What Wiser does

Wiser (legal entity WeAreWiser Limited) is a London-based B2B employer branding agency founded in 2014 that helps enterprise organizations attract and retain talent through research-driven strategy and creative execution. Its core service offering spans Employee Value Proposition (EVP) development, employer brand guidelines and toolkits, careers website design, employer brand films and photography, social media recruitment marketing, employee advocacy, internal communications, and early talent programs. The firm maintains a proprietary data platform called Wisdom, which draws on real-time perception data from over 100,000 people in the general working population to measure employer brand engagement and ROI, and operates Wiser Academy — a network of 200+ student brand ambassadors across 60+ universities in the UK, Ireland, and the UAE — as a channel for early talent campaigns.

The business model is project-based professional services, delivered via direct enterprise sales, with engagements typically bundling research, strategy, creative production, and campaign activation. Pricing is not publicly disclosed, and each engagement is scoped to client requirements. Wiser serves an enterprise client roster of 40+ major brands across media, FMCG, financial services, professional services, luxury hospitality, fitness, and consumer goods, including BBC, The Coca-Cola Company, McCain, Kraft Heinz, KPMG, Deutsche Bank, Atlantis, One&Only, The Gym Group, Soho House, and On Running. Long-tenure relationships such as the 5+ year Kraft Heinz partnership indicate recurring engagement, while multi-market productions (e.g., Soho House across seven global locations) demonstrate cross-border delivery capability.

The firm is independently owned and founder-led, with no disclosed external funding or parent company. Its operating geographies are anchored in the United Kingdom with a presence in the UAE, and it is ISO 27001 certified (2025). Wiser has accumulated multiple industry awards between 2024 and 2025, including Campaign of the Year at the Recruitment Marketing Awards, RAD Awards for Single Use of Video and Best Use of Data, and two EBMA Gold awards, positioning it as a recognized player in the UK and global employer branding category.

Name

Wiser

Legal name

WeAreWiser Limited

Website

https://wearewiser.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Wiser is a London-based B2B employer branding agency that helps enterprise organizations attract and retain talent through EVP development, recruitment marketing, employer brand films, careers websites, and early talent programs. It serves 40+ major brands including BBC, Coca-Cola, KPMG, and Kraft Heinz.

Ownership category

akta.pro rank

Product category

Employer Branding Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

akta.pro secondary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Employer branding
• Recruitment marketing
• Talent attraction
• Employee value proposition
• Campus recruitment

Headquarters

HQ city

Farringdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Employer Branding Strategy & Consulting: Project-based consulting engagements for employer brand strategy, EVP development, values frameworks, and employer brand guidelines.
2. Creative Production Services: Film production, photography, careers website design, social media content creation, and campaign creative delivery.
3. Recruitment Marketing Campaigns: Paid and organic recruitment marketing campaign execution across social platforms, campus events, and employer brand activation programs.
4. Early Talent Programs: Wiser Academy campus ambassador programs, graduate recruitment campaigns, and L&D programme development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wiser is a B2B employer branding agency that helps enterprises attract and retain talent through research-led strategy and creative execution. Its offering spans Employee Value Proposition (EVP) development, employer brand guidelines, careers website design, employer brand films and photography, recruitment marketing campaigns, social media employer branding, employee advocacy and internal communications, and early talent/campus attraction programs (including the Wiser Academy ambassador network). It also operates Wisdom, a proprietary data platform that measures employer brand perception using real-time data from over 100,000 working-population respondents.

Product overview

Wiser is a global, award-winning employer branding agency offering a comprehensive suite of services rather than a software product. The core offering centers on research and strategy services including Employee Value Proposition (EVP) development and Values Development, followed by Brand Build services (Employer Brand Guidelines & Toolkit, Careers Website, Employer Brand Films). The portfolio extends to Recruitment Marketing (Social Media, Recruitment Marketing Campaigns), Employee Experience (Employee Advocacy, Internal Comms), and Early Talent services (Early Talent Recruitment, Learning & Development Programmes, Campus Attraction). Wiser also offers a proprietary data platform called Wisdom for employer brand perception measurement. The Wiser Academy network supports campus attraction efforts. All services are delivered through human expertise rather than AI-powered software products.

Differentiator

Problem solved

Functional benefit

Brands

• Wisdom: Wiser's data-backed employer brand perception tool that measures perception, engagement, and ROI using real-time data from over 100,000 people in the general working population.
• Wiser Academy
• Wiser Academy UAE

Products and services

• Employer Brand Strategy & EVP Development Strategic consulting engagement for enterprise clients covering employer brand research, EVP articulation, values development, and brand guidelines/toolkits.
• Employer Brand Films & Photography Production of cinematic employer brand films and photography suites that celebrate company culture, people, and workplace experience, delivered in-house for enterprise clients.
• Careers Website Design Design and development of dedicated careers websites that showcase the employer brand and drive candidate conversion, delivered to enterprise clients.
• Recruitment Marketing Campaigns End-to-end full-funnel recruitment marketing campaign design and execution across social, digital out-of-home, and on-site channels for enterprise clients.
• Social Media Employer Branding Social media strategy, content, and channel management for employer brands, combining research, data, and creative execution across platforms including TikTok, Instagram, and LinkedIn.
• Early Talent & Campus Attraction (Wiser Academy) Early talent attraction, campus recruitment, brand ambassador programmes, and bespoke L&D pathway design, delivered through the Wiser Academy ambassador network of 200+ students at 60+ UK and Ireland universities plus a UAE extension.
• Wisdom Data Platform Proprietary data-backed employer brand perception measurement platform that provides real-time insights from over 100,000 working-population respondents, enabling clients to measure perception, engagement, and ROI of employer brand investment.
• Employee Advocacy & Internal Communications Programmes that empower employees to authentically share the company story through brand champion initiatives, employee-generated content, and internal communications strategies.

Quantifiable outcome

• 62% increase in YoY applications
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ph.Creative: UK-based employer branding specialist agency offering EVP development, employer brand films, recruitment marketing and careers sites — overlaps almost entirely with Wiser's service portfolio and competes for the same UK enterprise customers.
• Universum: Global employer brand research and talent insights firm providing data-driven employer brand strategy, perception measurement and benchmarking — comparable to Wiser's Wisdom platform and research-led strategy offering.
• Jaw: Employer brand and employee experience creative agency offering EVP development, employer brand films and internal communications — a direct creative-led competitor to Wiser with overlapping enterprise client base.

Broad incumbents

• Cielo: Global RPO and talent acquisition solutions provider that has expanded into employer brand services for large enterprises — broader incumbent competing with Wiser on integrated TA + employer brand engagements.
• Havas People: Specialist employer brand and talent engagement division of Havas, offering employer brand strategy, content production and campaign activation — a holding-company incumbent with comparable end-to-end EB services for enterprise clients.
• PeopleScout: Global RPO and employer brand solutions arm of TrueBlue, combining RPO scale with employer brand strategy and creative services — competes with Wiser for enterprise brand-and-hire mandates.
• Great Place to Work: Global employer brand measurement, certification and benchmarking business based on large-scale employee surveys — overlaps with Wiser's Wisdom perception measurement capability and benchmarking-led advisory work.
• Randstad Employer Branding Practice: Recruitment giant with an employer brand advisory and content arm serving global enterprise clients — competes with Wiser on large multi-region employer brand strategy and recruitment marketing engagements.

Emerging players

• Empler: Employer brand platform and agency combining strategy, creative production and measurement tooling — a smaller, more tech-oriented competitor pursuing overlapping mid-market employer brand mandates.
• ITFL Group: Employer brand and employee experience agency providing EVP, content production and internal brand activation — a growing regional competitor to Wiser in the EMEA employer brand services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearewiser_
• YouTubelinkedin.com/company/wearewiser
• Facebookfacebook.com/wearewiser
• LinkedInlinkedin.com/company/wearewiser
• Instagraminstagram.com/wearewiser
• TikToktiktok.com/@hereatkraftheinz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiser