Orchard
Orchard is a Toronto-based direct-to-consumer retailer that buys, refurbishes, and resells pre-owned smartphones and tablets to Canadian consumers via its e-commerce platform, marketing certified quality, 90-day warranties, and up to 70% savings versus new devices.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Orchard does
Orchard is a Toronto-based, privately-held direct-to-consumer retailer specializing in professionally refurbished smartphones and tablets, founded in 2013 to bridge consumers who frequently upgrade with those willing to buy previous-generation devices at lower prices. The company's core operations consist of acquiring used devices from consumers through its Concierge trade-in service, refurbishing them via a proprietary two-round 30-point inspection process that enforces an 83% minimum battery health standard, and reselling them through its e-commerce platform getorchard.com. Catalog breadth spans iPhone (SE through 17 Pro Max), Samsung Galaxy (S20 through S26), Google Pixel (6 through 10), and iPad lines, with select brand-new in-box phones also offered. Devices are sold unlocked across all Canadian carriers (Bell, Rogers, Telus), supported by free carbon-neutral shipping, a 90-day no-questions-asked warranty, and an optional $60/year Orchard Care Premium extended warranty with tiered deductibles.
The business model blends one-time hardware sales margin spread (refurbished and new) with a thin layer of recurring warranty revenue and a transactional fee on trade-ins. The Concierge service pays sellers via PayPal, check, or Interac e-transfer, vertically integrating supply. Pricing is presented in three condition grades (Good, Very Good, Like New) with up to 70% savings versus new, primarily targeting budget-conscious and eco-conscious Canadian consumers, with secondary outreach to small-business and enterprise buyers. Distribution is exclusively direct via the company's own website plus a physical pickup point at the Toronto headquarters. Founded and grown with limited disclosed outside capital (~$875K across 2013, 2015, and 2018 rounds), Orchard self-identifies as Canada's largest independent preowned phone seller with 50,000+ customers served.
Orchard firmographics
Firmographics- Name
- Orchard
- Legal name
- Orchard
- Website
- https://getorchard.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orchard is a Toronto-based direct-to-consumer retailer that buys, refurbishes, and resells pre-owned smartphones and tablets to Canadian consumers via its e-commerce platform, marketing certified quality, 90-day warranties, and up to 70% savings versus new devices.
- Ownership category
- akta.pro rank
Orchard industry classification
Industry- Product category
- Refurbished Consumer Electronics
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industries
- Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Refurbished & Certified Pre‑Owned Tablets/Ultrabooks (HDACAMAO), Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH), Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
Keywords
Where Orchard is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Orchard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Pre-owned Device Sales: One-time sale of refurbished smartphones and tablets through e-commerce platform. Revenue from price differential between acquisition and resale, with devices sourced through Concierge selling service.
- Phone Trade-in/Concierge Selling: Orchard purchases used phones from customers, refurbishes them, and resells. Customers receive payment via PayPal, check, or Interac e-transfer.
- Extended Warranty (Orchard Care Premium): Optional 1-year extended warranty covering functionality issues and accidental damage. Pricing tiers based on device purchase price with repair and replacement deductibles.
- Brand New Phone Sales: Sale of new, in-original-box phones alongside refurbished inventory. Includes iPhones, Samsung Galaxies, and Google Pixels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Good condition - Entry level pricing |
| Unit Pricing | Pay-as-you-go | Very Good condition - Mid-range pricing |
| Unit Pricing | Pay-as-you-go | Like New condition - Premium pricing |
| Subscription | Annual | Orchard Care Premium Extended Warranty |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Orchard product offering
Product offeringCore offering
Orchard buys, professionally refurbishes, and resells pre-owned smartphones and tablets through its Canadian direct-to-consumer e-commerce platform. Each device passes two rounds of 30-point quality inspections and must meet an 83% minimum battery health standard, backed by a 90-day warranty. The company also sells brand new phones, gift cards, and an extended warranty product called Orchard Care Premium, while operating a Concierge trade-in service that pays customers for their old devices.
Product overview
Orchard is a Canadian pre-owned smartphone and tablet retailer specializing in professionally refurbished mobile devices. The company operates as a single-platform e-commerce business offering three main product categories: (1) certified refurbished iPhones, Samsung Galaxy phones, and Google Pixel phones with rigorous 30-point quality inspections and a 90-day warranty; (2) refurbished iPads across various models; and (3) a selection of brand new phones in original packaging. Ancillary offerings include gift cards, a phone trade-in/sell service, and an extended warranty product called Orchard Care Premium. All devices are guaranteed to work like new with a minimum 83% battery health, backed by free carbon-neutral shipping and returns on all orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished iPhones Pre-owned iPhones professionally inspected, repaired if needed, and tested through two rounds of 30-point quality inspections. Available in Good, Very Good, and Like New condition grades with a minimum 83% battery health guarantee. Targeted at Canadian consumers seeking premium Apple devices at lower prices.
- Refurbished Samsung Galaxy Phones Pre-owned Samsung Galaxy smartphones spanning Galaxy S20 through S26 series, refurbished with rigorous testing and quality inspections. Sold to Canadian consumers looking for affordable Android alternatives.
- Refurbished Google Pixel Phones Pre-owned Google Pixel smartphones including Pixel 6 through Pixel 10 series, professionally refurbished and tested under the same 30-point inspection process. Targeted at Canadian consumers preferring stock Android devices.
- Refurbished iPads Pre-owned iPads including iPad Pro, iPad Air, iPad Mini, and standard iPad models, professionally refurbished with the same quality inspections applied to phones. Sold to Canadian consumers seeking affordable Apple tablets.
- Brand New Phones Brand new, sealed-box smartphones including iPhone 16e, Galaxy S25 series, Pixel 9a, Pixel 10 Pro, and other current models. Sold through the Orchard e-commerce platform to Canadian consumers preferring factory-sealed devices.
- Phone Trade-In / Concierge Selling Service Service allowing customers to sell their old phones to Orchard for cash payment via PayPal, check, or Interac e-transfer. Includes free shipping and a three-step process. Provides Orchard with used device inventory for refurbishment and resale.
- Orchard Care Premium Extended Warranty Optional 1-year extended warranty covering functionality issues and accidental damage, priced at $60 annually with tiered deductibles based on device purchase price. Provides recurring subscription revenue and customer protection beyond the standard 90-day warranty.
- Gift Cards Orchard gift cards available in denominations of $25, $50, and $100 for purchasing phones and accessories on the Orchard website.
Quantifiable outcome
- Save up to 70% versus buying new smartphones
- +3 more outcomes
Companies that use Orchard
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Orchard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Orchard partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Orchard competitors and assessment
Company assessmentDirect peers
- Back Market: Global leader in certified refurbished electronics with a marketplace model selling refurbished smartphones, tablets, and laptops. Direct competitor in the same recommerce category with similar quality standards, warranty-backed listings, and a strong sustainability narrative.
- Swappa: Peer-to-peer marketplace for buying and selling used smartphones, tablets, and smartwatches. Closely comparable to Orchard's device categories, with a similar focus on quality control and buyer protection, though operating as a marketplace rather than direct retailer.
- Gazelle: US-based recommerce company that buys used smartphones and tablets directly from consumers and resells refurbished devices. Directly comparable business model (buyback + refurbish + resell) with overlapping product categories.
- Decluttr: UK-based recommerce platform that purchases used electronics, CDs, books, and media from consumers and resells refurbished items. Comparable direct-purchase-and-resell model for used smartphones.
- ecoATM: Operates self-service kiosks that buy used smartphones and tablets from consumers for cash and recirculate devices. Comparable on the supply/acquisition side of the recommerce funnel, especially relevant as a trade-in channel competitor.
- ItsWorthMore: US-based buyer and reseller of used smartphones, tablets, and laptops with direct-to-consumer trade-in and refurbished resale. Closely mirrors Orchard's buyback and resale flywheel.
- BuyBackWorld: Online trade-in and recommerce platform for used electronics including smartphones, tablets, and laptops. Comparable on the consumer trade-in and refurbishment resale model.
Broad incumbents
- Amazon Renewed: Amazon's refurbished electronics program offering certified pre-owned smartphones, tablets, and laptops backed by a guarantee. Competes with Orchard on the same product categories but as part of a much broader e-commerce platform with scale advantages.
- Best Buy (Refurbished & Trade-In): Major North American electronics retailer that offers certified refurbished smartphones/tablets and a consumer trade-in program. Overlaps with Orchard on resale and trade-in, but as part of a broad omnichannel retail portfolio.
- Apple Trade In: Apple's official device trade-in program that competes directly with Orchard's buyback service for iPhones and iPads, offering gift cards as payment. Same customer base, OEM-backed pricing power.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Orchard social profiles
Digital presenceOrchard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orchard leadership team
Management profileNumber of profiles
Profiles1 record
Orchard funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orchard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orchard
What does Orchard do?
Orchard buys, professionally refurbishes, and resells pre-owned smartphones and tablets through its Canadian direct-to-consumer e-commerce platform. Each device passes two rounds of 30-point quality inspections and must meet an 83% minimum battery health standard, backed by a 90-day warranty. The company also sells brand new phones, gift cards, and an extended warranty product called Orchard Care Premium, while operating a Concierge trade-in service that pays customers for their old devices.
Is Orchard a public or private company?
Orchard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orchard founded?
Orchard was founded in 2013. It employs 11 to 50 people.
Where is Orchard based?
Orchard is headquartered in Toronto, Canada, in the North America region.
How does Orchard make money?
Four revenue lines are on record. Pre-owned Device Sales are the primary driver. The others are phone Trade-in/Concierge Selling, extended Warranty (Orchard Care Premium) and brand New Phone Sales.
Who are Orchard's main competitors?
Direct peers on record are Back Market, Swappa, Gazelle, Decluttr, ecoATM, ItsWorthMore and BuyBackWorld. Broad incumbents are Amazon Renewed, Best Buy (Refurbished & Trade-In) and Apple Trade In.
Does Orchard have an API?
No public API is recorded for Orchard.
What industry is Orchard in?
Orchard's product category is Refurbished Consumer Electronics. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of CRACAJAE, Pre-Owned Electronics Buyback/Trade-In & Resale. Its NAICS code is 459510 and its SIC code is 5731.