Alpine Hearing Protection
- Company typePrivate
- Founded1990
- HeadquartersNetherlands, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Alpine Hearing Protection firmographics
Firmographics- Name
- Alpine Hearing Protection
- Legal name
- Alpine Nederland B.V.
- Website
- https://alpinehearingprotection.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Alpine Hearing Protection industry classification
Industry- Product category
- Hearing Protection Products
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
- akta.pro secondary industry
- Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs) (CRAMANAL)
Keywords
Where Alpine Hearing Protection is headquartered
LocationHeadquarters
- HQ city
- Netherlands
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alpine Hearing Protection business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time purchase model for hearing protection products including earplugs, earmuffs, and accessories. Products sold directly through e-commerce storefronts with volume bundle discounts (10-20% off for 2+ items).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Baby Earmuffs - Muffy Baby Comfort |
| Unit Pricing | Pay-as-you-go | Kids Earmuffs - Muffy Kids |
| Unit Pricing | Pay-as-you-go | Sleep Earplugs - SleepDeep |
| Unit Pricing | Pay-as-you-go | Focus Earplugs - Silence |
| Unit Pricing | Pay-as-you-go | Music Earplugs - Tune |
| Unit Pricing | Pay-as-you-go | Party Earplugs - PartyPlug Pro |
| Unit Pricing | Pay-as-you-go | Motorcycle Earplugs - MotoSafe Sport |
| Unit Pricing | Pay-as-you-go | Swimming Earplugs - WaterSafe Pro |
| Unit Pricing | Pay-as-you-go | Soft Silicone Earplugs |
| Unit Pricing | Pay-as-you-go | Kids Earplugs - Pluggies Kids |
| Unit Pricing | Pay-as-you-go | Day & Night Bundle |
| Unit Pricing | Pay-as-you-go | Baby & Kids Bundle |
| Unit Pricing | Pay-as-you-go | Festival Bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Alpine Hearing Protection product offering
Product offeringCore offering
Alpine Hearing Protection (Alpine Nederland B.V.) is a Dutch company that designs, manufactures, and sells hearing protection products — including reusable earplugs, children's earmuffs, and accessory items — through a direct-to-consumer e-commerce model. Its product range covers use cases such as sleep, music, motorcycling, swimming, festivals, industrial work, and protection for babies and children, distributed across more than 12 country-specific websites.
Product overview
Alpine Hearing Protection is a Dutch hearing protection company offering a broad portfolio of earplugs and earmuffs for diverse use cases. The product line spans two primary categories: (1) earplugs including Tune (premium hi-fi music earplugs with SNR 19 dB), Silence (V-shaped sleep/focus earplugs with up to 22 dB attenuation), SleepDeep (high-attenuation sleep earplugs with 27 dB), PartyPlug Pro (premium party/festival earplugs with 21 dB), MusicSafe Pro (professional musician earplugs with 3 interchangeable filters), MusicSafe (basic musician earplugs with 2 filters), WorkSafe (workplace acoustic filter earplugs with 23 dB), FlyFit (pressure-reducing travel earplugs with 17 dB), SwimSafe/WaterSafe Pro (swimming and watersports earplugs), and MotoSafe series (motorcycle earplugs for Sport, Tour, and MotoGP racing); and (2) earmuffs including Muffy Baby Comfort (baby earmuffs for 6-48 months with 24 dB SNR), Muffy Kids (children's earmuffs for ages 5-16 with 25 dB), and Defender (adjustable adult earmuffs with 26 dB). Custom 4D molded earplugs (MotoSafe Custom 4D and SwimSafe Custom 4D) are available for motorcycles and swimming. Pre-curated bundles (Day & Night Bundle, Baby & Kids Bundle, Festival Bundle) combine complementary products. Accessories include Nanolack antimicrobial coating, replacement headbands, Pro Music Filters in three attenuation levels, carrying cords, and loss insurance for custom products. All products are reusable and designed for comfort, with multiple tip sizes across earplug models.
Differentiator
Problem solved
Functional benefit
Products and services
- Muffy Baby
- Muffy Kids
- MusicSafe Pro
- MotoSafe
- SwimSafe
- SleepDeep
- PartyPlug Pro
- Tune
- Silence
Quantifiable outcome
- Reduce wind noise from 94dB to safe levels - hearing damage can occur after only 15 minutes at 100 km/h speeds
- +3 more outcomes
Companies that use Alpine Hearing Protection
Customer profileSegments6 records
Ideal customer profiles6 records
Alpine Hearing Protection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alpine Hearing Protection partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Alpine Hearing Protection competitors and assessment
Company assessmentDirect peers
- Mack's Earplugs: Long-standing US earplug brand serving sleep, swim, and general noise protection — overlapping with Alpine's core horizontal SKU set and competing for the same household purchase occasions.
- Decibullz: Custom-molded earplugs focused on the shooting/sport and musician segments, directly comparable to Alpine's Custom 4D range with replaceable filters and similar price tier.
- Loop Earplugs: Direct competitor selling fashionable, reusable earplugs for sleep, events, and focus — competing in the same DTC e-commerce model with similar use-case segmentation and pricing.
- Etymotic Research: Direct competitor in musician-grade and high-fidelity earplugs (ER series), addressing the same 'preserve sound quality while reducing volume' use case that Alpine's MusicSafe Pro targets.
Emerging players
- Sensaphonics: Custom in-ear monitors and musician hearing protection specialist; overlapping with Alpine's custom and high-fidelity music filter proposition, though more professional-musician focused.
- Flare Audio: UK-based DTC audio and hearing protection brand with reusable earplugs for sleep and events, partial overlap with Alpine's sleep and music use cases.
Broad incumbents
- Howard Leight (Honeywell): Honeywell-owned broad hearing-protection line covering workplace, sport, and consumer use cases; overlaps with Alpine across DIY/work and music but offers much deeper industrial distribution channels.
- 3M Peltor: Industrial-grade hearing protection brand from 3M covering earmuffs, work earplugs, and communication devices — broad incumbent with significantly larger scale and channel presence than Alpine.
Regional players
- Quies: European sleep and noise-protection brand with strong French pharmacy distribution; comparable product set to Alpine's sleep and general protection lines but regionally concentrated.
- Ohropax: German heritage earplug brand (wax and foam) with strong European retail presence; competes with Alpine for sleep and general protection use cases across DACH-region customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Alpine Hearing Protection social profiles
Digital presenceAlpine Hearing Protection compliance and trust
Trust signalCompliance7 records
Alpine Hearing Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Hearing Protection leadership team
Management profileNumber of profiles
Profiles1 record
Alpine Hearing Protection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Hearing Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Hearing Protection
What does Alpine Hearing Protection do?
Alpine Hearing Protection (Alpine Nederland B.V.) is a Dutch company that designs, manufactures, and sells hearing protection products — including reusable earplugs, children's earmuffs, and accessory items — through a direct-to-consumer e-commerce model. Its product range covers use cases such as sleep, music, motorcycling, swimming, festivals, industrial work, and protection for babies and children, distributed across more than 12 country-specific websites.
Is Alpine Hearing Protection a public or private company?
Alpine Hearing Protection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpine Hearing Protection founded?
Alpine Hearing Protection was founded in 1990. It employs 11 to 50 people.
Where is Alpine Hearing Protection based?
Alpine Hearing Protection is headquartered in Netherlands, United States, in the North America region.
How does Alpine Hearing Protection make money?
One revenue line is on record: product Sales.
Who are Alpine Hearing Protection's main competitors?
Direct peers on record are Mack's Earplugs, Decibullz, Loop Earplugs and Etymotic Research. Emerging players are Sensaphonics and Flare Audio. Broad incumbents are Howard Leight (Honeywell) and 3M Peltor. Regional players are Quies and Ohropax.
Does Alpine Hearing Protection have an API?
No public API is recorded for Alpine Hearing Protection.
What industry is Alpine Hearing Protection in?
Alpine Hearing Protection's product category is Hearing Protection Products. Its primary akta.pro industry code is CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices, with a secondary code of CRAMANAL, Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs). Its SIC code is 5900.