2dehands.be
2dehands.be is Belgium's largest online classifieds marketplace, founded in 1997, enabling individual consumers and small businesses to buy and sell new and second-hand goods across 37+ categories, operated by Marktplaats B.V. under the Adevinta group.
- Company typePrivate
- Founded1997
- HeadquartersBel, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What 2dehands.be does
2dehands.be is Belgium's largest and longest-operating online classifieds marketplace, founded in 1997 and operated by Marktplaats B.V., a Dutch-incorporated subsidiary of Adevinta (a publicly traded Norwegian classifieds group). The platform enables individual consumers and small businesses across Belgium to buy and sell new and second-hand goods across 37+ categories including vehicles, real estate, electronics, fashion, home furnishings, hobby items, and professional services. Its technology stack is a web-based marketplace with native iOS and Android applications, integrated buyer-seller chat, location-based search ('In je buurt'), and a bpost shipping integration for national shipping labels and Track & Trace.
The business model is a two-sided consumer marketplace with freemium monetization: individual sellers can list items for free, while the platform generates revenue from optional paid visibility upgrades (Topadvertentie/Topzoekertje featured placements) and increasingly from transaction-level services such as embedded payment and shipping within the chat flow. A dedicated business subdomain, 2dehands Zakelijk, serves small commercial sellers and professional traders, while a French-language sister site, 2ememain.be, addresses Wallonia and French-speaking Brussels. The platform relies on product-led growth with no traditional sales motion: users self-list and self-discover through category browsing and search, supported by app-store distribution.
Strategically, 2dehands operates within the Adevinta group portfolio alongside other European classifieds brands, inheriting operational leverage and shared technology. The company's competitive position rests on its dominant market share in Belgium, its broad horizontal category structure, its bpost logistics partnership, and the brand recognition built over nearly three decades. No public revenue disclosure is available, and the input data does not document any AI/ML capabilities, recent funding, M&A, or leadership changes.
2dehands.be firmographics
Firmographics- Name
- 2dehands.be
- Legal name
- Marktplaats B.V.
- Website
- https://2dehands.be
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 2dehands.be is Belgium's largest online classifieds marketplace, founded in 1997, enabling individual consumers and small businesses to buy and sell new and second-hand goods across 37+ categories, operated by Marktplaats B.V. under the Adevinta group.
- Ownership category
- akta.pro rank
2dehands.be industry classification
Industry- Product category
- Online Classifieds Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Generalist C2C Classifieds Marketplaces (CRAFAKAA)
- akta.pro secondary industry
- C2C Resale, Auctions & Secondhand Marketplaces (BPAMAGAE)
Keywords
Where 2dehands.be is headquartered
LocationHeadquarters
- HQ city
- Bel
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
2dehands.be business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace transaction commission: Sellers pay to feature listings (Topadvertentie / Topzoekertje placements) and the platform earns a take rate on listed inventory through premium placement fees. Individual sellers list for free with optional paid visibility upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free basic listing for individual sellers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
2dehands.be product offering
Product offeringCore offering
2dehands.be is Belgium's largest online classifieds marketplace, enabling individuals and small businesses to buy and sell new and second-hand goods across more than 37 categories including vehicles, real estate, electronics, home and garden, fashion, and services. The platform provides integrated buyer-seller chat, payment processing, and bpost shipping label integration, with a dedicated B2B subdomain (2dehands Zakelijk) and native iOS/Android mobile applications.
Product overview
2dehands.be is a Belgian online classifieds marketplace operated as a platform for buying and selling new and second-hand goods. The platform features 37+ category verticals spanning vehicles, real estate, electronics, home and garden, fashion, children's items, sports, hobbies, and professional services. The core offering consists of the main marketplace (2dehands Marktplaats), a dedicated business portal (2dehands Zakelijk) for professional sellers, and mobile applications for iOS and Android. The platform supports buyer-seller communication via integrated chat, payment and shipping services including bpost integration, and location-based search functionality. The company is part of the Adevinta group and operates under the Marktplaats brand umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- 2dehands Zakelijk: Business/professional seller platform for commercial listings
Products and services
- 2dehands Marktplaats (Core Marketplace)
Companies that use 2dehands.be
Customer profileSegments2 records
Ideal customer profiles2 records
2dehands.be technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
2dehands.be partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- bpostcorebpost is integrated as the platform's shipping partner. 2dehands offers sellers the ability to purchase shipping labels and track shipments through bpost, with Track & Trace integration. This is featured prominently on the homepage under 'Verzend met bpost' (Ship with bpost) and 'Betalen en verzenden' (Payment and shipping). The partnership enables national coverage beyond local pickup, which is a key differentiator for the platform.
- Marktplaats B.V.coreMarktplaats B.V. is the operating parent of 2dehands. The copyright notice reads 'Copyright © 2026 Marktplaats B.V. Alle rechten voorbehouden.' and the site is described as 'een Adevinta onderneming' (an Adevinta enterprise). Marktplaats is the dominant Dutch classifieds marketplace and serves as the operational and strategic parent.
- AdevintacoreAdevinta is the global group that owns Marktplaats B.V. and therefore indirectly owns 2dehands. The footer states 'een Adevinta onderneming' (an Adevinta enterprise) and links to Adevinta's corporate website (adevinta.com). Adevinta is a publicly traded Norwegian company and one of Europe's largest online classifieds groups.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
2dehands.be competitors and assessment
Company assessmentDirect peers
- 2ememain.be: French-language sister site of 2dehands.be, operated by the same Marktplaats B.V./Adevinta group, covering French-speaking Belgium with the same horizontal C2C classifieds model and category breadth.
- Marktplaats: Netherlands' leading C2C classifieds marketplace operated by the same parent (Marktplaats B.V./Adevinta). Same horizontal marketplace model, category structure, and revenue mechanics, but serving a larger Dutch market.
- Leboncoin: France's dominant generalist C2C classifieds marketplace, also owned by Adevinta. Directly comparable horizontal marketplace covering vehicles, real estate, jobs, and general goods with similar commission and premium-listing monetization.
- eBay Kleinanzeigen: Germany's leading C2C classifieds platform, part of the Adevinta group. Operates the same horizontal classifieds model with broad categories, individual seller listings, and paid featured placements.
- Subito.it: Italy's main horizontal C2C classifieds marketplace, also under Adevinta. Closely comparable in structure (free listings + paid promotions) and category breadth to 2dehands.
- OLX: Global C2C classifieds network with Belgian presence; offers a similar horizontal marketplace for second-hand goods, vehicles, and real estate, with comparable free-listing + premium-visibility monetization.
Emerging players
- Vinted: Pan-European C2C fashion resale marketplace with active Belgian user base. Narrower category focus (fashion only) but directly competes for second-hand clothing listings that 2dehands also serves.
Broad incumbents
- Facebook Marketplace: Meta's general local listings feature embedded in Facebook's social graph. Competes across 2dehands's categories with zero listing fees and built-in social identity, putting structural pressure on horizontal classifieds broadly.
Others
- AutoScout24: Leading vertical marketplace for new and used vehicles across Europe, also under Adevinta. Directly competes with 2dehands's "Auto's" category but specializes exclusively in automotive listings.
Regional players
- Kijiji: Horizontal C2C classifieds brand operating across multiple non-overlapping geographies (Canada, Italy). Same horizontal marketplace model and category breadth as 2dehands but does not serve Belgium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
2dehands.be social profiles
Digital presence2dehands.be financial estimates
Financial estimateRevenue estimate
Valuation estimate
2dehands.be leadership team
Management profileNumber of profiles
2dehands.be funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2dehands.be M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2dehands.be
What does 2dehands.be do?
2dehands.be is Belgium's largest online classifieds marketplace, enabling individuals and small businesses to buy and sell new and second-hand goods across more than 37 categories including vehicles, real estate, electronics, home and garden, fashion, and services. The platform provides integrated buyer-seller chat, payment processing, and bpost shipping label integration, with a dedicated B2B subdomain (2dehands Zakelijk) and native iOS/Android mobile applications.
Is 2dehands.be a public or private company?
2dehands.be is a private company. It is classified as corporate owned and is currently operating.
When was 2dehands.be founded?
2dehands.be was founded in 1997. It employs 11 to 50 people.
Where is 2dehands.be based?
2dehands.be is headquartered in Bel, Belgium, in the Europe region.
How does 2dehands.be make money?
One revenue line is on record: marketplace transaction commission.
Who are 2dehands.be's main competitors?
Direct peers on record are 2ememain.be, Marktplaats, Leboncoin, eBay Kleinanzeigen, Subito.it and OLX. Vinted is listed as an emerging player. Facebook Marketplace is listed as a broad incumbent. AutoScout24 is listed as an others. Kijiji is listed as a regional player.
Does 2dehands.be have an API?
No public API is recorded for 2dehands.be.
What industry is 2dehands.be in?
2dehands.be's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAKAA, Generalist C2C Classifieds Marketplaces, with a secondary code of BPAMAGAE, C2C Resale, Auctions & Secondhand Marketplaces. Its NAICS code is 455 and its SIC code is 5900.