Eastbay Team Sales

What Eastbay Team Sales does

Eastbay Team Sales is a Wausau, Wisconsin-based B2B sports team apparel and equipment retailer operating as a division of Eastbay.com, Inc., which is affiliated with Foot Locker Inc. Founded around 1980 and employing between 1,001 and 5,000 people, the company serves youth and amateur sports programs—including high school teams, club sports, AAU-affiliated organizations, and recreational leagues—across more than 15 sports categories including baseball, basketball, football, soccer, lacrosse, golf, fastpitch, track and field, volleyball, wrestling, tennis, cross country, cheer, rugby, and training.

The platform's core technology is an e-commerce stack comprising a Team Store engine, Endeca search, and Scene7 digital asset management. Its distinguishing feature is a Team Store platform that allows coaches to create custom-branded online stores and distribute unique 8-digit codes to supporters, who order directly while products ship individually to each customer—eliminating the coach's need to collect money or manage order forms. Supporting tools include the Art Locker customization design tool and a Sublimated Uniform Builder integrated with Augusta Sportswear for fully custom sublimated apparel. The catalog aggregates thousands of products from Nike, Under Armour, adidas, New Balance, and other major brands, offered at unit pricing ranging from under $10 for accessories to $500+ for equipment sets, with package deals available across Baseball, Football, Fastpitch, and Training categories.

The business model is a hybrid sales-led and direct-to-consumer GTM. A phone-based Team Sales Representative team (1.800.841.5748) drives coach and team administrator acquisition, while the EastbayTeamSales.com storefront and Team Store codes enable B2B2C fulfillment. Revenue is generated through one-time product sales with quote-based pricing for custom and bulk orders, and the company does not disclose specific revenue figures. Marketing relies on partnerships with AAU and Prep Hoops, digital catalogs, email signup, and an affiliate program, with operating geographies focused on North America and incidental Asia Pacific and Asia references.

Name

Eastbay Team Sales

Legal name

Eastbay.com, Inc.

Website

https://eastbayteamsales.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Eastbay Team Sales, a division of Eastbay.com, Inc. affiliated with Foot Locker, is a B2B sports apparel and equipment retailer serving youth and amateur sports teams across 15+ sports. Its Team Store platform lets coaches distribute unique codes so supporters order custom-branded gear directly, eliminating payment and logistics burden from coaches.

Ownership category

akta.pro rank

Product category

Team Sports Apparel & Equipment Retail

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Team sports apparel
• Custom uniforms
• Athletic equipment retail
• Sports footwear wholesale
• Team store platform

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Team Apparel and Equipment Sales: One-time product sales of sports apparel, footwear, equipment, and uniforms to youth and amateur sports teams. Products sold at various price points from budget to premium, with transactions occurring through team stores, direct website ordering, and phone sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Eastbay Team Sales is a B2B team sports apparel and equipment retailer that sells custom team jerseys, uniforms, sports shoes, and athletic equipment from major brands (Nike, Under Armour, adidas, Marucci, Easton, Rawlings, Wilson) across 15+ sports categories to youth and amateur sports teams. Its signature Team Store platform allows coaches to create custom-branded online stores with unique 8-digit codes that supporters use to order directly, eliminating the need for coaches to collect money or manage distribution. The offering is complemented by customization tools (Art Locker, Sublimated Uniform Builder) and package deals for bundled equipment purchases.

Product overview

Eastbay Team Sales is a B2B sports team apparel and equipment retailer offering a comprehensive platform for team gear procurement. The core offering consists of Custom Team Jerseys and Uniforms that can be personalized with team branding, complemented by Sports Shoes across all major athletic categories. The platform includes a Team Store feature that allows coaches to create custom-branded online stores with unique team codes for direct-to-consumer ordering. Additional services include the Art Locker for gear customization, Digital Catalogs for browsing products, and a Sublimated Uniform Builder for fully custom sublimated apparel. The product portfolio spans 15 sports categories including Baseball, Basketball, Football, Soccer, Lacrosse, Golf, Fastpitch, Track & Field, Volleyball, Wrestling, Tennis, Cross Country, Cheer, Rugby, and Training, with equipment and apparel offerings across Men's, Women's, Boys', and Girls' segments. Package Deals provide bundled equipment at discounted pricing for teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Team Jerseys

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AAU (Amateur Athletic Union)minorGTM or Marketing PartnerPartnership and sponsorship relationship with AAU for visibility among youth sports athletes and organizations. AAU is referenced as a landing page and partner on Eastbay Team Sales website.
• Prep HoopsminorGTM or Marketing PartnerMarketing partnership with Prep Hoops basketball coverage platform for visibility among basketball coaches and teams. Referenced as a landing page partner on the website.
• Augusta SportswearcoreTechnology or IntegrationIntegration partner for Sublimated Uniform Builder tool. Allows coaches to design custom sublimated uniforms through Eastbay Team Sales website using Augusta Sportswear's customization platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SquadLocker: Digital-first custom team apparel and gear platform that pioneered the online custom team store model with direct-to-supporter shipping. Directly comparable to Eastbay Team Sales on the B2B2C Team Store value proposition and coach-side workflow automation.
• BSN Sports: One of the largest direct-to-team sports apparel, uniforms, and equipment distributors in the U.S. BSN Sports operates the same team sales playbook—custom uniforms, package deals, and team store fulfillment—that Eastbay Team Sales competes against for youth, high school, and club team budgets.
• Riddell: Team-level football equipment manufacturer (helmets, shoulder pads) sold through team sales channels. Comparable through product adjacency in football gear and the same coach/athletic director procurement workflow that Eastbay serves.
• Custom Ink: Custom apparel platform serving groups, teams, and businesses with configurable decorating services. Overlaps directly with Eastbay's custom team jersey and uniform offering, particularly for youth leagues, booster clubs, and amateur sports programs.
• Wilson Sporting Goods: Major team sports equipment manufacturer (footballs, basketballs, baseballs, volleyballs) that supplies many of the same team channels Eastbay serves. Comparable through team-level equipment procurement and coaching-driven purchasing for school and youth programs.
• Augusta Sportswear: Team apparel manufacturer and digital decoration provider integrated with Eastbay's Sublimated Uniform Builder. Operates the same custom sublimation team uniform category and supplies team dealers across the U.S. youth, school, and club market.
• Game One: Team sports apparel and equipment distributor serving schools, colleges, and youth programs with custom uniforms and team store services. Comparable channel model—sales reps serving coaches and athletic directors—mirrors Eastbay Team Sales' distribution motion.

Emerging players

• Boombah: Direct-to-consumer custom team apparel brand focused on fast-turnaround customization for baseball, softball, and other team sports. Comparable on the custom uniform and team gear offering for amateur programs with an emerging, digitally-native positioning.

Broad incumbents

• Academy Sports + Outdoors: Multi-category sporting goods retailer carrying team apparel, footwear, and equipment that overlaps with Eastbay's catalog. Competes on assortment and price for team-level purchasing while serving a much broader sporting goods customer base.
• Dick's Sporting Goods (Team Sports HQ): National sporting goods retailer operating a team sports division (Team Sports HQ) that serves schools and youth leagues with custom uniforms and equipment. Broader assortment retailer that competes for the same team apparel wallet but as part of a wider general sporting goods portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Eastbay
• Facebookfacebook.com/76903097742
• LinkedInlinkedin.com/company/231900

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastbay Team Sales