas is a major brand-incumbent in the same team sports apparel category, supplying custom uniforms to schools and leagues globally — broader portfolio but overlapping in football, soccer, basketball, and baseball.
- Wilson Sporting Goods: Wilson manufactures and distributes team sports equipment and apparel, including custom uniforms and on-field gear across multiple sports categories where Momentec also competes.
- Nike Team Sports: Nike's team sports division competes for the same institutional team-uniform wallet as Momentec via custom decorated apparel across all major sports, with deeper marketing and D2C reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Momentec Brands social profiles
Digital presenceMomentec Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Momentec Brands leadership team
Management profileNumber of profiles
Profiles1 record
Momentec Brands subsidiaries and ownership
Company hierarchySubsidiaries8 records
Momentec Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Momentec Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Momentec Brands
What does Momentec Brands do?
Momentec Brands is a wholesale B2B supplier of sportswear and team uniforms, operating a multi-brand portfolio that includes Augusta Sportswear, Alleson, Badger, Holloway, Russell Athletic, Pacific Headwear, High Five, and C2 Sport. The company manufactures and distributes stock apparel and custom sublimated uniforms across more than 20 sport categories through a dealer and distributor network serving schools, athletic programs, and organizations. It also offers in-house decoration services including sublimation, embroidery, screen printing, DTG, DTF, and laser engraving, plus a 5-day fast sublimation turnaround and an on-demand print-on-demand solution.
Is Momentec Brands a public or private company?
Momentec Brands is a private company. It is classified as unknown and is currently operating.
When was Momentec Brands founded?
Momentec Brands was founded in 2024. It employs 501 to 1,000 people.
Where is Momentec Brands based?
Momentec Brands is headquartered in Grovetown, United States, in the North America region.
How does Momentec Brands make money?
One revenue line is on record: wholesale Apparel Sales.
Who are Momentec Brands's main competitors?
CustomInk is listed as an emerging player. Direct peers are Eastbay Team Sales, SanMar, Champion Team Sports, BSN Sports and Rawlings Team Sports. Broad incumbents are Under Armour, Adidas Team Sports, Wilson Sporting Goods and Nike Team Sports.
Does Momentec Brands have an API?
Yes. Momentec Brands exposes a public API. Developer documentation is at www.momentecbrands.com/api.
What industry is Momentec Brands in?
Momentec Brands's product category is Wholesale Sports Apparel. Its primary akta.pro industry code is CRAMACAJ, Team & School Athletic Uniforms Retail, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 33992 and its SIC code is 3949.