Pernod Ricard USA

What Pernod Ricard USA does

Pernod Ricard USA is the U.S. operating subsidiary of Pernod Ricard SA, a publicly traded French wine and spirits conglomerate (Euronext Paris: RI). The company produces, markets, and distributes a portfolio of more than 240 premium spirits, wine, and champagne brands in the United States, including flagship lines such as Absolut Vodka, Jameson Irish Whiskey, The Glenlivet and Chivas Regal Scotch whiskies, Beefeater Gin, Malibu and Havana Club rums, Martell cognac, and Mumm and Perrier-Jouët champagnes, plus tequila (Altos, Código 1530, Del Maguey), coffee liqueur (Kahlúa), and a growing ready-to-drink (RTD) line. The U.S. subsidiary is headquartered in New York with 1,001–5,000 employees and operates no proprietary technology stack; its competitive advantage rests on brand portfolio heritage, multi-distributor route-to-market, and parent-group scale.

Pernod Ricard USA generates revenue primarily through wholesale sale of branded spirits, wines, and champagnes to on-trade (bars, restaurants, stadiums) and off-trade (grocery, e-commerce) channels. U.S. distribution is structured around three regional wholesalers — Southern Glazer's Wine & Spirits (37 states), Johnson Brothers (Dakotas, Nebraska, Indiana), and Reyes Beverage Group (Maryland and Washington D.C., pending RNDC acquisition closing) — supplemented by direct marketing initiatives, festival activations (Coachella), sports sponsorships (English Football League via Jameson), and limited-edition collaborations (Kahlúa x Dunkin', ABSOLUT x TABASCO, Plymouth Gin x Ocean Conservation Trust). Secondary revenue streams include RTD cocktails (Jameson Ginger & Lime, Absolut Ocean Spray Refreshers, Altos Margarita RTS) and licensed/collaborative products. Recent strategic activity emphasizes distribution network realignment, RTD category expansion, no/low-alcohol extensions (Beefeater 0.0%), sustainability-driven packaging innovation (Absolut Paper Bottle, recycled-glass bottles), and responsible-drinking campaigns, all of which signal category defense alongside premiumization.

Name

Pernod Ricard USA

Legal name

Pernod Ricard SA

Website

https://pernod-ricard.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pernod Ricard USA is the U.S. subsidiary of French wine and spirits conglomerate Pernod Ricard SA, producing and distributing 240+ premium spirits, wines, and champagne brands — including Absolut, Jameson, Chivas Regal, and Beefeater — through a multi-distributor wholesale network across the United States.

Ownership category

akta.pro rank

Product category

Premium Spirits and Champagne

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Premium spirits
• Wine and spirits
• Champagne brands
• Spirits distribution
• Premium beverages

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Spirits and Wine Product Sales: Core revenue generation through production and sale of premium champagnes, spirits, and wines. Pernod Ricard operates one of the most comprehensive portfolios in the industry spanning 240 premium brands including Absolut Vodka, Jameson, Chivas Regal, Martell, Beefeater, The Glenlivet, and Havana Club.
2. Ready-to-Drink (RTD) Products: Growing category including Absolut Ocean Spray Refreshers (100-calorie lower-sugar product) and Jameson Ginger & Lime RTD cans, sold through retail and on-trade channels.
3. Brand Licensing and Collaborations: Limited-edition collaborations and licensed products such as ABSOLUT x TABASCO, Kahlúa x Dunkin' campaigns with Salma Hayek, and seasonal limited-edition bottle releases generate incremental revenue and brand engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Pernod Ricard USA is the U.S. operating subsidiary of Pernod Ricard SA and produces, markets, and distributes a portfolio of 240+ premium spirits, wines, and champagne brands across the United States through a multi-distributor network. Core offerings include flagship brands Absolut Vodka, Jameson Irish Whiskey, Chivas Regal Scotch Whisky, Ballantine's Scotch, Beefeater Gin, The Glenlivet Single Malt, Malibu Rum, Martell Cognac, Mumm and Perrier-Jouët Champagnes, Kahlúa Coffee Liqueur, Altos Tequila, plus ready-to-drink and sustainability-focused limited editions such as Beefeater 0.0% alcohol-free gin and recycled-glass bottles.

Product overview

Pernod Ricard USA operates as the U.S. subsidiary of Pernod Ricard, a global leader in premium champagnes and spirits. Pernod Ricard's portfolio encompasses over 240 premium brands spanning categories including vodka (Absolut), Scotch whisky (Ballantine's, Chivas Regal, The Glenlivet, Royal Salute), Irish whiskey (Jameson, Redbreast), gin (Beefeater, Plymouth, Malfy, Monkey 47, Italicus), rum (Havana Club, Malibu, Bumbu), cognac (Martell), champagne (Mumm, Perrier-Jouët), tequila (Altos, Código 1530, Del Maguey), apéritifs (Lillet, Ricard), and coffee liqueur (Kahlúa). The company offers ready-to-drink products, limited-edition releases, and innovative sustainable packaging. As part of the Pernod Ricard Group, the portfolio operates as a platform of distinct brands rather than an integrated software product, with brands sold through distribution partnerships including Southern Glazer's Wine & Spirits, Johnson Brothers, and Reyes Beverage Group across U.S. markets.

Differentiator

Problem solved

Functional benefit

Brands

• Absolut: World's leading premium vodka, made from pure Swedish water and winter wheat
• Jameson
• The Glenlivet
• Beefeater
• Chivas Regal
• Malibu
• Martell
• Kahlúa
• Ballantine's
• Havana Club
• Mumm
• Perrier-Jouët
• Altos
• Royal Salute
• Ricard
• Plymouth Gin
• Monkey 47
• Lillet

Products and services

• Absolut Vodka The world's leading premium vodka, made from pure Swedish water and winter wheat; marketed in the U.S. by Pernod Ricard USA across on-trade, off-trade, festival, and experiential channels.
• Jameson Irish Whiskey The number one Irish whiskey in the world; distributed in the U.S. by Pernod Ricard USA with family of variants including Jameson Black Barrel, Jameson Ginger & Lime RTD, and Redbreast single pot still.
• Chivas Regal Scotch Whisky The world's top luxury whisky, a pioneer in the art of blending; marketed in the U.S. as a premium Scotch whisky from Pernod Ricard USA's portfolio.
• Ballantine's Scotch Whisky The world's second best-selling Scotch, blended with 50 single malts and 4 single grains; distributed by Pernod Ricard USA across U.S. off-trade and on-trade channels.
• Beefeater London Dry Gin The world's number three premium gin, made in the heart of London; family extends to Beefeater 0.0% (alcohol-free) and Beefeater Light 20% ABV available in select markets.
• The Glenlivet Single Malt Scotch Whisky The world's second best-selling single malt; marketed in the U.S. by Pernod Ricard USA with Beyond Speyside editions including the Jamaica Edition.
• Royal Salute Scotch Whisky Number two prestige Scotch whisky in the world; marketed as an ultra-premium luxury Scotch in Pernod Ricard USA's high-end portfolio.
• Martell Cognac The oldest of the great cognac houses, founded in 1715; distributed in the U.S. by Pernod Ricard USA across prestige cognac SKUs.
• Malibu Coconut Rum The world's best-selling coconut-flavoured rum, made in the Caribbean; available in the U.S. through Pernod Ricard USA's distribution network.
• Havana Club Rum The most awarded Cuban rum, crafted following traditional Cuban methods; available in markets outside the U.S. from the Pernod Ricard portfolio.
• Mumm Champagne One of the top three champagnes in the world; distributed in the U.S. by Pernod Ricard USA across off-trade and on-trade channels.
• Perrier-Jouët Champagne A prestigious, elegant champagne with a 210-year history; distributed via Pernod Ricard USA's prestige on-trade accounts.
• Ricard Anise Spirit The best-selling anise-based spirit in the world; distributed by Pernod Ricard USA as part of its apéritif portfolio.
• Altos Tequila Premium tequila brand made from 100% blue agave using traditional production methods including slow-cooking in brick ovens and centuries-old tahona stone; available in U.S. via Pernod Ricard USA.
• Kahlúa Coffee Liqueur World's leading coffee liqueur, featuring Coffee for Good initiative supporting coffee farming communities; Kahlúa Dunkin' Caramel Swirl Cream Liqueur is a collaboration with Dunkin' available nationwide.
• Plymouth Gin Premium gin from The Black Friars distillery in Plymouth, UK; produced by Pernod Ricard's UK business with limited-edition Ocean Conservation Trust partnership bottles.
• Redbreast Irish Whiskey Irish whiskey produced by Pernod Ricard's Irish distillers and known for its triple-casked maturation process; distributed via the Pernod Ricard USA route-to-market network.
• Lillet French Apéritif French apéritif made with white Bordeaux wines and fruit infusions, crafted since 1872; distributed by Pernod Ricard USA as a premium aperitif option for U.S. on-trade and off-trade.
• Monkey 47 Schwarzwald Dry Gin Premium German gin with 47 botanicals from the Black Forest; available across U.S. on-trade and select off-trade accounts via Pernod Ricard USA.
• Código 1530 Tequila Premium tequila brand crafted in the Los Cabos region by Pernod Ricard; sold in the U.S. market through Pernod Ricard USA's distribution network.
• Del Maguey Mezcal Artisanal mezcal brand known for its traditional production methods by small-village producers; distributed via Pernod Ricard USA's premium spirits portfolio.
• Bumbu Rum Premium rum brand crafted using traditional Caribbean methods; available across U.S. accounts via Pernod Ricard USA.
• Malfy Italian Gin Italian gin crafted with Mediterranean botanicals; distributed globally and in the U.S. by Pernod Ricard USA across on-trade and select off-trade.
• Skrewball Peanut Butter Whiskey Peanut butter-flavored whiskey from Pernod Ricard's flavoured whiskey portfolio; distributed in the U.S. via Pernod Ricard USA's flavoured-spirits routes.
• Italicus Italian Bergamot Liqueur Italian bergamot liqueur from Pernod Ricard's aperitif portfolio; distributed via Pernod Ricard USA's prestige on-trade accounts.
• Beefeater 0.0% Alcohol-Free Gin First alcohol-free expression from Beefeater, maintaining iconic citric and juniper-forward profile using exclusively natural flavours; for adult consumers seeking a no-alcohol gin-and-tonic alternative.
• Jameson Ginger & Lime RTD Cans Ready-to-drink canned Irish whiskey cocktail combining Jameson, ginger, and lime in 330ml cans; available in UK retail at RRP £2.39 and at EFL stadium on-trade.
• Altos Lime Margarita Ready-to-Serve Ready-to-serve margarita crafted using Altos award-winning Plata Tequila, Triple Sec, and agave syrup; the number one RTS margarita in UK grocery.
• Altos Strawberry Margarita Ready-to-Serve Ready-to-serve margarita crafted using Altos Plata Tequila, Triple Sec, agave syrup and infused with ripe strawberries; available at RRP £15 per bottle from Asda, Tesco, Amazon, and Go Puff (UK).
• Absolut Ocean Spray Refreshers RTD 100-calorie, lower-sugar ready-to-drink product produced in partnership with Ocean Spray, designed to meet consumer demand for lower-alcohol, lower-sugar convenience options.
• Jameson Black Barrel Whiskey Expertly aged, select batch whiskey blend with notes of toasted oak, caramel, and vanilla spice; sold as a Father's Day AI gifting edition on Amazon UK with AI-powered personalisation.
• Kahlúa Dunkin' Caramel Swirl Cream Liqueur Cream liqueur collaboration between Kahlúa and Dunkin' featuring telenovela-inspired branding; Kahlúa Espresso MarTony limited-edition chocolate glass was launched exclusively at Dirty Martini Bishopsgate in partnership with Tony's Chocolonely.
• The Glenlivet 12 Year Old Jamaica Edition Single malt whisky finished in Jamaican rum casks, part of The Glenlivet's 'Beyond Speyside' series; for U.S. consumers seeking single malt innovation beyond traditional Speyside profiles.
• Redbreast Moscatel Wine Cask Edition Latest release in the Iberian Series of Redbreast Irish Whiskey, finished in Moscatel wine casks; matured using Redbreast's signature triple-casked process.
• Absolut 60% Recycled Glass Limited Edition Bottle Limited-edition bottle made from 60% recycled glass, celebrating connectivity with 16 swirls embossed into the glass; available in 70cl and 1L formats.
• Absolut Recycled Limited Edition Bottle Limited-edition bottle made with more than 41% recycled glass; available in 70cl format at RRP £20 and 1L format at RRP £28 in UK outlets.
• Absolut Paper Bottle Prototype Prototype paper bottle made of 57% paper and 43% recycled plastic, developed with Paboco pioneer community as first step toward a fully bio-based bottle.
• Absolut Haring Artist Edition Bottle Limited-edition bottle featuring Keith Haring's artwork with debossed dancing figures in signature reds and yellows, used in the Keith Haring 'Haring Cross' London Tube station takeover.
• Beefeater Light 20% ABV Spirit Drink First 20% ABV gin-inspired spirit from Beefeater, crafted with same nine botanicals as Beefeater London Dry Gin; exclusively launched in Spain.
• Imperial Blue Whisky Whisky brand within the Pernod Ricard portfolio wholly owned by the group, distributed primarily in the Indian market.
• West Coast Cooler RTD Ireland's number one RTD brand brought to UK market by Pernod Ricard UK.
• Lamb's Rum Premium rum brand distributed through Pernod Ricard USA's rum portfolio in select markets.

Quantifiable outcome

• 9,000+ Drinkaware Drinking Checks completed in first day of campaign launch
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• ColorCommminorGTM or Marketing Partner · 1 June 2026ColorComm's 11th Annual ColorComm Conference venue at Pernod Ricard USA Headquarters. Two-day event focused on business development, AI, sports, and leadership with invite-only welcome reception at Pernod Ricard USA HQ.
• JPMorgan ChaseminorGTM or Marketing Partner · 1 June 2026Presenting sponsor of ColorComm's 11th Annual Conference, hosting opening breakfast and closing reception.
• Visit LauderdaleminorGTM or Marketing Partner · 1 June 2026Hosting photo activation during ColorComm's 11th Annual Conference in New York City.
• Ocean SprayminorStrategic or Co-development Partner · 8 April 2026Partnership with Ocean Spray to launch Absolut Ocean Spray Refreshers, Absolut's first 100-calorie, lower-sugar Ready-to-Drink product, as part of Coachella festival activations.
• TABASCO BrandminorStrategic or Co-development Partner · 8 April 2026ABSOLUT x TABASCO collaboration featuring new brunch activation in Palm Springs, California, during Coachella festival.
• DrinkawarecoreStrategic or Co-development Partner · 7 April 2026Second year of Jameson Whiskey's 'Know Your Score' campaign partnership with Drinkaware, leveraging English Football League (EFL) partnership to encourage fans to check drinking habits. Campaign featuring Alan Curbishley saw 9,000+ Drinking Checks completed in first day of previous campaign.
• Southern Glazer's Wine & SpiritscoreChannel Partner/ Reseller/ Distributor · 20 March 2026Extended distribution agreement with Southern Glazer's Wine & Spirits covering Texas, Louisiana, and Oklahoma, expanding Pernod Ricard USA's distribution footprint to 37 states. Partnership aims to leverage Southern Glazer's market capabilities to drive growth for Pernod Ricard USA's portfolio.
• Johnson BrotherscoreChannel Partner/ Reseller/ Distributor · 20 March 2026Johnson Brothers expanded its distribution partnership with Pernod Ricard USA, covering additional states in the U.S. The new agreement strengthens the strategic alliance and enhances distribution of Pernod Ricard's portfolio in key markets.
• Reyes Beverage GroupcoreChannel Partner/ Reseller/ Distributor · 20 March 2026Reyes Beverage Group slated to handle distribution in Maryland and Washington D.C., contingent on closing of acquisition from Republic National Distributing Company. Part of Pernod Ricard USA's 2025 route-to-market strategy.
• Dunkin'coreGTM or Marketing Partner · 21 October 2025Kahlúa and Dunkin' campaign starring Salma Hayek Pinault promoting the Kahlúa Dunkin' Caramel Swirl Cream Liqueur with telenovela-inspired storytelling and events in New York City. Partnership with NBCUniversal for campaign media.
• English Football League (EFL)coreGTM or Marketing Partner · 20 June 2025Jameson is an official partner of the English Football League, delivering community work and fan engagement. Supports RTD sampling with Jameson bus at highly anticipated EFL matches.
• The Goalposts LeagueminorGTM or Marketing Partner · 20 June 2025Inclusive 5 and 7-a-side football community organization collaborating with Jameson and Lovers F.C. on Women's Euros 2025 celebration collection.
• Ocean Conservation TrustcoreStrategic or Co-development Partner · 30 April 2025Plymouth Gin's third limited-edition bottle supporting the Ocean Conservation Trust's seagrass conservation work. £1 donated per bottle sold; 50p from every Gin & Tonic at Young's Pubs. Has protected and regenerated 20 hectares of seagrass meadows.
• Young's PubsminorChannel Partner/ Reseller/ Distributor · 30 April 2025Plymouth Gin partnership with Young's Pubs where 50p from every Gin & Tonic sold is donated to the Ocean Conservation Trust.
• PUMAcoreGTM or Marketing Partner · 15 April 2025Jameson and PUMA collaboration celebrating generational love that unites football fans. Limited-edition co-branded collection featuring Jameson bottle, football, and custom PUMA Kings boots. Both brands are official EFL partners.
• Lovers F.C.minorGTM or Marketing Partner · 15 April 2025Women's football collective and community organization collaborating with Jameson on kit designs celebrating Women's Euros 2025.
• Tony's ChocolonelyminorGTM or Marketing Partner · 14 April 2025Collaboration to launch the Kahlúa Espresso MarTony, world's most indulgent Espresso Martini made entirely out of chocolate. Limited-edition chocolate glass at Dirty Martini Bishopsgate; sustainable partnership combining Kahlúa's Coffee for Good initiative with Tony's cocoa farmer commitments.
• Paboco (Pioneer Community)coreStrategic or Co-development Partner · 25 January 2021Absolut Vodka collaboration with Paboco pioneer community to develop the Absolut Paper Bottle - a sustainable alternative to traditional packaging. Made of 57% paper and 43% recycled plastic, the prototype is the first step toward a fully bio-based bottle.
• Sofar SoundsminorGTM or Marketing Partner · 13 January 2021Jameson expanded partnership with Sofar Sounds featuring the Seen & Heard Listening Room Series, supporting emerging musicians.

Scale indicators22 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diageo plc: World's largest premium spirits company (Johnnie Walker, Smirnoff, Captain Morgan, Tanqueray, Guinness). Directly comparable to Pernod Ricard USA in spirits portfolio breadth, multi-distributor U.S. model, premium-plus brand architecture, and Irish whiskey/vodka/gon category overlap (Jameson vs. Bushmills, Absolut vs. Smirnoff).
• Beam Suntory: Suntory Holdings' U.S. and global spirits arm (Jim Beam, Maker's Mark, Suntory Toki, Hibiki, Bowmore). Competes head-to-head in U.S. premium bourbon, Scotch, and Japanese whisky - categories adjacent to Pernod's Chivas, Royal Salute, and The Glenlivet - with a similar multi-tier U.S. distribution playbook.
• Brown-Forman Corporation: U.S.-listed premium spirits company (Jack Daniel's, Woodford Reserve, Finlandia, Chambord). Direct competitor in U.S. whiskey and vodka retail/on-trade accounts with comparable three-tier distribution reliance and brand house strategy.
• Rémy Cointreau: French premium spirits group (Rémy Martin cognac, Cointreau, LOUIS XIII). Most direct overlap with Pernod's Martell (cognac) and Havana Club (rums); comparable premium-plus model, U.S. and EMEA travel-retail exposure, and luxury gifting positioning.
• Campari Group: Global spirits company (Campari, Aperol, SKYY, Espolòn, Wild Turkey, Grand Marnier). Competes with Pernod in U.S. aperitifs, tequila, and bourbon and shares a multi-brand house-of-brands distribution model.
• Moët Hennessy (LVMH): LVMH's wines and spirits division (Hennessy cognac, Moët & Chandon, Dom Pérignon, Glenmorangie, Belvedere). Competes with Pernod across Pernod's cognac (Martell), champagne (Mumm, Perrier-Jouët), and prestige Scotch (Royal Salute) categories with an even higher luxury concentration.
• Mast-Jägermeister SE: German family-owned spirits group (Jägermeister, Teremana, Sipsmith). Competes with Pernod in U.S. shots, gin, and celebrity-backed celebrity spirits (Teremana vs. Codes 1530) with similar on-premise activation-led go-to-market in bars, festivals, and sports sponsorships.

Broad incumbents

• Constellation Brands: U.S.-listed beverage conglomerate (Corona, Modelo, Robert Mondavi, Meiomi, High Noon RTD). Broader incumbent with overlapping U.S. distribution muscle and a high-growth spirits/RTD portfolio that targets the same on-trade and grocery accounts as Pernod Ricard USA.
• Treasury Wine Estates: Australian-listed global wine company (Penfolds, Beringer, Sterling Vineyards, 19 Crimes). Overlaps with Pernod's wine/champagne franchises in U.S. retail and on-trade shelf space and shares comparable brand-portfolio stewardship and direct-to-consumer brand home strategy.

Regional players

• E. & J. Gallo Winery: Largest family-owned U.S. wine producer and a major spirits/seltzer acquirer (Barefoot, High Noon's previous owner Dark Horse, New Amsterdam vodka). Direct U.S. competitor to Pernod's wine and vodka SKUs across grocery and convenience channels, with scale and route-to-market muscle equal to Pernod's largest distributor partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PernodRicardCorporate
• Facebookfacebook.com/PernodRicardCorporate
• LinkedInlinkedin.com/company/pernod-ricard
• Instagraminstagram.com/pernodricard
• Xx.com/PernodRicardUSA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pernod Ricard USA